The document discusses how measuring mobile user behavior through passive data collection can help address challenges in mobile marketing and advertising. It notes that while mobile adoption is rising, the advertising industry remains cautious about mobile's value due to a lack of data on campaign effectiveness and user integration. Passive data collection through mobile apps can track user behaviors, activities, and content consumption over time. This provides insights into user segmentation, correlations between activities, and how behaviors vary across platforms. Such detailed behavioral data and metrics can demonstrate campaign performance, helping advertisers better integrate mobile into their strategies and increasing spending.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Smartphones in the Mobile World of Content PublishersKASIS
Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy.
Belgian professional publishers analysed in depth the mobile landscape and collected the most important data
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
Smartphones in the Mobile World of Content PublishersKASIS
Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy.
Belgian professional publishers analysed in depth the mobile landscape and collected the most important data
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Mobile Path to Purchase 2014 - New Shopper MindsetJeff Kershner
Yearly study performed by xAd and telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions.
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
Marketer Perceptions of Mobile Advertising - 2013 IAB/OVUMservicesmobiles.fr
Les résultats présentés dans cette étude donnent un aperçu unique de la publicité mobile à partir d'un point de vue de l'acheteur, et les résultats sont à nouveau positives et stimulantes.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
The novel Coronavirus spread across the globe has led to significant business impact, leaving no business untouched. In terms of responsiveness, brands should take note of how consumer behaviour has changed. With people spending more time at home, brands – B2B or B2C - can leverage the digital medium, especially mobile, to connect with their customers. As data directs, brands should closely monitor media consumption habits and patterns to better allocate media spends and contextualise their messaging. However, advertisers should be sensitive to the situation when designing their digital brand messaging and advertising – by using the medium more responsibly. Join us as LinkedIn and InMobi explore how advertisers can leverage digital responsibly during these challenging times.
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Mobile Path to Purchase 2014 - New Shopper MindsetJeff Kershner
Yearly study performed by xAd and telmetrics - The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people turning to mobile as a necessary part of their everyday lives and purchase decisions.
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
Marketer Perceptions of Mobile Advertising - 2013 IAB/OVUMservicesmobiles.fr
Les résultats présentés dans cette étude donnent un aperçu unique de la publicité mobile à partir d'un point de vue de l'acheteur, et les résultats sont à nouveau positives et stimulantes.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
Although the slides cover aspects of Play Framework, but it will be much more beneficial for readers to go through these slides with tutorials present at tech-phile.com.
Tns Mobile Life 2013 - Strategie Mobile per la crescita del businessGabriella Bergaglio
Mobile Life analizza motivazioni e comportamenti di 38.000 individui in 43 Paesi nel mondo, per individuare priorità ed insight di crescita per la marche.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Second Philippine Advertisers' Attitudes Towards Mobile Marketing 2014 Report Self-employed
Our study done in partnership with PANA to explore local marketers' attitudes to mobile marketing. Now on its second year, the study surveyed over 87 mid-to-senior marketers across industries such as FMCG, retail, pharmaceuticals, real estate, and utility and services. This is also a comparative study with the 2013 survey.
Etude "Global Mobile Media Consumption" réalisée par le InMobi.Bertrand Jonquois
Comment et pour quels raisons utilise-t-on son smartphone et sa tablette pour surfer sur Internet ?
A quelles activités consacre-t-on ce temps passé ?
La publicité mobile est-elle acceptée, voire efficace ? Réponse avec l'étude "Global Mobile Media Consumption" réalisée par le groupe de publicité mobile, InMobi.
Now in its fifth year, the Adobe Mobile Consumer Survey aims to not only give digital marketers insight into
how consumers are using their smartphones and tablet devices, but also provide guidance in how to identify
the most valuable customer segments. In conjunction with the Adobe Digital Index (ADI), which publishes
research on the latest digital marketing trends and insights across channels and industries, results from the
Adobe 2014 Mobile Consumer Survey helps digital marketers identify which target segments are spending the
most time on apps versus websites, as well as hone in on mobile habits within those segments that are
spending the most money.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
Mobile Monday Switzerland #40 - Richard Otto presentation on Mobile MarketingMobileMonday Switzerland
“Mobile Marketing”
Presentation given by Richard Otto, founder of Mobile-Marketing Netherlands.
