This document discusses marketing information systems and how companies use them to gain customer insights. It covers:
1) How marketing information systems assess information needs, develop needed data through internal data, marketing intelligence and research, and help decision-makers use the information.
2) The key aspects of developing marketing information including using internal data, intelligence, and research approaches like surveys, experiments, and samples.
3) How companies analyze huge amounts of customer data from all sources using customer relationship management systems and tools to build stronger customer relationships.
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
Marketing research, meaning and concept of marketing, research and Marketing ...Ashutosh Dubey
#Marketing #Marketing_research #Research
In this video you will learn the easiest possible ways to understand the basic concepts of Marketing Management, Research, and Marketing research
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Marketing research process, Process of Marketing Research & Marketing Researc...Ashutosh Dubey
for detail explanaition you can check my youtube channel www.youtube.com/c/SuccessG in this presentation i have tried to explain all the important Steps in Marketing Research Process, and their Description in easy language.
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Get answers to all your questions about market research; the types, outputs, benefits, and methodologies. Our experts in surveying administrators and teachers will be your guides. Learn how custom market research can help grow your business.
Marketing research, meaning and concept of marketing, research and Marketing ...Ashutosh Dubey
#Marketing #Marketing_research #Research
In this video you will learn the easiest possible ways to understand the basic concepts of Marketing Management, Research, and Marketing research
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Marketing research process, Process of Marketing Research & Marketing Researc...Ashutosh Dubey
for detail explanaition you can check my youtube channel www.youtube.com/c/SuccessG in this presentation i have tried to explain all the important Steps in Marketing Research Process, and their Description in easy language.
#SuccessG
Get answers to all your questions about market research; the types, outputs, benefits, and methodologies. Our experts in surveying administrators and teachers will be your guides. Learn how custom market research can help grow your business.
EVOLUTIONARY CHANGES
TECHNOLOGY CHANGES
ENVIRONMENATL CHANGES
ORGANISATIONAL CHANGES
CONCLUSION
Evolution as a theory suggests that the great variety of plant and animal life on earth developed gradually through natural processes.
Although such an idea had been suggested as early as the sixteenth century, the great English biologist Charles Darwin (1809-1882) gave the theory prominence.
Consider People Needs.
Maximize Stability.
Maximize opportunities for acquiring competency in advance of change.
Supply time and energy “equivalents” relieve persons from some duties
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“Using reflective writing techniques and with reference to academic sources, consider the benefits of Experiential Learning, Group Exercises and Teamwork to developing and improving your employability. How do these activities improve yourself awareness and identify your level of competency in business?”
The whole effort is to support and uplift beginners in marketing who search essentials in marketing.
Reference Text - Principles of Marketing, 15th Edition, By Phillip Kotler and Gary Armstrong
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
2. Marketing Information and Customer
Insights
• Fresh and deep insights into customers’
needs and wants
• Difficult to obtain
– Not obvious
– Customers unsure of their behavior
• Not derived from more information but
better information and more effective use
of existing information
3. Marketing Information and Customer
Insights
• Companies are forming customer
insights teams
– Include all company functional areas
– Use insights to create more value for their
customers
– Customer control could be a problem
4. Marketing Information and Customer
Insights
Marketing information system (MIS)
consists of people and procedures
for:
– Assessing informational needs
– Developing needed information
– Helping decision makers use the information
to generate customer insights
6. Assessing Marketing Information Needs
MIS provides information to the company’s
marketing and other managers and external
partners such as suppliers, resellers, and
marketing service agencies
7. Assessing Marketing Information Needs
• Balancing what the information users would
like to have against what they need and what
is feasible to offer
Characteristics of a Good MIS
User’s
Needs
MIS
Offerings
9. Developing Marketing Information
Internal databases are electronic
collections of consumer and market
information obtained from data
sources within the company network
Internal Data
10. Developing Marketing Information
