Brand Identity
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The document discusses the marketing strategy for the independent film "Go with Flo". Posters and social media platforms like Facebook will be used to promote the film to its target audience of teenagers and young adults. Updates will be posted on social media and a website during production to generate interest and advertise the film. A soundtrack will also be produced to help sell the film, made possible through the parent company Universal's horizontal integration.
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Brand Identity
This document discusses the marketing plan for the independent film "Go with Flo". It will use posters, social media like Facebook, a production website, and a Twitter account to promote the film and connect with its target teenage and young adult audience. It also notes that the film's production company has a distribution deal with Universal which will help in promoting the film's soundtrack.
Monsters powerpoint
Vertigo Films exploited technology in the production, marketing, and distribution of 'Monsters' in several ways. They shot the film entirely in HD using compact, inexpensive camera equipment, allowing for a cinematic quality on a small budget. They conducted a viral online marketing campaign around the film's UK release. They also made the film available to watch online and through video on demand the same day as its cinema release, speeding up distribution and increasing profits.
The real life is on Snapchat_Fenomem
The real life is on Snapchat. It’s here, where you find teenagers, it’s here, where the true involvement is.
We have prepared a guide on the platform and we have collected the best examples of the campaigns of both Polish and global brands.
Read it and share it with others.
Snapchat for everyone!
Cake & Socialyse January 2016 Twitter Updates
Twitter is introducing two new features: conversational ads and watching Periscope broadcasts on Twitter. Conversational ads include a customizable call-to-action button and hashtag to encourage users to share branded content, driving earned media. Periscope broadcasts can now be watched and shared directly within the Twitter feed, increasing their visibility and potential audience without needing a Periscope account. Both aim to boost sharing and engagement with brands on Twitter.
Short film institutional context
The short film "SHADOW" will be distributed through YouTube, social media platforms like Instagram and Facebook, and posters in public places. This distribution strategy aims to reach a wide audience in a cost-effective manner. The film will be exhibited in local cinemas to attract local viewers, as well as film festivals to reach large numbers of people of all ages. A press kit will be created including the log line, poster, review, synopsis, and production and distribution company information to promote the film.
Marketing strategy
The document outlines the marketing strategy for the film Starstruck. It discusses using various forms of advertising like trailers and posters. It also discusses generating publicity through press kits, interviews, and film festival screenings. Tie-ins with companies like competitions and soundtracks are mentioned. The strategy focuses heavily on viral marketing using social media, websites, apps, and video leaks to generate buzz among the target audience. Both traditional above the line advertising paid for by the distributor and below the line unpaid publicity tactics are covered.
diventONe on Facebook
LiveXtention was appointed in June 2011 to execute the first marketing campaign for diventONe, a diary-planner brand that had gained market share through its content and design but had not previously engaged in communication activities. The strategy involved creating a Facebook page to reach diventONe's target audience of 12-17 year olds and make content go viral. The creative focused on becoming a fan and being a "Number One" through active fan involvement and Facebook apps integrating music. Through community management and Facebook advertising, the page achieved over 26,000 fans by September 2011.
What significance does the continuing development of digital media technology...
What significance does the continuing development of digital media technology have for media institutions and audiences?
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Brand Identity
This document discusses the marketing plan for the independent film "Go with Flo". It will use posters, social media like Facebook, a production website, and a Twitter account to promote the film and connect with its target teenage and young adult audience. It also notes that the film's production company has a distribution deal with Universal which will help in promoting the film's soundtrack.
Monsters powerpoint
Vertigo Films exploited technology in the production, marketing, and distribution of 'Monsters' in several ways. They shot the film entirely in HD using compact, inexpensive camera equipment, allowing for a cinematic quality on a small budget. They conducted a viral online marketing campaign around the film's UK release. They also made the film available to watch online and through video on demand the same day as its cinema release, speeding up distribution and increasing profits.
The real life is on Snapchat_Fenomem
The real life is on Snapchat. It’s here, where you find teenagers, it’s here, where the true involvement is.
We have prepared a guide on the platform and we have collected the best examples of the campaigns of both Polish and global brands.
Read it and share it with others.
Snapchat for everyone!
Cake & Socialyse January 2016 Twitter Updates
Twitter is introducing two new features: conversational ads and watching Periscope broadcasts on Twitter. Conversational ads include a customizable call-to-action button and hashtag to encourage users to share branded content, driving earned media. Periscope broadcasts can now be watched and shared directly within the Twitter feed, increasing their visibility and potential audience without needing a Periscope account. Both aim to boost sharing and engagement with brands on Twitter.
