The document is a research report on consumer behavior towards the organized retail sector in India. It begins with an acknowledgement section thanking the mentor for their guidance. It then provides an executive summary outlining the context and objectives of the research project, which aims to analyze trends in the Indian retail sector and changing consumer buying behaviors. The report includes an introduction on the evolution of retail in India and an overview of the growth of the organized retail sector. It also covers the growth of the Indian economy and retail industry.
A project report on retail industry in global environmentProjects Kart
This document is a project study report submitted for a Master's degree in Business Administration (Finance). It examines the retail industry in a global environment. The report includes an introduction to the retail industry, objectives and role of the industry, a literature review on challenges in the industry, hypotheses on the past, present and future of the industry, limitations of the study, methodology, and significance of studying the industry. It also includes sections on opportunities for Western retailers in India, benefits to Indian consumers, research and analysis of trends and major players, findings, and conclusions.
A project report on consumer preference towards organized and unorganized ret...Projects Kart
This document provides an overview of a project report on consumer preferences toward organized and unorganized retail stores in India. It acknowledges those who helped with the project and provides an executive summary of the report's contents. The report will examine retail in India, profiles of major retail companies like Reliance and Raheja, research objectives and methodology, data analysis, findings and suggestions. It defines what retail is and the major forms it takes in commerce.
A project report on retail industry in indiaProjects Kart
The document provides an overview of the retail industry in India. It discusses how retail is a large industry in India, accounting for 10% of GDP. It also describes how the retail industry is at an inflection point, with organized retail and consumption growth set to increase significantly. This is driven by India's young population and growing urbanization. The document then covers differences between organized and unorganized retail sectors in India, and how organized retail is growing and spreading, led initially by supermarket chains in Southern India.
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSSrihari Reddy
Customer Buying Behavior is the study of individuals and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Customer behavior is increasingly a part of strategic planning for the future investment and growth of any industry. Retail industry or precisely to say apparel industry is no exception.
1511. consumer behaviour in the indian retail sectorJaved Khan
This document provides an overview of consumer behavior in the Indian retail sector. It begins with an introduction to the topic and definitions of key terms. It then reviews literature on the history and current state of retailing in India, distinguishing between unorganized and organized retail formats. The document outlines the objectives, scope and methodology of the project report, which examines factors that influence shopper behavior in India. It also provides retail summaries and profiles of popular retail stores and formats in India.
33 current scenario in retail marketing with special reference to organised r...chelliah paramasivan
The document discusses the growth of organized retailing in India, outlining various retail formats that have emerged like hypermarkets, supermarkets, convenience stores, and specialty stores. It analyzes opportunities in the retail sector, including expansion to tier 2 and 3 cities, the rise of online shopping, and increased availability of credit. The article also examines the regulatory framework and foreign investment scenario for organized retail in India.
The document provides an overview of the retail industry in India and analyzes retail trends and consumer behavior. It discusses the structure and key aspects of retail operations. The document also includes a case study of Vishal Retail Ltd, one of the largest retail chains in India, outlining its company profile, departments, products, and organizational structure.
Kirana stores are small, independently owned retail stores that are commonly found within Indian neighborhoods. They are typically less than 500 square feet and owned by an individual or family. In contrast, organized retail refers to large corporate-backed stores and chains that are registered for taxes. Common forms of organized retail include hypermarkets, supermarkets, department stores, specialty chains, and shopping malls. Most Indian retail remains unorganized, consisting of small local shops, general stores, and pavement vendors. While organized retail is growing, India and China still have retail markets dominated by unorganized and traditional small stores.
A project report on retail industry in global environmentProjects Kart
This document is a project study report submitted for a Master's degree in Business Administration (Finance). It examines the retail industry in a global environment. The report includes an introduction to the retail industry, objectives and role of the industry, a literature review on challenges in the industry, hypotheses on the past, present and future of the industry, limitations of the study, methodology, and significance of studying the industry. It also includes sections on opportunities for Western retailers in India, benefits to Indian consumers, research and analysis of trends and major players, findings, and conclusions.
A project report on consumer preference towards organized and unorganized ret...Projects Kart
This document provides an overview of a project report on consumer preferences toward organized and unorganized retail stores in India. It acknowledges those who helped with the project and provides an executive summary of the report's contents. The report will examine retail in India, profiles of major retail companies like Reliance and Raheja, research objectives and methodology, data analysis, findings and suggestions. It defines what retail is and the major forms it takes in commerce.
A project report on retail industry in indiaProjects Kart
The document provides an overview of the retail industry in India. It discusses how retail is a large industry in India, accounting for 10% of GDP. It also describes how the retail industry is at an inflection point, with organized retail and consumption growth set to increase significantly. This is driven by India's young population and growing urbanization. The document then covers differences between organized and unorganized retail sectors in India, and how organized retail is growing and spreading, led initially by supermarket chains in Southern India.
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSSrihari Reddy
Customer Buying Behavior is the study of individuals and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Customer behavior is increasingly a part of strategic planning for the future investment and growth of any industry. Retail industry or precisely to say apparel industry is no exception.
1511. consumer behaviour in the indian retail sectorJaved Khan
This document provides an overview of consumer behavior in the Indian retail sector. It begins with an introduction to the topic and definitions of key terms. It then reviews literature on the history and current state of retailing in India, distinguishing between unorganized and organized retail formats. The document outlines the objectives, scope and methodology of the project report, which examines factors that influence shopper behavior in India. It also provides retail summaries and profiles of popular retail stores and formats in India.
33 current scenario in retail marketing with special reference to organised r...chelliah paramasivan
The document discusses the growth of organized retailing in India, outlining various retail formats that have emerged like hypermarkets, supermarkets, convenience stores, and specialty stores. It analyzes opportunities in the retail sector, including expansion to tier 2 and 3 cities, the rise of online shopping, and increased availability of credit. The article also examines the regulatory framework and foreign investment scenario for organized retail in India.
The document provides an overview of the retail industry in India and analyzes retail trends and consumer behavior. It discusses the structure and key aspects of retail operations. The document also includes a case study of Vishal Retail Ltd, one of the largest retail chains in India, outlining its company profile, departments, products, and organizational structure.
Kirana stores are small, independently owned retail stores that are commonly found within Indian neighborhoods. They are typically less than 500 square feet and owned by an individual or family. In contrast, organized retail refers to large corporate-backed stores and chains that are registered for taxes. Common forms of organized retail include hypermarkets, supermarkets, department stores, specialty chains, and shopping malls. Most Indian retail remains unorganized, consisting of small local shops, general stores, and pavement vendors. While organized retail is growing, India and China still have retail markets dominated by unorganized and traditional small stores.
PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL) Mansi Tyagi
Vishal Retail Limited is an Indian retail company that operates hypermarket stores across India. It has 172 stores spread across 24 states, totaling around 2.4 million square feet of retail space. The company aims to expand further into new retail formats and regions while strengthening its supply chain operations. Organized retailing is growing in India due to factors like rising incomes, education levels, and exposure to global trends, but still only accounts for about 4% of the total retail sector.
