Modular Construction and 3D printed houses are becoming popular in GCC markets, but the real opportunity lies in Egypt. This presentation is useful for building material suppliers and contractors thinking about positioning themselves to sell effectively.
Design and Testing of Magneto Rheological Damper for Vehicle SuspensionNagesh NARASIMHA PRASAD
Conventional suspension systems have been ruling the automobile industry since ages but with the advancement in material technology it has led us to a new kind of suspension systems known as Active Suspension systems which involves smart materials like Magneto Rheological Fluids (MR), Electro Rheological Fluids (ER) etc. In present day conventional suspension system, we have a coiled spring setup with a simple damper filled with oil in motorcycles which are passive in nature. But off late in 21st century the development of smart materials bought in new dimensions of research in the suspension technology which has led to the era of active suspension systems. Now we can see usage of Semi Active Suspension/Active suspension system in cars and heavy vehicles which enhances the life of automobile, ride comfort and drive control. Though these systems have been developed for high end cars and military vehicles, the implementation of this technology to motorcycles has been a topic of research interest to various motorcycle industries.
We hence designed and machined an Magneto-Rheological Damper to Motorcycles, this system senses the irregularities of the road with various sensors and tries to stiffen and soften the suspension system in motorcycles in turn providing safe and snuggly ride with increased control during rough terrain. Thereby with this suggested concept an alternative design consideration of suspension systems has been offered.
NON DESTRUCTIVE TESTING TECHNIQUES ARE USEFUL FOR FINDING DEFECTS LIKE CRACKS,POROSITY,FLAWS,BLOWHOLES IN MATERIALS WITHOUT DESTRUCTING COMPONENT. IT IS ALSO USEFUL FOR TAKING DECISIONS RELATED TO QUALITY OF MATERIAL OR PRODUCT. Non destructive testing includes study and testing of components by various methods such as dye penetration test, eddy current test, magnetic particle test, ndt, radiography test, ultrasonic test.
Introduction to adhesive and adhesion, this powerpoint slide will explain you about what is an adhesive, advantage and disadvantage of joining using adhesive. In addition, you will understand the basics of adhesive theory i.e. the requirement of a good bond, good joint design, types of adhesives.
Design and Testing of Magneto Rheological Damper for Vehicle SuspensionNagesh NARASIMHA PRASAD
Conventional suspension systems have been ruling the automobile industry since ages but with the advancement in material technology it has led us to a new kind of suspension systems known as Active Suspension systems which involves smart materials like Magneto Rheological Fluids (MR), Electro Rheological Fluids (ER) etc. In present day conventional suspension system, we have a coiled spring setup with a simple damper filled with oil in motorcycles which are passive in nature. But off late in 21st century the development of smart materials bought in new dimensions of research in the suspension technology which has led to the era of active suspension systems. Now we can see usage of Semi Active Suspension/Active suspension system in cars and heavy vehicles which enhances the life of automobile, ride comfort and drive control. Though these systems have been developed for high end cars and military vehicles, the implementation of this technology to motorcycles has been a topic of research interest to various motorcycle industries.
We hence designed and machined an Magneto-Rheological Damper to Motorcycles, this system senses the irregularities of the road with various sensors and tries to stiffen and soften the suspension system in motorcycles in turn providing safe and snuggly ride with increased control during rough terrain. Thereby with this suggested concept an alternative design consideration of suspension systems has been offered.
NON DESTRUCTIVE TESTING TECHNIQUES ARE USEFUL FOR FINDING DEFECTS LIKE CRACKS,POROSITY,FLAWS,BLOWHOLES IN MATERIALS WITHOUT DESTRUCTING COMPONENT. IT IS ALSO USEFUL FOR TAKING DECISIONS RELATED TO QUALITY OF MATERIAL OR PRODUCT. Non destructive testing includes study and testing of components by various methods such as dye penetration test, eddy current test, magnetic particle test, ndt, radiography test, ultrasonic test.
