The document presents a business proposal for a one-way car-sharing service focused on urban mobility, highlighting the need for sustainable transportation solutions due to increasing congestion and carbon emissions. It outlines the company's growth plans, including launching a pilot program at MIT, expanding to nearby colleges, and eventually offering services to the general public, while also noting key market opportunities and financial projections. The proposed solution emphasizes fuel-efficient vehicles, flexibility in usage, and support for mass transit, ultimately aiming to reduce urban carbon footprints and improve transportation convenience.

1. Mobility-on-Demand RideYour personalized taxi at a fraction of the costRyan ThurstonAleem MawaniVirot ChiraphadhanakulRyan ChinConfidential / Do Not Distribute | sales@modride.com

2. Company SnapshotPotential InvestorsFoundersFinancials$250kSMART Center BostonSeeking for angelMIT PhD and Masters students with operations and transportation expertise$5.3MMSeeking for Series ANon-dilutive grants and subsidies availableFuture offices in San Jose, CAFounded in 2011, Cambridge, MAPrimary Media Lab funderOngoing technical interest and supportThe TeamAdvisorsMarket One-way car sharing

3. Rentals by the minute

4. Commercial vehiclesRyan ThurstonMIT Sloan School of ManagementTodd WhitelawBrand ManagerSMART Center BostonAleem MawaniHarvard Business SchoolU.S. Carsharing Market Revenue2009 - 2016Kent LarsonDirector Changing Places GroupMIT Media LabVirot ChiraphadhanakulPhD CandidateMIT Operations Research CenterDimitris PapanikolaouPhD Candidate, MIT Media LabSmartCities Group$3.4 B oppty44.4% CAGRRyan ChinResearch Specialist & PhD Candidate, MIT Media LabSmartCities Group

5. Problem: Urban mobility is unsustainableClean energy issuesPollution via carbon emissions53% of carbon emissions from fossil vehiclesCity congestionEnergy inefficiencyLifestyle trendsRent vs ownDemand for green vehiclesExisting Solutions FailPrivate automobilesMajor source of CO2 emissions

6. Cause massive congestionsPublic TransportationDoes not cover entire city

7. First mile - Last mile problem

8. Inconvenient and inflexible schedulesBy far, the largest source of C02 emission is fossil fuel consumption via transportation53% Amount of carbon emissions devoted to transportationSource: Frost & Sullivan, EPA

9. The future: Clean and sharable vehicle useUrban car sharing expandingZipcar expanding rapidly6000 vehicle network49:1 Member:Vehicle ratio in 2009 and growingAutoLib debuts in ParisFleet of 3,000 carsHalf hour rentalsHertz, Enterprise launch car sharingCombined fleet of 850 cars and growingBike sharing programs exploding200,000# of bicycles rented daily in Paris80# of cities that currently offer bicycle sharingAuto OEMs releasing clean, “urbanized” vehiclesSource: Frost & Sullivan, U.S. Dept of Energy

10. Solution: One-way, fuel efficient car sharing networkCommercially available SMART ForTwos, rented by the minute

11. Pickup and drop-off anywhere in the urban area

12. Maximized service level and fleet utilization through our patent-pending fleet management systemProsChallengesIncreases vehicle utilization Leads to higher revenueReduces congestion Each shared car removes up to 30 vehiclesFlexibility & Convenience Mobility-On-DemandSolves first mile – last mileIncreases ridership of mass transitComplementary to mass transitFleet ManagementVehicle availabilityNo parking Costly redistributionCritical Mass

13. Reliance on Local Municipalities to fund parkingOne-way car sharingVSTraditional two-way car sharing modelSource: Frost & Sullivan

14. Market Entry PlanCambridge - MITPhase 1Launch small pilot MITOperate on campus (25-50 cars)

15. Current partnership with SMART

16. Prove use-case and niche

17. Learn and optimize

18. Rely on word-of-mouth marketingPhase 2Expand to nearby collegesRestrict usage to studentsPhase 3City and general public use2011-2012 Phase 1 ScheduleCandidate cities include:High GDP