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Research methodology
This document discusses research methodology and design. It explains that research design involves planning the methods for a study, including determining data sources and types, approaches for data collection and analysis, and time and cost budgets. An effective research design specifies the research problem, data collection techniques, population being studied, and methods for data processing and analysis. The main types of research designs covered are exploratory, descriptive/diagnostic, and experimental.
Introduction to marketing
The document discusses various marketing concepts including the definition of marketing, the difference between marketing and sales, the importance of marketing to customer retention, and marketing challenges such as not understanding customers well enough. It also briefly outlines several frameworks for analyzing markets including the 4Ps, 5Cs, Porter's generic strategies, SWOT analysis, Porter's five forces, and the social, technological, economic, and political factors affecting a market.
One day lesson plan
The document provides a lesson plan for teaching English sentence patterns to third year high school students. The objectives are for students to identify 5 basic sentence patterns, name the parts of subject-transitive verb-direct object-objective complement (S-TV-DO-OC) patterns, provide their own examples, evaluate peer examples, and write S-TV-DO-OC sentences. Learning content and procedures include interactive games to reveal sentence parts, example sentences, group work to construct and evaluate sentences, and exercises to practice identifying and writing different patterns. Student work is evaluated through in-class activities and a take-home drawing and sentence construction assignment.
Theme-based syllabus design: Introducing lesson plans, activities and tasks a...
Theme-based syllabus design: Introducing lesson plans, activities and tasks a...Vasiliki Papaioannou
Από την ομιλία μου στο Μουσικό Σχολείο Λάρισας για το Σύλλογο Καθηγητών Αγγλικής Λάρισας (20/10/2012)Senior high school lesson plan in archeology topic
This document discusses prehistoric societies and how archaeologists and paleontologists study them. It provides definitions of key terms like fossils, archaeological sites, the Early Stone Age and Neolithic Age. Students are asked questions to analyze pictures of prehistoric structures and societies. They are then asked to construct a chart comparing the Early Stone Age and Neolithic Age and present their findings through a tableau activity. The document emphasizes that studying prehistory helps us understand human origins and ancient cultures to apply to modern society.
Mise en place
Mise En Place refers to having all necessary ingredients and tools prepared ahead of time before starting to cook. It involves assembling ingredients, washing and chopping vegetables, and ensuring tools and equipment are ready. Proper knife skills and grips are also important for safely preparing ingredients. There are several basic knife cuts including dice, julienne, batonnet, and brunoise which produce uniformly sized pieces.
Week 4 Basic Cooking Principle & Mise En Place
The document outlines basic cooking principles such as heat transfer methods, cooking techniques including moist and dry heat cooking, and building flavor through seasoning, herbs and spices. It also discusses mise en place, which is the preparation needed before cooking such as knife cuts, preliminary cooking techniques like making stock, and preparation for frying. The goal of mise en place is to do as much prep work in advance as possible to efficiently execute recipes during service.
Accounting Equation-An Introduction
The document introduces the accounting equation, which states that for any business, assets must equal liabilities plus owner's equity. Assets are the resources owned, like cash, inventory, or property. Liabilities are debts owed, such as loans or unpaid expenses. Owner's equity represents the owner's claim to assets after liabilities are paid. The accounting equation also applies to individuals and must always balance.
Recommended
Research methodology
This document discusses research methodology and design. It explains that research design involves planning the methods for a study, including determining data sources and types, approaches for data collection and analysis, and time and cost budgets. An effective research design specifies the research problem, data collection techniques, population being studied, and methods for data processing and analysis. The main types of research designs covered are exploratory, descriptive/diagnostic, and experimental.
Introduction to marketing
The document discusses various marketing concepts including the definition of marketing, the difference between marketing and sales, the importance of marketing to customer retention, and marketing challenges such as not understanding customers well enough. It also briefly outlines several frameworks for analyzing markets including the 4Ps, 5Cs, Porter's generic strategies, SWOT analysis, Porter's five forces, and the social, technological, economic, and political factors affecting a market.
