In this talk, we will discuss the declining role for the mega influencer in digital marketing campaigns, and the rise of the “every day” nano creator. This shift has highlighted the importance of authenticity to a generation of digital natives who don’t want to be “sold”, and how building a community of users who are authentic advocates for your brand online can best support your mission.
Key Takeaways:
1) A Brief History of Influence - How Social Channels Have Evolved & How They Shape Influence
2) The Content Evolution and Rise of Social Video
3) The Democratization of Influencer Marketing – The Rise of the Everyday Creator
4) Gen Z – the Bellwether for the Future of Social
5) Shifts in Influencer Marketing & Tips for Future-focused Creator Marketing.
In this talk, we will discuss the declining role for the mega influencer in digital marketing campaigns, and the rise of the “every day” nano creator. This shift has highlighted the importance of authenticity to a generation of digital natives who don’t want to be “sold”, and how building a community of users who are authentic advocates for your brand online can best support your mission.
Key Takeaways:
1) A Brief History of Influence - How Social Channels Have Evolved & How They Shape Influence
2) The Content Evolution and Rise of Social Video
3) The Democratization of Influencer Marketing – The Rise of the Everyday Creator
4) Gen Z – the Bellwether for the Future of Social
5) Shifts in Influencer Marketing & Tips for Future-focused Creator Marketing
Social Media Marketing Trends Shaping the Next Digital DecadeTapeReal
Social Media Marketing Trends: Shaping the Next Digital Decade
Discover the seismic shifts transforming the world of digital marketing in our latest SlideShare presentation, "Social Media Marketing Trends". This curated guide dives deep into the most influential movements within the social media landscape, ensuring businesses and marketers are primed to capitalize on every opportunity.
Included in this enlightening PDF:
🖼 From Text to Visual Storytelling: Unpack the evolution from traditional text-based content to the compelling world of visual narratives. Learn how this shift can catapult user engagement and retention rates.
⏳ Ephemeral Content's Rise: Delve into the surge in temporary content's popularity and its powerful pull on user attention and brand authenticity.
🌍 Micro-communities & Micro-influencers: Understand the immense potential of niche communities and influencers, and how they're reshaping the influencer marketing terrain.
🕶 VR & AR Integration: Explore the transformative impact of Virtual and Augmented Reality on user experiences and brand interactions, and how platforms are integrating this immersive tech.
📰 Social Media's Societal Impact: Investigate the profound influence of social media on tracking current affairs and shaping cultural narratives, offering brands an unprecedented avenue to resonate with consumers.
📣 Voice Amplification & Marginalized Communities: Witness the powerful role of social media in giving a platform to previously unheard voices, emphasizing the importance of authentic and inclusive brand messaging.
🎯 Micro-Targeted Marketing: Decode the strategies behind ultra-specific advertising and its unmatched efficacy in reaching desired target demographics.
📱 Immersive Experiences with Apple Vision Pro: Get acquainted with the revolutionary capabilities of devices like the Apple Vision Pro, and how they're setting new benchmarks in user experience.
#VisualStorytelling #EphemeralContent
#MicroInfluencerMarketing #VRIntegration
#SocialImpact #AppleVisionPro
Why This Deck is Essential:
In an ever-evolving digital realm, staying updated with the latest trends isn't just an advantage, it's a necessity. Whether you're a brand aiming to recalibrate your online strategy, a marketer refining your outreach, or a curious individual exploring the digital zeitgeist, this SlideShare is your beacon.
#SocialMediaTrends #DigitalMarketingEvolution #MicroCommunities #InclusiveMarketing #ImmersiveTech
Stay ahead of the curve. Embrace the future of digital marketing by delving into our insightful "Social Media Marketing Trends" presentation now
Visit: https://tapereal.com
Learn more: https://web.tapereal.com
Instagram vs YouTube vs TikTok - Which platform to run your Influencer Market...Winkl
Are you a brand looking to execute some amazing influencer camapigns to market your product or service? Here is how to choose the right social media platform to run your campaigns on!
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
In this talk, we will discuss the declining role for the mega influencer in digital marketing campaigns, and the rise of the “every day” nano creator. This shift has highlighted the importance of authenticity to a generation of digital natives who don’t want to be “sold”, and how building a community of users who are authentic advocates for your brand online can best support your mission.
