The Marketing Revolution - caused by 3.000.000.000 peopleJoakim Vars Nilsen
Why you and 3.000.000.000 people are the cause of the biggest marketing revolution in 50 years - And how empowering people is the Tour De Force in marketing.
The Marketing Revolution - caused by 3.000.000.000 peopleJoakim Vars Nilsen
Why you and 3.000.000.000 people are the cause of the biggest marketing revolution in 50 years - And how empowering people is the Tour De Force in marketing.
Interesting research about how the consumers with the most money and influence online are setting their agendas according to the specialty sites that focus on a single topic.
Changing Trends in Advertisements. Airtel- hfz ad video and several tunes added. Very colorful yet concise ppt. Trends in online, mob and print media discussed.
Lessons in Advertising:
The Touchdowns and Fumbles
of the 2010 Super Bowl Ads
Big events, and big sporting events in particular,
represent an incredible opportunity for advertisers
to promote and build their brands. Baseball’s
World Series, soccer’s World Cup, the Olympic
Games – all attract large television audiences and
garner a great deal of discussion in living rooms,
in office hallways, and on the Internet.
In the United States, there are few sporting events
bigger than the NFL’s Super Bowl – an arena
where touchdowns, champions and the occasional
costly fumble are made. Both on the field of play
and during the commercial breaks. And there is
no denying it. Often, the advertisements featured
during the Super Bowl generate more buzz and
discussion than the game itself! Super Bowl ads
have become a contest on to themselves.
Known for their entertainment value, their
creativity, and the high cost associated with
producing and airing them, it is a high stakes
game for big advertisers. In fact, it is more than a
game – it is a serious business matter with all the
implications for risk, failure and success.
With this February’s Super Bowl now on the
books, which ads were winners, which ads failed
to score and what are the lessons for advertisers?
Ipsos ASI took a look at some of the most buzzed
about Super Bowl ads to get deeper insights into
how they worked. And we noted three crucial
lessons that made the difference for many of this
year’s ads.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Ad crafting updated, the basics of transmedia planningIsabelle Quevilly
What if the days of “integrated” advertising were over? People have shown they can get together to share news and data about what they love.
Look at LOST and Lostpedia, World of Warcraft, AI… Movie and video game industries has worked for long in that direction to support their products over the years.
What if advertising could evolve to a non-linear narrative that your communities can empower on their own?
Interesting research about how the consumers with the most money and influence online are setting their agendas according to the specialty sites that focus on a single topic.
Changing Trends in Advertisements. Airtel- hfz ad video and several tunes added. Very colorful yet concise ppt. Trends in online, mob and print media discussed.
Lessons in Advertising:
The Touchdowns and Fumbles
of the 2010 Super Bowl Ads
Big events, and big sporting events in particular,
represent an incredible opportunity for advertisers
to promote and build their brands. Baseball’s
World Series, soccer’s World Cup, the Olympic
Games – all attract large television audiences and
garner a great deal of discussion in living rooms,
in office hallways, and on the Internet.
In the United States, there are few sporting events
bigger than the NFL’s Super Bowl – an arena
where touchdowns, champions and the occasional
costly fumble are made. Both on the field of play
and during the commercial breaks. And there is
no denying it. Often, the advertisements featured
during the Super Bowl generate more buzz and
discussion than the game itself! Super Bowl ads
have become a contest on to themselves.
Known for their entertainment value, their
creativity, and the high cost associated with
producing and airing them, it is a high stakes
game for big advertisers. In fact, it is more than a
game – it is a serious business matter with all the
implications for risk, failure and success.
With this February’s Super Bowl now on the
books, which ads were winners, which ads failed
to score and what are the lessons for advertisers?
Ipsos ASI took a look at some of the most buzzed
about Super Bowl ads to get deeper insights into
how they worked. And we noted three crucial
lessons that made the difference for many of this
year’s ads.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Ad crafting updated, the basics of transmedia planningIsabelle Quevilly
What if the days of “integrated” advertising were over? People have shown they can get together to share news and data about what they love.
Look at LOST and Lostpedia, World of Warcraft, AI… Movie and video game industries has worked for long in that direction to support their products over the years.
What if advertising could evolve to a non-linear narrative that your communities can empower on their own?