One day lesson plan
The document provides a lesson plan for teaching English sentence patterns to third year high school students. The objectives are for students to identify 5 basic sentence patterns, name the parts of subject-transitive verb-direct object-objective complement (S-TV-DO-OC) patterns, provide their own examples, evaluate peer examples, and write S-TV-DO-OC sentences. Learning content and procedures include interactive games to reveal sentence parts, example sentences, group work to construct and evaluate sentences, and exercises to practice identifying and writing different patterns. Student work is evaluated through in-class activities and a take-home drawing and sentence construction assignment.
Theme-based syllabus design: Introducing lesson plans, activities and tasks a...
Theme-based syllabus design: Introducing lesson plans, activities and tasks a...Vasiliki Papaioannou
Από την ομιλία μου στο Μουσικό Σχολείο Λάρισας για το Σύλλογο Καθηγητών Αγγλικής Λάρισας (20/10/2012)Senior high school lesson plan in archeology topic
This document discusses prehistoric societies and how archaeologists and paleontologists study them. It provides definitions of key terms like fossils, archaeological sites, the Early Stone Age and Neolithic Age. Students are asked questions to analyze pictures of prehistoric structures and societies. They are then asked to construct a chart comparing the Early Stone Age and Neolithic Age and present their findings through a tableau activity. The document emphasizes that studying prehistory helps us understand human origins and ancient cultures to apply to modern society.
Mise en place
Mise En Place refers to having all necessary ingredients and tools prepared ahead of time before starting to cook. It involves assembling ingredients, washing and chopping vegetables, and ensuring tools and equipment are ready. Proper knife skills and grips are also important for safely preparing ingredients. There are several basic knife cuts including dice, julienne, batonnet, and brunoise which produce uniformly sized pieces.
Week 4 Basic Cooking Principle & Mise En Place
The document outlines basic cooking principles such as heat transfer methods, cooking techniques including moist and dry heat cooking, and building flavor through seasoning, herbs and spices. It also discusses mise en place, which is the preparation needed before cooking such as knife cuts, preliminary cooking techniques like making stock, and preparation for frying. The goal of mise en place is to do as much prep work in advance as possible to efficiently execute recipes during service.
Accounting Equation-An Introduction
The document introduces the accounting equation, which states that for any business, assets must equal liabilities plus owner's equity. Assets are the resources owned, like cash, inventory, or property. Liabilities are debts owed, such as loans or unpaid expenses. Owner's equity represents the owner's claim to assets after liabilities are paid. The accounting equation also applies to individuals and must always balance.
Accounting equation
The accounting equation states that assets are equal to liabilities plus owner's equity. It represents the relationship between what a business owns (assets), what it owes (liabilities), and the owner's claim on the assets (owner's equity). Every transaction affects at least two accounts to maintain the balance of the accounting equation. The equation ensures that the sources of a business's assets are identified as either belonging to creditors (liabilities) or the owner (owner's equity).
Detailed lesson plan
The document outlines a lesson plan for teaching students the difference between living and nonliving things. The objectives are for students to be able to identify and classify objects as living or nonliving. Examples of living things that can move, grow, reproduce and have life are given, such as a snake, girl, and tree. Nonliving things like a pencil, spade and books cannot move, grow or reproduce and do not need food, water or air. Students are asked to provide examples of living and nonliving things and to draw pictures of 3 of each for an assignment.
Lesson plan Senior High School Class XI
1. The lesson plan aims to teach English students about bullying and expressing opinions through role plays and discussions.
2. Students will analyze texts containing expressions of opinion, hold dialogues expressing their own views, and classify different opinions.
3. Assessment will include tests, performances, observation of attitudes like cooperation, and rubrics to evaluate students' knowledge and language skills in expressing opinions.
Lesson Plan Social Studies
The student will demonstrate an understanding of geographic influences on historical issues and events. Computer software and hardware, Drawing equipment, Computer projector, Webcam, Video equipment, Smart board, personal device (i.e. cell phone, tablet), iPod touch or iPads.