Introduction to adhesive and adhesion, this powerpoint slide will explain you about what is an adhesive, advantage and disadvantage of joining using adhesive. In addition, you will understand the basics of adhesive theory i.e. the requirement of a good bond, good joint design, types of adhesives.
Structural health monitoring refers to the process of implementing a damage detection and characterization strategy for engineering structures such as bridges and buildings.
Acoustic Emission (AE) refers to the generation of transient elastic waves produced by a sudden redistribution of stress in a material. When a structure is subjected to an external stimulus (change in pressure, load, or temperature), localized sources trigger the release of energy, in the form of stress waves, which propagate to the surface and are recorded by sensors. With the right equipment and setup, motions on the order of picometers (10 -12 m) can be identified. Sources of AE vary from natural events like earthquakes and rockbursts to the initiation and growth of cracks, slip and dislocation movements, melting, twinning, and phase transformations in metals. In composites, matrix cracking and fiber breakage and debonding contribute to acoustic emissions. AE’s have also been measured and recorded in polymers, wood, and concrete, among other materials.
Emulation is more than an art and closer to the science of building as it supplies a model for further study. Whether it is a residential, industrial or commercial architecture, the extensive product involvement from other industries furthers growth, and this includes Glass Cars and Road Systems.
Data necessary for our Model needs to be more than assembled, it has to be integrated to production and from that load-bearing statement, a forward-looking plan assembled for the whole glass industry partnership.
How many glass models and types must be assembled before we develop a complete understanding of this adroit architecture? These and other questions we begin to explore in “Glass Cars and New Ark Product Road Map.”
Our Next Paper, “Calendar Cartography,” will highlight production events for New Glass Products, based on compiled information presented here.
Glass Cars and New Ark Product Map V1 Architectural Contents.pdfBrij Consulting, LLC
Comments on “Glass Cars and New Ark Product Road Map”
Emulation is more than an art and closer to the science of building as it supplies a model for further study. Whether it is a residential, industrial or commercial architecture, the extensive product involvement from other industries furthers growth, and this includes Glass Cars and Road Systems.
Data necessary for our Model needs to be more than assembled, it has to be integrated to production and from that load-bearing statement, a forward-looking plan assembled for the whole glass industry partnership.
Structural health monitoring refers to the process of implementing a damage detection and characterization strategy for engineering structures such as bridges and buildings.
Acoustic Emission (AE) refers to the generation of transient elastic waves produced by a sudden redistribution of stress in a material. When a structure is subjected to an external stimulus (change in pressure, load, or temperature), localized sources trigger the release of energy, in the form of stress waves, which propagate to the surface and are recorded by sensors. With the right equipment and setup, motions on the order of picometers (10 -12 m) can be identified. Sources of AE vary from natural events like earthquakes and rockbursts to the initiation and growth of cracks, slip and dislocation movements, melting, twinning, and phase transformations in metals. In composites, matrix cracking and fiber breakage and debonding contribute to acoustic emissions. AE’s have also been measured and recorded in polymers, wood, and concrete, among other materials.
Emulation is more than an art and closer to the science of building as it supplies a model for further study. Whether it is a residential, industrial or commercial architecture, the extensive product involvement from other industries furthers growth, and this includes Glass Cars and Road Systems.
Data necessary for our Model needs to be more than assembled, it has to be integrated to production and from that load-bearing statement, a forward-looking plan assembled for the whole glass industry partnership.
How many glass models and types must be assembled before we develop a complete understanding of this adroit architecture? These and other questions we begin to explore in “Glass Cars and New Ark Product Road Map.”
Our Next Paper, “Calendar Cartography,” will highlight production events for New Glass Products, based on compiled information presented here.
Glass Cars and New Ark Product Map V1 Architectural Contents.pdfBrij Consulting, LLC
Comments on “Glass Cars and New Ark Product Road Map”
Emulation is more than an art and closer to the science of building as it supplies a model for further study. Whether it is a residential, industrial or commercial architecture, the extensive product involvement from other industries furthers growth, and this includes Glass Cars and Road Systems.
Data necessary for our Model needs to be more than assembled, it has to be integrated to production and from that load-bearing statement, a forward-looking plan assembled for the whole glass industry partnership.