The Rockefeller Foundation marks its 100th year in 2013. The Foundation’s mission, unchanged since 1913, is to promote the well-being of humankind throughout the world. During the course of its history, the Foundation has supported the ingenuity of innovative thinkers and actors by providing the resources, networks, convening power, and technologies to move innovation from idea to impact. It supports work that expands opportunity and strengthens resilience to social, economic, health, and environmental challenges. The Foundation seeks to achieve its mission through work aimed at meeting four equally important goals: revalue ecosystems, advance health, secure livelihoods, and transform cities.
Starting in June 2012, the Rockefeller Foundation began investigating the pressing problem of the declining health of the oceans due to climate change, overfishing, pollution and habitat destruction, and the effects of this decline on poor and vulnerable people who depend on marine ecosystems for food and livelihoods. The goal was to better understand the nature of the problem and the potential impact of interventions in the fields of fisheries, aquaculture, poverty, and food security.
The Foundation assembled a portfolio of learning grants that examined this problem from multiple perspectives in order to inform and assess the viability of and potential impact for future engagement on this topic. We supported four scoping studies that sought to identify populations dependent on marine fisheries, as well as review past experience with integrated approaches to fisheries management within a livelihoods and food security context. In partnership with Bloomberg Philanthropies, we also supported scoping work in four countries to assess opportunities for a coordinated strategy integrating national policy, local management, and innovative financing.
We have learned a tremendous amount from the work our grantees have done, captured here by partner FSG in a summary and synthesis. We hope this information will contribute to the broader body of knowledge on this topic, as well as our own work.
Speech text from the 'A New Moment of Promise' speech, delivered by President Obama in Accra, Ghana on July 11th, 2009. English version can be found here: http://www.whitehouse.gov/the_press_office/Remarks-by-the-President-to-the-Ghanaian-Parliament/
This report report from Brookings, with Rockefeller Foundation support, shows that building up a region’s advanced industries is one such possibility with enormous potential. These industries not only create good jobs within the industry, but also up and down their massive supply chains. These jobs provide higher wages and greater opportunity to low and middle-income workers adversely affected by the economic recession.
Our first issue of 2013 starts with three important topics that are recently receiving much attention,
but whose consequences and dynamics are difficult to grasp. These three topics deserve another
look because the visibility of some events may hinder what are their actual potential in the future.
Our first article is about various countries in the South American region organizing macro-events
in order to attract tourist and promote their service sector —where a great portion of informal jobs
and precariousness exist. Governments are investing heavily in creating infrastructure and giving
all the support that the private sector needs to organize successful events. Nevertheless, these
events are just the tip of the iceberg: governments may be losing the opportunity of having a wave
of tourist in the next ten years in order to extend benefits to a vast group of informal workers that
depend on services that tourist demand, such as retailing, restaurants, and tours, among others.
Climate change is making things worse for vulnerable population in South American countries.
Nevertheless, the rhetoric at negotiation tables still refers to the time when the Kyoto Protocol was
being designed. Such clear division of responsibilities between developed and developing countries
simply cannot hold in a post-Kyoto world. It is now that such divisions are becoming a
insurmountable barrier to reach an agreement. Nevertheless, such divisions of interests, goals and
coalitions has roots in the growing diversity of countries in the region, but they cannot be a pretext
for not reaching a shared criteria to deal with global negotiations about climate change.
Participation was, two decades ago, the flavor of the month in development policies. Giving power
to people in democracies was a correct strategy to improve social services and design public
policies. Nevertheless, the growing gap between the political discourse on what participation can
potentially bring and what actually achieves in most localities is giving ammunition to some
authorities to reverse participatory processes. Again, cities need to be creative, not only by
improving consultations with alternative techniques to reach people that has been reluctant to
participate, but also by improving their internal bureaucratic processes to become more responsive
and open to citizens’ preferences.
Department of Education Preliminary Regulatory Reform PlanObama White House
When President Obama unveiled his plan to create a 21st-century regulatory system that protects the health and safety of Americans in a cost-effective way, he called for an unprecedented government-wide review of rules already on the books. As a result of that review, the Department of Education has identified initiatives to reduce burdens and save money. Read the agency plan and share your comments, feedback and questions.
Visit WhiteHouse.gov/RegulatoryReform to view all the plans and learn more.
This report highlights four critical elements of training models that lead to positive employment outcomes for trainees. First, training models should be demand-driven, meaning they are responsive to employer needs by teaching the specific skills required by industry.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Social Media Marketing and Influencer Marketing
are a few buzzwords that have taken the marketing
world by storm in recent years. It has increasingly
become one of the most popular trends in marketing.