Short film institutional context
The short film "SHADOW" will be distributed through YouTube, social media platforms like Instagram and Facebook, and posters in public places. This distribution strategy aims to reach a wide audience in a cost-effective manner. The film will be exhibited in local cinemas to attract local viewers, as well as film festivals to reach large numbers of people of all ages. A press kit will be created including the log line, poster, review, synopsis, and production and distribution company information to promote the film.
Marketing strategy
The document outlines the marketing strategy for the film Starstruck. It discusses using various forms of advertising like trailers and posters. It also discusses generating publicity through press kits, interviews, and film festival screenings. Tie-ins with companies like competitions and soundtracks are mentioned. The strategy focuses heavily on viral marketing using social media, websites, apps, and video leaks to generate buzz among the target audience. Both traditional above the line advertising paid for by the distributor and below the line unpaid publicity tactics are covered.
diventONe on Facebook
LiveXtention was appointed in June 2011 to execute the first marketing campaign for diventONe, a diary-planner brand that had gained market share through its content and design but had not previously engaged in communication activities. The strategy involved creating a Facebook page to reach diventONe's target audience of 12-17 year olds and make content go viral. The creative focused on becoming a fan and being a "Number One" through active fan involvement and Facebook apps integrating music. Through community management and Facebook advertising, the page achieved over 26,000 fans by September 2011.
What significance does the continuing development of digital media technology...
What significance does the continuing development of digital media technology have for media institutions and audiences?
Locations
This document describes two filming locations for a project. The first location is Flo's family home in Quorn, which will be used for an opening sequence showing the characters getting ready to go to a party. The second location is Quorn Park, where a skateboarding scene will take place showing Harry waiting for Oscar before they go to Flo's house. Both locations are within 5 minutes of another location important to the story.
Media work 2
The document summarizes research from a focus group on a film opening sequence. The group tested the sequence on teenagers aged 15-18. Based on their feedback, the sequence successfully targeted its primary teenage audience but did not appeal as much to an older, more sophisticated audience. Some key points of feedback included making the speech bubbles in the comic book style sequence longer to aid readability. The overall message conveyed was that friendship is important.
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Part of a design presentation called Nike Bladerunner. Based on the idea of morphogenesis and the adoption of mutation in apparel design to achieve performance enhancement
Answers for questions
The document appears to be a series of polls or surveys about design preferences for a music magazine, including preferences for the magazine's name, use of images on spreads, common colors associated with music magazines, matching the cover lines font to the title font, and matching the contents page to the front cover. Each poll is presented with two response options of "Yes" or "No" and a chart showing the results.
Presentation2
The document discusses several theories related to film directors, genres, audiences, and media reception:
1) The auteur theory argues that directors impose their personal vision through stylistic elements like camera work. Hitchcock is cited as an example who featured creative techniques.
2) Genre theory categorizes media based on shared iconography and cultural values. Genres help audiences decide what to watch and evolve over time with changing conventions.
3) Audience theories range from the effects model where messages are passively received, to uses and gratifications where audiences actively seek pleasures, to reception theory where messages can be interpreted differently.
Final pitch
This document discusses plans for a short film about four best friends - Harry, Flo, Oscar, and Sophie - who are inseparable in college but face challenges in their relationships when Harry develops romantic feelings for Flo. The opening scene will show the friends getting ready for a party, with Harry unable to take his eyes off Flo. The film aims to convey messages about not letting love change friendships and prioritizing what's most important.
Focus Group
The document summarizes feedback from a focus group for a film project. Members of the focus group included potential viewers from the target demographic as well as industry professionals. Feedback touched on preferences for characters, plot, music, and visual elements for an opening sequence. In particular, one participant felt a male lead was a unique choice that could appeal to both genders. Another industry member suggested an establishing shot to open the skateboarding scene. A third recommended introducing characters and using a village setting to match the intended audience.
Influential figures
This document discusses inspirational figures for a new film including directors, actors, and producers. It provides details on Amy Heckerling, John Hughes, AnnaSophia Robb, Victoria Justice, Douglas Booth, Logan Lerman, the production company Working Title Films, and the institutional goals of challenging some conventions while reproducing mainstream ideas of love and marketing synergy. Actors and directors like Hughes, Robb, and Lerman provide examples of characters and scenes that could inspire characters and plots in the new film.
analysis of questionaire results
The document summarizes feedback received from test screenings of an opening sequence for a romantic comedy film targeted at teenagers. Focus group participants enjoyed the humor, style, and concept of the opening. Some felt the age range was too wide and should be narrowed to 15-19 years old. Most said they would see the film with friends, showing it successfully conveyed the message of friendship being important. The filmmakers incorporated this feedback to improve their understanding of the target audience and help with marketing.
