Modern Marketing Concept_Parakramesh Jaroli_MBA

1. Presented By:
Parakramesh Jaroli
MBA (Dual) II - Semester

2. Presentation on:
Marketing in Modern Context

3. Modern Marketing Context
In 1950s the marketing concept emerged. The
marketing concept is aimed at orienting a firm
completely towards its customers. Every
department from production to finance to
human resource should be customer focus.

4. Traditional marketing concept
Focus Means Objective

5. Modern marketing concept
Focus Means Objective

6. Modern Marketing 4 P’s
• Product
• Price
• Promotions
• Place

10. Place
Direct Distribution Indirect Distribution

11. Conclusion
• As per the new concept of Marketing, its not
about only selling the products to the
customers. In present scenario, marketing is
all about to satisfied the customer and
providing the excellent services to establish
brand image in consumers mind.