Mobile Monday Switzerland Event #40 on Mobile Context-Driven Marketing, 27th Apr 2015, Zürich.
8 Consumer Trands challenging Brands for 2016 - Tns IAB Forum 2015 / seminar ...Gabriella Bergaglio
8 Consumer Trends che impattano drasticamente sul modo di fare Marketing e di far crescere i Brand. Introduzione di Federico Capeci al Seminar Spotify di IAB Forum 2015 http://www.tns-global.it/news-center/news/new-audio-un-percorso-meglio-comprendere-lopportunit%C3%A0-generata-dallincontro-tra-rad
According to a TNS Italy study on Sharing Economy (more info at http://www.tns-global.it/news-center/news/sharing-economy-italia ) 70% of Italians know Sharing Economy and 25% claim to use it already. Openness to sharing products and services is high and 22% of non users will be eager to do in the future - 18% if more info and guarantees.Usage is growing (it was 22% in 2014 - about 1 million people) and service most used are peer-to-peer exchanges of products (\10%), accomodation (10%), mobility /sharing travel costs (9%), mobility/service of sharing cars by companies (9%), mobility/sharing services by individuals with charge (8%), Cultural services sharing (8%), crowdfunding (7%).
Tns _L'evoluzione del Brand Tracking_Webinar _Settembre 2015Gabriella Bergaglio
I brand si trovano oggi ad affrontare nuove sfide, in una situazione di mercato in continua e rapida evoluzione che negli ultimi anni ha messo tutti a dura prova.
In questo quadro di incessante cambiamento, gli approcci tradizionali alle ricerche di mercato sono destinati all’estinzione se non si trasformano, adattandosi al contesto contemporaneo. Le aziende hanno bisogno di avere insight che possano anticipare i possibili cambi di preferenza dei consumatori. Le ricerche di mercato sono state ideate in tempi in cui l’esigenza conoscitiva era elevata. Questo tipo di indagini così come erano state pensate, oggi sono anacronistiche con tempi di delivery che non incontrano più le necessità del marketing e budget dedicati sempre più ridotti.
Ecco perchéTNS propone un nuovo sistema di studio del Brand Tracking (http://www.tns-global.it/news-center/news/webinar-online-future-tracking-il-valore-dellintegrazione-con-i-social-data) in modo da offrire ai suoi clienti i benefit che possono arrivare oggi dalle nuove tecnologie e dal mondo digital in senso più ampio.
I nuovi sistemi di monitoraggio del brand si devono adattare a un approccio integrato che utilizza informazioni provenienti da più fonti, con una crescente componente basata sui dati social. Per questo, la nuova struttura dei tracking prevede:
una spina dorsale costruita sui dati social & search, con la possibilità di fruire i dati in tempo reale
un disegno di ricerca tradizionale più leggero ed efficace
Questa impostazione, più snella e efficiente, permette di liberare risorse per realizzare nuovi moduli integrativi, di arricchimento e approfondimento. Per info http://www.tns-global.it/competenze/brand-communication )
Come le emozioni amplificano empatia e coinvolgimento. Anche i Brand possono valorizzare il portato emozionale per creare irresistibilità. TNS, attraverso il modello di studio NeedScope, supporta i Brand nelle diverse aree strategiche analizzando bisogni ed emozioni sottesi ai diversi posizionamenti delle marche
TNS - Nuovi strumenti per una comprensione più completa della Customer Experi...Gabriella Bergaglio
Nuovi strumenti per nalizzare la CX in modo più completo e neutrale: la Narrative Clip ed il social TRI*M. Il coinvolgimento del consumatore come storyteller della propria esperienza nell’acquisto o fruizione di servizi. L’osservazione non intrusiva, e in ambiente naturale, svela i percorsi e i bisogni del cliente offrendo spunti per l’ottimizzazione della narrativa del marchio e il customer care. La combinazione dei risultati delle indagini ‘classiche’ e dei ‘social data’ offre un quadro più completo e autentico sulla customer experience. La dimensione sociale del web 2.0 (autorialità, condivisione, networking …) restituisce un insieme di dati “non strutturato”, disomogeneo, fluido, dettato da interazione e spontaneità. TNS ha applicato il proprio frame metodologico di Customer Satisfaction per “strutturare” i social data e analizzarli congiuntamente ai risultati di survey – per ottenere informazioni utili a ottimizzare offerta e customer care.