Key BIM Insights & Trends for the Global AEC Industry.pptxArpitGautam20
Here are some prominent BIM Insights & Trends for the Global AEC Industry that will encourage increased BIM adoption in the coming decade. https://rdttech.co/key-bim-insights-trends-for-the-global-aec-industry/
Past, Present, and Future Analysis of the Architectural & Engineering Design ...Lisa Dehner
This report provides a macro view of the architectural and engineering design industry in the U.S. in order to understand strategies employed by both successful and unsuccessful firms over the past 50 years. It also evaluates technological trends that design firms must embrace in order to maintain a competitive edge moving forward into the future.
GDS Summit Keynote - manufacturing at software speed draftEquinix
Enterprises are still dealing with the long-lasting impacts of the
pandemic. While remote working, resilient digital supply chain, and
optimized omnichannel business have accelerated over the past
year, companies that have adopted a Digital-First strategy and
pivoted to speeding up their business transformation are thriving
and are no longer suffocated by these pandemic transformation
requirements. On the other hand, those who are still locked in an
old-fashioned architecture continue to struggle to meet these
requirements and ultimately risk their long-term business success.
By examining examples of Digital First initiatives and use cases, one
will discover how these manufacturing business leaders are
enhancing their competitiveness in the industry.
To be
Indonesia’s DC construction market is expected to grow by 11.4% a year between now and 2020, supported by the expansion of colocation and managed hosting services provided by key DC suppliers to both large enterprises and SMEs.
For more information, please email indonesia.bc@ipsos.com
Investment Thesis: Construction TechnologyJeffrey Bantam
The following presentation details my personal investment thesis on technology in the construction sector. Please feel free to reach out to me with any questions or comments!
Since I realized after posting the slideshow that my cover links didn't work - I've listed them here for reference:
Email: jeffreybantam@gmail.com
LinkedIn: https://www.linkedin.com/in/jeffrey-bantam-7ab54948/
Twitter: https://twitter.com/jeffreybantam
Website: https://jeffreybantam.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
Modular Construction in MENA 2019
1. By 2022, the Global
Construction
Market will be
worth $13 trillion
Fastest growth rate in MENA
at 6.4% per year
2.
3. Productivity - the construction industry suffers from low
productivity and has been slow to utilise modern innovations
Certainty in Delivery - building projects are completed with
an average delay of 20 months and an 80% cost overrun
(McKinsey)
Skills Shortage - a labor crunch is affecting the sector
globally, with few exceptions
Data Transparency - lack of timely and accurate project and
investment performance data impacts decision making
INDUSTRY PROBLEMS THAT AFFECT
GROWTH
4. COST OF LOW PRODUCTIVITY
If construction productivity were to
catch up to the rest of the global
economy, the value added would
increase by an estimated $1.6 trillion,
adding about 2% to the global
economy
9. HOW ARE SUCCESSFUL FIRMS WINNING?
Examples of innovative firms and regions suggest that acting in seven
areas simultaneously could boost productivity by 50 - 60%:
● Reshaping regulation
● Rewiring the contractual framework to reshape industry dynamics
● Rethinking design and engineering processes
● Improving procurement and supply-chain management
● Improving onsite execution
● Using digital technology, new materials, and advanced automation
● Reskilling the workforce
10. PRE-FAB AS A PRODUCTIVITY DRIVER
“Parts of the industry could move toward a manufacturing-inspired mass-production
system, in which the bulk of a construction project is built from prefabricated
standardized components off-site in a factory.
Adoption of this approach has been limited thus far, although it’s increasing.
Examples of firms that are moving in this direction suggest that a productivity boost
of five to ten times is possible.”
11. Hundreds of digital tools and
software have sprung up to
solve inefficiencies experienced
during bidding and tendering,
project management, on site
data capture and inventory
management.
