The internet and interactive marketing allow marketers a multitude of options for marketing investments. Successful marketing organizations are the ones who are able to accurately measure the return on their marketing spend and successfully coordinate spend across digital marketing channels.
This deck provides an overview of modern marketing analytics requirements, as well as a sample solution for meeting these requirements.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
Part 1 - Supercharging Your Webinar Demand Generation Outcomes - "Behind the ...WebAttract, LLC
Based on the recent webinar, Joe Pulizzi, CEO and Founder of the Content Marketing Institute and Mike Agron, Co-Founder of WebAttract, discuss top tips and real-world examples, including metrics, on what you need to know behind the scenes to host successful webinars. Part 1 focuses on setting the stage for a smooth production, getting the right audience to register and the initial steps around content creation to begin to breathe life into your production - See more at: http://www.webattract.com/pages/webinars_featured.shtml#sthash.LiVldzKw.dpuf
Developing Relationship with Channel Partners Rebecca Sanders
Strategic channel partnerships provide scale to an organizations sales efforts. Developing these partnerships is both an art and a science and requires on-going planning, measurements and alignment to adjust to market dynamics. The Association of Strategic Alliance Professionals, "ASAP" invited me to speak at the Silicon Valley Chapter meeting on channel partner development. I hope you enjoy the presentation. Rebecca Sanders
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
Part 1 - Supercharging Your Webinar Demand Generation Outcomes - "Behind the ...WebAttract, LLC
Based on the recent webinar, Joe Pulizzi, CEO and Founder of the Content Marketing Institute and Mike Agron, Co-Founder of WebAttract, discuss top tips and real-world examples, including metrics, on what you need to know behind the scenes to host successful webinars. Part 1 focuses on setting the stage for a smooth production, getting the right audience to register and the initial steps around content creation to begin to breathe life into your production - See more at: http://www.webattract.com/pages/webinars_featured.shtml#sthash.LiVldzKw.dpuf
Developing Relationship with Channel Partners Rebecca Sanders
Strategic channel partnerships provide scale to an organizations sales efforts. Developing these partnerships is both an art and a science and requires on-going planning, measurements and alignment to adjust to market dynamics. The Association of Strategic Alliance Professionals, "ASAP" invited me to speak at the Silicon Valley Chapter meeting on channel partner development. I hope you enjoy the presentation. Rebecca Sanders
Every competitive business is now a digital business. In a world where differentiation and scale are being driven through apps and data, success is not a question of whether the businesses should go digital – it is a question of how the business should go digital.
In this webinar, Tyson Whitten – Director of API & Mobility Solutions at CA Technologies – will describe the key methods that successful organizations are using to create sustainable competitive advantage through digital transformation.
Customers increasingly expect a cohesive experience with your brand. Winning and retaining customers is dependent upon the totality of these experiences. Take a look at the not-so-distant past and how consumer expectations have shifted and matured in this quick review of what customer journey mapping is and why it's critical to optimizing engagement.
In this webinar, we'll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level.
You'll hear real-world examples of how others have championed and launched and attribution programs, aligned KPIs to business objectives, made decisions based on attribution results & operationalized attribution results throughout the organization.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
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In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
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2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
Marketo's Senior Product Marketing Manager, Brian Glover, reviews the concept of smarter marketing for better results with Marketo's Customer Engagement Platform.
Advocacy marketing and programs for Startups. This presentation is about reviews, testimonials, client cases and other programs like influencer marketing that you can use to create word of mouth.
Part of the "Making Your Funnel Work" program by E-commercemanagers.com in close cooperation with Startupbootcamp.
Customer Success for Startups in SaaS and E-commerceJoost Hoogstrate
Slidedeck about Customer Success for Startups in SaaS and E-commerce.
This presentation is part of the Making Your Funnel Work program and brought to you by E-commercemanagers.com in close cooperation with Startupbootcamp.
https://e-commercemanagers.com/customer-succes/
The next generation of Microsoft Dynamics CRM 2013 is here! You’re invited to see the exciting new features that, now more than ever, enable you to deliver compelling solutions across Sales, Marketing, and Customer Service.
Marketers today hear a lot about the promise of Marketing Automation. But much of what they hear focuses on the conceptual aspects of the technology, leaving marketers unsure exactly how it all works within their daily routine. In this session we'll dig down a few layers and highlight 5 specific use cases that clearly demonstrate the ability of Marketing Automation to drive better results.
This presentation was given by Karl Wirth, Marketo's Director of Product Marketing, at NEDMA's 2014 Marketing Technology Summit.
The next generation of Microsoft Dynamics CRM 2013 is here! You’re invited to see the exciting new features that, now more than ever, enable you to deliver compelling solutions across Sales, Marketing, and Customer Service.
IMTSedu Webinar: Focus on Customer Relationship ManagementAvideonCRM LLC
AvideonCRM's
Association for Manufaturing Technology CRM Presentation
Date: Thursday, January 12, 2012 @ 11:00 a.m. ET
Richard Wiklund of AvideonCRM leads this webinar, which focuses on a high-level view of how to use, implement and improve your CRM system. He will cover topics that appeal to all areas of CRM usage: Those who have a CRM and use it well, those who have a CRM and need to start using it better, and those who do not have a CRM and may have never heard of one. Everyone will walk away with something to get their sales season started off right!
Speaker:
Richard Wiklund, Salesforce Certified Consultant – CEO, AvideonCRM, LLC
Digital employee experiences have changed dramatically in the past five years. We’ve seen portals and marketing-only sites give way to ubiquitous access, responsive design, and fresh content. But where will we go in the next five years? What trends emerging today will keep you ahead of the game and ensure your intranet is a key part of your employees’ lives? How can your intranet continue to mature into a vital communication platform?
In this presentation during Denver SharePoint Fest 2016 we visited the past, present, and future of intranets. Discussing the importance of user-centered design for strategy and development, sharing how to craft a sustainable intranet with a low total cost of ownership, and explored best practices and trends in design that matter.
Your B2B customers are human, of course. We all
know that. But think about it. We spend most of our
time targeting companies; and the influencers and
decision makers in those companies. And maybe
(just maybe) the humans behind those roles and
titles don’t always get the level of consideration
they deserve.
Interested in learning more? Contact us at rightpoint.com/contact
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Modern Marketing Analytics In The Age Of The Internet, Cloud & Social Media
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