Key Takeaways:
1) A Brief History of Influence - How Social Channels Have Evolved & How They Shape Influence
2) The Content Evolution and Rise of Social Video
3) The Democratization of Influencer Marketing – The Rise of the Everyday Creator
4) Gen Z – the Bellwether for the Future of Social
5) Shifts in Influencer Marketing & Tips for Future-focused Creator Marketing
Social Media Marketing Trends Shaping the Next Digital DecadeTapeReal
Social Media Marketing Trends: Shaping the Next Digital Decade
Discover the seismic shifts transforming the world of digital marketing in our latest SlideShare presentation, "Social Media Marketing Trends". This curated guide dives deep into the most influential movements within the social media landscape, ensuring businesses and marketers are primed to capitalize on every opportunity.
Included in this enlightening PDF:
🖼 From Text to Visual Storytelling: Unpack the evolution from traditional text-based content to the compelling world of visual narratives. Learn how this shift can catapult user engagement and retention rates.
⏳ Ephemeral Content's Rise: Delve into the surge in temporary content's popularity and its powerful pull on user attention and brand authenticity.
🌍 Micro-communities & Micro-influencers: Understand the immense potential of niche communities and influencers, and how they're reshaping the influencer marketing terrain.
🕶 VR & AR Integration: Explore the transformative impact of Virtual and Augmented Reality on user experiences and brand interactions, and how platforms are integrating this immersive tech.
📰 Social Media's Societal Impact: Investigate the profound influence of social media on tracking current affairs and shaping cultural narratives, offering brands an unprecedented avenue to resonate with consumers.
📣 Voice Amplification & Marginalized Communities: Witness the powerful role of social media in giving a platform to previously unheard voices, emphasizing the importance of authentic and inclusive brand messaging.
🎯 Micro-Targeted Marketing: Decode the strategies behind ultra-specific advertising and its unmatched efficacy in reaching desired target demographics.
📱 Immersive Experiences with Apple Vision Pro: Get acquainted with the revolutionary capabilities of devices like the Apple Vision Pro, and how they're setting new benchmarks in user experience.
#VisualStorytelling #EphemeralContent
#MicroInfluencerMarketing #VRIntegration
#SocialImpact #AppleVisionPro
Why This Deck is Essential:
In an ever-evolving digital realm, staying updated with the latest trends isn't just an advantage, it's a necessity. Whether you're a brand aiming to recalibrate your online strategy, a marketer refining your outreach, or a curious individual exploring the digital zeitgeist, this SlideShare is your beacon.
#SocialMediaTrends #DigitalMarketingEvolution #MicroCommunities #InclusiveMarketing #ImmersiveTech
Stay ahead of the curve. Embrace the future of digital marketing by delving into our insightful "Social Media Marketing Trends" presentation now
Visit: https://tapereal.com
Learn more: https://web.tapereal.com
Instagram vs YouTube vs TikTok - Which platform to run your Influencer Market...Winkl
Are you a brand looking to execute some amazing influencer camapigns to market your product or service? Here is how to choose the right social media platform to run your campaigns on!
Web Intelligence For Small and Medium Enterprisesmicky83
Web Intelligence for Small and Medium Enterprises - Social Media Marketing Tools and Techniques for Small and Medium Enterprises
(European Project TRI-ICT)
In this presentation we'll see how small and medium enterpises can use Social Media in order to improve their business and their image.
Overview of the latest thinking in marketing and audience development for the cultural sector. Developed and delivered by Heather Maitland in association with Audiences North East.
5ème édition de l'étude "Wave" d'Universal McCann, sur les réseaux sociaux 2010.
Cette cinquième vague s'intéresse à la place des marques dans cet univers et sur leur "socialisation".
Désormais étendue à 53 marchés et 37600 sondés, l'étude souligne - en préambule - que 47% des membres de réseaux sociaux ont rejoint des communautés de marques... sur un total de 1,5 milliard de visites par jour sur ces sites communautaires. Elle révèle une vraie demande des internautes pour des marques dans cet univers, mais à des conditions bien précises. Et cela, de manière assez égale, selon les pays. Enfin, on découvre (ou se voit confirmer) quels supports numériques pâtissent de cette folle envolée de Facebook and co.