OTHER DIGITAL
SOLUTIONS
16. COMPANY PRODUCT FUNDS RAISED (2018) VALUATION
MODULAR CONSTRUCTION
MODULAR CONSTRUCTION
MODULAR CONSTRUCTION
MODULAR CONSTRUCTION
$865 M $3 BN
UNDISCLOSED
$50 M
$6.7 M
$1 BN
$650 M
Amazon is a
Series A investor
19. BENEFITS OF PRE-FAB FOR OWNERS
QUALITY - factory produced components means less errors and higher quality
TIME - standardised components and pre-fab manufacture means
construction tasks can be executed in parallel, rather than in series. Shorter
schedules mean revenue can be generated earlier from rent and borrowing
periods are also shortened
SAFETY - pre fab manufacturing means less time is spent onsite overall,
reducing risk. Additionally, indoor factory controlled environments are more
predictable and safer than outdoor on site ones
CERTAINTY IN DELIVERY - pre-fab construction is more predictable and
manageable. It’s also more transparent due to the collaborative nature of
project execution
20. LABOR SAVINGS PROCUREMENT SAVINGS TIME SAVINGS
● All the equipment and
workers are in the
same place (rather than
moving to, from, and
within a construction
site)
● A less expensive labor
pool can complete work
off-site that would
require costly
subcontractor labor on-
site
● Many design
components and
materials are
standardized across
projects, therefore
orders can be placed at
higher volumes
● Purchasing also
originates with the
manufacturer rather
than subcontractors,
reducing or eliminating
middle men / overheads
● Off-site construction
can reduce project
construction time by
between 40 and 50%,
because several
aspects of the
construction process
can be completed
simultaneously, rather
than sequentially as is
required in traditional
construction
BENEFITS OF PRE-FAB FOR CONTRACTORS
21. BARRIERS TO PRE-FAB CONSTRUCTION
Financing Barriers:
Compared to on-site construction where
loan amounts are given based upon the
value of contract signed, pre-fab
construction requires factories to carry
inventory prior to getting a contract
This new method of financing requires
collaboration and communicating with
banks and lending entities, as well as novel
inspection and verification procedures, eg
digital tracking of components.
Operational Barriers:
Pre-Fab factories have more fixed costs
and less flexibility than on site
construction. Staff and machinery have to
be kept running.
Insufficient capitalization means only able
to focus on existing commitments, can’t
grow pipeline or develop new business.
22. CONTRACTOR RESISTANCE TO CHANGE
Contractors and specialized subs may stand to lose from a move to a more efficient
system in which many of them win orders by optimizing up-front pricing and then
making up for lost surplus via change orders and claims, or where non-standard or
costly specifications can mean higher revenue rather than lower margins.
Currently, many contractors are more focused on maintaining those margins than
measuring and improving productivity.
27. WHERE PRE-FAB MAKES SENSE
Pre-Fab and Modular construction will develop most where there's
cheap land, where the local authority is pragmatic and open to
innovation, and where there's a desire for quick delivery (EG MENA
housing authorities)
The rental sector, where investors are looking for products at scale and
quickly, is an obvious opportunity to enable investment in Modular.
28. CURRENT UPTAKE OF PRE-FAB
84% 25% 5%
of detached
homes are
modular built
of all new homes are
prefab
of construction uses
prefab methods
Greatest Gov
Support
Greatest
Private
Investment
300k units /
year
30. 97 million people 2% population
growth rate
500k units
needed per year
20%
Of Egyptians live
in Cairo
31. 2005: “500,000 homes”
2014: “1,000,000 homes”
By 2014 only 360,000 units delivered.
Of those, thousands were unconnected
to utilities and thousands more people
who’d paid down payments hadn’t
taken the keys.
Initially to be built by Arabtec at a cost
of $40 billion, with land donated by the
army.
By the end of 2016, only 250,000 units
had been delivered.
GOV EFFORTS AT HOMEBUILDING
32.
33. While the Social Housing Project
produced 50,000 units between
2012 and 2014….
…..informal housing in Egypt’s
ashwa‘iyyat increased by at least
2 Million flats in that same period.
34. EGYPT IMF REFORMS:
IMPACT ON CONSTRUCTION COSTS
The pound devaluation increased
the price of some building materials
like steel and cement products, by
as much as 100% in less than two
months.