In fact, influencer marketing is already worth as
much as $8 billion, and is steadily on track to gain an
additional $7 billion by 2022, making it a $15 billion
industry according to a study by Business Insider.
As more companies begin to understand and see the
potential for success with influencer marketing, we
are seeing a shift away from traditional marketing
strategies such as radio, print, and T.V. ads. Eighty
percent of companies that have already implemented
an influencer marketing program say it performs
as good as - if not better than - other marketing channels (Media Kix).
Ready to dive more into the world of influencer
marketing? This guide teaches the basics of influencer
marketing and will help you establish a social media
influencer marketing program of your own.
In this talk, we will discuss the declining role for the mega influencer in digital marketing campaigns, and the rise of the “every day” nano creator. This shift has highlighted the importance of authenticity to a generation of digital natives who don’t want to be “sold”, and how building a community of users who are authentic advocates for your brand online can best support your mission.
Key Takeaways:
1) A Brief History of Influence - How Social Channels Have Evolved & How They Shape Influence
2) The Content Evolution and Rise of Social Video
3) The Democratization of Influencer Marketing – The Rise of the Everyday Creator
4) Gen Z – the Bellwether for the Future of Social
5) Shifts in Influencer Marketing & Tips for Future-focused Creator Marketing.
How to measure the ROI of social media is a highly contested topic in the marketing world. In this paper we examine how you can start to apply metrics to your campaign, giving you a solid indication of your social media ROI.
In this talk, we will discuss the declining role for the mega influencer in digital marketing campaigns, and the rise of the “every day” nano creator. This shift has highlighted the importance of authenticity to a generation of digital natives who don’t want to be “sold”, and how building a community of users who are authentic advocates for your brand online can best support your mission.
Key Takeaways:
1) A Brief History of Influence - How Social Channels Have Evolved & How They Shape Influence
2) The Content Evolution and Rise of Social Video
3) The Democratization of Influencer Marketing – The Rise of the Everyday Creator
4) Gen Z – the Bellwether for the Future of Social
5) Shifts in Influencer Marketing & Tips for Future-focused Creator Marketing
Social Marketing Delivers on the Promise of Direct MarketingResource/Ammirati
Social marketing is the next step beyond direct marketing, where push is no longer the order of the day. In a reversal of the power flow, pull experiences now shape brands and inspire consumers to influence one another.
Why the Brand Idea Still Matters in the Age of Social Mediajcsmyers
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.
The driver for this is, of course, social media. In every sector of society where individuals and organizations interact, social media has emerged as a disruptive force. While the benefits of social media to marketers are many – opening a two-way dialogue with consumers, influencing word-of-mouth, building rich stores of data – the challenges for brands can’t be ignored. In particular, brands must consider how to tell a coherent story across a growing array of platforms and amid a cacophony of consumer and competitor voices.
How can marketers take advantage of all that social media offers while protecting the integrity of the central brand idea? Is it even realistic that one idea can support conversations with millions of consumers across hundreds of platforms in multiple formats? The answer is an unequivocal yes. Given the demands of the today’s media landscape, it’s never been more important for all marketing efforts to be unified under a powerful brand idea.
Analyzing the Rise of Influencers and Their Impact on Consumer BehaviorUKInsightss
Influencer marketing has emerged as a powerful strategy for brands to connect with their target audiences. Influencers, individuals who have amassed a significant following on social media platforms, have become instrumental in shaping consumer behavior.
The Human Communication Playbook by Graham Brown (Get the PDF) Graham Brown
Leadership Storytelling Podcast in the Era of the Machine. 7 Storytelling strategies for leaders in the 2020s by Graham D Brown.
- Transformation Storytelling
- Data Storytelling
- Authentic Storytelling
- Customer Storytelling
- Many to Many Storytelling
- Culture Storytelling
- Agile Storytelling
The Asia Matters Report by Graham D BrownGraham Brown
Asia is a $27 trillion economy, 50% bigger than the EU and the US. Here's why it matters.
Graham Brown
Asia Tech Podcast
http://www.ATP.show
Asia Matters Institute
http://www.AsiaMattersInstitute.org
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Graham Brown
10 Tips to Grow Your Business in 2017 by Graham Brown from Up.School. Tips, tricks and hacks to help you become a better lifestyle entrepreneur and grow your business. If you find this Ebook useful, don't forget to LIKE and DOWNLOAD.
