Mobility assistance of disabled
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This document presents a proposal for Smart-O-Wheel, a mobility assistance device for disabled people. It introduces the product, which is a motorized wheelchair that can be operated by one person and uses solar power. The document outlines objectives such as creating product awareness and achieving sales targets in the first year. It discusses the 4P's of marketing - product details, pricing, placement including distribution channels, and promotion strategies like advertisements and public relations events. It also covers the target customers, existing competition, and disabled population statistics in India to demonstrate the need and market potential.
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Samsung has achieved significant success in the Indian smartphone market through strategic segmentation and targeting of different consumer groups. It offers a variety of smartphone models at various price points to appeal to both urban and rural consumers. Key strategies that have driven Samsung's growth include strengthening its distribution network, launching differentiated products at affordable prices, and establishing brand ambassadors to increase recognition. Samsung has also reduced costs through expanding overseas production facilities. Through continual innovation and adapting its product lifecycle approach, Samsung has established itself as the market leader in India.
Presentation2
This document proposes a new portable projector product from Sony called the SonyVPL-EX350 5G Ultra Slim UHD portable projector. It would have features like DLP technology, built-in speakers and touch screen, Android OS, and 5G WiFi connectivity. The document discusses positioning the product as high-quality and expensive for businesses and corporations. It proposes using a price skimming strategy and considers factors like competitors' prices, costs, target markets, and promotional objectives and techniques for pre-launch, launch, and post-launch stages.
Presentation1
Samsung Electronics is a South Korean multinational electronics company and the flagship subsidiary of the Samsung Group. It is the world's largest information technology company, with assembly plants and sales networks in 88 countries. Samsung was previously known for manufacturing components for other companies but has since expanded into consumer markets with products like smartphones, tablets, and home appliances. Some of Samsung's key products include Galaxy smartphones, LED televisions, memory chips, and appliances like refrigerators and washing machines. The company aims to prioritize quality and globalization in its leadership philosophy and growth strategy. Samsung has been one of the top smartphone and tablet vendors globally since 2010. It is also the world's largest maker of LCD panels and televisions. In India,
Online sales strategy of mobile phone brands
Sales and Marketing Strategy of Business, Digital Marketing, Compare 4 mobile brands sales strategy, Online sales strategy
PRODUCT ppt.pptx
The document discusses the 4 P's of marketing mix, focusing on the "Product" P. It defines a product and explains that marketing revolves around products. It outlines the importance of products and discusses aspects of products like aesthetics, functionality, and ease of use. Examples are given of brands like Apple, Nike, and Alphabet that effectively use product aspects. The document also discusses brands like Nokia, Kodak, Xerox, and Campa-Cola that failed to effectively leverage their products. It concludes that understanding the importance of products in the marketing mix allows businesses to create products that meet customer needs and develop successful marketing strategies.
Analysis of adoption pattern and innovation of choice.
This document discusses innovation in the banking and automobile industries. It provides examples of innovative services offered by banks like online banking, debit cards, credit cards, and mobile banking. It also discusses innovation in the automobile industry with examples of new features and technologies offered in recent car models from Tata, Hyundai, and Renault like increased safety, fuel efficiency, and advanced infotainment systems. The document emphasizes the important role of innovation in helping industries adapt to changes and better meet customer needs.
Strategic Formulation of Five Leading Mobile Company
In this presentation, I have presented Five leading Mobile Companies Strategic Formulation(Combining with SWOT Analysis.
Samsung case study Presentation
This presentation provides an overview of Samsung and its mobile business. It discusses Samsung's diversification into various industries since it was founded in 1936. It also examines Samsung's segmentation, targeting, positioning, and marketing mix strategies for mobile phones. Key facts presented include that Samsung had 28% of the global smartphone market share in Q2 2019 and its mobile revenue grew from $86.9 billion in 2013 to $128.2 billion in 2018. The presentation concludes with a SWOT analysis of Samsung's mobile business.
Sony ericson
Sony Ericsson's marketing plan for the future focuses on the growing mobile phone market in Nepal. Key points include:
- Target the young adult demographic that wants latest technology and sees phones as a status symbol.
- Differentiate products based on price, features like camera or music, and placement in stores.
- Emphasize direct marketing, customer service, and relationship building. Partner with local celebrities to promote products.