Institutions
This document discusses the production, distribution, and marketing strategy for a new film. It will be produced by Working Title, a British film company owned by Universal Studios, allowing for vertical integration. The film will have a soundtrack produced alongside it, demonstrating horizontal integration. Marketing will include an official trailer, posters, and a social media campaign to target younger audiences. By partnering Working Title and Universal, both niche and mass audiences can be reached through cross-media convergence and leveraging their different marketing strengths.
2 cracow's historical monuments
The document lists several important monuments that can be visited in Krakow, Poland. These include the Main Square, which dates back to the 13th century and is the largest medieval town square in Europe. Wawel Castle contains structures around a central courtyard and was rebuilt in the 14th century. The Krakow Barbican is one of the few remaining fortifications that encircled the city. The Church of Our Lady Assumed into Heaven features trumpet signals played from its towers to commemorate a trumpeter. The Collegium Maius is the oldest building of Jagiellonian University, dating to the 14th century.
4 lake dobczyce
Lake Dobczyce reservoir was created in 1986 near Wieliczka, Poland by damming the Raba River with a 30 meter high dam. The reservoir covers an area of 10.7 square kilometers and holds 127 million cubic meters of water. It provides drinking water to the nearby city of Krakow and generates hydroelectric power. However, it currently serves only functions of flood control and water supply rather than recreation due to water quality protections.
3 surface water in poland
Surface water in Poland is influenced by climatic conditions, relief, and precipitation. It includes bodies of water like the Baltic Sea, rivers, lakes, ponds, marshes, and artificial reservoirs. The longest rivers are the Vistula and Oder, which have their sources in the mountains and flow northwards. Poland's river basins drain into the Baltic, Black, and North Seas. The largest natural lake is Śniardwy, and the deepest is Hańcza. There are also many artificial reservoirs and water channels used for drainage, industry, and recreation.
Movilidad a Aldaia, octubre 2014
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3 morskie oko po angielsku
Morskie Oko is the largest and fourth deepest lake located within the Tatra National Park in Poland. According to The Wall Street Journal, it is one of the most beautiful lakes in the world. Formed by glaciers, Morskie Oko has been mentioned in documents dating back to 1575 and has changed private ownership over time before becoming property of the Polish state in 1933. It covers an area of 34.93 hectares and has a maximum depth of 50.8 meters, earning its name "Eye of the Sea" from an old legend of an underground passage to the sea.
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Trabajos realizados por los alumnos y profesores del IES Salvador Gadea, para la preparación de la segunda movilidad Comenius a Valencia. Proyecto Comenius "Las Voces del Agua"
Question 3
The document discusses using below-the-line marketing like web 2.0 and social media to promote an independent film. This targets the film's niche audience of educated, particular viewers. Teasers, behind-the-scenes footage, and interviews will create awareness and interest. Short clips shown online and on TV will generate desire among viewers to learn the full story by seeing the film. Staggered releases of promotional content are aimed at driving the audience to take action and view the film.
Evaluation question 3
The document summarizes the production and distribution plans for a thriller film called Eighteen. It states that the film will be produced by 20th Century Fox due to their ability to fund large budgets for mainstream thrillers. It details that Fox will vertically integrate production, distribution, and marketing to ensure the film reaches a wide audience. This includes a theatrical release, streaming on Netflix, and use of social media marketing.
Question 3 of AS evaluation
BBC Films would produce the film and Pathé would distribute it. This is because they have successfully worked together before on films dealing with social issues. The film would be a social realism drama focusing on overlooked social issues. It would be marketed using both traditional and online/social media methods to target both the main adult audience and secondary teenage audience. The film would have a limited theatrical release in urban areas before being distributed digitally on platforms like Netflix to appeal to different audience preferences.
Question 3
Lionsgate would be the ideal media institution to distribute the film because they have experience and success in the horror genre, distributing major franchises like Saw. Lionsgate could effectively promote and distribute the low-budget film using their experience and resources. Promotion strategies would include targeting younger audiences through social media and online platforms. The film's unique and engaging narrative about a male protagonist in the woods also makes it appealing for Lionsgate to promote due to its individuality compared to typical horror films.
