This investor deck summarizes a P2P car sharing platform called Blox Car that allows people to rent their cars to others when not in use. Blox Car aims to reduce the costs of car ownership by generating rental income from unused vehicles. It offers bookings, payments, and insurance through its online platform. Blox Car has seen rapid growth in Finland with over 9,000 users and aims to scale internationally by expanding partnerships and developing an open API. The startup is seeking a funding round of €500k-€1m to strengthen its team and marketing to capitalize on its leading position in the local P2P car sharing market.

1. Investor deck Spring 2019
Rent cars from local people

2. highest household cost
with an average cost
of €560 monthly.
The problem with cars
of the time parked
yet it’s often considered
indispensable.
of the seats
unused
with roughly 3/5 seats
empty on each journey.
No easy, affordable option to owning a car.
2nd 95% 70%

3. Solution
Save in ownership costs
by renting your car.
Travel cheaper
by renting from a local.
Reduce co2 emissions
by sharing the rides.

4. bloxcar.fi
Rent it out >
when it’s not used.
The Blox Car platform
List your car >
for free.
Get paid
for the rental.

5. Product offering
Upsales
Insurance | Roadside assistance | Custom marketing
Online bookings & payments
Upfront payment | Booking calendars | Messaging system
Cars in Blox Car also listed in partner’s networks
tori.fi | nettivuokraus.com

6. €20B invested in the past 2 years
in car sharing. (i3connect's Investing data)
Market validation
Change in consumer behavior
25% are willing to use new mobility services. (FTIA's car sharing study)
100+ car sharing companies worldwide
out of which of 50+ P2P companies. (List of companies | Frost & Sullivan report 2018)
Blox Cars growth is escalating
2x going to 4x growth year on year in terms of users, bookings and income.

7. Serviceable
market
In the Nordics and EU
(Cars per capita)
Market size
Global car fleet
growing by €79M+/year
25% willing to share
our potential car fleet 10M
(with a 13% market share)
1B 300M 75M

8. Serviceable market
Market size
with 10 000 000
serviceable cars.
Service fee profit
with 150 000 bookings
during 2022.
€1B €2M
With 13% market share and 30% service fee per transaction, we
have an earning potential of €1B with 50M bookings yearly.

9. from €560 to €840
within 12 months.
from €452 to €60
within 12 months.
Traction | KPI’s
Blox Car users
With 600+ cars listed
all around Finland.
9000+ CAC CLI

10. Income and expenditures

11. 5 000 cars
60 000 bookings
Road map
600 cars
5 000 bookings
10 000 cars
150 000 bookings
Now 2 years 3 years

12. share with partners
(e.g. Tori.fi)
Business model
service fee
for renters
Insurance
Roadside assistance
Customised
marketing
Revenue
share 30% Upsale

13. B2C
car
sharing
MaaS/
Public
transport
Trade in
cars/
OEM’s
Online
classifieds
Housing
companie
s
P2P
car
sharing
Open source API
for easy, safe and affordable integration
for all digital marketplaces.
Network effects
We empower growth with
our partnerships and
networks.
Blox Cars are already listed on some
online classifieds sites.
(e.g. nettivuokraus.fi)

14. Taxi
€1–4/km/person
Offline transactions
Affordable/Eco
friendly
Expensive/polluting
Online transactions
Competition
Buses on
fossil fuels New Bus services
Private cars

15. Core team
Paul Nyberg
Sharing economy senior
entrepreneurial fox.
Rafael
LehmannCreative and visual with
a passion for numbers.
Santeri Petrell
Marketing wiz who’s
keen on analytics.
Kaius
HäggblomTech and identity guru
with lots of business
experience.
Kent Björklund
Board member
25 years of joint ventures
and scaling international
10 years exp. in China
Topi Lintukangas
Board member
15 years of marketing
e.g. Finnair, Suunto
Helleke Heikkinen
Board member
Business development
consultant
Aleksi Korvenranta
Advisor
Former CTO of Blox Car
Founder of Kortteliauto
Board members and advisors
Janika Öhman
Making things happen
and ensuring smooth
operations.

16. Shareit and Blox Car exemplary ecosystem players
National Growth Programme for the Transport Sector 2018–2022
Blox Car is easier and cheaper than owning a car
Helsingin Sanomat research
Best Mobile Service Supporting Sustainable Development in Finland 2018
SLUSH - Best Mobile Service Winners
Transport department of Finland 25% of Finns ready to try out carsharing
Yhteiskäyttöautojen potentiaali LiVi 25/2018
References

17. “The cars are placed in easy locations and everything was very flexible,
e.g. the payment and pick up was faster than through traditional car rental”
Juha P
“It’s a win–win situation for the car owners and people who need a car.”
Marjut P
“I don’t need a car every day, not necessarily even every week, and that’s why I
like Blox Car. I can rent a car for every need at any time.”
Noora S
Testimonials

18. Partners

19. Funding round
Seeking minimum € 500k – target € 1m
All private investors or mix private and crowd or vc
We offer 10 % – 20 % equity
We are proud to announce we have got our first investor Mr Mikko Silventola
who will become chairman of the board. Mikko is a first investor also in Taxify
(now Bolt) that got official Unicorn status USD 1b valuation Nov/2018

20. Strengthen the team
Specifically 1 ft sales, 2 part time, 3 tech to enable inhouse
specification, ongoing development integration team
Make use of being market leader locally.
Increase marketing spending and repeating large scale success
Scale international.
- Starting from the Baltics and Nordics, UK, Holland, Europe. Renew and
acquire new partnerships. Make full use of network effects internationally.
- Build and apply open source API creating a global P2P, B2C de facto standard.
Next steps