Brought to life by Cheryl Hsu, Kaitlyn Whelan and Rachel Noonan, this strategic foresight project endeavours to understand the current trends and drivers in open media, and through scenario-building and experience-based storytelling extrapolate how the internet might shape the future.
The goal of strategic foresight is to pluralize the possible futures in open media in order to better understand and anticipate drivers of change. The research and information in this dossier is an open resource that can be used to help multi-sector stakeholders develop anticipatory strategies that are more resilient in the face of uncertain futures.
Digital Marketing and "Virtual Touch" TechnologyCharmian Solter
The reach and effectiveness of digital marketing caused a decline in the usage of traditional marketing channels, including face-to-face interaction, paving the way for “virtual touch,” social media platforms, video marketing, and real-time chat applications to address consumer demand for authenticity and engagement in today’s digital marketplace.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
More Related Content
Similar to The Democratization of Influence - How Gen Z Led a Content & Creator Revolution - Corinne Rose Guirgis, Curium Agency
Overview of the latest thinking in marketing and audience development for the cultural sector. Developed and delivered by Heather Maitland in association with Audiences North East.
5ème édition de l'étude "Wave" d'Universal McCann, sur les réseaux sociaux 2010.
Cette cinquième vague s'intéresse à la place des marques dans cet univers et sur leur "socialisation".
Désormais étendue à 53 marchés et 37600 sondés, l'étude souligne - en préambule - que 47% des membres de réseaux sociaux ont rejoint des communautés de marques... sur un total de 1,5 milliard de visites par jour sur ces sites communautaires. Elle révèle une vraie demande des internautes pour des marques dans cet univers, mais à des conditions bien précises. Et cela, de manière assez égale, selon les pays. Enfin, on découvre (ou se voit confirmer) quels supports numériques pâtissent de cette folle envolée de Facebook and co.
Brought to life by Cheryl Hsu, Kaitlyn Whelan and Rachel Noonan, this strategic foresight project endeavours to understand the current trends and drivers in open media, and through scenario-building and experience-based storytelling extrapolate how the internet might shape the future.
The goal of strategic foresight is to pluralize the possible futures in open media in order to better understand and anticipate drivers of change. The research and information in this dossier is an open resource that can be used to help multi-sector stakeholders develop anticipatory strategies that are more resilient in the face of uncertain futures.
Digital Marketing and "Virtual Touch" TechnologyCharmian Solter
The reach and effectiveness of digital marketing caused a decline in the usage of traditional marketing channels, including face-to-face interaction, paving the way for “virtual touch,” social media platforms, video marketing, and real-time chat applications to address consumer demand for authenticity and engagement in today’s digital marketplace.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Make Your Analytics Work for You
In today’s data-driven landscape, we all recognize the importance of data. We collect it, analyze it, but often struggle with interpreting and applying it effectively. Behavioral analytics helps you answer your questions about why things aren't working, and with the power of AI it can also answer the how. In this talk we’ll cover how you can improve your website, conversions and your business by showing how we used our data as Microsoft Clarity to improve the Clarity website and achieve our goals.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
The Democratization of Influence - How Gen Z Led a Content & Creator Revolution - Corinne Rose Guirgis, Curium Agency
1. KEYNOTE
PHOENIX, AZ ~ NOVEMBER 13 - 14, 2023
DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest
Corinne Rose Guirgis
DIRECTOR OF STRATEGY
CURIUM AGENCY
The Democratization of
Influence: How Gen Z Led a
Content & Creator Revolution
towards Authentic Marketing
2. THE DEMOCRATIZATION OF INFLUENCE
How Gen Z Led a Content & Creator Revolution
(and what that means for brands)
3. TODAY’S
AGENDA
5
Shifts in Influencer
Marketing & Tips for
Future-focused Creator
Marketing
1
A Brief History of
Influence - How Social
Channels Have Evolved
& How They Shape
Influence
3
The Democratization of
Influencer Marketing –
The Rise of the Everyday
Creator
2
The Content Evolution
and Rise of Social Video
4
Gen Z – the Bellwether
for the Future of Social
6
Core Platforms & Best-in-
Class Examples
4. Some food for thought - your community wants to
experienXe your brand!