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
How do you stay motivated as an entrepreneur? In this Up.School presentation I'll share hacks and techniques I use to stay productive (even when you're not feeling it)
http://www.Up.School
(Asia Tech Podcast) 25 Inspiring Quotes for Startup FoundersGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Mark Zuckerberg to Peter Drucker. Who inspires you? Don't forget to check out my free webinar series (link in the file)
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Seth Godin to Richard Branson, words of wisdom from entrepreneurs, rabble rousers and change makers.
http://www.Up.School
Experience is the Brand (How to Build a Brand Worth Talking About)Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.
How to fix a Broken Brand (McDonalds Case Study 2015)Graham Brown
It's not all sunshine and rainbows in marketing.
What happens when your brand is broken?
What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising?
What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share?
Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical.
In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience?
In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
The 6 Ways Starbucks Kills it on Social MediaGraham Brown
Did you know Starbucks gets more tags on social media sites like Instagram than McDonalds, Apple and Coke COMBINED?
No kidding. 19 million tags on Instagram - that's a lot of people sharing the Starbucks experience without the need for advertising.
In this new presentation I look at how Starbucks generates massive "earned media" with its legendary Brand Experience.
Branding is Dead: Long Live Brand ExperienceGraham Brown
What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company.
That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign.
This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible.
Click here to find out more about Brand Experience and why the era of Branding is dead...
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
Enjoy my latest presentation about how GoPro built its brand to a multi billion dollar business with virtually no money spent on Big Idea advertising. The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Download a sample of my latest book here
http://www.grahamdbrown.com/digital-ape-slideshare
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
Do Gen Y Millennials really care about social media privacy? According to our latest day they care a lot more than you think. 10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownGraham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
1. Paid Media is...
The New Science of Influence
MOBILEYOUTH ®
youth marketing mobile culture since 2001
2. Advertising is like SEX
Only losers pay for it
MOBILEYOUTH ®
youth marketing mobile culture since 2001
3. Find out more about Influence in the 2012 mobileYouth Report
Influence
In the Age of Differentiation,
Influence was generated by
the Big Ideas of Creative
Agencies. In the Age of
Discovery, Influence happens
when young people tell their
stories to friends. The brand
becomes a Social Tool in
helping them telling that
s t o r y. I f t h e b r a n d i s
conducive to Storytelling, it
flickr: fomu has positive influence
generating Earned Media.
Discover the new rules of influence: MOBILEYOUTH ®
The mobileYouth Report 2012 youth marketing mobile culture since 2001
4. 65% of all youth
bought mobile
handsets based on
what their friends,
not what
advertising, said
MOBILEYOUTH ®
youth marketing mobile culture since 2001
5. Fans are the most profitable segment
Why focus on Fans?
Fans Vs Followers
Fans constitute 10% of the
Share of Customer Share of Profits entire market but
contribute 90% of a
brand’s profits
How Fans contribute to
an
c e brand profits?
ow nor
H ig Lower Retention Costs
ou his?
y t High product launch
hit rates
Increase in revenue
through up-selling
Increase in revenue
through cross-selling
Source: Weber Shandwick Fans Followers
Discover the new rules of influence:
The mobileYouth Report 2012
MOBILEYOUTH ®
youth marketing mobile culture since 2001
6. Fans
You spent your whole marketing career trying to get
customers to like you when all along you ignored the
inconvenient truth of the Fans who already loved
you. Fans aren’t just 2 or 3 times more influential
than your average customer, they can be up to 100
times more influential. Focus on your fans, build
them a Beachhead to house the dialogue. If you don’t
know who your fans are you only have customers.
Discover the new rules of influence:
The mobileYouth Report 2012 MOBILEYOUTH ®
youth marketing mobile culture since 2001
7. FANS aren’t 2 or 3
times more
influential than
customers but up
to 100x more
influential
MOBILEYOUTH ®
youth marketing mobile culture since 2001
8. Lines of Influence in Youth Culture
Influence Marketing
Role of Fans in the Product Life Cycle
Fans fill the chasm between Early Adopters and Followers. Traditional marketing
focused on using ad
campaigns to create a
social context that would
bridge the gap between
Early Adopters and
Followers.
ut
In the Age of Discovery,
bo
social context is created
g a rs,
by young Fans. They are
sin te
us op tion.
more effective in
f influencing purchase
OP ly Ad trac NS
decisions of Followers
ST ar dis e FA
because they define
Social Currency of the
E ea h product and provide
y’r on t
he us
validation for using it.
t c
Discover the new rules of influence: Fo
The mobileYouth Report 2012
MOBILEYOUTH®
youth marketing mobile culture since 2001
9. The New Dynamics of Marketing
cyreplacing Agencies
How Fans en are !
