Jungle Ventures: Discovering the Opportunity in a Fragmented MarketMenka Sajnani
Most investors see Southeast Asia as a fragmented market comprised of different countries with their own nuances with the potential of scaling up somewhat complicated. However, Tier 1 cities are on par with developed markets underpinned by an emerging middle class and strong consumer growth, demonstrating homogeneous consumer behavior. The next tier of cities or the mass middle could be seen as developing market so essentially the divide is developed VS developing markets rather than on geographical lines.
• What are the opportunities in SEA?
• How investors are viewing the region?
• How to capitalise on the burgeoning market?
• What is the Indonesia investment potential?
• Fragmented Vs homogeneous markets- is this the way to go?
Opportunities and the tech ecosystems in SE Asia and Thailand are booming. The Thailand Board of Investment shares an overview of the tech and talent landscape and new initiatives to support business expanding into the area. Connect with us if you are interested in learning more or working with Thailand!
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
Jungle Ventures: Discovering the Opportunity in a Fragmented MarketMenka Sajnani
Most investors see Southeast Asia as a fragmented market comprised of different countries with their own nuances with the potential of scaling up somewhat complicated. However, Tier 1 cities are on par with developed markets underpinned by an emerging middle class and strong consumer growth, demonstrating homogeneous consumer behavior. The next tier of cities or the mass middle could be seen as developing market so essentially the divide is developed VS developing markets rather than on geographical lines.
• What are the opportunities in SEA?
• How investors are viewing the region?
• How to capitalise on the burgeoning market?
• What is the Indonesia investment potential?
• Fragmented Vs homogeneous markets- is this the way to go?
Opportunities and the tech ecosystems in SE Asia and Thailand are booming. The Thailand Board of Investment shares an overview of the tech and talent landscape and new initiatives to support business expanding into the area. Connect with us if you are interested in learning more or working with Thailand!
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
Technology is expected to erase millions of jobs. At the same time, our workforce is ageing and the Gig Economy is booming. What are the changes that have been happening and what does this mean for employers and workers?
Published in Cambridge, MA, March 14th, 2019
The Asia Matters Report by Graham D BrownGraham Brown
Asia is a $27 trillion economy, 50% bigger than the EU and the US. Here's why it matters.
Graham Brown
Asia Tech Podcast
http://www.ATP.show
Asia Matters Institute
http://www.AsiaMattersInstitute.org
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Intro to E-commerce in South East Asia - CitibankDavid Jou
Pomelo Fashion presents at 2014 Citibank ASEAN stars of the next decade! Includes, e-commerce growth trends in south east asia and sectors most likely to benefit from emerging mobile and social media trends.
Euromonitor presented this session at Trustech 2017 in Cannes, France focusing on the digital commerce trends impacting the future of the retailing industry.
Ecommerce in Southeast Asia (November 2015) by Ardent Capital CEO Adrian VanzylArdent Capital
Dr. Adrian Vanzyl, CEO of one Southeast Asia's top VC firms, Ardent Capital, explains why Southeast Asia is the hottest market in the world for ecommerce. Complete with statistics and key insights, this presentation is the most recent (June 2015) analysis of the Southeast Asian market and was pitched to leading financial executives at the UBS Conference in November 2015 in Singapore.
Topics:
- Data and Macro Trends
- Recent Movements in the Markets
- Growth and Opportunities
ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
Big data is a big deal, especially when trying to justify marketing spend. But for lots of marketers, breaking down data and understanding how to execute campaigns based on this information is still confusing. Blue Compass will help you crack the code on big data to help you engage better with your audience and increase your bottom line!
The Work Ahead: The Future of Business and Jobs in Asia Pacific's Digital Eco...Cognizant
Asia Pacific businesses are investing more in digital than their counterparts around the world -- and realizing far greater rewards, according to our recent study. There's more work to do, however, to seize the full gamut of digital opportunities.
The Cloud is Changing the tech land scape gloablly and within five years we will find it impacting all business whether they are traditional bricks and mortar type businesses or technology. it is going to be a fun ride
Global Technology Trends & Top Ten Startup Hubs 2017Bernard Moon
Update report that provides an overview of general technology trends, global venture capital trends, and startup trends around the world. Snapshots of the top 10 startup hubs in the world: Silicon Valley, NYC, London, Stockholm, Shanghai, Tel Aviv, Beijing, Seoul, Boston, and Los Angeles.