The Indian retail sector is growing rapidly due to rising incomes and quality of life in urban areas. While foreign investment is restricted, domestic retailers and foreign investors are eager to enter the market. Various retail formats from other countries are being adopted in India. The industry is analyzed using PEST and Porter's Five Forces. Organized retail is booming but traditional stores still dominate. The future of the sector looks promising as India has a large population and expanding middle class with growing purchasing power.
This document provides an overview of the retail industry in India. It discusses that while the majority of retail in India is still unorganized, the organized retail sector is growing rapidly at around 25-30% annually. Key factors driving this growth include rising incomes, changing consumer preferences, and the entry of large domestic and international retailers. The organized retail sector is expected to increase its market share from the current 2% to around 15-20% over the next decade. This represents a significant opportunity for the growth of organized retail in India.
Project report on retail marketing in indiaGaurav Tyagi
This document provides an overview and analysis of retail marketing in India. It discusses how the Indian retail industry is evolving in line with other large economies. Organized retail currently accounts for about 2% of the market but is projected to grow significantly. The document examines factors driving retail growth in India like rising incomes and exposure to global products. It also outlines the different retail formats that have emerged like department stores and analyzes parameters that influence customers' visits to departmental stores.
This document is a dissertation report submitted by Mayank for their Master's degree. The report examines the changing consumer preferences towards organized retailing from unorganized retail in India. It includes an introduction to the Indian retail industry, the major players in the industry, and types of retail. The primary study section outlines the objectives and methodology of the research, which involved collecting data through a questionnaire from 100 customers in Udaipur District to analyze consumer attitudes.
AN EMPIRICAL STUDY ON ORGANIZED RETAIL OUTLET AND CONSUMER PERCEPTION TOWARDS...IAEME Publication
The Indian Retail Industry is divided into Organized and Unorganized Sectors. Traditional markets are making way for organized formats such as Departmental Stores, Hypermarkets, Supermarkets and Specialty Stores. Indian Retail Industry contributes over 10% of the country’s GDP. Strong income growth, changing lifestyles, and favorable demographic patterns, suggest that by 2020, the Modern Retail Industry in India will be worth US$ 275-400 billion. This study was undertaken, considering three competitive Retail Chain Outlets, Big Bazaar, Reliance Fresh and Marks Spencers, to evaluate the consumers’ opinion and preferences towards these outlets. The study also highlights the pros and cons of the outlets considered and the level of satisfaction compared to the Local Retail Outlets.
Ascendancy of organized retailing in indian retailprjpublications
The document discusses the rise of organized retailing in India. It provides background on the Indian retail industry and how it has traditionally been dominated by small, unorganized stores. However, in recent years organized retail has grown rapidly due to changes in consumer preferences and demand for improved shopping experiences. The growth of organized retail is expected to benefit the Indian economy in several ways, including by improving prices and supply chains for farmers, boosting small and medium enterprises, increasing employment, and contributing to overall economic growth and productivity. While some jobs may be displaced, organized retail also creates many new, higher quality positions.
CUSTOMER BUYING BEHAVIOR AT BANGALORE CENTRAL Srihari Reddy
The Company is an integrated fashion company with presence across key segments within the fashion industry i.e. design to distribution. Company’s business has been designed to capture the trend of consumers getting more attuned to fashion and brand preferences. We have a portfolio of fashion brands that cover the entire gamut of sub-categories including formal menswear, casual wear, active or sportswear, women’s ethnic wear, women’s denim wear, women’s casual wear, footwear and accessories and are present across various price points.
This document provides an analysis of the retail industry in India. It discusses the structure and growth of the Indian retail sector, including the distinction between organized and unorganized retail. It also analyzes the government's foreign direct investment policies related to retail, including allowing up to 51% FDI in single-brand retail since 2006 and proposed reforms to allow 51% FDI in multi-brand retail. The document examines issues around FDI in retail and the potential impacts on farmers and the food sector.
The document discusses a study on the comparative profitability drivers of Indian retail industry formats and the challenges faced by unorganized retailers. It provides details on the objectives, scope, and methodology of the study, which involves analyzing customer flow, revenue per customer, and stock value at various organized retail stores like Vishal Mega Mart, Big Bazaar, and Lifestyle. The study aims to understand the key factors driving profits in the Indian organized retail industry and issues impacting unorganized retailers.
This document is a working paper from ICRIER that analyzes the impact of organized retailing on the unorganized sector in India. It finds that:
1) Both organized and unorganized retail are expected to grow substantially with unorganized retail growing at 10% annually and organized retail growing much faster at 45-50% annually.
2) Surveys of unorganized retailers, consumers, farmers, and others find that unorganized retailers near organized retailers initially face declines in sales and profits, but this impact weakens over time.
3) Consumers and farmers benefit from organized retail through higher prices and savings, while manufacturers face pressure but also opportunities from more efficient supply chains.
4)
The document provides an overview of retailing in India. It discusses that organized retail currently contributes only 2% of total retail sales in India but is growing rapidly. As incomes and western lifestyles grow among India's middle class, conditions are favorable for organized retail chains like Shoppers Stop and Westside to expand. While retail is a large sector, it remains highly fragmented in India compared to developed countries. The opportunities for retail growth are substantial as Indian retailing is poised for major changes with rising consumer purchasing power.
A study on changing consumer preference towards organised retailing from unor...Joshua Solomon
This study examines changing consumer preferences from unorganized to organized retailing in India. It analyzes factors influencing consumers to prefer organized retailers, such as the availability of all grocery products in one place, clear product classification, computerized billing, parking facilities, and credit card options. The study revealed customers' grocery shopping preferences are shifting from local kirana stores to organized convenience stores, with brand choice and credit cards being major determinants of this preference change.
A study on consumer buying behaviour at shoppers stopProjects Kart
The document discusses consumer buying behavior and the retail industry in India. It covers several factors that influence consumer buying behavior, including cultural, social, personal, and psychological factors. It then provides an overview of the growth of the retail industry in India, challenges faced by retailers in India, and describes the traditional retail scene in India which is largely unorganized. It outlines the major players in different retail sectors in India and how the retail industry is transitioning from traditional to more organized models.
consumer preference towards organized retail to unorganized retailtwinklekande
This document provides an overview of the major players in the Indian retail industry. It mentions that the top players operate various retail formats like supermarkets, hypermarkets, discount stores across major cities in India. Some of the major players mentioned are Pantaloon/Future Group which operates Food Bazaar and Big Bazaar, RPG Group's Spencers, Trinethra Group, Fabmall, Food Express India Ltd, Home Stores Pvt. Ltd., Pyramid Retail Ltd., Trent (Tata Group), Spar India Ltd., Namdhari's Group, Adani Group and government run organizations like Department of Food and Public Distribution. Reliance India Ltd. and Vishal Mega Mart are also prominent players in the industry
This document provides an index and overview of a study on the comparative profitability drivers of the Indian retail industry and challenges faced by unorganized retailers. It outlines the objectives, scope, methodology and limitations of the study, which involves analyzing major retail stores like Vishal Mega Mart, Big Bazaar and Lifestyle, and comparing them to unorganized kirana stores. The study will analyze the profitability factors and threats faced by unorganized retailers in the current retail environment in India.