Lesson plan 9th grade junior high school
This document contains : Lesson Plans, Student's Worksheets, Test, and Rubrics Test for 9th grade Junior High School for subject mathematics, sub material: cylinder, cone, sphere, statistics, and opportunity. And At Least there are some lesson plans for 7th Grade Junior High School sub material about fraction. Hope This math shared can useful for everybody needs.
Detailed lesson plan
The document is a detailed lesson plan for a social studies class on the Presidents of the Philippines. It contains objectives, subject matter, materials, procedures, and evaluation. The lesson plan outlines the teacher's activities of presenting information on each President and leading a class discussion. It includes an activity where students choose the best President and justify their choice. As an assignment, students are asked to research their chosen President and write a reflection on their accomplishments.
Detailed Lesson Plan (Social Studies)
This is a sample detailed lesson plan for social studies. It talks about The Fertile Crecent, in particular about mesopotamia
Detailed Lesson Plan in Science and Health grade 3
This lesson plan outlines a preschool science lesson about the parts of the body. The objectives are for students to identify different body parts, understand their importance, and know their functions. The teacher will use pictures and a chart to show the body parts and discuss their functions. Students will practice identifying parts in pictures and matching parts to their functions. Their understanding will be evaluated by identifying and describing pictures of different body parts. As an assignment, students are asked to bring pictures of body parts to show the class.
1.introduction to research methodology
Contains Research methodology might be useful to medical and paramedical UG and PG students pursuing Research
detailed lesson plan
- The document outlines the objectives, subject matter, procedure, and activities for a 45-minute lesson plan on nouns and their kinds
- The lesson plan includes motivating activities to introduce nouns, presenting examples of different types of nouns, analyzing noun usage in sentences, and practicing changing sentences from singular to plural
- Students are asked to categorize example words as people, places, animals, things or ideas. They also practice identifying singular and plural verbs used with nouns.
research-methodology-ppt
This document summarizes key aspects of research methodology. It defines research and discusses the differences between thesis, dissertation, and different categories and types of research studies. It also outlines the procedural steps in research including problem selection, literature review, study design, data collection and analysis. Different research strategies and types of epidemiologic studies such as descriptive, analytical, case-control and cohort studies are described. Ethics in research are also briefly mentioned.
Sample Detailed Lesson Plan
This lesson plan discusses the course descriptions, goals, and objectives of language subjects like English and Filipino. It aims to help students understand the importance of language learning and demonstrate expected competencies in listening, speaking, reading, and writing for each grade level. The teacher leads a discussion where students explain the objectives for different grades in each language subject drawn from the Basic Education Curriculum. The lesson emphasizes that learning the country's languages helps develop communication skills and international competitiveness, making students more successful. For evaluation, students answer short questions about the lesson and write an insight about one language subject area.
A detailed lesson plan in english
The document provides a detailed lesson plan for teaching English to first year secondary students about the four types of sentences: declarative, interrogative, imperative, and exclamatory. The plan outlines objectives, materials, procedures, activities, and evaluation. It includes examples of each sentence type from a song about loving children. The lesson introduces the concepts and has students practice identifying and constructing different sentence types through group work, role playing, and an assignment.
Detailed Lesson Plan (ENGLISH, MATH, SCIENCE, FILIPINO)
Thanks everybody! The lesson plans presented were actually outdated and can still be improved. I was also a college student when I did these. There were minor errors but the important thing is, the structure and flow of activities (for an hour-long class) are included here. I appreciate all of your comments! Please like my fan page on facebook search for JUNNIE SALUD.
*The detailed LP for English is from Ms. Juliana Patricia Tenzasas. I just revised it a little.
For questions about education-related matters, you can directly email me at mr_junniesalud@yahoo.com
Module 8 the promotional mix (3)
The document discusses personal selling and sales promotion. It defines personal selling as interpersonal communication between a salesperson and customer to generate sales. Sales promotion refers to short-term incentives to encourage purchases. The personal selling process involves prospecting, qualifying, approaching, presenting, handling objections, closing, and following up with customers. Managing an effective sales force requires recruiting, selecting, training, compensating, supervising, and evaluating salespeople.
