This document discusses challenges and potential solutions for more sustainable rural and suburban mobility. It highlights that while air pollution is a serious issue, many do not see it as a problem and view personal vehicles as providing freedom and autonomy. To make mobility more sustainable, the document suggests promoting more fuel-efficient vehicles, electric vehicles, ridesharing, and multimodal transportation alternatives. It also examines BlaBlaCar as a case study for supplementing railway networks but notes its limitations for daily mobility. The document advocates testing dozens of new business models through an open innovation platform to disrupt mobility and explore innovative solutions.

1. Hacking rural and suburban mobility challenges
Ghislain Delabie @ghislaindelabie / Mobility Connector

2. Why it matters
Beijing smog
2015/01
#nofilter
Paris smog
2014/03
#nofilter
Daily-average concentrations
for PM10: 7-12 March 2014, by
PREV'AIR 2

3. 3bit.ly/REPUTE-CLIMATE

4. Why it doesn’t matter to many
It
doesn’t
matter
Don’t « feel »
pollution
No traffic jam
No coercitive
regulation
Car provides
autonomy and
flexibility,
hence
« freedom »
Cost and time
for mobility are
part of a
lifestyle-choice
Car required
anyway for
basic needs
4

5. How to make rural and suburban mobility more sustainable
Sustainable
mobility
More fuel-
efficient
cars
New
energy
vectors :
Evs, NGV
Multimodal
alternatives
Better
passenger-
occupancy
Reduce
demand for
mobility No one-size fits all
solution
No « free meal »
No quick-win
5

6. BlaBlaCar – Case study of a success

7. French interregional railway
network, Rapport Duron
Blablacar supplements the railway network
7

8. BlaBlaCar won’t tackle daily mobility issues
« There is a demand from passengers […]
but there is no offer in [BlaBlaCar]
ridesharing mode, because the cost
sharing mode is not an incentive for
drivers.
We are to continue focusing on the
business model we proved successful. »
Frédéric Mazella, CEO & Co-Founder
@BlaBlaCar – OuiShare Fest 2015
BIT.LY/REPUTE-MAZELLA at 18’
8

9. How to hack it ?
RideSharing
Taxation
Frictionless
Technology-
literacy
Hybrid cost-
sharing /
lucrative
(UberPOP
style)
Size of
vehicles :
minivans,
minibus
Multimodal
integration
Real-Time
Dozens of business
models to test =>
Who knows which
one will work best ?
9

10. La Fabrique des Mobilités (FabMob)
Innovating faster, exploring more solutions, sharing knowledge and commons
10

11. Disruptive innovation, faster
11

12. Exploring more solutions
12

13. Knowledge and commons
We build a platform : an
« open-close garden » to
grow new ecosystems.
13

14. Next steps
www.lafabriquedesmobilites.fr/en/
14

15. A fast-growing community
And many more…
15

16. MERCI – THANK YOU
À BIENTÔT
Follow us: http://ouishare.net @OuiShare
Contact : Ghislain@OuiShare.net @GhislainDelabie