This document discusses 4 fundamentals that every recruiter should master: 1) Tell your story by creating a compelling LinkedIn profile and company page, 2) Source like a pro by using Boolean search operators and targeting talent pools, 3) Promote your jobs effectively through compelling writing and rich media, and 4) Build your talent brand through a social media presence, targeted updates, and sharing engaging content. The presentation provides specific tips and examples for each fundamental.

1. Modern Recruiting:
4 Fundamentals Every Recruiter Should Master

2. Rob Humphrey
LinkedIn
Tim Johnson
Epic Games
Meet Your Speakers
@therobhumphrey
#hiretowin | @hireonlinkedin

4. LinkedIn = The Modern Recruiter’s Best Friend
3 0 0 M +
M E M B E R S W O R L D W I D E
1 0 9 M +
N O RT H A M E R I C A

5. The Agenda: 4 Fundamentals
1. Tell your story
!
2. Source like a pro
!
3. Promote your jobs
!
4. Build your brand
!
!

6. A RT I S T S C I E N T I S T
Matchmaker
Marketer
Salesperson
Talent Advisor
Data Nerd
Researcher
Technologist
Pschologist

7. 01 EVERYTHING STARTS WITH YOUR STORY

8. Your story starts with you…
Viewing member profiles is the #1 activity on LinkedIn
!
45 Million profile views take place every day

9. Profiles That Inspire
Emily Gabrian of Epic Games
01 Classy picture
02 Killer opening
03 Dress it up with media

10. Profiles That Inspire
04 Summary or
Brand Ad?
05 Updates as Art
06 Volunteerism

11. Company Pages
Epic Games
01 Bold, memorable visuals
02 Focus on employees
03 Updates fuel engagement

12. Metrics that Matter
Experiment like a scientist with
Sponsored Updates
Grow you follower base

13. Jobs carry your story
01 Compelling opener
02 Encourage me to follow
and share
03 Rich media is a must

14. 02 SOURCE LIKE A PRO

15. Passive What?

16. Get smart
Get to know your talent pools

17. Technology
LinkedIn Recruiter Shown
02 Filters
01 Boolean Search
03 Fun with result sets

18. Master Boolean Search “ “
E X A C T
P H R A S E
“ G A M E P R O G R A M M E R ”
A N D
N A R R O W
S E A R C H
P R O G R A M M E R A N D
U N R E A L
O R
E X PA N D
S E A R C H
P R O G R A M M E R O R
D E V E L O P E R
N O T R E M O V E
N O T R E C R U I T E R
N O T C O M PA N Y
( )
G R O U P
T E R M S
“ G A M E P R O G R A M M E R ”
A N D ( C + + O R J AVA )

19. Technology

20. The 9 Golden Rules of InMail

21. Hi Atalay,
I noticed your insightful comment on
Richard Branson's Influencer post last
week, 'Disruptive Innovation in
Financial Services'. It sounds like you
know a thing or two about technology
in the financial sector. At ABC we're
working on cracking the digital wallet
and have some high-priority projects
that..."
Make InMails Beg
for a Response

22. 03 BUILDING YOUR TALENT BRAND

23. Talent Brand is highly social,
totally public version of what
talent thinks and shares about
your company as a place to work.
!
!

24. Maximize your presence
01 Stretch your canvas.
02 Paint
03 Video

25. Targeted Status Updates
Your update
Yes, can add images
Target audiences

26. Involve Your Organization
Share and tell

27. Sharing Content
ShareFollow Button

28. Jobs are ambient marketing for your brand
02 Write for mobile
01 Work with…
03 Test apply

29. A RT I S T S C I E N T I S T