Module 8 the promotional mix (2)
The document provides an overview of advertising and public relations. It discusses setting advertising objectives like informing, persuading and reminding target audiences. It also covers evaluating advertising effectiveness, selecting advertising media, and the major tools of public relations like press relations, product publicity, and lobbying. Public relations aims to build good corporate image and relations with various stakeholders at a lower cost than advertising.
Module 7 managing distribution channels
The document discusses marketing channels and the delivery of customer value. It describes supply chains and how they consist of upstream and downstream partners. It then discusses the nature and importance of marketing channels, how channel members add value, and different types of channel organization structures including conventional distribution systems, vertical marketing systems, and horizontal marketing systems. The document also covers topics like channel design decisions, channel management decisions, marketing logistics, and supply chain management.
Module 6 pricing products
The document discusses factors to consider when setting prices, including customer perceptions of value, company and product costs, and other internal and external considerations. It explains that price is determined by balancing customer willingness to pay based on perceived value against company costs. Key factors discussed include value-based versus cost-based pricing, fixed versus variable costs, demand curves, price elasticity, and competitor strategies.
Module 5 integrated marketing communication strategy
The document discusses integrated marketing communications and the promotion mix. It outlines the major promotion tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It also discusses developing effective communications by identifying the target audience, determining objectives, designing the message, choosing media channels, selecting communicators, and collecting feedback. Key steps in setting the promotion budget and designing the promotion mix are also covered.
Module 5 product and service marketing
The document provides an overview of key concepts related to products, services, and brands. It discusses what constitutes a product, different types of product and service classifications, decisions involved in developing products and services, and strategies for building strong brands. It also covers topics like services marketing, the service-profit chain, and strategies for differentiating services.
Module 4 identifying market segments and selecting targeting markets
1. The document discusses customer-driven marketing strategies, including market segmentation, targeting, differentiation, and positioning.
2. Market segmentation involves dividing large, heterogeneous markets into smaller segments based on geographic, demographic, psychographic, and behavioral factors.
3. Targeting involves evaluating market segments and choosing specific segments to target based on size, attractiveness, and alignment with company objectives.
4. Differentiation and positioning involve identifying competitive advantages to build a unique position for the product or brand in customers' minds relative to competitors.
Module 3 marketing research and information systems
The document discusses managing marketing information and gaining customer insights. It covers assessing marketing information needs, developing marketing information through various sources like internal databases and marketing research, analyzing information using tools like customer relationship management, and distributing and using information. Key aspects of developing marketing information include defining problems, developing research plans, using various research approaches and instruments, and implementing research. The goal is to effectively gather and use information to better understand customers.
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Accounting equation
The accounting equation states that assets are equal to liabilities plus owner's equity. It represents the relationship between what a business owns (assets), what it owes (liabilities), and the owner's claim on the assets (owner's equity). Every transaction affects at least two accounts to maintain the balance of the accounting equation. The equation ensures that the sources of a business's assets are identified as either belonging to creditors (liabilities) or the owner (owner's equity).
Detailed lesson plan
The document outlines a lesson plan for teaching students the difference between living and nonliving things. The objectives are for students to be able to identify and classify objects as living or nonliving. Examples of living things that can move, grow, reproduce and have life are given, such as a snake, girl, and tree. Nonliving things like a pencil, spade and books cannot move, grow or reproduce and do not need food, water or air. Students are asked to provide examples of living and nonliving things and to draw pictures of 3 of each for an assignment.
Lesson plan Senior High School Class XI
1. The lesson plan aims to teach English students about bullying and expressing opinions through role plays and discussions.
2. Students will analyze texts containing expressions of opinion, hold dialogues expressing their own views, and classify different opinions.
3. Assessment will include tests, performances, observation of attitudes like cooperation, and rubrics to evaluate students' knowledge and language skills in expressing opinions.