The total spend on mobile advertising increased from USD 1.2 billion in 2011 to 36.6 billion in 2016 (IAB-PWC Report 2017) – that’s monstrous year on year growth. This should be a ground-breaking statistics for any other industry, but not for mobile advertising. There is still a significant disparity between the enormous amount of media consumption on mobile and the total media spends.
What is the reason for this disparity? The misunderstanding lies between the traditional advertising approach and the nature of the mobile experience.
Over the years, the entire advertising industry has evolved around adapting the most traditional ad format i.e. billboards and progressively making it smaller – from billboards on the most important city squares to newspapers, magazines, television screens, desktops and now finally mobile. At every stage of the evolution, the advertising industry has only managed to make the billboards smaller which have debatably worked for the medium. However, when it came to mobile the billboard theory falls apart due to the mere size of the screen.
If advertisers let go off their clinginess to billboard ads, smartphones provide us a unique opportunity to personalize the message for the user and create a unique one-on-one dialogue.
The Human Communication Playbook by Graham Brown (Get the PDF) Graham Brown
Leadership Storytelling Podcast in the Era of the Machine. 7 Storytelling strategies for leaders in the 2020s by Graham D Brown.
- Transformation Storytelling
- Data Storytelling
- Authentic Storytelling
- Customer Storytelling
- Many to Many Storytelling
- Culture Storytelling
- Agile Storytelling
Technology is expected to erase millions of jobs. At the same time, our workforce is ageing and the Gig Economy is booming. What are the changes that have been happening and what does this mean for employers and workers?
Published in Cambridge, MA, March 14th, 2019
The Asia Matters Report by Graham D BrownGraham Brown
Asia is a $27 trillion economy, 50% bigger than the EU and the US. Here's why it matters.
Graham Brown
Asia Tech Podcast
http://www.ATP.show
Asia Matters Institute
http://www.AsiaMattersInstitute.org
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Intro to E-commerce in South East Asia - CitibankDavid Jou
Pomelo Fashion presents at 2014 Citibank ASEAN stars of the next decade! Includes, e-commerce growth trends in south east asia and sectors most likely to benefit from emerging mobile and social media trends.
Euromonitor presented this session at Trustech 2017 in Cannes, France focusing on the digital commerce trends impacting the future of the retailing industry.
Ecommerce in Southeast Asia (November 2015) by Ardent Capital CEO Adrian VanzylArdent Capital
Dr. Adrian Vanzyl, CEO of one Southeast Asia's top VC firms, Ardent Capital, explains why Southeast Asia is the hottest market in the world for ecommerce. Complete with statistics and key insights, this presentation is the most recent (June 2015) analysis of the Southeast Asian market and was pitched to leading financial executives at the UBS Conference in November 2015 in Singapore.
Topics:
- Data and Macro Trends
- Recent Movements in the Markets
- Growth and Opportunities
ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
Big data is a big deal, especially when trying to justify marketing spend. But for lots of marketers, breaking down data and understanding how to execute campaigns based on this information is still confusing. Blue Compass will help you crack the code on big data to help you engage better with your audience and increase your bottom line!
The Work Ahead: The Future of Business and Jobs in Asia Pacific's Digital Eco...Cognizant
Asia Pacific businesses are investing more in digital than their counterparts around the world -- and realizing far greater rewards, according to our recent study. There's more work to do, however, to seize the full gamut of digital opportunities.
The Cloud is Changing the tech land scape gloablly and within five years we will find it impacting all business whether they are traditional bricks and mortar type businesses or technology. it is going to be a fun ride
Global Technology Trends & Top Ten Startup Hubs 2017Bernard Moon
Update report that provides an overview of general technology trends, global venture capital trends, and startup trends around the world. Snapshots of the top 10 startup hubs in the world: Silicon Valley, NYC, London, Stockholm, Shanghai, Tel Aviv, Beijing, Seoul, Boston, and Los Angeles.
The total spend on mobile advertising increased from USD 1.2 billion in 2011 to 36.6 billion in 2016 (IAB-PWC Report 2017) – that’s monstrous year on year growth. This should be a ground-breaking statistics for any other industry, but not for mobile advertising. There is still a significant disparity between the enormous amount of media consumption on mobile and the total media spends.
What is the reason for this disparity? The misunderstanding lies between the traditional advertising approach and the nature of the mobile experience.
Over the years, the entire advertising industry has evolved around adapting the most traditional ad format i.e. billboards and progressively making it smaller – from billboards on the most important city squares to newspapers, magazines, television screens, desktops and now finally mobile. At every stage of the evolution, the advertising industry has only managed to make the billboards smaller which have debatably worked for the medium. However, when it came to mobile the billboard theory falls apart due to the mere size of the screen.