Where campaign would be placed in the market
This document discusses the three main stages of film production: production, distribution, and exhibition. It focuses on an independent sci-fi film and how it would utilize production companies like Warp Films and distributors like Vertigo Films at each stage. For production, it describes planning cast, timing, and targeting the genre and audience. Distribution involves marketing through posters, radio, and online platforms to promote the film's small target audience. Exhibition plans to debut the film in independent London cinemas and film festivals to build publicity before possible wider distribution.
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Locations
This document describes two filming locations for a project. The first location is Flo's family home in Quorn, which will be used for an opening sequence showing the characters getting ready to go to a party. The second location is Quorn Park, where a skateboarding scene will take place showing Harry waiting for Oscar before they go to Flo's house. Both locations are within 5 minutes of another location important to the story.
Media work 2
The document summarizes research from a focus group on a film opening sequence. The group tested the sequence on teenagers aged 15-18. Based on their feedback, the sequence successfully targeted its primary teenage audience but did not appeal as much to an older, more sophisticated audience. Some key points of feedback included making the speech bubbles in the comic book style sequence longer to aid readability. The overall message conveyed was that friendship is important.
Nike SUPERHUMAN
Part of a design presentation called Nike Bladerunner. Based on the idea of morphogenesis and the adoption of mutation in apparel design to achieve performance enhancement
Answers for questions
The document appears to be a series of polls or surveys about design preferences for a music magazine, including preferences for the magazine's name, use of images on spreads, common colors associated with music magazines, matching the cover lines font to the title font, and matching the contents page to the front cover. Each poll is presented with two response options of "Yes" or "No" and a chart showing the results.
Presentation2
The document discusses several theories related to film directors, genres, audiences, and media reception:
1) The auteur theory argues that directors impose their personal vision through stylistic elements like camera work. Hitchcock is cited as an example who featured creative techniques.
2) Genre theory categorizes media based on shared iconography and cultural values. Genres help audiences decide what to watch and evolve over time with changing conventions.
3) Audience theories range from the effects model where messages are passively received, to uses and gratifications where audiences actively seek pleasures, to reception theory where messages can be interpreted differently.
Final pitch
This document discusses plans for a short film about four best friends - Harry, Flo, Oscar, and Sophie - who are inseparable in college but face challenges in their relationships when Harry develops romantic feelings for Flo. The opening scene will show the friends getting ready for a party, with Harry unable to take his eyes off Flo. The film aims to convey messages about not letting love change friendships and prioritizing what's most important.
Focus Group
The document summarizes feedback from a focus group for a film project. Members of the focus group included potential viewers from the target demographic as well as industry professionals. Feedback touched on preferences for characters, plot, music, and visual elements for an opening sequence. In particular, one participant felt a male lead was a unique choice that could appeal to both genders. Another industry member suggested an establishing shot to open the skateboarding scene. A third recommended introducing characters and using a village setting to match the intended audience.
Influential figures
This document discusses inspirational figures for a new film including directors, actors, and producers. It provides details on Amy Heckerling, John Hughes, AnnaSophia Robb, Victoria Justice, Douglas Booth, Logan Lerman, the production company Working Title Films, and the institutional goals of challenging some conventions while reproducing mainstream ideas of love and marketing synergy. Actors and directors like Hughes, Robb, and Lerman provide examples of characters and scenes that could inspire characters and plots in the new film.
analysis of questionaire results
The document summarizes feedback received from test screenings of an opening sequence for a romantic comedy film targeted at teenagers. Focus group participants enjoyed the humor, style, and concept of the opening. Some felt the age range was too wide and should be narrowed to 15-19 years old. Most said they would see the film with friends, showing it successfully conveyed the message of friendship being important. The filmmakers incorporated this feedback to improve their understanding of the target audience and help with marketing.
Institutions
This document discusses the production, distribution, and marketing strategy for a new film. It will be produced by Working Title, a British film company owned by Universal Studios, allowing for vertical integration. The film will have a soundtrack produced alongside it, demonstrating horizontal integration. Marketing will include an official trailer, posters, and a social media campaign to target younger audiences. By partnering Working Title and Universal, both niche and mass audiences can be reached through cross-media convergence and leveraging their different marketing strengths.
