Why you and 3.000.000.000 people are the cause of the biggest marketing revolution in 50 years - And how empowering people is the Tour De Force in marketing.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Having come across Next Galaxy and its amazing technology through my work with 50/50 Global Muzik I felt a calling to be an ambassador for the ‘age of innovation’. This breakthrough will lead to a major change in the way we interact with technology and the world around us, it far exceeds anything we have ever done before.
Draft documents and proposal originally sent via email on 11/06/14.
Competition in business is of the old paradigm, we have come to a point in human evolution where we need to lay down our swords and work together to co-create a future that we can all be proud of. In our move towards an enlightened civilisation
we must look outside our current reality and strive to create a new world that
represents the very best of the human spirit.
Unity is essential for the dawn of this new age, the brands of the future will align together for a shared purpose or common goal that benefits humanity.The key driving force that aligns both Next Galaxy Corp and Virgin is innovation, it is crucial that we continue to challenge the status quo so that we can shape and mould the world
around us for the benefit of all. Next Galaxy Corp brings community and commerce together, as a collective of partners we can merge the traditions of the present with the unlimited possibilities of the future. We are about to take a quantum leap into a world of
inter-connectedness, are you ready to co-create the next
human experience?
Customer Centricity requires meeting and exceeding their expectations at all digital touchpoints. Campaigns not longer work, it's about their unique interactions within the digital ecosysttem. Direct Marketing Educational Foundation Career Forum Presentation 2012
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
Having come across Next Galaxy and its amazing technology through my work with 50/50 Global Muzik I felt a calling to be an ambassador for the ‘age of innovation’. This breakthrough will lead to a major change in the way we interact with technology and the world around us, it far exceeds anything we have ever done before.
Draft documents and proposal originally sent via email on 11/06/14.
Competition in business is of the old paradigm, we have come to a point in human evolution where we need to lay down our swords and work together to co-create a future that we can all be proud of. In our move towards an enlightened civilisation
we must look outside our current reality and strive to create a new world that
represents the very best of the human spirit.
Unity is essential for the dawn of this new age, the brands of the future will align together for a shared purpose or common goal that benefits humanity.The key driving force that aligns both Next Galaxy Corp and Virgin is innovation, it is crucial that we continue to challenge the status quo so that we can shape and mould the world
around us for the benefit of all. Next Galaxy Corp brings community and commerce together, as a collective of partners we can merge the traditions of the present with the unlimited possibilities of the future. We are about to take a quantum leap into a world of
inter-connectedness, are you ready to co-create the next
human experience?
Customer Centricity requires meeting and exceeding their expectations at all digital touchpoints. Campaigns not longer work, it's about their unique interactions within the digital ecosysttem. Direct Marketing Educational Foundation Career Forum Presentation 2012
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
Seagull Advertising, a 17 year old Branding and Advertising agency from Pune, recently held a Digital Summit on branding in the digital age at Courtyard Marriott, Pune. Hosted by Seagull’s MD Mr. Sameer Desai, the event saw more than 116 participants, including brands like Thermax, Kirloskar Brothers, Lokmat, Sakal, Reliance, 3Di Systems and Solutions, P. N. Gadgil Jewellers, Amanora, O & P Hospital, Kalpaturu, Foliage Outdoors, Jaihind, Akemi Excellence, NeoGrowth, Crème Pure, MAD Beverages and more.
Mr. Sameer Desai touched upon the necessity and benefits of branding in the digital space, backed by powerful case studies. His simple but vital insights about the use of digital medium to help brands connect with their audience, gained a lot of appreciation.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
The Marketing Revolution - caused by 3.000.000.000 people
1. HOW EMPOWERING PEOPLE IS THE TOUR DE FORCE IN MARKETING
JOAKIM VARS NILSEN, CREATIVE STRATEGIST
twitter.com/joakimnilsen
A PART OF MCCANN WORLDGROUP
2. 22.07.2011
First I want to tell you about the day where I experienced one of the main consequences of
the information revolution. I was nearby the Oslo bomb. But not in the center.