A PROJECT REPORT ON “A STUDY OF RETAIL SECTOR IN INDIA 2017” Management Res...rahul chaudhari
The document provides an overview of the retail sector in India. It discusses that the retail industry in India is one of the fastest growing industries and is expected to reach $1.3 trillion by 2022 from $672 billion currently. It also summarizes the key advantages and trends in the Indian retail market like increasing investments, policy support, innovation in financing and strong growth of e-commerce. Furthermore, it analyzes the competitive landscape and applies Porter's five forces model to understand the industry.
The document provides a business plan for a snack bar at Praxis Business School. It includes an environmental scan of the Indian retail sector, describing the growth of organized and unorganized retail. Key drivers of retail growth are identified as changes in demographics, increased credit availability, rising incomes, media exposure, evolving consumer behavior, and the entry of corporate and foreign retailers. Challenges facing the Indian retail sector are also summarized, such as barriers to foreign direct investment, lack of industry status, structural impediments, high real estate costs, and supply chain bottlenecks.
The retail industry in India is large and fast-growing, accounting for over 10% of GDP. Modern organized retailing is increasing in India through large shopping malls and complexes. Global retail giants are attracted to India due to its large population, rising incomes, and increasing purchasing power. The retail industry is expected to grow at 25% annually and organized retail alone could be worth $107 billion by 2013. While over 99% of retailers currently operate in small spaces, the growth of modern retail is transforming India's retail landscape.
This document discusses the evolution of retail in India from traditional formats like haats and mandis to modern formats like malls and department stores. It notes that organized retail is growing, especially in large cities in Maharashtra, as consumer preferences and lifestyles change. While traditional small stores still dominate retail in India, the popularity of large malls is increasing. The document also analyzes the strengths and weaknesses of the retail industry in India as well as opportunities and threats to its future growth.
A STUDY ON CUSTOMER SATISFACTION AT BIG BAZAAR (PATIA, BBSR)malaya_123
This document provides an overview of the retail industry in India. It discusses how the retail industry has evolved from small local shops to the emergence of organized retail chains. Key factors driving growth in the Indian retail sector are increasing disposable incomes, urbanization, and changing consumer preferences. While organized retail currently accounts for only 5-6% of the total retail market, it is expected to grow significantly due to continued economic and demographic changes in India. The future outlook for the retail sector remains positive with the market projected to double in size by 2020.
PROJECT REPORT ON CONSUMER BUYING BEHAVIOUR IN INDIAN SHOPPING MALL) Mansi Tyagi
Vishal Retail Limited is an Indian retail company that operates hypermarket stores across India. It has 172 stores spread across 24 states, totaling around 2.4 million square feet of retail space. The company aims to expand further into new retail formats and regions while strengthening its supply chain operations. Organized retailing is growing in India due to factors like rising incomes, education levels, and exposure to global trends, but still only accounts for about 4% of the total retail sector.
The Indian retail sector is growing rapidly due to rising incomes and quality of life in urban areas. While foreign investment is restricted, domestic retailers and foreign investors are eager to enter the market. Various retail formats from other countries are being adopted in India. The industry is analyzed using PEST and Porter's Five Forces. Organized retail is booming but traditional stores still dominate. The future of the sector looks promising as India has a large population and expanding middle class with growing purchasing power.
This document provides an overview of the retail industry in India. It discusses that while the majority of retail in India is still unorganized, the organized retail sector is growing rapidly at around 25-30% annually. Key factors driving this growth include rising incomes, changing consumer preferences, and the entry of large domestic and international retailers. The organized retail sector is expected to increase its market share from the current 2% to around 15-20% over the next decade. This represents a significant opportunity for the growth of organized retail in India.
Project report on retail marketing in indiaGaurav Tyagi
This document provides an overview and analysis of retail marketing in India. It discusses how the Indian retail industry is evolving in line with other large economies. Organized retail currently accounts for about 2% of the market but is projected to grow significantly. The document examines factors driving retail growth in India like rising incomes and exposure to global products. It also outlines the different retail formats that have emerged like department stores and analyzes parameters that influence customers' visits to departmental stores.
This document is a dissertation report submitted by Mayank for their Master's degree. The report examines the changing consumer preferences towards organized retailing from unorganized retail in India. It includes an introduction to the Indian retail industry, the major players in the industry, and types of retail. The primary study section outlines the objectives and methodology of the research, which involved collecting data through a questionnaire from 100 customers in Udaipur District to analyze consumer attitudes.
AN EMPIRICAL STUDY ON ORGANIZED RETAIL OUTLET AND CONSUMER PERCEPTION TOWARDS...IAEME Publication
The Indian Retail Industry is divided into Organized and Unorganized Sectors. Traditional markets are making way for organized formats such as Departmental Stores, Hypermarkets, Supermarkets and Specialty Stores. Indian Retail Industry contributes over 10% of the country’s GDP. Strong income growth, changing lifestyles, and favorable demographic patterns, suggest that by 2020, the Modern Retail Industry in India will be worth US$ 275-400 billion. This study was undertaken, considering three competitive Retail Chain Outlets, Big Bazaar, Reliance Fresh and Marks Spencers, to evaluate the consumers’ opinion and preferences towards these outlets. The study also highlights the pros and cons of the outlets considered and the level of satisfaction compared to the Local Retail Outlets.
Ascendancy of organized retailing in indian retailprjpublications
The document discusses the rise of organized retailing in India. It provides background on the Indian retail industry and how it has traditionally been dominated by small, unorganized stores. However, in recent years organized retail has grown rapidly due to changes in consumer preferences and demand for improved shopping experiences. The growth of organized retail is expected to benefit the Indian economy in several ways, including by improving prices and supply chains for farmers, boosting small and medium enterprises, increasing employment, and contributing to overall economic growth and productivity. While some jobs may be displaced, organized retail also creates many new, higher quality positions.
CUSTOMER BUYING BEHAVIOR AT BANGALORE CENTRAL Srihari Reddy
The Company is an integrated fashion company with presence across key segments within the fashion industry i.e. design to distribution. Company’s business has been designed to capture the trend of consumers getting more attuned to fashion and brand preferences. We have a portfolio of fashion brands that cover the entire gamut of sub-categories including formal menswear, casual wear, active or sportswear, women’s ethnic wear, women’s denim wear, women’s casual wear, footwear and accessories and are present across various price points.
This document provides an analysis of the retail industry in India. It discusses the structure and growth of the Indian retail sector, including the distinction between organized and unorganized retail. It also analyzes the government's foreign direct investment policies related to retail, including allowing up to 51% FDI in single-brand retail since 2006 and proposed reforms to allow 51% FDI in multi-brand retail. The document examines issues around FDI in retail and the potential impacts on farmers and the food sector.
The document discusses a study on the comparative profitability drivers of Indian retail industry formats and the challenges faced by unorganized retailers. It provides details on the objectives, scope, and methodology of the study, which involves analyzing customer flow, revenue per customer, and stock value at various organized retail stores like Vishal Mega Mart, Big Bazaar, and Lifestyle. The study aims to understand the key factors driving profits in the Indian organized retail industry and issues impacting unorganized retailers.
This document is a working paper from ICRIER that analyzes the impact of organized retailing on the unorganized sector in India. It finds that:
1) Both organized and unorganized retail are expected to grow substantially with unorganized retail growing at 10% annually and organized retail growing much faster at 45-50% annually.