If advertisers let go off their clinginess to billboard ads, smartphones provide us a unique opportunity to personalize the message for the user and create a unique one-on-one dialogue.
Similar to Asia Tech Research: Asia Matters 4/4 (The Digital Frontier) (20)
The Human Communication Playbook by Graham Brown (Get the PDF) Graham Brown
Leadership Storytelling Podcast in the Era of the Machine. 7 Storytelling strategies for leaders in the 2020s by Graham D Brown.
- Transformation Storytelling
- Data Storytelling
- Authentic Storytelling
- Customer Storytelling
- Many to Many Storytelling
- Culture Storytelling
- Agile Storytelling
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Graham Brown
10 Tips to Grow Your Business in 2017 by Graham Brown from Up.School. Tips, tricks and hacks to help you become a better lifestyle entrepreneur and grow your business. If you find this Ebook useful, don't forget to LIKE and DOWNLOAD.
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your businessGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
How do you stay motivated as an entrepreneur? In this Up.School presentation I'll share hacks and techniques I use to stay productive (even when you're not feeling it)
http://www.Up.School
(Asia Tech Podcast) 25 Inspiring Quotes for Startup FoundersGraham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Mark Zuckerberg to Peter Drucker. Who inspires you? Don't forget to check out my free webinar series (link in the file)
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
From Seth Godin to Richard Branson, words of wisdom from entrepreneurs, rabble rousers and change makers.
http://www.Up.School
Experience is the Brand (How to Build a Brand Worth Talking About)Graham Brown
Asia Tech Podcast http://www.ATP.show
Asia Tech Research http://www.AsiaTechResearch.com
We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.
How to fix a Broken Brand (McDonalds Case Study 2015)Graham Brown
It's not all sunshine and rainbows in marketing.
What happens when your brand is broken?
What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising?
What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share?
Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical.
In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience?
In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
The 6 Ways Starbucks Kills it on Social MediaGraham Brown
Did you know Starbucks gets more tags on social media sites like Instagram than McDonalds, Apple and Coke COMBINED?
No kidding. 19 million tags on Instagram - that's a lot of people sharing the Starbucks experience without the need for advertising.
In this new presentation I look at how Starbucks generates massive "earned media" with its legendary Brand Experience.
Branding is Dead: Long Live Brand ExperienceGraham Brown
What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company.
That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign.
This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible.
Click here to find out more about Brand Experience and why the era of Branding is dead...
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)Graham Brown
Enjoy my latest presentation about how GoPro built its brand to a multi billion dollar business with virtually no money spent on Big Idea advertising. The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Download a sample of my latest book here
http://www.grahamdbrown.com/digital-ape-slideshare
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)Graham Brown
Do Gen Y Millennials really care about social media privacy? According to our latest day they care a lot more than you think. 10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownGraham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media SuccessGraham Brown
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Brands spend $ millions securing a few words of seconds from celebrities like David Beckham to endorse their projects.
Perfumes, clothing, sunglasses, mobile phones - the list goes on.
Yet, Lego gets it for free.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
2. #asiamatters ASIATECHRESEARCH
Graham D Brown
Report Author
Thanks for reading my #asiamatters Report
“The Digital Frontier”.To learn more about
what I do, and get regular updates and
insights from my Asian research, connect
with me on Linkedin.
Connect with me on Linkedin
3. download them free from www.AsiaTechResearch.com
#asiamatters
Get All 4 Reports in this Series
ASIATECHRESEARCH
4. There are more people living inside that red circle than outside it
#asiamatters
Asia’s Digital Frontier
ASIATECHRESEARCH
5. #asiamatters ASIATECHRESEARCH
Asia’s digital frontier is evolving fast, but
not all markets at the same velocity.
There are 2 key stories behind the
speed of change to focus on in 2018.
6. These two regions are driving the bulk of growth in Asia’s internet economy
#asiamatters
It’s a tale of 2 key drivers…
ASIATECHRESEARCH
1. China
2. Southeast
Asia
8. 48% of GDP and 415 million new jobs in next 20 years
#asiamatters
China’s Digital Economy Explodes
ASIATECHRESEARCH
China’s digital economy, already
home to the world’s largest
population of internet and
smartphone users, is likely to
create 415 million jobs by 2035,
bolstering technology’s share to
48 per cent of gross domestic
product, according to forecasts
by the Boston Consulting Group
and AliResearch Institute.