2 cracow's historical monuments
The document lists several important monuments that can be visited in Krakow, Poland. These include the Main Square, which dates back to the 13th century and is the largest medieval town square in Europe. Wawel Castle contains structures around a central courtyard and was rebuilt in the 14th century. The Krakow Barbican is one of the few remaining fortifications that encircled the city. The Church of Our Lady Assumed into Heaven features trumpet signals played from its towers to commemorate a trumpeter. The Collegium Maius is the oldest building of Jagiellonian University, dating to the 14th century.
4 lake dobczyce
Lake Dobczyce reservoir was created in 1986 near Wieliczka, Poland by damming the Raba River with a 30 meter high dam. The reservoir covers an area of 10.7 square kilometers and holds 127 million cubic meters of water. It provides drinking water to the nearby city of Krakow and generates hydroelectric power. However, it currently serves only functions of flood control and water supply rather than recreation due to water quality protections.
3 surface water in poland
Surface water in Poland is influenced by climatic conditions, relief, and precipitation. It includes bodies of water like the Baltic Sea, rivers, lakes, ponds, marshes, and artificial reservoirs. The longest rivers are the Vistula and Oder, which have their sources in the mountains and flow northwards. Poland's river basins drain into the Baltic, Black, and North Seas. The largest natural lake is Śniardwy, and the deepest is Hańcza. There are also many artificial reservoirs and water channels used for drainage, industry, and recreation.
Movilidad a Aldaia, octubre 2014
Programa de la movilidad a Aldaia, en la Asociación Multilateral Comenius "Las Voces del Agua"
3 morskie oko po angielsku
Morskie Oko is the largest and fourth deepest lake located within the Tatra National Park in Poland. According to The Wall Street Journal, it is one of the most beautiful lakes in the world. Formed by glaciers, Morskie Oko has been mentioned in documents dating back to 1575 and has changed private ownership over time before becoming property of the Polish state in 1933. It covers an area of 34.93 hectares and has a maximum depth of 50.8 meters, earning its name "Eye of the Sea" from an old legend of an underground passage to the sea.
Las Voces del Agua, rincón artítstico
Trabajos realizados por los alumnos y profesores del IES Salvador Gadea, para la preparación de la segunda movilidad Comenius a Valencia. Proyecto Comenius "Las Voces del Agua"
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Question 3
The document discusses using below-the-line marketing like web 2.0 and social media to promote an independent film. This targets the film's niche audience of educated, particular viewers. Teasers, behind-the-scenes footage, and interviews will create awareness and interest. Short clips shown online and on TV will generate desire among viewers to learn the full story by seeing the film. Staggered releases of promotional content are aimed at driving the audience to take action and view the film.
Evaluation question 3
The document summarizes the production and distribution plans for a thriller film called Eighteen. It states that the film will be produced by 20th Century Fox due to their ability to fund large budgets for mainstream thrillers. It details that Fox will vertically integrate production, distribution, and marketing to ensure the film reaches a wide audience. This includes a theatrical release, streaming on Netflix, and use of social media marketing.
Question 3 of AS evaluation
BBC Films would produce the film and Pathé would distribute it. This is because they have successfully worked together before on films dealing with social issues. The film would be a social realism drama focusing on overlooked social issues. It would be marketed using both traditional and online/social media methods to target both the main adult audience and secondary teenage audience. The film would have a limited theatrical release in urban areas before being distributed digitally on platforms like Netflix to appeal to different audience preferences.
Question 3
Lionsgate would be the ideal media institution to distribute the film because they have experience and success in the horror genre, distributing major franchises like Saw. Lionsgate could effectively promote and distribute the low-budget film using their experience and resources. Promotion strategies would include targeting younger audiences through social media and online platforms. The film's unique and engaging narrative about a male protagonist in the woods also makes it appealing for Lionsgate to promote due to its individuality compared to typical horror films.
Where campaign would be placed in the market
This document discusses the three main stages of film production: production, distribution, and exhibition. It focuses on an independent sci-fi film and how it would utilize production companies like Warp Films and distributors like Vertigo Films at each stage. For production, it describes planning cast, timing, and targeting the genre and audience. Distribution involves marketing through posters, radio, and online platforms to promote the film's small target audience. Exhibition plans to debut the film in independent London cinemas and film festivals to build publicity before possible wider distribution.
Where campaign would be placed in the market a2222
The document discusses various stages of film production and distribution for an independent film. It describes planning the production, including casting, scheduling, and considering genre and audience. It proposes partnering with independent production and distribution companies Warp Films and Vertigo Films for funding, marketing, and distribution assistance. Various marketing strategies are proposed, including radio, posters, online promotion, and soundtrack release. Distribution is suggested through independent cinemas, film festivals, and digital platforms like Netflix and Amazon to target their sophisticated audience.
