5. 1
• Participant
Cost Savings
2
• Convenience
of Location
and Use
3
• Guaranteed
Parking
Industry Analysis
Top 3 Reasons for Car Sharing Growth
6. Industry Analysis
Turkish Competitive Landscape
•Market leader
•Privately held
•Strategic partnership
with Partner Fleet
Solutions
•Recently valued at
$22M USD
• First car sharing
operator in Turkey
• Only 3 cars in its fleet
• Only located between
Beyoglu and Ortakoy
• Offers enterprise
solutions for business
rentals
• 15 locations across
Istanbul
• Fleet of smart cars
• Baby seats and
ski/bike racks available
as add-ons
• USB and AUX cables
provided
7. Target Market Assessment
Overview
Population
Under 30
Over 30
WHO?
• 19-30 year olds
• Urban dwellers (Istanbul)
• Tech-savvy
• Educated
• Environmentally conscious
WHY?
• Avg. age 29
• 66% under 30
• Can’t afford cars
• Rising income
8. Target Market Assessment
Main Drivers
0 50 100
On Twitter
On Facebook
On Internet
On
Not
Automobile Market
• Increase in automobile demand
• Low car ownership
• Rising economic prosperity
• 129 cars per 1000 inhabitants
• Projected to rise to European
levels (400/1000)
Role of Tech
• 85% of country on internet
• Facebook
• #4 in world
• 30m users (39% pop)
• Twitter
• #8 in world
• 4m users
10. Business Model
3 Tiered Rollout
Zip car currently partners with hundreds of universities in the US
Access to cars for all eligible drivers in your campus community
(faculty, staff, students 18+/21+ depending on your location)
Vehicles available near office buildings
On-demand for ad hoc business travels
Hotel
Partnership with hotels: cars for tourism and business travel
Drivers may use their membership cards universally as they travelNEW
INITIATIV
E
11. Takeaways
1. Strategic fit for dense metropolitan city filled with a
tech savvy crowd and in need of a solution for urban
sprawling
2. Leverage existing infrastructure of Avis and continue to
build upon ZipCar’s brand equity
3. Leverage ZipCar’s economies of scale to set up a cost
effective center of operations that will allow for
further expansion into Western Europe, the Middle
East and Africa
The average car is used for only one hour a day- RelayRidesFor every rented car, there are 20 fewer owned cars on the road ZipCarCar sharing members drove 31% less than when they owned a vehicleFrost & Sullivan
Fun facts: senior managers at Yoyo and Atlagit received degrees from BogaziciFleet sizes are small, ranging from two to five vehicles. Modest growth in terms of fleet-size has been witnessed across Turkey’s car-sharing industry over the past two years.http://sustainablecitiescollective.com/embarq/152996/car-sharing-picking-speed-developing-world
Protests story ab social media spurring protests, location, etc96% on fb17% on twitter
Leverage existing Avis locations, brand presence, and infrastructure:Locations: Six (6) in Istanbul: convenient locations and airports.Infrastructure:Vehicle maintenance, cleaning, staff.
Zip car for universities:For example: more than forty private, public and vocational higher education schools in IstanbulSchool color coordinated carsSaves parking spots given fewer carsNo trouble with gas / insuranceZip car for businesses:Cheaper alternative to traditional rental plansJoining fee: onetime setup fee, annual fee per driverUsage fee: On weekdays: (1) hourly rates (2) 7-to-7 business (3) full-dayIncluded: Gas, insurance, up to 180 miles per dayBilling option: directly billed (one credit card per firm), individually billed (each employee has a card for business or leisure use)Zipcars for hotels:Available in hotels in convenient locations; therefore,serves the dual purpose of (A) tourism/business travel and (B) regular usages