So let's let them!
LET’S TALK ABOUT
SHIFTS
8. EVOLUTION OF CONTENT MARKETING – SETTING THE STAGE
While many credit Facebook as
the key founder of mainstream
social media, YouTube sparked
mainstream video content.
Video has stayed popular across
generations and gives us the
biggest clues as to the direction
of social content marketing
Video is also critical for brands to
break through with consumers -
but it may feel
expensive/intimidating
Dear Video…
“You were always the one.”
9. EVOLUTION OF CONTENT MARKETING –
COMPETITIVE LANDSCAPE
Time for a game of…. COMPETITOR CAT & MOUSE
Platforms compete on video
innovation and
engagement. YouTube sets
the standard.
10. GREATER ROLE FOR SHORT FORM VIDEO
Cultural Relevance
Tapping into current trends and formats
keeps your brand fresh and resonant with
younger demographics
Omnichannel Marketing
Distribute short videos across multiple
platforms to maximize reach and
frequency
Data & Testing
Viewership metrics and built-in testing
features allow you to iterate and optimize
your short video content across channels
Short-form vertical video has become ubiquitous across social media.
Platforms like TikTok, YouTube Shorts, and Instagram Reels meet modern consumers' demand for
bite-sized, entertaining content. Leveraging these channels benefits brands through:
Wider Use
Repurpose influencer content into
short videos to extend their value and
get more mileage from your
collaborations
Getting your brand in front of new audiences on emerging video platforms, while also
interconnecting with existing marketing, is essential for continued relevance and growth.
Short-form video provides engaging new canvases for brands to create moments that matter.
11. IG REELS
Build frequency with existing on-
platform audience (one of the
world’s largest and most engaged)
and introduce them to new
content
TIKTOK
Reach new culturally-relevant audiences
whose average daily sessions on-
platform are notably longer than
competitors
YOUTUBE SHORTS
Capitalize on YouTube’s competitive
rates, robust consumer interest targeting
and algorithmic prioritization of Shorts
as their answer to TikTok
SHORT FORM VIDEO BY PLATFORM
Each short-form video channel offers unique opportunities to grab attention, engage mobile-first users, and
complement your existing marketing mix.
13. CYCLE OF
INFLUENCE
THE
MARKET
THE
MESSAGE
THE
MESSENGER
THE
MEDIUM
MAPPING MODERN MEDIA –
4 M’S OF INFLUENCE
The cycle of influence has
four key elements:
• The Message
• The Medium
• The Messenger
• The Market
Looking at influencer
marketing through history
shows how these elements
have shifted over time.
Who is the
intended
audience or
end user?
Who is doing the sharing?
What is the content being shared?
What
platforms is it
being shared
on?
14. CYCLE OF
INFLUENCE
THE
MARKET
THE
MESSAGE
THE
MESSENGER
THE
MEDIUM
PHASE 1: PRE-ONLINE ERA OF INFLUENCER
(PRE-2008)
Pre-internet
influence was
centralized with
media and
celebrities. Limited
options but high
impressions.
Gen pop
with access
to and
interest in
mainstream
media
Unilateral & Controlled
Producers, publicists & journalists
Typically Boomer & Gen X
News
outlets
Tabloid
Magazines
Reality
Television
15. CYCLE OF
INFLUENCE
THE
MARKET
THE
MESSAGE
THE
MESSENGER
THE
MEDIUM
Early online
influence just
moved traditional
media online. More
user voices
emerged.
PHASE 2: TRADITIONAL INFLUENCE GOES ONLINE
(~2008-2014)
Millennial Adults
in early
20s to mid 30s
New Parents
Curated but open to user input
Shareable & accessible
Millennial Journalists & Bloggers; Photographers
Early Adopter Celebrities
Online
Publications
Facebook,
Twitter,
YouTube
16. PHASE 3: GATEKEPT SOCIAL INFLUENCE ERA
(2015 – 2019)
CYCLE OF
INFLUENCE
THE
MARKET
THE
MESSAGE
THE
MESSENGER
THE
MEDIUM
Cross
demographic,
native digital
users, platform
dependent
Interactive, independent, influential
Polished and well curated
Creators & Influencers – all ages,
millennial focus
Social Video -
Instagram,
Snapchat
Twitch,
TikTok
Social media opened up
influence opportunities.