A second increase in the
price of petroleum products
in July 2017 also led to a 10-
15% bump in construction
costs.
2400 construction firms went
bankrupt between the flotation
of the Egyptian pound in
November 2016 and July 2017.
35. EGYPT IMF REFORMS:
IMPACT ON CONSTRUCTION DISPUTES
$$$ + up to 40%
Increases in MEP costs, building materials and
labor, are impacting contractors bottom line and
leading to losses of 40% on LSTK contract cost
LUMP SUM
CONTRACT
37. PUBLIC VS PRIVATE DEVELOPMENT
GOVERMENT
The Ministry of Housing traditionally caters to the lower end of the market, through the enormous power of the Armed
Forces as a construction partner. NUCA (under the MoH) releases land for development.
PRIVATE SECTOR
The middle to luxury segments are catered to by local and GCC contractors.
PROBLEMS:
The government has been moving into other market segments through its City Edge Development Company, and
through its Dar and Sakan Masr projects.
Where public efforts to build for the lower end housing market have failed, they have left it up to the
private sector, however land costs and low purchasing power from consumers (including many who
wouldn’t qualify for the subsidies offered by the SHP) have meant that it just hasn’t been economically
viable to do so.
41. AL KATHIRI HOLDING
Dec 2018: MoU signed to produce 3D panels
in Saudi factory (as franchisee)
Al Kathiri Stock rose 7.8% on announcement
Mar 2019: MoU signed to produce 3D panels between
Italian firm Emmedue and Al Kathiri subsidiary - Alian
Industries
The Saudi Ministry of Housing has granted approval to
use these panels in its projects
42. Saudi company orders
world’s largest 3d printer
from Denmark’s Cobod
international
Delivery expected:
May 2019
World’s Largest 3D Printer
Elite for Construction and
Development Company
43. Created new Company
The ‘BOD2’ machine
$$$
Largest formwork /
scaffolding specialists in the
world take a minority stake
in COBOD
Denmark’s 3D Printhuset specializes in 3D
printed construction .
Recently it created a new company
focused solely on the manufacture and sale
of the company’s modular BOD2
construction 3D printer, which is ten times
faster than its previous iteration
“Construction Building on Demand”
BACKGROUND ON COBOD
44. “Prefab Hospital”
2015: KEF partnered with
Australian TAHPI to create a
Modular Hospital
Launched the KEF-TAHPI
Design Studio at Dubai
Healthcare City
KEF Infra posts record results
Jan 2018: KEF Infra has an off-site
production factory in India reports 2017
revenues of $150m. Active in multiple
construction sectors such as healthcare and
retail
KEF Infra mentioned tying up with Bahrain
pre-cast companies to manufacture
whatever they cannot export from India
KEF Infra merges with Katerra
Jun 2018: KEF Infra announces strategic merger
with US Katerra. At this time, combined bookings
totalled $3.7bln across the US and India
Plans to aggressively address housing issues in
India and the middle east as well as penetrate
healthcare and education sectors
45. First 3D printing patent filed
for construction moulds
Moulds can be used by fit-out and construction
companies to cast concrete, cement, and
gypsum in complex shapes at a quicker pace
than they would with traditional methods.
Partnered with Consolidated Contractors
Company to allow them to create a digital
inventory of spare parts and components
(for 3D printing)
“Virtual Warehouse”
46. FACTORS DRIVING THE MARKET (GOV)
Needs to build 2 mn houses over next decade
Aims to have 60% home ownership by 2020
70% by 2030
25% of houses should be 3D printed by 2030
47. FACTORS DRIVING THE MARKET (PRIVATE)
● Property prices at their lowest since 2014
● Large multinationals are reducing headcount and moving 30% of roles to Egypt + Saudi (eg PepsiCo)
● 150,000 construction related jobs shed in UAE in the last few years (Aecom)
● Only half of the 60,000 household units under construction will be handed over this year
● Number of projects on hold: 980+ (almost 30% of all projects “under construction”)
● Too many contractors for the volume of work
This means contractors need to innovate or die.