- Consider insurance programs and loyalty tiers to enhance the after-sales experience. Rebrand under the Sony name to leverage its reputation.
new product launch Solar charger
The document outlines details of a team proposing to start a company called "Twilight" that will manufacture solar chargers. The team lists their objectives of becoming a leader in solar charger sales in India and ensuring quality, durability and service. They propose targeting all income groups, youth and travelers. Their marketing strategy involves creating product awareness and achieving sales targets through various distribution channels.
Sony nanowave oven strategic marketing plan
Sony is launching a new product called the Sony Solar Nanowave Oven in Pakistan to diversify its product offerings. The oven uses solar energy and nanowave technology to cook food, providing a convenient alternative to traditional ovens or stoves. Sony aims to target urban areas in Pakistan initially, focusing on working women and households in Karachi and Islamabad. Market research shows potential due to issues with gas shortages and power outages. The product will be competitively priced and promoted through various channels to educate customers. Over time, Sony hopes to improve the product and gain market share through innovative new versions before competitors enter the market.
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Innovation Project on Creativity, Technology and Entrepreneurship
Innovation Project on Creativity, Technology and Entrepreneurship
Analysis of adoption pattern and innovation of choice.
Analysis of adoption pattern and innovation of choice.
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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Top digital marketing institutein noida
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Mobility assistance of disabled
- 1. MOBILITY ASSISTANCE OF DISABLED BY CHETAN SHAH -- 1113025 DEVANG PATEL -- 1113028 DUSHYANT VASOYA -- 1113033 JAGIR CHARLA -- 1113042
- 3. DESCRIPTION What Does it Do ? How Does it Work ? Which Platforms it Support ?
- 6. AIM Our goal is to provide a solution for all the people out there who cannot walk around and explore the beauty of world regardless of geographic and economic standings.
- 7. OBJECTIVES MARKETING OBJECTIVES • • • To create product awareness among customers To achieve sales of 2 lakh units in 1st year of operation To create multiple distribution channel FINANCIAL OBJECTIVES • To create breakeven in the initial year of its inception
- 8. 4 P’S OF MARKETING
- 9. 1.PRODUCT 1. Quality Active and Lightweight – Fiberglass Power Efficient Eco-Friendly
- 10. 1.PRODUCT 2. Features Automatic SMS Facility One Man Operation Solar Power Battery Backup Easy Operation Comfortable
- 11. 1.PRODUCT 3. Brand Name A Brand name should be one which reflects the product itself. Smart-O-Wheel is the perfect choice for it. 4. Services Smart-O-Wheel will have various Service Centers all over the globe with a 2 Year Warranty.
- 12. 2.PRICE 1. List Price Rs.8000 2. Discounts Up to 20% on Bulk order 3. Payment Period Approx. 1 year
- 13. 2.PRICE 4. EMI 1.5 year EMI
- 14. 3.PLACE 1. Channels • Retail Stores – Targeting 15000 retailers by offering margin of Rs.300. • Internet – Flipkart, eBay, SnapDeal, Junglee. • Phone – Ads on Free Apps. • NGO- Targeting 2000 NGO in ASIA. 2. Locations • Initial Setup in ASIA • Later all over the Globe
- 15. 3.PLACE 3. Transport • Via Airplane. • Via Shipping.
- 16. 4.PROMOTION 1. Direct Marketing Employment of aggressive sales force to increase brand awareness and direct sales 2. Advertisements i. Newspaper. ii. Magazine.
- 18. 4.PROMOTION 3. Public Relations Building Relations with public at Malls with Games and Offers under the Brand Name
- 19. SMART-O-WHEEL WEAKNESS STRENGTH SOS Feature. Solar Power. One Man Operation. Easy Installation. Economical. GPS location. Compatible to your Existing Smart Phone. Mobile Hardware Failure. No Network. No Access to Stairs. OS Bugs. Mobile Radiations
- 20. TARGET CUSTOMERS Physically Disabled. Old People. Hospitalized Heart Patients.
- 21. EXISTING MARKET PRODUCT Normal Wheelchair Joystick Wheelchair
- 22. INDIAN STATISTICS RURAL URBAN Total Number Of Disabled 18,631,921 8,178,636 In Seeing 3,502,590 1,529,873 In Hearing 3,391,821 1,679,186 In Speech 1,303,783 694,752 In Movement 4,035,519 1,401,085 Percentage of Disabled in movement in Rural Area is 21.66% Percentage of Disabled in movement in Urban Area is 21.83%
- 23. THANK YOU !