2) Surveys of unorganized retailers, consumers, farmers, and others find that unorganized retailers near organized retailers initially face declines in sales and profits, but this impact weakens over time.
3) Consumers and farmers benefit from organized retail through higher prices and savings, while manufacturers face pressure but also opportunities from more efficient supply chains.
4)
The document provides an overview of retailing in India. It discusses that organized retail currently contributes only 2% of total retail sales in India but is growing rapidly. As incomes and western lifestyles grow among India's middle class, conditions are favorable for organized retail chains like Shoppers Stop and Westside to expand. While retail is a large sector, it remains highly fragmented in India compared to developed countries. The opportunities for retail growth are substantial as Indian retailing is poised for major changes with rising consumer purchasing power.
A study on changing consumer preference towards organised retailing from unor...Joshua Solomon
This study examines changing consumer preferences from unorganized to organized retailing in India. It analyzes factors influencing consumers to prefer organized retailers, such as the availability of all grocery products in one place, clear product classification, computerized billing, parking facilities, and credit card options. The study revealed customers' grocery shopping preferences are shifting from local kirana stores to organized convenience stores, with brand choice and credit cards being major determinants of this preference change.
A study on consumer buying behaviour at shoppers stopProjects Kart
The document discusses consumer buying behavior and the retail industry in India. It covers several factors that influence consumer buying behavior, including cultural, social, personal, and psychological factors. It then provides an overview of the growth of the retail industry in India, challenges faced by retailers in India, and describes the traditional retail scene in India which is largely unorganized. It outlines the major players in different retail sectors in India and how the retail industry is transitioning from traditional to more organized models.
consumer preference towards organized retail to unorganized retailtwinklekande
This document provides an overview of the major players in the Indian retail industry. It mentions that the top players operate various retail formats like supermarkets, hypermarkets, discount stores across major cities in India. Some of the major players mentioned are Pantaloon/Future Group which operates Food Bazaar and Big Bazaar, RPG Group's Spencers, Trinethra Group, Fabmall, Food Express India Ltd, Home Stores Pvt. Ltd., Pyramid Retail Ltd., Trent (Tata Group), Spar India Ltd., Namdhari's Group, Adani Group and government run organizations like Department of Food and Public Distribution. Reliance India Ltd. and Vishal Mega Mart are also prominent players in the industry
This document provides an index and overview of a study on the comparative profitability drivers of the Indian retail industry and challenges faced by unorganized retailers. It outlines the objectives, scope, methodology and limitations of the study, which involves analyzing major retail stores like Vishal Mega Mart, Big Bazaar and Lifestyle, and comparing them to unorganized kirana stores. The study will analyze the profitability factors and threats faced by unorganized retailers in the current retail environment in India.
A PROJECT REPORT ON “A STUDY OF RETAIL SECTOR IN INDIA 2017” Management Res...rahul chaudhari
The document provides an overview of the retail sector in India. It discusses that the retail industry in India is one of the fastest growing industries and is expected to reach $1.3 trillion by 2022 from $672 billion currently. It also summarizes the key advantages and trends in the Indian retail market like increasing investments, policy support, innovation in financing and strong growth of e-commerce. Furthermore, it analyzes the competitive landscape and applies Porter's five forces model to understand the industry.
The document provides a business plan for a snack bar at Praxis Business School. It includes an environmental scan of the Indian retail sector, describing the growth of organized and unorganized retail. Key drivers of retail growth are identified as changes in demographics, increased credit availability, rising incomes, media exposure, evolving consumer behavior, and the entry of corporate and foreign retailers. Challenges facing the Indian retail sector are also summarized, such as barriers to foreign direct investment, lack of industry status, structural impediments, high real estate costs, and supply chain bottlenecks.
The retail industry in India is large and fast-growing, accounting for over 10% of GDP. Modern organized retailing is increasing in India through large shopping malls and complexes. Global retail giants are attracted to India due to its large population, rising incomes, and increasing purchasing power. The retail industry is expected to grow at 25% annually and organized retail alone could be worth $107 billion by 2013. While over 99% of retailers currently operate in small spaces, the growth of modern retail is transforming India's retail landscape.
This document discusses the evolution of retail in India from traditional formats like haats and mandis to modern formats like malls and department stores. It notes that organized retail is growing, especially in large cities in Maharashtra, as consumer preferences and lifestyles change. While traditional small stores still dominate retail in India, the popularity of large malls is increasing. The document also analyzes the strengths and weaknesses of the retail industry in India as well as opportunities and threats to its future growth.
A STUDY ON CUSTOMER SATISFACTION AT BIG BAZAAR (PATIA, BBSR)malaya_123
This document provides an overview of the retail industry in India. It discusses how the retail industry has evolved from small local shops to the emergence of organized retail chains. Key factors driving growth in the Indian retail sector are increasing disposable incomes, urbanization, and changing consumer preferences. While organized retail currently accounts for only 5-6% of the total retail market, it is expected to grow significantly due to continued economic and demographic changes in India. The future outlook for the retail sector remains positive with the market projected to double in size by 2020.
Current scenario in retail marketing with special reference to organised reta...RAVICHANDIRANG
The Indian retail industry has scaled impeccable growth over the last decade with an amiable acceptance to organized retailing formats. The industry is maturing towards modern concept of retailing, cornering the conventional unorganized family-owned business. India has been ranked as the fourth most attractive nation for retail investment among 30 emerging markets. With market liberalization, growing consumerism and the entry of corporate players, the Indian retail sector is currently experiencing developments at an evolutionary rate like nowhere else in the world. This article consists of the following objectives such as To assess the progress ,analyse the opportunities know FDI scenario ,and To study the regulatory frame work of organized retail marketing.
This document provides an overview and analysis of the Indian retail industry. It discusses the growth of organized retail in India driven by changing demographics and rising incomes. While foreign investment is restricted, international retailers are interested in the Indian market. The document analyzes the industry using PEST and Porter's Five Forces frameworks. It also evaluates the various retail segments and competitive landscape in India. Challenges for the industry include availability of infrastructure, real estate costs, and labor laws. Overall, the retail sector in India is growing but still faces barriers to becoming as developed as retail markets in other countries.
This document provides an overview of retail marketing in India. It discusses how the Indian retail industry has traditionally been unorganized and fragmented, with most retailers operating small, localized shops. However, organized retail is growing in India, with the emergence of stores like Shoppers Stop, Westside, and Food Bazaar. The document also compares the Indian retail industry to more developed global markets and outlines the opportunities for future growth in India.
BDG Metal & Power Ltd. is part of the Goyal Group, which was established in 1960 and is now one of the premier manufacturers and traders of iron and steel in India with a group turnover of over USD 240 million. BDG Metal & Power's vision is to be a premium global conglomerate focused on the businesses it operates in, and its mission is to deliver superior value to customers, shareholders, employees and society. The company is involved in the manufacture of various steel and alloy products. The document then discusses the Indian retail industry and provides an overview of department stores and their importance as consumers value convenience and variety. It also outlines the key factors influencing customers' preference for department stores.
report on customer relatioship management1225101994
BDG Metal & Power Ltd. is part of the Goyal Group, established in 1960, which is now a premier manufacturer and trader of iron and steel with a group turnover of over USD 240 million. The company's vision is to be a premium global conglomerate focused on the businesses it operates in, and its mission is to deliver superior value to customers, shareholders, employees and society. The company is involved in the manufacture of ferro alloys, carbon steel, thermo-mechanically treated bars, wire rods, structural steel and prefabricated steel products.