Influencers gained
reach. Authenticity
posed a challenge.
17. CYCLE OF
INFLUENCE
THE
MARKET
THE
MESSAGE
THE
MESSENGER
THE
MEDIUM
Phase 4: The Democratization of Influence (2020-
2023)
Millennials, Gen Z’s and “Z-
lennials” aged 16 – 25
THE MESSENGERS ARE THE
MARKET – THE CONSUMERS ARE
THE CREATORS
Creator fueled & owned
Limitless & unregulated
Authentic, unpolished & raw
IG, Twitch,
TikTok &
BeReal
NFTs, Web3
& The
Metaverse
Now everyone can be
an influencer.
Consumers are creators.
Emphasis on
authenticity. Brands
must adapt.
19. Rethinking
Influencer
Success
Winning on TikTok and YouTube
Shorts can't be measured apples-to-
apples against reach and impressions
on mature platforms like Facebook
and Instagram. In today's digital
landscape, reaching audiences
WHERE they are most socially
engaged is just as crucial as reaching
the masses.
Can’t Measure Apples to Apples
While measurement metrics differ
across channels, exposing your brand
to new demographics in a culturally
relevant way expands your impact.
And forgoing these trending
platforms risks missing a generation
of emerging consumer power and
influence.
Younger, influential audiences skew
toward short-form vertical video
platforms. Meeting these digital
natives where they spend time and
communicate on their terms is
increasingly vital for brands.
Meet Audiences Where they Are
Influencer success today means
showing up authentically wherever
attention is shifting—even if it looks
different. Your presence and
resonance with audiences matters
more than pure scale.
Prioritize Authenticity
Keep up with Culture
20. Authenticity &
Accessibility
Community &
Connection
Positivity &
Humor
Integration &
Inclusion
Cultural
Relevance
Pragmatic
Approach Social Good
Content should feel
real and relatable
as
consumers want
open dialogue
Help build online
communities &
Facilitate bonding
over shared
interests
Counter
negativity
and news
with humor
and positivity
Create
inclusive
spaces people
feel they
belong
Align with
current trends
Immerse in
culture
authentically
Focus on value
over loyalty
Appeal to
practical
purchase habits
Reflect
consumer
values
Stand for
more than
just sales
KEY PILLARS OF TODAY’S CULTURE
OF INFLUENCE
21. INFLUENCER MARKETING:
EVOLVING USE CASES
Influencer marketing is now no longer just about awareness. It’s
about consideration, community & content creation.
Influencers have become affordable content studios for brands
and do so in ways that can be even more impactful and cost
effective than large ad studios - because they know their
community and they have their finger on the pulse of culture.
22. SHIFTING SCALE OF
INFLUENCE MEGA & MACRO
TO CREATOR (MICRO/NANO)
• Micro and nano influencers are
more impactful than mega
influencers now when it comes
to engagement and
authenticity.
• Data suggests consumers are
more likely to see micro-
influencer as ‘someone like
me’, driving credibility and
relatability
• As a generation that grew up as
creators, many young micro-
influencers create high quality
content that feels native to the
platform
24. A Fine Line: Nano Creators
meet UGC
Brands can and should use real customer
content just like influencer content. This
performs well and platforms reward it.
The line between creators and consumers is
blurring. User generated content is very
powerful for EARNING CONSUMER TRUST
25. SO HOW DID THIS
HAPPEN? MEET
OUR
BELLWETHER:
GEN Z
WHO ARE THEY, AND WHY
SHOULD I CARE (EVEN IF THEY
AREN’T MY TARGET!)
27. WHY SHOULD I CARE ABOUT GEN Z IF THEY
AREN’T MY TARGET?
The youngest generation
predicts the next decade of
digital, social and consumer
trends. Gen Z’s predictive
power is unique from their
predecessors because
internet and innovation are
accelerating at
unprecedented rates.