65%
In the Age of
Differentiation,
ag this
youth relied on
ive Ageoof Differentiation
t d f
mass media
created by ea un
cr o
youth purchase
ur Mobiles
new handsets
yo the
agencies to based on what
Agencies Youth
et ike Brands
discover products
I b ’t l
& make purchase Market
friends and family
recommend
decisions.
w on Agencies told the brand story through mass
media messages to influence the youth market.
Source: Nielsen
In the Age of
Discovery, young
people turn to
recommendation
Age of Discovery
72%
of trusted peers
Mobile
Brands
Fans Youth
Market
youth seek peer
recommendation
to discover new before they
products and switch operators
Young fans tell their stories to peer groups using
make purchase
decisions. brands as social tools to influence the youth market. Source: OFCOM UK
Discover the new rules of influence:
The mobileYouth Report 2012
MOBILEYOUTH
youth marketing mobile culture since 2001
®
10. Beachheads
Bui Build your fans a home: community, project or cause.
ld t House the Dialogue and allow them to create their own
hem Context. Connect them with each other and step back.
kno ... or
wh Per
ow ish.
to b If yo
uild ur a
the gen
m, fi cy d
re t oes
hem n’t
.
Discover the new rules of influence:
The mobileYouth Report 2012 MOBILEYOUTH ®
youth marketing mobile culture since 2001
11. FANS:
10% of the market
90% of the conversation
0% of the agency “Big Idea”
MOBILEYOUTH ®
youth marketing mobile culture since 2001
12. 90-10 Rule
Focus on the 10% (the fans) that influence the 90% (the mass ...
rt e
market). In the modern Attention Economy, youth are more
sho ativ
influenced by the Earned Media of these vocal influencers. , in Cre
So >
ns genc ies
Fa A
Discover the new rules of influence:
The mobileYouth Report 2012 MOBILEYOUTH ®
youth marketing mobile culture since 2001
14. Influence: module 02/06
Loved brands are the most profitable
SMART Index
SMART (Simple Mobile
Earned Media correlates to Profit
...
Advocacy & Recommendation Handset brands that have successfully maintained positive SMART Index
cts
Tracker) Index measures scores have also seen an increase in their share of market profit as a percent
Earned Media for a brand by fa
share. In the US, Apple’s share of total market profit has increased by nearly
looking at the likelihood of a
hard
50% while its SMART index score among young people hovers at 50%.
he
brand being recommended by a
st
young person to his or her peer
e’
SMART&Index&
network.
r 60%$
He
BlackBerry$ Apple$
40%$
A positive SMART Index means Samsung$
the brand has active Fans who 20%$
Sony$Ericsson$ Change&in&share&of&
are recommending it to their Motorola$ market&profit&
friends. '60%$ '40%$ '20%$ 20%$ 40%$ 60%$
Nokia$ '20%$
A negative SMART Index
signifies that critics of the '40%$
brand are more active than its source: mobileYouth '60%$
Fans.
Discover the new rules of influence:
The mobileYouth Report 2012
MOBILEYOUTH ®
youth marketing mobile culture since 2001
15. You don’t need a
CREATIVE AGENCY
anymore
MOBILEYOUTH ®
youth marketing mobile culture since 2001
16. STOP managing the brand
and
START activating the FANS
MOBILEYOUTH ®
youth marketing mobile culture since 2001
17. Fan Mapping
m o b i l e Yo u t h ’ s F a n s p o t t i n g
methodology for clients. To navigate
the new landscape in the Age of
Discovery, you’ll need a reliable map.
mobileYouth’s MAP (MAP: Measure,
A r t i c u l a t e , Pr o f i l e ) u s e s a
combination of EMI, Brand Heatmaps
and Immersion to generate MAPs for
mobile brands.