International management of future grouphiteshkrohra
This document provides an overview of Future Group, one of India's largest retailers. It discusses Future Group's various business lines including retail formats like Big Bazaar and Pantaloons, joint ventures, financial services, and BPO operations. The objectives of the study are to analyze consumer behavior and shopping patterns at Big Bazaar, identify influencing factors, and determine suitable marketing strategies. It includes sections on the company introduction, product portfolio, market orientation, macroenvironment analysis, and more.
This document provides an analysis of Shoppers Stop located in Andheri, Mumbai. It discusses Shoppers Stop's vision, history, expansion across India, target customer profile, range of merchandise including clothing brands and private labels, loyalty program, international affiliations, acquisitions, supply chain management and future plans to position itself as a global retailer. It also includes a SWOT analysis of Shoppers Stop Andheri, highlighting strengths such as a strong domestic presence and loyal customer base, and weaknesses such as lesser promotional strategies compared to global competitors.
A research project report on comparative study of vishal megamart and its com...Projects Kart
This document is a research project report submitted for a Master's degree that analyzes Vishal Megamart, a retailer in Lucknow, India. It includes an executive summary, introduction to the Indian retail industry, company profile, SWOT analysis, and research on Vishal Megamart and its competitors. The report is divided into two parts, with the first covering the company overview and analysis, and the second describing the research objectives, methodology, findings, and limitations of the comparative study.
This document provides information about organized retail outlets in Bareilly, India. It discusses Vishal Mega Mart, the flagship store of Vishal Retail Ltd, which operates 172 hypermarket stores across 110 cities in India totaling over 2.4 million square feet of retail space. Vishal Mega Mart stores offer a wide variety of fashion garments and products at affordable price points. The stores have become popular destinations for bargain hunters and fashion enthusiasts. Vishal Retail Ltd was founded in 2001 to capitalize on the emerging potential of India's growing retail industry.
Any Business that directs it marketing efforts towards satisfying the final consumer based upon the organisation of selling goods and services as a means of distortion.
Any Business that directs it marketing efforts towards satisfying the final consumer based upon the organisation of selling goods and services as a means of distortion.
With the emergence of supermarkets, kirana stores have been depleting day by day. Government is in the grave situation to decide whether to allow 50% FDI or not in the retail sector. There are certain retail outlets such as Walmart, Metro which are better in quality, cheaper in rates, and offering a range and variety of products under one roof. These malls have entered in India but they are into cash and carry business only and not in the multi brand retail sector. Many of them have entered through joint ventures. If government allow them to enter in India, it can be said that all the small shops and kirana stores will not be able to stand in the market. They cannot compete with them. Now the question arise how the kirana stores can be saved from these big giants in the market. It is the need of the hour today to save these kirana stores because in a developing country like India where the income of an average man is low, such types of small business can make them able to earn their living. The present research is an attempt to find out the weaknesses of kirana stores as compared to the malls and to find out the solutions for the betterment of the stores. The research is conducted on various kirana stores in Punjab. The study identifies the problems being faced by kirana merchants such as recovery of credit, inventory management, goodwill in terms of quality, low space, and lack of variety etc. But during the research it has been found out that there are certain areas where these kirana stores have an edge over the market such as emotional attachment with the customer, to fulfil the timely need of credit of the customer, easy availability etc. It is concluded that both kirana stores and malls are important to the Indian economy. FDI is important for the growth of the economy but it should come for the rescue of the existing business and not as a threat. Secondly government intervention is seeked to make improvements in the functioning of the kirana stores. If kirana stores starts using their strategic advantages to the optimum level, they can make can make their existence strong in the market.
A Study of Consumer Perception on Big BazaarProjects Kart
The document discusses the evolution of the retail industry in India. It notes that liberalization in the 1990s brought the retail industry into focus, with large players changing the rules of the game. Hypermarkets are becoming more common in India, though the industry is still nascent compared to western countries. Several international retailers are interested in entering the Indian market. The traditional retail scene in India is dominated by small, unorganized shops. However, organized retail is growing rapidly and is expected to continue expanding across India. Key drivers of change include technology, emphasis on lower costs and convenience.
The document provides an introduction and overview of the fashion industry in India, retailing industry in India, and Crocodile, a clothing brand. Some key points:
- The fashion industry in India has potential for growth but Indian brands have not been as recognized globally as foreign brands. Retailing is a large and growing industry in India but remains largely unorganized.
- Crocodile launched in 1907 in Singapore and has since expanded globally. It was launched in India in 1973 and operates manufacturing units in several Indian cities. It competes with other clothing brands in products like shirts, trousers, jeans and offers competitive pricing.
- The document discusses the manufacturing processes and materials used for various Crocodile products and
Big bazaar customer relationship managementAman Bansal
This document is a project report submitted by Rishi Sharma for the degree of Bachelor of Business Administration from Noida International University. The project focuses on analyzing customer relationship management practices at Big Bazaar, a large retail chain in India. It includes an introduction to CRM and its importance. It also discusses the advantages of CRM for Big Bazaar, such as providing better customer service and increasing revenues. Some challenges in implementing CRM at Big Bazaar are inaccurate product information, lack of product knowledge among sales staff, and difficulties in updating pricing and product details. The report aims to assess how CRM influences customer satisfaction levels and the store's overall success.
This document provides an overview of the evolution of organized retail in India, with a focus on food and grocery retailing. It discusses the shift from traditional unorganized retailing to modern organized formats like supermarkets and hypermarkets. Food and grocery makes up the largest segment of retail spending in India. While organized retail currently accounts for only 4% of the market, it is projected to more than double in the coming years. Major players in the Indian food retail space utilizing various formats like hypermarkets, supermarkets, and convenience stores are discussed. Trends like private labels, health and wellness products, and technological innovations that can provide competitive advantages are also summarized.
Similar to CONSUMER BEHAVIORTOWARDS ORGANISED RETAIL SECTOR (20)
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CONSUMER BEHAVIORTOWARDS ORGANISED
RETAIL SECTOR.
Submitted in partial fulfillment of the requirements for
Post Graduate Diploma in Management (PGDM) under the
guidance of
Prof. Vijaylaxmi Tripathi.
By
B.P. Prabhu Raj
[2011033]
2. P a g e | 2
ACKNOWLEDGEMENT
With these acknowledgements, I intend to express my gratitude and
appreciation in thanking all of the people who contributed their time and
effort to making this report possible.
First of all with limitless modesty, I would like to thank my mentor Prof.
Vijaylaxmi Tripathi. Her professional input, guidance and supervision
contribute to the successful completion of my final project dissertation.
The knowledge that I have gained in the area will hopefully be of helpful
in my future career and I also hope that the dissertation will be interesting
and useful for other students, researchers and people that want to learn
more about the chosen area.