Marketing intelligence is the systematic
collection and analysis of publicly available
information about consumers, competitors,
and developments in the marketplace
Marketing Intelligence
11. Developing Marketing Information
Marketing Research
Marketing research is the
systematic design, collection,
analysis, and reporting of data
relevant to a specific marketing
situation facing an organization
14. Developing Marketing Information
• Outlines sources of existing data
• Spells out the specific research
approaches, contact methods,
sampling plans, and instruments to
gather data
Marketing Research
Developing the Research Plan
15. Developing Marketing Information
Management problem
Research objectives
Information needed
How the results will help
management decisions
Budget
Marketing Research
Written Research Plan Includes:
16. Developing Marketing Information
Secondary data consists of information that
already exists somewhere, having been
collected for another purpose
Primary data consists of information gathered
for the special research plan
19. Developing Marketing Information
Observational research involves gathering
primary data by observing relevant people,
actions, and situations
Ethnographic research involves sending
trained observers to watch and interact
with consumers in their natural
environment
Market Research
Research Approaches
20. Developing Marketing Information
Survey research is the most widely used
method and is best for descriptive
information—knowledge, attitudes,
preferences, and buying behavior
• Flexible
• People can be unable or unwilling to answer
• People may give misleading or pleasing answers
• Privacy concerns
Market Research
Research Approaches
22. Developing Marketing Information
Mail Telephone Personal Online
Flexibility Poor Good Excellent Good
Quantity of data
collected
Good Fair Excellent Good
Control of
interviewer effects
Excellent Fair Poor Fair
Control of sample Fair Excellent Good Excellent
Speed of data
collection
Poor Excellent Good Excellent
Response rate Poor Poor Good Good
Cost Good Fair Poor Excellent
23. Developing Marketing Information
• Focus Groups
– Six to 10 people with a trained
moderator
– Challenges
• Expensive
• Difficult to generalize from small group
• Consumers not always open and honest
Marketing Research
Contact Methods
25. Developing Marketing Information
Advantages
• Low cost
• Speed
• Higher
response rates
• Good for hard
to reach groups
Disadvantages
• Restricted
internet access
• Not sure who is
answering
Marketing Research
Online Research
26. Developing Marketing Information
Sample is a segment of the population
selected for marketing research to
represent the population as a whole
– Who is to be surveyed?
– How many people should be surveyed?
– How should the people be chosen?
Marketing Research
Sampling Plan
27. Developing Marketing Information
Probability Sample
Simple random sample Every member of the population has a known and equal
chance of selection
Stratified random
sample
The population is divided into mutually exclusive groups
and random samples are drawn from each group
Cluster (area) sample The population is divided into mutually exclusive groups
and the researcher draws a sample
Nonprobability Sample
Convenience sample The researcher selects the easiest population members
Judgment sample The researcher uses his/her judgment to select
population members
Quota sample The researcher finds and interviews a prescribed number
of people in each of several categories
Marketing Research
Sampling Plan—Types of Samples
29. Developing Marketing Information
• Closed-end questions include all possible
answers, and subjects make choices among
them
– Provide answers that are easier to interpret and
tabulate
• Open-end questions allow respondents to
answer in their own words
– Useful in exploratory research
Marketing Research
Research Instruments—Questionnaires
31. Developing Marketing Information
Collecting the information
Processing the information
Analyzing the information
Interpret findings
Draw conclusions
Report to management
Marketing Research
Implementing the Research Plan
32. Analyzing and Using Marketing
Information
• CRM consists of sophisticated software and
analytical tools that integrate customer
information from all sources, analyze it in
depth, and apply the results to build
stronger customer relationships
Customer Relationship Management (CRM)
33. Analyzing and Using Marketing
Information
Customer
purchases
Sales force
contacts
Service and
support calls
Web site visits
Satisfaction
surveys
Credit and
payment
interactions
Research
studies
Customer Relationship Management
Touchpoints
34. Distributing and Using Marketing
Information
Information distribution involves
entering information into databases and
making it available in a time-usable
manner
• Intranet provides information to
employees and other stakeholders
• Extranet provides information to key
customers and suppliers
35. Other Marketing Information
Considerations
Marketing Research in Small Businesses and
Nonprofit Organizations
International Market Research
Public Policy and Ethics
• Customer privacy
• Misuse of research findings