3. When people, like me, who came to look at what´s happened was being evacuated. I filmed
the broken shopping windows with my Smartphone and posted it on my blog. I talked
about it with people and we thought it might be a gas explosion – and I went home.
4. What I did not now was that my film clip was autoposted onto Youtube. I came home and
then suddenly discovered that I had received loads of emails and notifications from Youtube.
5. I thought it was strange, but on the other hand it was a big explosion. And it was
summertime. But then …
6. CNN asked me to call. Which I did without thinking to much about it. The person asked me
what´s happened. And I told them that I thought it was a gas explosion. Then all of a
sudden another person told me it was 5 seconds before I went live. I turned on CNN…
7. …and at the same time as I received the first question and saw my film clip on TV I
suddenly realized I was being interviewed by CNN live.
8. ?
When the interview was over. I was completely bewildered. But then I checked Twitter and
started to realize what was actually happening. This experience gave me an experience in
what the biggest change in the marketplace really is all about.
9. “It seems passé today to speak of the Internet revolution. In some
academic circles, it is positively naïve. But it should not be.
The change brought about by the networked information environment is
deep. It is structural. It goes to the very foundations of how liberal markets
and liberal democracies have coevolved for almost two centuries”
- Yochai Benkler, ‘The Wealth of Networks’
10. WE ARE IN THE MIDST
OF THE BIGGEST
MARKETING
REVOLUTION IN 50
YEARS.
11. In decades the purpose of a brand has been to create a new customer.
12. And mass media was the perfect tool to create brand friendly consumers. Like print.
16. ADVERTISING
1. a public promotion of some product or service
2. the business of drawing public attention to goods and services
- dictionary
ADVERTISING has been the way we have done it. With success! But what does
advertising actually mean?
17. ADVERTISING is a form of communication used to persuade an
audience - viewers, readers, listeners - to take some action with
respect to products, ideas, or services.
- wikipedia
Advertising = viewers, readers, listeners.
18. And why has the effect of only using advertising declined?
20. Sharing information is evolutionary hardwired in us. That´s how we survived. It´s in our
DNA. And what drives the internet is not serach, its sharing. With new technology tools we
have been able to share – en masse! We have discovered that…
21. 3.000.000.000 NEW PARTICIPANTS IN THE MEDIA LANDSCAPE!
There is 3.000.000.000 new participants in the media landscape. Up until a few years ago
it was only the state, media and brands who could publish information publicly. Today its
every single one of us. Advertising as we know it – must be redefined. This is the biggest
marketing revolution since the 60-ties.
22. This is a TV ad from 2009. This is advertising. It did not, alone, do the job for Norways
biggest water brand. Decline in sales 2 years in a row.
24. We then redefined and identified the reason to WHY the brand was in the market. And
then dived into culture for sharing this ideal with the market. Not to create loyal
consumers, but finding ways of being loyal to them.
25. With 2.500.000 new participants in the Norwegian market landscape we wanted to
become part of the stories from and between people. People could create the movie about
their social life on Facebook. And…
29. ACTIVATION IN SOCIAL MEDIA
Activation in social media through the digital solutions we created.
30. It´s nice to be on Facebook. But it´s not what activates the market.
31. GROWTH
Brand
SALES
SALES
SALES
SALES
PRODUCT/ PRODUCT/ PRODUCT/ PRODUCT/ PRODUCT/
SERVICE
(A)
SERVICE
(B)
SERVICE
(C)
SERVICE
(D)
SERVICE
(E)
Idea/ Idea/ Idea/ Idea/ Idea/ Idea/
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
ACTIVATION
ACTIVATION
ACTIVATION
ADVERTISING
ADVERTISING
SOLUTION.COM
SOLUTION.COM
SOLUTION.COM
TRAFFIC
January
2012
TIME
January
2013
ACTIVATION
SOLUTION.COM/FB
FAN
A 100% holistic approach does.