3. P a g e | 3
Executive Summary:
Retail is the final step in the distribution of the merchandise-the last link in the supply
chain-connecting the bulk producers of the commodity to the final consumers.
Retailing covers diverse products such as foot apparels, consumer goods, financial
services and leisure. The organized retail sector is expected to grow by 6% by 2010
and touch a retail business of $17 billion as against its current growth level of 3%.As
India moves towards the service oriented economy ,a rise in this percentage is
expected. The number of the retail outlets is growing at about 8.5% annually in the
urban areas and in towns with population between 1,00,000 to 1 million. Organized
retailing is witnessing a wave of players entering the industry. They are
experimenting with the various retail formats.
This research project was undertaken with the view to analyze the latest trends in the
Indian retail sector with reference to the changing trends of the buying behavior of the
consumers.
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TABLE OF CONTENTS
1.Objective………………………………………………………………….5
2.Introduction………………………………………………………………6
2.1 Introduction…………………………………………………………….7
2.2 Overview……………………………………………………………….8
2.3 Indian Economy……………………………………………………….10
2.4 Retail industry growth…………………………………………………16
3.Literature review…………………………………………………………18
4.ReserachMethodology……………………………………………………20
5.Analysis and Result……………………………………………………….24
6.Suggestions and recommendations……………………………………….29
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1.OBJECTIVE OF RESEARCH STUDY
2. INTRODUCTION
7. P a g e | 7
INDUSTRY EVOLUTION
2.1Introduction
Retailing in India is receiving global recognition and attention and this emerging
market is witnessing a significant change in its growth and investment pattern. It is
not just the global players like Wal-Mart, Tesco and Metro group are eying to capture
a pie of this market but also the domestic corporate behemoths like Reliance, KK
Modi , Aditya Birla group, and Bharti group too are at some stage of retail
development. Reliance, announced that it will invest $3.4 billion to become the
country's largest modern retailer by establishing a chain of 1,575 stores by March
2007. The last couple of years have been rosy for real estate developers and the
retailers are finding suitable retail space in prominent locations.
The industry is buoyant about growth and the early starters are in expansion mood.
There is increased sophistication in the shopping pattern of consumers, which has
8. P a g e | 8
resulted in big retail chains coming up in most metros; mini metros and towns being
the next target. Consumer taste and preferences are changing leading to radical
alteration in lifestyles and spending patterns which in turn is giving rise to new
business opportunities. Companies need to be dynamic and proactive while
responding to the ever-changing trends in consumer lifestyle and behavior.
Retailing in India is currently estimated to be a USD 200 billion industry, of which
organized retailing makes up 3 percent or USD 6.4 billion. By 2010, organized retail
is projected to reach USD 23 billion and in terms of market share it is expected to rise
by 20 to 25 per cent. The report also predicts a stronger retailer growth than that of
GDP in the coming five years.
The generic growth is likely to be driven by changing lifestyles and by strong surge in
income, which in turn will be supported by favorable demographic patterns. Rapid
growth in international quality retail space brings joy to shoppers and shopping malls
are becoming increasingly common in large cities, and announced development plans
project at least 150 new shopping malls by 2008. The number of department stores is
growing at a much faster pace than overall retail, at 24 per cent annually.
Supermarkets have been taking an increasing share of general food and grocery trade
over the last two decades.
Development of mega malls in India is adding new dimensions to the booming retail
sector. Shopping experience in the nation of shopkeepers is changing and changing
very fast. There is significant development in retail landscape not only in the metros
but also in the smaller cities. Even ITC went one step ahead to revolutionize rural
retail by developing ‘Choupal Sagar’ a rural mall. On one hand there are groups of
visionary corporate working constantly to improve upon urban shopping experience
and on the other hand some companies are trying to infuse innovative retail
experience into the rural set up.
2.2Overview
The attitudinal shift of the Indian consumer in terms of "Choice Preference", "Value
for Money" and the emergence of organized retail formats have transformed the face
9. P a g e | 9
of Retailing in India. With a growth over 20 percent per annum over the last 5 years,
organized retailing is projected to reach US$ 23 Billion by 2010.
The Indian retail industry though predominantly fragmented through the owner -run "
Mom and Pop outlets" has been witnessing the emergence of a few medium sized
Indian Retail chains, namely Pantaloon Retail, RPG Retail, Shoppers Stop, Westside
(Tata Group) and Lifestyle International.
Given the attractiveness of the Indian retail sector, foreign retailers like Wal-Mart,
Carrefour SA, Europe's largest retailer and Tesco Plc, the UK's largest retailer, were
keen to enter this growing market, despite the Indian retail sector being closed to
foreign direct investment (FDI).
In the last few years, Indians have gone through a dramatic transformation in lifestyle
by moving from traditional spending on food, groceries and clothing to lifestyle
categories that deliver better quality and taste. Modern retailing satisfies rising
demand for such goods and services with many players entering the bandwagon in an
attempt to tap greater opportunities.
Traditionally retailing in India can be traced to
– The emergence of the neighborhood ‘Kirana’ stores catering to the
convenience of the consumers
– Era of government support for rural retail: Indigenous franchise model
of store chains run by Khadi & Village Industries Commission
1980s experienced slow change as India began to open up economy.
Textiles sector with companies like Bombay Dyeing, Raymond's, S Kumar's
and Grasim first saw the emergence of retail chains
Later Titan successfully created an organized retailing concept and established
a series of showrooms for its premium watches
The latter half of the 1990s saw a fresh wave of entrants with a shift from
Manufactures to Pure Retailers.
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For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and
Music World in music; Crossword and Fountainhead in books.
Post 1995 onwards saw an emergence of shopping centers,
– mainly in urban areas, with facilities like car parking
– targeted to provide a complete destination experience for all segments
of society
Emergence of hyper and super markets trying to provide customer with 3 V’s -
Value, Variety and Volume
Expanding target consumer segment: The Sachet revolution - example of
reaching to the bottom of the pyramid.
At year end of 2010 the size of the Indian organized retail industry is
estimated at Rs. 14,00,000 crore .
2.3 THE INDIAN ECONOMY:
• GDP growth for the year 2007-08 ended at 8.4%.
• Tops AT Kearney list of emerging markets for global retailers to enter.
• 2nd Fastest growing economy in the World
• Fourth in terms of Purchasing Power Parity next only to USA, China and Japan.
• 50% of the total GDP led by services such as IT, telecommunications, healthcare
and retailing.
• Reserves crossed the $150 bn mark, showcasing India as one of the top ten
holders of Foreign exchange reserves.
• Over 3.9 mn tourists visited India this year, up from 3.0 mn last year.
Past
In the early days of grocery retailing in America, an assistant fetched all items from
shelves behind the merchant's counter while customers waited in front of the counter
and indicated the items they wanted.
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In addition, most foods and dry groceries did not come in the individually wrapped
consumer-size packages and an assistant had to weigh and wrap the precise amount
desired by the consumer. American retailers found these practices were by nature very
labor-intensive and therefore quite expensive. The shopping process was slow, as the
number of customers who could be attended to at one time was limited by the number
of clerks employed in the store.