Digital technology is reshaping consumer attitudes, needs and behaviour, and therefore redefining the Marketing tools. TNS is investing to provide Clients insights that help them make decisions on how to play most effectively in a newly dynamic, real time environment. We call this Integrated marketing (IM). We provide information and consulting through research that both understand consumers in this new context and leverages capabilities of new technology and data (we call this Technology Enabled Research - TER). We keep our finger on the pulse of this new landscape, constantly innovate, invest in and mine the potential of digital tech and data to improve the depth and value of our research. Keep pace with digital age for your Marketing insight ! Consult TNS http://www.tns-global.it/competenze/digital
Indagine nazionale sulla salute e sicurezza sul lavoro - INAIL _ TNS ItaliaGabriella Bergaglio
Il Progetto INSuLA si propone di realizzare la prima survey nazionale sulla percezione del rischio per la salute e sicurezza nei luoghi di lavoro e sul livello generale di consapevolezza rispetto all’applicazione del D.Lgs. 81/08 e s.m.i., con il coinvolgimento di tutte le figure della prevenzione (Lavoratori, Datori di Lavoro, Responsabili del Servizio di Prevenzione e Protezione, Rappresentanti dei Lavoratori per la Sicurezza, Medici Competenti e Servizi di Prevenzione e Sicurezza negli Ambienti di Lavoro).
L’analisi delle tematiche oggetto dello studio è stata realizzata integrando il contributo dei principali esperti europei sul tema e degli stakeholder nazionali in ambito di salute e sicurezza sul lavoro.
L’indagine campionaria realizzata da TNS Italia è numericamente la più grande svolta in Italia su un campione rappresentativo ed intende contribuire alla creazione di un sistema di rilevazione permanente della percezione del rischio per la salute e sicurezza sul lavoro, che fornisca indicazioni sulla qualità della vita lavorativa e permetta, nel tempo, di adeguare tale monitoraggio ai cambiamenti del mondo del lavoro ed ai bisogni dei principali attori coinvolti nel sistema di prevenzione.
Gli amministratori delgati di molte grandi aziende sono oramai concordi nell'affermare che la tecnologia è il più importante fattore esterno che può impattare sul business. Ma non tutte le innovazioni si rivelano "innovative" come sembrano inizialmente. I Leader devono saper distinguere fra innovazioni dirompenti e "distrattori" di risorse. L'innovazione supportata dall'ecosistema può evidentemente fare la differenza: come riconoscerla?
Helping brands make better digital decisions
TNS’s global study, Connected Life, reveals a deep understanding of the changing media landscape and the role different digital media have in consumers’ lives. This knowledge empowers brands to target with greater efciency and connect with consumers at the right moment on their path to purchase. Connected Life helps brands make better digital decisions. Get better connected.
Good performance alone cannot crack the complex code that governs the strength of your customer relationships and the sustainability of your business. As competition intensifies, it is essential to get smarter about the experiences that matter, and deliver return on the bottom line.
Abitudini: solo inerzia o un potenziale fattore di crescita? Webinar TNS 10 A...Gabriella Bergaglio
Le abitudini segnano le nostre giornate, ci rassicurano. Rappresentano "comportamenti appresi" ed il nostro cervello le utilizza in alcuni contesti e con determinate funzioni. I nuovi studi sulle Neuroscienze ci spiegano cosa sono e come direzionano i nostri comportamenti, agendo da "pilota automatico".