49. UK - GOV SUPPORT DRIVES THE MARKET
UK needs 300,000 new housing units per year by 2020.
2017: Gov produces Housing White-paper, cites offsite construction as the way forward. Resolves to make
access to financing easier
2017: Gov announces 1.7 billion GBP “Accelerated Construction Programme” allowing local authorities to bid
for gov investment, and allowing small builders to grow by giving access to development finance
2018: Gov publishes National Infrastructure and Construction Pipeline announcing 600 billion GBP worth of
projects over the next decade.
Ministers want more projects to be delivered using digital manufacturing techniques
Gov subsidizies Off-Site factories (eg 22m GBP grant to Laing O’Rourke)
Gov moves towards more of a PPP model (to share risk / reward)
50. GOV SUPPORT STIMULATES INDUSTRY CERTIFICATION
BOPAS offers assurance of
structural integrity
for modern methods of
construction
51. Completion of 15m
healthcare facility in UK
(steel modular)
150m GBP offsite facility in UK
Part of a “Best in Class” consortium
Signed a 2 bln GBP partnership
with Stanhope Developers over 4
years to build modular housing
Used Prescient for modular
construction of luxury multi family
apartments in USA
LARGE CONTRACTORS SUPPORTING MODULAR
Accredited
53. “Factory in a box” concept for use
in emerging markets
“Factory In A Box” cuts the construction
programme from 12 weeks to 4 and
delivers an estimated 30% saving
compared to the same facility built
conventionally.
PARTNERS:
55. CUSTOMERS AND THEIR MOTIVATIONS
CUSTOMER OPERATIONAL MOTIVATIONS FINANCIAL MOTIVATIONS
Owner / Developer Building Performance Shorter time to Revenue
Architect / Designer Flexibility of material Reputation
General Contractor Time Profitability
Subcontractor Ease of using product Lower Labor Costs
Distributor/Dealer Higher Demand Higher Profit Margin
57. CONTRACTORS - FURTHER CONSIDERATIONS
OBJECTION CUSTOMER BEHAVIOR MARKETING SOLUTION
Contractor may not have
control over the modular
supplier, may not have
done due diligence.
Hesitant to absorb risk,
increases length of sales
cycle
● Brand Awareness
Activities
● Content Marketing
If contractor has heard of
the technology / supplier,
might have little to no
experience with the
product.
Hesitancy to use, less likely
to make a commitment and
impacts referrals
● Events (workshops
and presentations)
● Videos / Training
58. CUSTOMER PROFILES TO TARGET
DESCRIPTION:
“Early Adopters”
Already using construction tech
particularly BIM:
DESCRIPTION:
GOV
Ministry of Housing
PRIVATE
General Contractors who have
worked on large scale residential
projects, (both local and regional)
TARGETS FOR QUICK SUCCESS TARGETS FOR SCALE
59. CUSTOMER PROFILES - EGYPT
GOVERNMENT PRIVATE CONTRACTORS
Ministry of Housing Orascom
New Urban Communities Authority (NUCA) Hassan Allam
National Service Products Organization (NSPO) Talaat Mustafa
Armed Forces National Land Projects Agency Arab Contractors
Wadi el Nile
Al Abd
EGYCO
62. MORE MARKETING LESS “SALES”
Sales engineers are one
of your most expensive
resources.
They should be closing,
not creating the
opportunity.
Think about the Demand Generation campaigns by companies like:
BEFORE... TODAY
Tools
Staff
Staff
Tools
63. A COMMS STRATEGY FOR GROWTH
Demonstrate the breadth of your knowledge and,
act as the de facto authority on modern methods of construction in Egypt.
Target not only your direct customers but everyone else in the supply chain,
including consultants and architects, financiers and insurers.
Enable contractors and developers to deliver the housing they promised,
whilst helping them to maintain profitability.
MARKET PARAMETERS:
● First Mover (dis)advantage
● Challenger Brand
● New Product / Greenfield Market
SUPPLIER PROMISE:
Certainty in Delivery