How my film was distributed and engaged My audience
The document discusses strategies for engaging an audience and distributing an independent film. It identifies the target audience as males aged 15 and up who enjoy thought-provoking mystery films. To identify the target audience, questionnaires were used. Distribution strategies discussed include using social media platforms like Instagram, Twitter and Facebook to regularly provide behind-the-scenes content and updates. A website was also created to further engage the audience and provide professional information on the film.
Question 3
The document discusses choosing Film4 and Warp Films to co-produce and distribute the film. Film4 and Warp Films have successfully worked together before on similar "social realism" films that appeal to a niche, educated audience. Their experience with limited budgets and independent films makes them well-suited to provide advice and support. Using two production companies provides a larger budget than one alone. Film4 also funds up-and-coming directors and exhibits films on TV to help new filmmakers.
Evaluation question 2.0
1) The document discusses marketing strategies for a crime film being released on Valentine's Day 2015 aimed at audiences aged 15 and older.
2) It emphasizes using online promotion through social media and websites to target the target audience that has grown up with internet access.
3) In addition to traditional promotions like film trailers and posters, the document proposes screening previews to gauge audience feedback and plan further marketing efforts.
Branding66
The document discusses the marketing strategy for an independent film called "Unperceived". As an independent company with a low budget, below-the-line marketing such as social media will be used. The target audience is young, digital natives who are active on platforms like Facebook, Twitter, and Instagram. These platforms will be used to promote the film, engage audiences, and spread information. Film festivals are also mentioned as an effective marketing strategy to reach secondary audiences influenced by critics. Examples provided discuss specific Facebook pages and YouTube uploads used to promote other independent films.
Institutions
The document discusses how a social realism film produced by BBC Films and distributed by Pathé would be marketed and released. It states that BBC Films and Pathé would be good choices as they have successfully worked together before on films about social issues. Marketing would primarily use below-the-line methods like social media targeting both the target and secondary audiences. The film would be released in urban cinemas, made available on DVD and digital platforms like Netflix to appeal to different audience preferences.
Institutions 2
The document discusses how a social realism film produced by BBC Films and distributed by Pathé would be marketed and released. It states that BBC Films and Pathé would be good choices as they have successfully worked together before on films about social issues. Marketing would primarily use below-the-line methods like social media targeting both the target and secondary audiences. The film would be released in urban cinemas, made available on DVD and digital platforms like Netflix to appeal to different audience preferences.
Website development
The document summarizes the development of a website for a film called "The Suppressed." It describes researching film websites for conventions to follow. It outlines the key pages and structure of the homepage, including menus, social media links, title, and a trailer. Two narrative options were created for the "About" page to allow audience choice. The goal was to engage the audience and sell tickets, following conventions from other film websites.
Evaluation - Question 3
Universal would be the preferred media institution to distribute the film due to its huge global distribution powers and ability to sell the film to its best potential. As a psychological horror film similar to popular titles like "The Woman in Black", the film's narrative and conventions would make it easy to distribute, promote to horror fans, and ensure financial success. Modern technologies like social media platforms Facebook and Twitter would allow for easy promotion to the target 15-25 age demographic by facilitating word-of-mouth spread of information. An official website could also be used for further internet-based promotion through trailers, events and viral marketing campaigns.
Task 3 media evaluation
The document discusses potential media institutions that might distribute a teen drama film called "The Bigger Picture". It identifies smaller production companies focused on teen dramas and Lifetime television as possibilities, as the main character is female and their target audience is teenage girls. It determines self-distribution would not be advisable due to high costs and specialized nature of the film. The filmmakers believe the movie could appeal to a global teenage and young adult audience across economically developed countries, and marketing strategies could include posters, TV and radio ads, and cinema previews.
Question 3
This document discusses distributing a media product created by the group. It utilizes modern technology like handheld devices and Apple editing software. While aiming for a mainstream audience, the small budget and use of amateur actors denotes it as independent. To attract media institutions, the document recommends using viral online marketing through websites, Facebook, YouTube, and iPod applications to generate buzz without giving away the full product for free. Distributing snippets for free online could build an audience and attract distributors by demonstrating the potential for further paid products and add-ons.
What kind of institution might distribute your media
The document discusses the choices made for producing and distributing the author's media product. They decided to work with independent institutions Studio Canal and Warp Films due to their experience with similar genres and focus on niche issues. These companies will provide financial support and distribution through various platforms. The author believes this was a good decision as the companies have a history of social realism films and will allow creative freedom. Other options like BBC Films and Pathé were considered but may have required more funding. The marketing strategy focuses on below-the-line techniques using websites and YouTube to promote to the target audience.