Discover the new rules of influence:
The mobileYouth Report 2012 MOBILEYOUTH ®
youth marketing mobile culture since 2001
flickr: Andrew Stawarz
18. flickr: Andrew Stawarz
its
nt o
pe e t
Liked vs Loved s s pl
ha eo ong
cy t p l al
en ge
If youth like your brand be g o
a t al truth
ive ing
at ry en ent
h i ...
ou
afraid, be very afraid. If
re t w en
customers like you in the
c e
ur lif
ct nv
du co ve dy
pro e in dy lo
modern Attention Economy,
you might as well be Y o le
o our th
invisible. What counts is wh
y ed t al rea
being Loved, particularly by ke nor tha
li ig
ns
the Change Agents that
count - the Fans. Love u
yo he fa
generates Earned Media.
oft
Discover the new rules of influence:
The mobileYouth Report 2012 MOBILEYOUTH ®
youth marketing mobile culture since 2001
19. flickr: justinLowerycom
Share of Customer vs Share of Market
Share of Market = your position now. Share of Customer = your future market
position. Traditional Market Research measures market share to determine
success and employs Big Idea marketing favored by Creative Agencies to
maximize market share. In the Age of Discovery, research and marketing
needs to focus on Share of Customer and adopt Earned Media Indexes to
predict future trends and measure existing Beachheads.
Discover the new rules of influence:
The mobileYouth Report 2012
MOBILEYOUTH ®
youth marketing mobile culture since 2001
20. Net Promoter System
Used as a standalone, Net Promoter Score
can become a vanity metric used to
replace customer satisfaction
questionnaires. In Social Business, NPS can
be turned into a system (as with
mobileYouth’s SMART index) to identify
Fans, Beachheads and lines of influence.
Discover the new rules of influence:
The mobileYouth Report 2012 MOBILEYOUTH ®
youth marketing mobile culture since 2001
21. Earned Media Index
Earned Media Indexes such as Net
Promoter Score or mobileYouth’s
SMART Index. Earned Media indexes
measure how much Earned Media a
brand generates - a key indicator of
success in the mobileYouth Economy.
Discover the new rules of influence:
The mobileYouth Report 2012 MOBILEYOUTH ®
youth marketing mobile culture since 2001
22. SMART Index
Simple Mobile Advocacy Recommendation Tracker:
mobileYouth’s own Earned Media Index used by
mobile brands to identify Beachhead opportunities,
profile Fans and develop a visual Brand Heatmap.
Discover the new rules of influence:
The mobileYouth Report 2012
MOBILEYOUTH ®
youth marketing mobile culture since 2001
flickr: leila HADD
23. flickr: chicagolau
Brand Management
9 99
is 1
Old school marketing popular in the
Age of Differentiation. Telling the
brand story in a big way using the Big
Idea. Using new media to expand the
. ..
brand’s reach and awareness rather
than empowering youth with Brand
Democracy.
Discover the new rules of influence:
The mobileYouth Report 2012 MOBILEYOUTH ®
youth marketing mobile culture since 2001
24. is a Creative Agencies
g g
in in
r is r
t o
ve n b .
Traditionally the font of Big Ideas.
Being geared towards the Age of
A d o
ts
Differentiation, Creative Agencies
x duc
struggle with the Age of Discovery.
ta ro
Typically, agencoes are hobbled by
Cultural Pushback. Many agencies
p
employ “social” tactics but remain
attached to the Loudspeaker
mindset, driving clients to waste
money on campaigns that win the
agency awards as opposed to the
client customers.
Discover the new rules of influence:
The mobileYouth Report 2012 MOBILEYOUTH ®
youth marketing mobile culture since 2001
25. flickr: ick harris
ast
s t o
Paid Media
Advertising, sponsorship and brand
.. .i
endorsement. Old school marketing built on the
Big Idea school of Creative Agencies. In the pre-
digital era when the Attention Economy was
less evident, Paid Media created Influence.
Today, however, with youth Paid Media’s role
has rapidly declined, giving way to Earned
Media as the key line of market influence.
Discover the new rules of influence:
The mobileYouth Report 2012 MOBILEYOUTH ®
youth marketing mobile culture since 2001
26. Build a SYSTEM
Build PERMISSION ASSETS
House the conversation
MOBILEYOUTH ®
youth marketing mobile culture since 2001
27. The Age of Discovery:
Start your journey here
MOBILEYOUTH ®
youth marketing mobile culture since 2001
28. THE MOBILEYOUTH 2013 REPORT
youth marketing insights for handset brands,
content providers and operators
features:
29 reports
400+ pages
data, charts, cases
mobileYouth:
tracking youth & mobile culture since 2001
MOBILEYOUTH
youth marketing mobile culture since 2001
29. THE MOBILEYOUTH 2013 REPORT
http://www.mobileyouth.org
MOBILEYOUTH
youth marketing mobile culture since 2001