In 1916, first Piggly Wiggly store opened in Memphis, Tennessee and developed a
self-service grocery store. The Great Atlantic and Pacific Tea Company (A&P) was
another successful early grocery store chain in Canada and the United States, and
became common in North American cities in the 1920s. The general trend in retail
since then has been to stock shelves at night so that customers, the following day, can
obtain their own goods and bring them to the front of the store to pay for them.
Although there were higher risks of shoplifting, the costs of appropriate security
measures ideally outweighed by the increased economies of scale and reduced labor
costs.
Early self-service grocery stores did not sell fresh meats and produce and it was only
after 1920s these stores stated selling perishable items like meats and vegetables.
According to the Smithsonian Institution, a former Kroger employee, Michael J.
Cullen, opened the first true supermarket in the United States on August 4, 1930,
inside a 6,000 square foot (560 m²) former garage in Jamaica, Queens in New York
City. The King Kullen store, operated under the slogan "Pile it high. Sell it low." At
the time of Cullen's death in 1941, there were seventeen King Kullen stores in
operation.
By 1950s, these supermarkets frequently issued trading stamps as incentives to
customers. Today, most chains issue store-specific "membership cards," "club cards,"
or "loyalty cards". These typically enable the cardholder to receive special members-
only discounts on certain items at checkout.
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Present
Present day supermarkets are much larger and offer a wide variety of food and
household merchandise, organized into departments. They typically comprises meat,
fresh produce, dairy, and baked goods departments along with shelf space reserved for
canned and packaged goods.
Most supermarkets also sell a variety of other household products that are consumed
regularly, such as alcohol (where permitted), household cleaning products, medicine,
clothes, pet supplies and some sell a much wider range of nonfood products.
The traditional suburban supermarket occupies a large amount of floor space, usually
on a single level, and is located near a residential area for convenience of their
consumers. Its basic appeal is the availability of a broad selection of goods under a
single roof at relatively low prices. Other advantages include ease of parking and the
convenience of shopping hours that extend far into the evening or even 24 hours a
day. These supermarkets usually make massive outlays of newspaper and other
advertising and often present elaborate in-store displays of products. These
supermarkets often are part of a corporate chain that controls the company owned as
well franchised stores and supplies to these stores are made by large centralized
distribution centers (CDC).
Supermarkets usually offer products at low prices but certain products typically staple
foods such as bread, milk and sugar are often sold on less than their usual market
price to attract more consumers. Usually there are two pricing strategies; Every Day
Low Price (EDLP) and High Low (HL); and to maintain a profit, supermarkets
attempt to make up for their lower margins in EDLP items by selling more of higher-
margin HL items.
Most supermarkets are similar in design and layout and fresh vegetables tends to be
located near the entrance of the store. Milk, bread, and other essential staple items are
usually situated toward the rear of the store to reduce thawing and to maximize the
customer's time spent in the store, strolling past other items and capitalizing on
impulse buying. Supermarkets use stock rotation, the practice of moving products
with an earlier sell-by date to the front of a shelf so they get picked up and sold first.
13. P a g e | 13
Many stores also place consumer durable items and toys near the checkouts to attract
families with children waiting in checkout queues.
In the United States, major-brand supermarkets often demand slotting fees from
suppliers in exchange for premium shelf space and/or better positioning (such as at
eye-level, on the checkout aisle or at a shelf's "end cap"). This extra supplier cost (up
to $30,000 per brand for a chain for each individual SKU) may be reflected in the cost
of the products offered. Some critics have questioned the ethical and legal propriety of
slotting fee payments and their effect on smaller suppliers.
More and more every day facilities like banks, cafés, childcare centers/creches, photo
processing, video rentals, pharmacies, and/or gas stations are being added to bigger
supermarkets to provide their customers one stop shop convenience. A larger full-
service supermarket like this combined with a department store is sometimes known
as a hypermarket.
Indian-owned supermarket Subhiksha is one of the first and the largest retail chain in
the country. Started in 1997 as a single store entity in South Chennai, it is now present
nationally across 1000 outlets and spread across more than 90 cities selling everything
from vegetables to mobile phones.
India's largest private-sector company, Reliance Industries Limited (RIL) also
ventured into the retailing business in 2006 by opening the fresh food "Reliance
Fresh" chain of stores in major cities across India. Other major supermarkets include
6Ten, Spencer and More. Many other supermarket brands have joined the race but
supermarkets in India are still fragmented and struggling to provide a delightful
experience to its customers. Supply-chain constraints, unorganized real estate
markets, irrational tax structures and shortage of quality retail professionals are some
of the factors which are holding back the growth of organized retail in India specially
in supermarkets sector.
14. P a g e | 14
a. RPG GROUP: Spencer & CompanyLimited is another large retail
group in the country withsupermarkets,music stores,
and the beauty and health chain—Health & Glow.
Food world, operated by Food World Supermarkets
Limited, while Health &Glow by the RPG Group. It
is also Planning IPO, will have 450-plus Music
World, 50-plus Spencer's Hyper covering 4 mn sq.ft
by 2010.
b.SUBHIKSHA SUPERMARKET: Subhiksha was immensely popular in the South,
particularly in Chennai, where it sold groceries and
pharmaceutical products below the MRP. It expected
to earn a total turnover of Rs 1,200 crore in 2008-09
as it planned to expand outside Tamil Nadu and
Pondicherry. It planned for 550 stores in the next five
years.
c. Aryaas: They were more focused into bakery’s later
on considering the changes in the market they
entered into retail stores
d. LIFESTYLE: Investing Rs.400 crore-plus ($90 mn) in next
five years on Max Hypermarkets & value
retail stores, home and lifestyle centers.
e. Arasan This stores are located in Nagercoil and
15. P a g e | 15
Tirunelvelli which aims at targeting the
general upper middle class through super
market in various region of the south
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2.4 RETAIL INDUSTRY GROWTH:
.
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
2004 2005 2006 2007 2008 2009 2010
growth(cr)
growth(cr)
18. P a g e | 18
1.Retail in India is largest industry. It account for over 10 percent of GDP growth and about 8
percent of employment. Retail sector of India is one of the fastest growing sector with 5
percent compounded annual growth rate. India’s huge middle class base &its untapped retail
industry are key attraction for global retail giants planning to enter newer markets. Driven by
changing lifestyles, strong income growth and favorable demographic patterns Indian retail
is expect to grow 25 percent annually .It is expected that retail in India could worth US
dollars 175-200 billion by 2016.
2.As the nature of study is survey. Nature of the data is primary by questionnaire to
customers. The same study particularly in Kanyakumari, Nagercoil and Tirunelvelli location.
3.Theoritical concept is taken from different books as mentioned in references. The other
information is taken from different web sites .other data are taken from different sources are
mentioned in references.
4. Organized retail in India had not evolved till early 1990s . Until then the industry was
dominated by the unorganized sector .It was sellers market ,with a limited no. of brands &
little choice available to customers. Lack of trained manpower ,tax laws & govt. regulations
all discouraged the growth of organized retail in India during that period. Lack of consumers
awareness & restriction over entry of foreign players into the sector also contributed to the
delay in the growth of organized retailing. Foundation of organized retailing was laid by
Kishore Biyani of Pantaloons Retail India Ltd
5.A perfect business model for retail is still in evolutionary stage . Procurement is very vital
cog in the retail wheel . The retailer has to fight issues like fragmented sources ,
unpredictable availability unsorted food provision & daily fluctuating prices as against
consumer expectations of round the year . Steady prices , sorted & clean food & fresh stock
at all times.
