The document discusses convincing clients to adopt building information modeling (BIM). It begins by distinguishing between client benefits versus supply chain benefits, and direct benefits versus indirect benefits. Key direct client benefits discussed include reduced costs from fewer design meetings and clash detection, risk reduction, improved communication and visualization, reduced maintenance and defects. The document emphasizes that clients and the supply chain both benefit from BIM, but through different outcomes. It presents data showing the potential for 20% capital cost savings through increased BIM maturity over time. Various sectors like airports and healthcare are identified as having a strong case for BIM adoption today due to their characteristics aligning with those of early BIM adopters.

1. BIM - Why should
the client be bothered?
National BIM Conference
Enterprise Ireland – John Hunt
11th June 2015

2. What we do We help innovative Irish
companies become
leading global players
in markets worldwide

3. EI Client Exports reached record levels in 2014
11.78
13.18
14.28
12.90
13.93
15.20
16.00
17.10
18.63
20.80(f)
0.00
5.00
10.00
15.00
20.00
25.00
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Billion(Euro)
Year

4. ENTERPRISE IRELAND
Where innovation means business
BIM Programmes
Thursday 6th November 2014
Enterprise Ireland and the UK
1.2 Billion of
exports to
the UK
UK Is
Ireland’s
largest
trading
partner
55% of all
construction
exports are
to the UK
Supporting
‘000s of
families
across
Ireland

5. ENTERPRISE IRELAND
Where innovation means business
BIM Programmes
Thursday 6th November 2014

6. ENTERPRISE IRELAND
Where innovation means business
BIM Programmes
Thursday 6th November 2014
FORFAS – OUTLOOK AND STRATEGIC PLAN TO 2015
BIM INDUSTRY FORUM (BIF) – May 2014
NATIONAL BIM IMPLMENTATION STEERING COMMITEE (NBISC)
BIM INNOVATION CAPABILITY PROGRAMME (BICP)
BIM Adoption in Ireland

7. ENTERPRISE IRELAND
Where innovation means business
BIM Programmes
Thursday 6th November 2014
BIM INNOVATION CAPABILITY PROGRAMME
Environment Clients

8. BIM - Why should
the client be bothered?

9. Insert EIR plan
Source: Michael Earley, Scott Tallon Walker

10. “Some clients are asking for Level 2 BIM without
knowing what they want or need ”
“ We need to get clients to engage in BIM..”
“ Clients rarely seem to be actively seeking BIM”

11. Objectives
• Distinguish between Client benefits and Benefits to the Supply Chain of BIM
• Differentiate between the Direct Benefits and Indirect Benefits
• Distinguish between benefits today and benefits tomorrow
• Explore how we might best present the industry benefits to clients

12. Direct Benefits from Using BIM
Source: BluEnt

13. Direct Benefits from Using BIM
• Reductions in the number of design meetings and associated savings in cost.
• Majority of clash detection undertaken off site, avoiding costly remedial works
on site.
• Offsite fabrication was better controlled, benefiting from the clash detection
capability within the BIM model.
• Risk reduction due to the M&E services being fully co-ordinated with the
structure leading to programme benefits.
• Effective communications between contractor and client as the model is a
rich source of data for users. It was also used in staff induction, training and
emergency procedures familiarisation
• Clear visualisation communication, with virtual representation meetings
became interactive and more efficient.

14. Direct Benefits from Using BIM
• Amendments were made, agreed and signed off within the meeting based
upon the visual impact of the change.
• Reduced maintenance costs from easy access to relevant and up to date
information. BIM Models will be handed to the client at completion and can be
developed with use of interactive software to manage maintenance checks
and inspections
• Less snagging / less defects
• Programme certainty.
• Reduced waste and increased prefabrication

15. MUST DISTINGUISH THE
INDUSTRY BENEFITS OF BIM
FROM CLIENT BENEFITS

16. Client BIM
OUTCOMES

17. Supply Chain BIM
TOGETHER

18. D B
20%

19. D B
20%

20. Benefits (£)
Source:
https://www.gov.uk/government/uploads/sys
tem/uploads/attachment_data/file/325919/D
epartmental_Cost_Benchmarks_Cost_Redu
ction_Trajectories_and_Cost_Reductions_0
2_July_2014.pdf