Ma quali possono essere le implicazioni per i brand? Le abitudini possono influenzarne seriamente il destino: comprenderne il funzionamento e le modalità di interferenza/modifca, può fare la differenza per il successo di una campagna, di una strategia e dunque per lo sviluppo di una marca.
Tutti noi sapppiamo quanto è cambiato il mondo negli ultimi anni. Internet e la tecnologia digitale hanno modificato radicalmente il nostro modo di comunicare, di lavorare, di acquistare, di condividere le esperienze che viviamo. Dal momento che la formazione del ricordo è uno dei principali driver della Relazione, quando valutiamo la Customer Relationship, comprendere come viene cristallizzato il ricordo è nevralgico. Inoltre, diventa indispensabile valutare le attese del Cliente e cosa può influenzare il suo comportamento. Noi lo consideriamo il Customer Code: la relazione fra le attese e le performance reali e rilevanti che il vostro cliente si aspetta da voi. Bisogna dunque focalizzarsi su un livello di performance reali ed attese, dei vostri Clienti e solo su quelle, servizi, customer care, internet, tralasciando quelle meno rilevanti per il Cliente stesso.
Uno studio per comprendere e comparare le differenti modalità di contatto fra brand e consumatori, misurando il contributo di ognuno di loro nella costruzione della Brand Experience.
Leader europei e Social Media - TNS European Leader Watch IndexGabriella Bergaglio
TNS Opinion evidenzia con il Digital Leader Watch Index, quale Leader europeo domina il dibattito sui Social Media.
Renzi, a solo un mese dall'elezione, raccoglie il numero maggiore di tweets.
Le marche irresistibili esercitano un potere magnetico sui consumatori / clienti, diventando una prima scelta istintiva, quasi inevitabile. Competere con loro è molto difficile.
Qual'è il loro segreto? Cos'hanno di particolare? Hanno saputo rendersi insostituibili, grazie ad una perfetta soddisfazione dei needstate in particolari contesti di scelta. Sono i brand che hanno compreso i bisogni del loro target meglio dei propri competitors e che hanno, con coraggio e disciplina, saputo veicolare la propria selling proposition in maniera attenta e coerente su ogni touchpoint.
TNS Automotive has conducted a study among a sample
of 2168 young and adults (18-29, 30-45 yo), split across Generation X and Generation Y. Fieldwork took
place in June 2013, on evolution of possess of a car and its driver to buy one.
La fedeltà dei clienti è sempre più a rischio. Nuovi canali, nuovi player, tecnologia: sono tutti fattori che amplificano le possibilità di scelta e contribuiscono a rendere più difficile il mantenimento nel tempo della relazione con il cliente. Qual è il tasso di abbandono e quali sono le principali motivazioni? Qual è il ruolo del prezzo? Quanto conta l’Agente o il consulente?
La banca è una possibile alternativa alla compagnia "tradizionale”? A quali condizioni?
Alberto Biraghi, Finance Account Manager illustra alcune evidenze emerse da una ricerca sulle dinamiche che regolano i flussi di clienti in ingresso e in uscita in ambito assicurativo.
Il mercato dei pagamenti offre oggi svariate possibilità. Se un tempo erano disponibili solo contante ed assegni, oggi una moltitudine di nuove opzioni è a disposizione dei Clienti per supportarli nell’acquisto di beni e servizi. Tecnologia, aspettative progressivamente crescenti dello shopper e cambiamenti socio-demografici stanno impattando notevolmente l’esperienza d’acquisto, con effetto anche sul servizio atteso in termini di supporto al pagamento. Ed allora i benefici che la tecnologia offre devono rispondere ad esigenze chiare, offrendo benefit rilevanti all’occasione d’uso.
Si illustra un estratto dei risultati di un’interessante indagine effettuata in Gran Bretagna, sull’evoluzione dell’ecosistema dei pagamenti.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Mobile device adoption is opening a new era of digital
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