Lesson Plan Social Studies
The student will demonstrate an understanding of geographic influences on historical issues and events. Computer software and hardware, Drawing equipment, Computer projector, Webcam, Video equipment, Smart board, personal device (i.e. cell phone, tablet), iPod touch or iPads.
Lesson plan 9th grade junior high school
This document contains : Lesson Plans, Student's Worksheets, Test, and Rubrics Test for 9th grade Junior High School for subject mathematics, sub material: cylinder, cone, sphere, statistics, and opportunity. And At Least there are some lesson plans for 7th Grade Junior High School sub material about fraction. Hope This math shared can useful for everybody needs.
Detailed lesson plan
The document is a detailed lesson plan for a social studies class on the Presidents of the Philippines. It contains objectives, subject matter, materials, procedures, and evaluation. The lesson plan outlines the teacher's activities of presenting information on each President and leading a class discussion. It includes an activity where students choose the best President and justify their choice. As an assignment, students are asked to research their chosen President and write a reflection on their accomplishments.
Detailed Lesson Plan (Social Studies)
This is a sample detailed lesson plan for social studies. It talks about The Fertile Crecent, in particular about mesopotamia
Detailed Lesson Plan in Science and Health grade 3
This lesson plan outlines a preschool science lesson about the parts of the body. The objectives are for students to identify different body parts, understand their importance, and know their functions. The teacher will use pictures and a chart to show the body parts and discuss their functions. Students will practice identifying parts in pictures and matching parts to their functions. Their understanding will be evaluated by identifying and describing pictures of different body parts. As an assignment, students are asked to bring pictures of body parts to show the class.
1.introduction to research methodology
Contains Research methodology might be useful to medical and paramedical UG and PG students pursuing Research
detailed lesson plan
- The document outlines the objectives, subject matter, procedure, and activities for a 45-minute lesson plan on nouns and their kinds
- The lesson plan includes motivating activities to introduce nouns, presenting examples of different types of nouns, analyzing noun usage in sentences, and practicing changing sentences from singular to plural
- Students are asked to categorize example words as people, places, animals, things or ideas. They also practice identifying singular and plural verbs used with nouns.
research-methodology-ppt
This document summarizes key aspects of research methodology. It defines research and discusses the differences between thesis, dissertation, and different categories and types of research studies. It also outlines the procedural steps in research including problem selection, literature review, study design, data collection and analysis. Different research strategies and types of epidemiologic studies such as descriptive, analytical, case-control and cohort studies are described. Ethics in research are also briefly mentioned.
Sample Detailed Lesson Plan
This lesson plan discusses the course descriptions, goals, and objectives of language subjects like English and Filipino. It aims to help students understand the importance of language learning and demonstrate expected competencies in listening, speaking, reading, and writing for each grade level. The teacher leads a discussion where students explain the objectives for different grades in each language subject drawn from the Basic Education Curriculum. The lesson emphasizes that learning the country's languages helps develop communication skills and international competitiveness, making students more successful. For evaluation, students answer short questions about the lesson and write an insight about one language subject area.
A detailed lesson plan in english
The document provides a detailed lesson plan for teaching English to first year secondary students about the four types of sentences: declarative, interrogative, imperative, and exclamatory. The plan outlines objectives, materials, procedures, activities, and evaluation. It includes examples of each sentence type from a song about loving children. The lesson introduces the concepts and has students practice identifying and constructing different sentence types through group work, role playing, and an assignment.
Detailed Lesson Plan (ENGLISH, MATH, SCIENCE, FILIPINO)
Thanks everybody! The lesson plans presented were actually outdated and can still be improved. I was also a college student when I did these. There were minor errors but the important thing is, the structure and flow of activities (for an hour-long class) are included here. I appreciate all of your comments! Please like my fan page on facebook search for JUNNIE SALUD.
*The detailed LP for English is from Ms. Juliana Patricia Tenzasas. I just revised it a little.