6. Factors that are driving the Indian retail sector are increasing young working population
,increasing working women population, hefty pay packets , increase in disposable income ,
customers aspirations & low share of organized retailing.
19. P a g e | 19
7. But there is a flip side to the boom in the retail sector. It is feared that the entry of global
business giants into organized retail would make redundant the neighborhood kirana store
resulting in dislocation of traditional economic structure . Also the growth of retail in India is
not hurdle free.
8. Trained human resources for retail is another big challenge . The talent base is limited &
with the entry of big giants in retail sector in India it is expected it will lead to the cat fight
for talent . This has resulted in big salary hikes for middle and top management level &
thereby eroding the profit margin.
9. Retail offers the great growth to Indian economy. If the above challenges are tackled
prudently retail sector can provide employment to million people in India.
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Research Statement
Research always starts with a question or problem .its purpose is to question through
the application of the scientific method .it is a systematic and intensive study directed
towards a more complete knowledge of the subject studied. Marketing research is the
function which links the consumer, customer and public to the marketer through
information – information used to identify and define marketing opportunities and
problems generate, refine, and evaluate marketing actions, monitor marketing actions,
monitor marketing performance and improve understanding of market as a process.
Market research specifies the information required to address these issues, designs,
and the method for collecting information, manage and implemented the data
collection process, analyses the results and communicate the findings and their
implication.
have prepared this project as exploratory one, as the objective of the study demands
the answers to the question related to find the consumer response brand recall in
South. region .I have took the help from a questionnaire for the solution which shows
that the data source is primary I have targeted 60 respondents.
Research Design:
Exploratory research design was used for this project. The main purpose of this
research is to interact with customers and to know the reasons for consumer loyalty
shift and what are the expectations of consumer’s.
Research Instruments Used:
Methods used under this kind of research design are:
Developing plans for the research
Structured questionnaire
Survey
Analyzing and interpreting the results.
Here the method of research-based survey is used.
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Sample Design
Sampling is done to figure out the parameters, which decide our sampling techniques
and the sample size to be adopted. It is the process of selecting units from population
of interest so that by studying the samples one can fairly generalize the results to the
population from which the results were chosen. This would further help the whole
research to reach the final solution.
Sampling Unit:
Respondents Segments:
a. Males(35 in no.) and Females(25 in no.)
Sample Size – 60
Sampling Design: Random and Convenience Sampling within defined respondent
segment
Methods Of Data Collection:
Data collection used for the specific purpose of the research was first hand data called
primary data. It is the first hand data, which is collected through interviewing the
customer directly. The method that was used for obtaining primary data was
collection through questionnaires. Questionnaires filled were by about 60consumers
Secondary data is mainly collected from internet & books.
23. P a g e | 23
TABLE. 2
DATA
COLLECTION
PRIMARY
DATA
QUESTIONNAIRE
WEBSITES
Books
SECONDAR
Y DATA
25. P a g e | 25
(a)Gender wise distribution of respondent
(b) Age Group
Result shows that out of 60, 21 were between 16-25yrs, 18 were between 26-35,12
were between 36-45yrs & 9 were above 45 yrs
Male(35)
Female(25)
0
5
10
15
20
25
16-25yrs
26-35 yrs
36-45 yrs
46 & above
26. P a g e | 26
(C) What is your family size?
Number of Family members Number of Respondents
2 13
3 17
4 21
5 9
(d) Salary Range of the respondents
(e) Purpose of visiting the retail outlet
0
5
10
15
20
25
2 Members
3 Memebers
4 Memebers
5 Members
0
5
10
15
20
5000-15000(18)
15000-25000(20)
25000-35000(12)
above 35000(10)
27. P a g e | 27
(f) From where did you come to know about the retail outlet?
(g) Purchasing time of the customers
0
5
10
15
20
25
leisure time activity(19
Childrens Demand(7)
Purchase of special
product(10)
Purchase of general
product(24)
0
2
4
6
8
10
12
14
16
18
Family(15)
Friends(18)
Print Media(10)
TV(8)
Other(9)
First week of the
month(16)
Mid month(10)
End of month(7)
Whenever
Required(27)
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(h) Reasons for shopping in retail outlets
(i) Most prominent problem faced by the customer in retail outlets
Better Quality
Reasonable Price(5)
Product Range(22)
Time Saving(8)
Others(10)
0
5
10
15
20
25
30
LongQueues(29)
Need free home
delivery(25)
Range is not
complete(6)
29. P a g e | 29
6.Suggestions and recommendations:
30. P a g e | 30
1.There must be enough number of POS and all must in working
conditions during peak hours because customer has to wait in queues.
2.All items should be in enough quantity as customers sometimes find
some items out of stock.
3.As per survey conducted most of the people came to know about retail
outlets from their friends so the outlets should focus more on customer
satisfaction.
4.Many of the people visit retail outlets as a leisure time activity so retail
outlets should develop strategies to earn from them somehow.
32. P a g e | 32
Most of the customers are youngsters.
Nuclear family contributing towards the growth of the retail sector
in India.
Range of the products offered by retail outlets helps in attracting
the customers.
The main purpose of visiting these retail outlets is to buy general
products/
People of middle class and upper middle class are frequent
customers and they spend good amount of their income.
33. P a g e | 33
BIBLOGRAPHY
BOOKS:
KOTLER PHILLIP,KELLER KELVIN
Marketing Management
KUMAR ARUN AND MEENAKSHI N
Marketing Management
INTERNET:
www.yorku.ca/rkenedy/critical_skills/student/nick_ashby_ppt_prestns/how_to_write_
an_introduction.ppt+how+to+write+introduction&hl
www.livemint.com/Big-Bazaar-plans-to-open-15-st.
www.financialexpress.com/news/Future-Group-to-hive-off-Big-Bazaar/
www.scribd.com
www.thehindubusinessline.com/iw/2005/12/25/stories/
34. P a g e | 34
Annexure
Questionnaire:
1.Gender (M/F)
2.Age(Tick the appropriate one)
(a)16-25yrs
(b)26-35 yrs
(c)36-45 yrs
(d)Above 45 yrs.
3.What is your family size?
(a) 2
(b) 3
(c) 4
(d) 5
4.What is your family income?
(a) 5000-15000
(b) 15000-25000
(c) 25000-35000
(d) 35000 and above
5. Purpose of visiting the retail outlet
(a) Leisure time activity.
(b) Children’s demand
(c) Purchasing special products
35. P a g e | 35
(d) Purchasing general products
6. From where did you come to know about the retail outlet?
(a)Family
(b)Friends
(c)Print Media
(d)TV
(e)Other
7. Purchasing time of the customers
(a)First week of the month
(b)Mid month
(c )End of the month
(d)Whenever required
8. Reasons for shopping in retail outlets
a) Better quality
b) Reasonable price
c) Product range
d) Time saving
e) Others
36. P a g e | 36
9.Most prominent problem faced by the customer in retail outlets
a) Long queues
b) Need for home delivery
c) Range is not complete