21. BIM Maturity Diagram
The Path to 20% Capital Cost Savings

22. 20162010
25% Increase
Time
Productivity
The Path to 20% Capital Cost Savings

23. 20162010
25% Increase
Time
Productivity
The Path to 20% Capital Cost Savings

24. 20162010
25% Increase
Productivity
Time
The Path to 20% Capital Cost Savings
Predicted
Possible
Most Likely

30. Approximate value of BIM Projects as September 2014
(1) HA - This equates to £6bn project value
(2) MOJ - This equates to £760m project value
(3) EA - This equates to £900m project value
(4) LA - This equates to £2bn project value
Total project value c £9.6bn (Target £20bn)
(Returns exclude , MOD, EFA, DoH, HS2)
Percentageoftenderedproject@BIMlevel2
Rate of Adoption

31. D B
20%

32. TODAY MOST BIM’S
ARE SPATIALLY
ACCURATE 3D
MODELS WITH NO
INTELLIGENCE -
excitech

37. Client BIM
OUTCOMES

38. D B
20%

39. BIM: Improving Organisational
Performance for the client
i. Jaguar Land Rover, Wolverhampton – Better planning and reduced asset downtime.
ii. GSK – Penetrating developing markets
iii. Connect Plus, M25 Widening – Geo-asset tagging and performance of SLAs
iv. Food Retail - Optimisation £/m2

40. 10 Client Characteristics of an early
BIM adopter – BIM Today
i. Wide stakeholder group
ii. In house knowledge - detailed knowledge & requirements
iii. Seek standardisation and measurable improvement
iv. Project requirements subject to high level of change through design and construction
v. Strong external influence for change/improvement
vi. Strong link between asset and improved business outcomes
vii. Inefficient asset O&M
viii. Early adaptor of offsite construction
ix. Asset use likely to change over time
x. Complex build requirement

41. Source: Peter Trebilcock

42. Sectors
W
ide
StakeholderGroup
In
house
know
ledge
-detailed
requirem
ent
Seekstandardisation
and
m
easurable
im
provem
ent
Projectrequirem
entssubjectto
high
levelofchange
Strong
externalinfluence
forchange/im
provem
ent
Strong
linkto
im
proved
businessoutcom
es
InefficientassetO&M
Earlyadaptorofoffsite
construction
Assetuse
likelyto
change
overtim
e
Com
plxbuild
requirem
ent
Airports
Commercial
Education (Schools)
Healthcare
Highways England
Hi tech construction
Rail
Residential
Retail
Secure Accom.
Utilities - Water
Benefits Today
Benefits Tomorrow
10 Client Characteristics of an Early BIM Adopter / By Sector

43. Sectors
W
ide
StakeholderGroup
In
house
know
ledge
-detailed
requirem
ent
Seekstandardisation
and
m
easurable
im
provem
ent
Projectrequirem
entssubjectto
high
levelofchange
Strong
externalinfluence
forchange/im
provem
ent
Strong
linkto
im
proved
businessoutcom
es
InefficientassetO&M
Earlyadaptorofoffsite
construction
Assetuse
likelyto
change
overtim
e
Com
plexbuild
requirem
ent
Airports
Commercial
Education (Schools)
Healthcare
Highways England
Hi tech construction
Rail
Residential
Retail
Secure Accom.
Utilities - Water
Benefits Today
Benefits Tomorrow
10 Client Characteristics of an Early BIM Adopter / By Sector

44. Summary
• Distinguish between Client Benefits and Benefits to the Supply Chain of BIM
• Differentiate between the Direct Benefits and Indirect Benefits
• Distinguish between benefits today and benefits tomorrow
• Explore and Develop how we should best present the industry benefits to
clients across different sectors.
• Airports, Healthcare, Hi-Tech Manufacturing strongest case for BIM today.
• BIM Innovation Capability Programme Partner

45. Source: McGraw Hill Construction - Oct 2014
Initial interaction with BIM - Clients

46. “
Thank You