For questions about education-related matters, you can directly email me at mr_junniesalud@yahoo.com
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Detailed Lesson Plan in Science and Health grade 3
Detailed Lesson Plan in Science and Health grade 3
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Detailed Lesson Plan (ENGLISH, MATH, SCIENCE, FILIPINO)
More from JeVaughn Ferguson
Module 8 the promotional mix (3)
The document discusses personal selling and sales promotion. It defines personal selling as interpersonal communication between a salesperson and customer to generate sales. Sales promotion refers to short-term incentives to encourage purchases. The personal selling process involves prospecting, qualifying, approaching, presenting, handling objections, closing, and following up with customers. Managing an effective sales force requires recruiting, selecting, training, compensating, supervising, and evaluating salespeople.
Module 8 the promotional mix (2)
The document provides an overview of advertising and public relations. It discusses setting advertising objectives like informing, persuading and reminding target audiences. It also covers evaluating advertising effectiveness, selecting advertising media, and the major tools of public relations like press relations, product publicity, and lobbying. Public relations aims to build good corporate image and relations with various stakeholders at a lower cost than advertising.
Module 7 managing distribution channels
The document discusses marketing channels and the delivery of customer value. It describes supply chains and how they consist of upstream and downstream partners. It then discusses the nature and importance of marketing channels, how channel members add value, and different types of channel organization structures including conventional distribution systems, vertical marketing systems, and horizontal marketing systems. The document also covers topics like channel design decisions, channel management decisions, marketing logistics, and supply chain management.
Module 6 pricing products
The document discusses factors to consider when setting prices, including customer perceptions of value, company and product costs, and other internal and external considerations. It explains that price is determined by balancing customer willingness to pay based on perceived value against company costs. Key factors discussed include value-based versus cost-based pricing, fixed versus variable costs, demand curves, price elasticity, and competitor strategies.
Module 5 integrated marketing communication strategy
The document discusses integrated marketing communications and the promotion mix. It outlines the major promotion tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It also discusses developing effective communications by identifying the target audience, determining objectives, designing the message, choosing media channels, selecting communicators, and collecting feedback. Key steps in setting the promotion budget and designing the promotion mix are also covered.
Module 5 product and service marketing
The document provides an overview of key concepts related to products, services, and brands. It discusses what constitutes a product, different types of product and service classifications, decisions involved in developing products and services, and strategies for building strong brands. It also covers topics like services marketing, the service-profit chain, and strategies for differentiating services.
Module 4 identifying market segments and selecting targeting markets
1. The document discusses customer-driven marketing strategies, including market segmentation, targeting, differentiation, and positioning.
2. Market segmentation involves dividing large, heterogeneous markets into smaller segments based on geographic, demographic, psychographic, and behavioral factors.
3. Targeting involves evaluating market segments and choosing specific segments to target based on size, attractiveness, and alignment with company objectives.
4. Differentiation and positioning involve identifying competitive advantages to build a unique position for the product or brand in customers' minds relative to competitors.
Module 3 marketing research and information systems
The document discusses managing marketing information and gaining customer insights. It covers assessing marketing information needs, developing marketing information through various sources like internal databases and marketing research, analyzing information using tools like customer relationship management, and distributing and using information. Key aspects of developing marketing information include defining problems, developing research plans, using various research approaches and instruments, and implementing research. The goal is to effectively gather and use information to better understand customers.
Module 2 scanning the marketing environment
The document provides an overview of analyzing a company's marketing environment including the microenvironment and macroenvironment. It discusses the key parts of the microenvironment that directly impact the company such as departments, suppliers, marketing intermediaries, customers, and competitors. It then examines the macroenvironment including demographic, economic, natural, technological, political, and cultural forces outside the company's control that still influence its marketing decisions. The purpose is to understand all the internal and external factors shaping opportunities and threats to better respond to changes in the environment.
Module 1 marketing in a changing world
The document provides an overview of key concepts in marketing including understanding customer needs and the marketplace, designing a customer-driven marketing strategy, preparing an integrated marketing plan, building customer relationships, and capturing value from customers. It discusses topics such as the marketing process, market segmentation, marketing mix, customer relationship management, and developing partnerships. The changing landscape of marketing is also briefly mentioned.