Marketing and Advertising
The document discusses the marketing and advertising plan for a film called "No Vacancy". It will utilize both traditional forms of advertising like billboards, posters and TV ads as well as digital forms like social media, websites and YouTube. The marketing campaign will feature Snapchat stories for each main character to help audiences build a relationship with the characters. It will also have dedicated Facebook and Twitter pages to promote reviews, cinema promotions and the release date. Most of the UK has iPhones so they will sell phone cases with the logo to create mass awareness.
Evaluation Question 2
The combination of the film poster and trailer effectively reinforce each other's brand identity through consistent use of fonts, phrases, images, and color palette (red and white). The trailer prominently features the film's slogan "BE CAREFUL WHAT YOU SAY" and blood imagery, mirroring elements from the poster. Both the poster and trailer end with the film name "AMY" in black and white, solidifying the brand identity across marketing materials.
Evaulation question 2
Mosaic Films was chosen as the production company due to their experience producing creative documentaries and focus on cinematic style over television. Journeyman Productions was selected as the distributor because of their expertise in documentary distribution and platforms. The production process would involve applying for funding from organizations like NESTA, renting locations, and commissioning original music. Distribution would utilize a marketing campaign across social media, radio, and exhibitions at independent cinemas and film festivals. The documentary would follow the AIDA model over six months from initial awareness on social media to action of viewers watching upon release, aiming for a certification of U.
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Where campaign would be placed in the market a2222
Where campaign would be placed in the market a2222
How my film was distributed and engaged My audience
How my film was distributed and engaged My audience
What kind of institution might distribute your media
What kind of institution might distribute your media
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This document describes 4 outfits for a daytime advertising photoshoot and 4 outfits for a nighttime photoshoot. It then describes 4 outfits for a sponsorship sequence. Each outfit is analyzed in 1-2 paragraphs explaining how each piece of clothing connotes confidence, femininity, and empowerment. Stylistic choices are described as appealing to the target audience and conveying messages about the model's identity and relationship to consumerism.
Media work 2
The document describes research conducted with a focus group to test an opening sequence for a romantic comedy film. It provides details about the characters involved in the focus group, their ages and backgrounds. It then outlines the questions asked of the focus group about the opening sequence and summarizes their feedback, which indicated they enjoyed the humor, style and concept of the sequence. The document also discusses lessons learned about targeting the intended audience age range and how the sequence established the relationships between main characters.
Costumes & Props
The document discusses costume choices for several characters in a film production. It describes casual outfits for two main female characters, Sophie and Flo, when hanging out with friends at home. It then contrasts these with sexier, more provocative dresses chosen for the characters to wear to a party to attract the male gaze. Costumes are also selected for two male characters, Oscar and Harry, portraying their individual styles when arriving at Flo's house or attending the party. The document considers and rejects other outfit options that would be unrealistic or not match the personalities and scenes of the characters.
Locations
This document summarizes two filming locations for a project. Location 1 is Flo's house, which is described as a traditional English family home located in Quorn. This location will be used for most of the opening sequence and represents upper middle class British life. Location 2 is Quorn Park, which is chosen for a skateboarding scene between two characters, Harry and Oscar. Both locations are within 5 minutes of another character Annabel's house and are convenient for filming in Quorn.
Focus group
Niamh expressed that having a male protagonist in a rom-com was unique and could appeal to both genders. While she initially preferred a voiceover opening, after examples she agreed dialogue was suitable. Samantha, an advertising professional, agreed with using a medium close up for an eye-locking scene and thought an establishing shot would be better to open with than a long shot of skateboarding. The focus group helped finalize film elements and provided further opinions on the opening sequence.
Influential figures
This document discusses influential figures in film that inspire the creators. It profiles several directors, actors, and producers. John Hughes is noted for his ability to inspire others in the industry and his trademark of close-up shots between characters locking eyes. Actress AnnaSophia Robb's career in romance and comedy films is seen as emblematic of the experiences the creators want their characters to go through. Victoria Justice is praised for her confidence and diverse roles, with one character intended to be a tomboy like her. Logan Lerman's innocent but confident roles also provide inspiration. The British production company Working Title Films is cited as a good fit since the film will be British-based. Finally, the document outlines that the company
Institutional regulations
- The document discusses boundaries and certification for a 15 rating by the British Board of Film Classification (BBFC).
