“Marketing spends its time producing brochures that no-one wants!” “Sales never follow up on the leads we generate for them” “Marketing never give us any quality leads that are worth following up anyway….”

1. A Basic Guide To Sales
& Marketing

2. What Is Marketing ?
●
The management process through which goods and services move from
concept to the customer. It includes the coordination of four elements called
the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.

3. Sales
●
A sale is the exchange of a commodity for money or service in return for
money or the action of selling something.
●
The seller or the provider of the goods or services completes a sale in
response to an acquisition, an appropriation or a request. There is a passing
of title (property or ownership) of the item, and the settlement of a price.

4. Difference Between Marketing &
Sales
●
Marketing and sales are both aimed at increasing revenue.
●
They are so closely intertwined that people often don’t realize the difference
between the two.
●
Indeed, in small organizations, the same people typically perform both sales
and marketing tasks. Nevertheless, marketing is different from sales and as
the organization grows, the roles and responsibilities become more
specialized.

5. Sales is…
1) Sales is about one to one.
2) Sales is where our business becomes real for the client. It is where the
stories and brand come to life.
3) Sales develops relationships. It’s relationship-driven.
4) Sales looks after individuals.

6. Marketing is…
1) Marketing is one to many.
2) Marketing tells the stories (company, product, etc.) to many people.
3) Marketing looks after the brand’s reputation.
4) Marketing analyses the big data. Marketing brings you the average result not
the specifics.

7. How They Work Together ?
“Marketing spends its time producing brochures that no-one wants!”
“Sales never follow up on the leads we generate for them”
“Marketing never give us any quality leads that are worth following up
anyway….”

8. Conclusion
●
Sales target on individuals or small groups. Marketing on the other hand
targets a larger group o the general public.
●
Marketing means generating leads or prospects. sales means converting
the leads or prospects into purchases and orders.
●
Marketing involves a longer process of building a name for a brand and
pursuing the customer to buy it even if they do not need it. Where as sales
only involve a short term of finding the target consumer.

9. weSRCH
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10. weSRCH
www.wesrch.com
Business.wesrch.com