Module 8 the promotional mix
The document discusses integrated marketing communications and the promotion mix. It defines the key elements of the promotion mix as advertising, sales promotion, public relations, and personal selling. It also outlines steps in developing effective marketing communications, including identifying the target market, determining communication objectives, designing messages, choosing media, and collecting feedback. Additionally, it discusses setting the total promotion budget and the importance of socially responsible marketing practices.
Module 5 integrated marketing communication strategy
The document discusses integrated marketing communications and the promotion mix. It outlines the major promotion tools of advertising, sales promotion, public relations, personal selling, and direct marketing. It also covers developing an effective communication process, setting a promotion budget, and shaping the promotion mix. The goal is to integrate all communication channels to deliver a clear, consistent message about the brand to customers.
Module 5 product and service marketing
The document provides an overview of key concepts related to products, services, and brands. It discusses what defines a product, different types of product and service classifications, decisions involved in developing products and services, and strategies for building strong brands. It also covers topics like services marketing, the service-profit chain, and strategies for differentiating services.
Module 1 marketing in a changing world
The document provides an overview of key concepts in marketing including understanding customer needs and the marketplace, designing a customer-driven marketing strategy, preparing an integrated marketing plan, building customer relationships, and capturing value from customers. It discusses topics such as the marketing mix, customer relationship management, partner relationship management, and customer lifetime value. The changing landscape of marketing is also briefly mentioned.
Module 6 pricing products
The document discusses factors to consider when setting prices, including customer perceptions of value, company and product costs, and other internal and external considerations. It explains that price is determined by balancing customer willingness to pay based on perceived value against company costs. Key factors discussed include value-based pricing, cost-based pricing, fixed vs variable costs, demand curves, price elasticity, and competitor strategies. The goal of pricing is to maximize revenue within these constraints.
Module 4 identifying market segments and selecting targeting markets
1. The document discusses customer-driven marketing strategies, including market segmentation, targeting, differentiation, and positioning.
2. Market segmentation involves dividing large, heterogeneous markets into smaller segments based on geographic, demographic, psychographic, and behavioral factors.
3. Targeting involves evaluating market segments and choosing specific segments to target based on size, attractiveness, and fit with company objectives.
4. Differentiation and positioning involve identifying competitive advantages to build a unique position for the product or service in customers' minds relative to competitors.
Module 8 the promotional mix (2)
The document provides an overview of advertising and public relations. It discusses setting advertising objectives like informing, persuading and reminding target audiences. It also covers evaluating advertising effectiveness, selecting advertising media, and the major tools of public relations like press relations, product publicity, and lobbying. Public relations aims to build good corporate image and relations with various stakeholders at a lower cost than advertising.
Module 3 marketing research and information systems
The document discusses managing marketing information and gaining customer insights. It covers assessing marketing information needs, developing marketing information through various sources like internal databases and marketing research, analyzing information using tools like customer relationship management, and distributing and using information. Key aspects of developing marketing information include defining problems, developing research plans, using various research approaches and instruments, and implementing research. The goal is to effectively gather and use information to better understand customers.
Module 8 the promotional mix
The document discusses integrated marketing communications and the promotion mix. It defines the key elements of the promotion mix as advertising, sales promotion, public relations, and personal selling. It also discusses developing an effective communications strategy, which includes identifying the target market, determining communication objectives, designing messages, choosing media channels, and collecting feedback. Additionally, it covers setting the promotion budget and ensuring marketing communications are done through socially responsible practices.
Module 7 managing distribution channels
The document discusses marketing channels and the delivery of customer value. It describes supply chains and how they consist of upstream and downstream partners. It then discusses the nature and importance of marketing channels, how channel members add value, and different types of channel organization structures like conventional distribution systems, vertical marketing systems, and horizontal marketing systems. The document also covers topics like channel design decisions, channel management decisions, marketing logistics, and supply chain management.
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