- Within a 15 rating, strong language is allowed but not aggressive or continued swearing. Sexual activity and nudity can be shown without strong detail. References to sex and sexual behavior are allowed if not strong or crude.
- The filmmakers' target audience is 15-25 years old, so a 15 rating is suitable. A 15 allows strong violence, frequent strong language, portrayals of sexual activity, brief scenes of sexual violence, and discriminatory language if not endorsing it.
Final Pitch
The document discusses plans for an opening sequence to a film about four best friends. It describes scenes of the two girls getting ready at one house and the boys getting ready at another, becoming bored while waiting for the girls. When they finally arrive, one boy gets angry they took so long while the main character Harry cannot take his eyes off Flo. The document also provides context about the characters, locations, themes, and planned shot types and editing for the opening sequence.
Questionnaire results
The document summarizes the results of a questionnaire about preferences for a romantic comedy film. Respondents preferred the main character to be between 18-19 years old and for the location to be in a city. They selected the song "Young and Beautiful" by Lana Del Rey but the filmmakers decided to use "Better Together" by Jack Johnson instead. The main character will be extroverted and scenes will use dialogue and medium close-ups. Zac Efron will inspire the lead protagonist.
Audience Profile
The document discusses teenagers in the UK, noting that there are currently 5.4 million teenagers, which is less than 10% of the population, and that number is predicted to fall to 4.9 million by 2017. It also mentions cinema trips and what teens spend their money on as headings but does not provide any details on those topics.
Conventions
The document discusses conventions and elements of romantic comedies. It proposes a plot where the main protagonist, who is one of four best friends, falls for one of the girls in the group. This causes problems and ruins their friendship. The narrative aims to subvert conventions by having the male protagonist need saving and the female be the hero who resolves the issue. It also discusses the categories romantic comedy narratives fall into, selecting the "Slumming It" type where class differences cause conflict.
Presentation2
The document discusses several theories related to film direction, genres, audiences, and media reception:
- The auteur theory argues that directors impose their personal vision through consistent creative choices like camera work. Genre theory categorizes films based on shared iconography and cultural values.
- Audience theories range from the "effects model" where media directly influences passive audiences, to uses and gratifications where active audiences use media for needs like escapism.
- Reception theory holds that media texts are encoded with meanings that audiences may decode differently by accepting, negotiating, or opposing the intended meanings. Identification theory proposes audiences find stress relief by identifying with media characters.
THEORETICAL RESEARCH
The document discusses several theories related to film directors, genres, and audiences. Regarding auteur theory, it explains that some French critics believe directors should impose their personal vision, like Alfred Hitchcock did with certain shots. Genre theory examines how films are categorized into genres based on iconography and cultural values. Audience theories range from the effects model where audiences passively receive messages, to uses and gratifications where audiences actively seek fulfillment from media.
Influential factors
This document discusses influential figures in film that inspire the creators of an opening film sequence. It provides information on directors Amy Heckerling and John Hughes, actors AnnaSophia Robb and Victoria Justice, and actors Douglas Booth and Logan Lerman. It also discusses the production company Working Title and notes the creators want to produce their film with a large conglomerate like Working Title/Universal Studios that can mass market the film and soundtrack for maximum exposure.
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Brand Identity
- 2. Due to our production being independent film, we are going to use posters to help promote ‘Go with Flo’. This would appeal to our target audience of teenagers and older. We also think using Web 2.0 would be most appropriate to use for marketing our film. Gauntlett’s making and doing culture is applied with this, he believes that Web 2.0 empowers the audience to make their own products. As we are targeting to a audience at 15-25, this age use this modern way of communicating and finding out information. We want to use social networking sites like Facebook, which would be perfect for our target audience as they regularly go onto these sites so they would see updates of the production. These are all technological convergences and these technologies work together.
- 3. Working Title is a production company whose films are distributed through Universal who are there parent company. Working Title is an independent company even with Universal there to distribute. They are 67% backed by their conglomerate which gives us access to more mainstream methods. This is very helpful as we are wanting to have a soundtrack for ‘Go With Flo’ and due to Universal being horizontally integrated we are able to produce this and help it sell the film.
- 5. We have designed a website for our production ‘Go with Flo’. The website includes the making and producing of the film. It will have regular updates and will advertise.
- 6. We have made a twitter account for Go With Flo so our audience is able to get to know the characters so they can relate to them. This will help with personal identity.