They’re the first and only
digital natives, meaning
they’re shaping consumer
cultural and digital
behavior at an accelerated
rate that influences
brands, technology and
people.
They are reworking the
creator economy by
empowering themselves as
both creator and consumer
and as
messengers are
controlling the message,
the medium, the market.
Other generations respect
and understand their
hyper connectivity represent
one third of the
global economy and hold
record-breaking
purchasing power as the
purveyors of influence and
the closest point of
contact to brands.
PREDICTIVE POWER
CREATORS AND
CONSUMERS PURCHASING POWER
CONNECTIVE
CONOISSEURS
Traditional demographics are quickly becoming obsolete as identifiers, with consumers
tending to form communities around shared values.
28. BRANDS & THE CREATOR CONSUMER
While a greater portion of millennial creators than Gen Z ones have posted about a brand on their social channels, Gen Z
creators are more excited about brands using, reposting or partnering with their content.
29. Gen Z has huge influence
as creators and
consumers. Their
content steers
purchasing decisions
across all ages and
incomes. 1/3 of
household shopping is
influenced by Gen Z.
PURCHASING POWER
31. INTEREST GRAPH
NETWORK GRAPH
CURATED, OVER
PRODUCED, STATIC
IN THE MOMENT,
AUTHENTIC, VIDEO
CONSUMERS ARE
CREATORS
CREATORS TALKING TO
CONSUMERS
ENGAGING
FOLLOWING
OUT WITH THE OLD…IN WITH THE FUN!
ALOGORITHM CONTENT COMMUNICATION CONSUMPTION
32. So, do we still partner
with megas?
THE ANSWER IS YES!
If the current creator economy is an
airplane, the mega influencers act as
the fuselage for the brand narrative to
take off, and the micro/nano influencers
are the wings that propel the
movement/ momentum forward after
initial launch.
33. COLLECTIVE POWER
THE MIX
The steady collective force of both
megas and nanos keeps the brand
narrative aloft and cruising ahead.
NANO CREATORS
The engines that keep the momentum
going, spreading the message further and
faster through their networks after take off.
They sustain the brand movement's energy
in the long run.
MEGA CREATORS
Provide the structure and
framework to lift the brand
message up and launch it out to a
wide audience.
34. Each type of
creator feeds into
the other in a
cycle that centers
the proliferation of
your brand and
message
CREATING AN AUTHENTIC STORY
NANO
CREATORS
MEGA
CREATORS
35. SUSTAINED STORYTELLING
Create a library of cost effective
content from diverse perspectives that
sustains your online presence and
message throughout the year
ARMY OF AUTHENTIC
ADVOCATES
Naturally integrate your product into
the consumer lifestyle by participating
in the growing creator-as-consumer
pipeline
THE PRIMARY
GOALS OF
COMMUNITY
CREATION
37. 20 YEARS OF EVOLUTION IN 60
MINUTES…
LET’S RECAP
38. “SO WHAT” – A KEY TAKEAWAY RECAP
Gen Z has played a key role in leading the
creator revolution – moving away from
traditional influence and into a world
where everyone is a creator with great
capacity to reach and influence
just by participating.
In the evolution of digital media and the
creator economy, many new platforms have
emerged and existing platforms have
expanded their use cases to
answer to their competitors and capture
market share.
As a result, Gen Z has heavily
influenced the way that consumers from all
ages and demographics interact with
brands, creators and platforms and
moved our online culture from a
network/demographic graph to an
interest graph – where people connect
based on shared values/interests rather
than age, gender or socioeconomic
status.
The early and sustained success of YouTube
set the stage for our video-first online
ecosystem, with Facebook
playing a key role in what is now
referred to as the “pivot to video” and
disruptors like Snapchat, Twitch and
TikTok forcing innovation amongst the
core channels.
There has been a dramatic shift from
mega creator to community creator
culture – where authentic, accessible
user generated content form nano
creators is a great compliment
heavily branded high-cost
production or one-time mega-influencer
endorsements.
Influencer culture has evolved through
various stages to its current state of
democratization where the consumer is
the creator and the creator is the
consumer.