BRAND.COM
32. 170.000
50%
The TV commercial was seen by viewers, some of these viewers became one of 170.000
unique participants to the digital solution. 50% of the traffic came from user generated FB
posts from activating and creating participants. And most important…
33. 22%
22% growth in sales. Empowering people and becoming part of the stories from and
between people through advertising in mass media + activating in social media gave results.
34. THE MAIN GOAL FOR A
BRAND TODAY IS TO
CREATE A NEW
CUSTOMER WHO
CREATES NEW
CUSTOMERS.
35. We have also tried to morph mass media with citizen media.
36. A small and simple solution for Big Brother on TV 2, a national TV channel´s editorial
webpage, where people could watch TV and publish posts, likes and comments on TV 2
editorial web site and also to their Facebook walls.
37. 25%
25% of the participants spread their participation on the editorial page to their friends on
Facebook (comments not included)
41. People WANT to be part of the new media landscape. People are on a never-ending quest
to find something worth saying/publishing.
42. And if people have nothing to say. They say it anyway. So it´s a fantastic opportunity for
brands to become part of the stories from and between people. 3.000.000.000 stories.
43. ADVERTISE!
Use advertising to tell people what you do - and with whom.
44. GROWTH
Brand
SALES
SALES
SALES
SALES
PRODUCT/ PRODUCT/ PRODUCT/ PRODUCT/ PRODUCT/
SERVICE
(A)
SERVICE
(B)
SERVICE
(C)
SERVICE
(D)
SERVICE
(E)
Idea/ Idea/ Idea/ Idea/ Idea/ Idea/
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
ACTIVATION
ACTIVATION
ACTIVATION
ADVERTISING
ADVERTISING
SOLUTION.COM
SOLUTION.COM
SOLUTION.COM
TRAFFIC
January
2012
TIME
January
2013
ACTIVATION
SOLUTION.COM/FB
FAN
This
is
important.
But…
BRAND.COM
45. What’s most important is creative passion. The tools for conversations/stories,
ACTIVATION, is social media technology and advertising formats. But the criteria for
success is what’s being produced. It needs to be strong enough to become a social
currency.
46. I TELL MY FRIENDS ABOUT YOUR BRAND NOT BECAUSE I LIKE
YOUR BRAND - BUT BECAUSE I LIKE MY FRIENDS. – Mike Arauz
Marketing needs to empower everyone, not make the brand act like it is everyone.
47. The CEO of LEGO was interviewed after presenting incredible positive financial results
this year. And he got the following question.
48. “What market share do you aim for worldwide, and where should the growth come from?”
49. He answered: “I have no specific market share goals for LEGO. We are measuring our
success on customer satisfaction and on how many recommends LEGO products to
others – so our growth and market share is just a result of this strategy.”
50. 1
BRANDS ARE
DRIVEN BY
GROWTH
To grow you need to measure positive changes in TRUST, QUALITY and most important of
all HOW MANY PEOPLE TALK ABOUT YOUR BRAND off- and online. These are the
most important goals for growing. And to grow we need to…
51. 2
CULTURE IS
DRIVEN BY
CREATIVITY
Become part of culture by adding value to what people are most passionately about. How
about stop creating media plans – and instead create interest plans? To create something
that becomes a social currency requires creative passion! And this need to be created
based on…
52. 3
PEOPLE ARE
DRIVEN BY
NEEDS
Insights of what people are driven by – something activation solutions will give you over
time! Listening and conversation is overrated. What is lacking is leadership. Be bold and
create marketing solutions that inspires action by activating the market. Because…
53. HOW EMPOWERING PEOPLE IS THE TOUR DE FORCE IN MARKETING
JOAKIM VARS NILSEN, CREATIVE STRATEGIST
twitter.com/joakimnilsen
A PART OF MCCANN WORLDGROUP