- South China Morning Post 10 Jan 2017
9. E-Commerce in China is happening on a scaleThe West has never seen
#asiamatters
Chinese E-Commerce Delivers…
ASIATECHRESEARCH
10. China continues to dominate, and its share of trade is growing
#asiamatters
China: >50% of World E-Commerce
ASIATECHRESEARCH
0
10
20
30
40
50
60
0
500
1000
1500
2000
2500
3000
2016 2017 2018 2019 2020 2021
China ecommerce sales
% of worldwide
SOURCE:ASIA TECH RESEARCH BASED ON EMARKETER DATA 2017
11. #asiamatters ASIATECHRESEARCH
China has leapfrogged the rest of the
world in E-Commerce volume.With
fewer legacy retailers than the West,
Chinese stores and Chinese consumers
have gone straight to digital.
12. ChineseVideo Market grows 1000% in 6 years
#asiamatters
Online Video in China
ASIATECHRESEARCH
BillionsofRMB
0
20
40
60
80
100
2012 2013 2014 2015 2016 2017 2018
Annual market revenues
SOURCE:ASIA TECH RESEARCH BASED ON IRESEARCH DATA 2017
14. Even the world’s smartest internet company underestimated Southeast Asia
#asiamatters
Southeast Asia digital adds $3 trillion
ASIATECHRESEARCH
0
1500
3000
4500
6000
2015 2017 2019 2021 2023 2025
base
worst
best
SOURCE:ASIA TECH RESEARCH BASED ON GSMA,WORLD BANK, IMF, ITU, DELOITTE,TELENOR,AT KEARNEY DATA
FORECASTS FOR ASEAN DIGITAL ECONOMY 2015-2025
15. #asiamatters ASIATECHRESEARCH
Key to the growth of Southeast Asia’s
digital frontier is the movement of Risk
Capital out of China into regions
seeking Outsized Returns.Alibaba,
TenCent etc will be key to Southeast
Asia’s growth in the next 5 years.
16. Future growth will only be accelerated by the shift of Risk Capital out of China
#asiamatters
Southeast Asia beats expectations
ASIATECHRESEARCH
Southeast Asia is now the world’s
third largest region for internet
users — with more people online
than the entire U.S. population —
and internet is having a bigger
impact on the region than
originally thought, according to a
new report co-authored by
Google.
-Tech Crunch 12 Dec 2017
17. 2 Categories account for >2/3rd of Southeast Asian transactions
#asiamatters
Travel and E-Commerce drive SEAsia
ASIATECHRESEARCH
0
50
100
150
200
250
2015 2017 2025
Ride Sharing
Online Media
ECommerce
OnlineTravel
SOURCE: GOOGLE TEMASEK DATA 2017
SOUTHEAST ASIA E-COMMERCE MARKET VALUE BY CATEGORY ($ BILLIONS)
18. There are more people living inside that red circle than outside it
#asiamatters
E-Commerce in Southeast Asia
ASIATECHRESEARCH
0
25
50
75
100
2015 2017 2025
$88.1bn
$10.9bn
$5.5bn
Annual estimates
SOURCE: GOOGLE TEMASEK DATA 2017
19. There are more people living inside that red circle than outside it
#asiamatters
E-Commerce Southeast Asia 2025
ASIATECHRESEARCH
Indonesia
Thailand
Philippines
Myanmar
Vietnam
Singapore $5.4bn
$7.5bn
$8.2bn
$9.7bn
$11.1bn
$46bn
SOURCE: INTERNATIONAL MONETARY FUND 2018
21. Millions of 4G Mobile Connections 2015-2020E
#asiamatters
Half the World’s 4G Mobile Connections
ASIATECHRESEARCH
13%
21%
3%
3%
3%
56%
SOURCE:ASIA TECH RESEARCH BASED ON CISCO DATA 2016
2015
13%
13%
7%
7%
8%
52%
2020
22. Heaviest users in Southeast Asia
#asiamatters
Asia leads Mobile Social Media
ASIATECHRESEARCH
SouthEast Asia
China
USA
UK
Japan 1 hrs
1.8 hrs
2 hrs
3 hrs
3.6 hrs
SOURCE: GOOGLE TEMASEK DATA 2017
Average hours mobile social media per day
23. Young Indians amongst the highest users of mobile-only internet
#asiamatters
India leads Mobile First
ASIATECHRESEARCH
India
Malaysia
China 37 %
41 %
46 %
SOURCE:ADOBE 2017
24. Middle Classes drive social media usage in developing economies
#asiamatters
The Middle Classes and Social Media
ASIATECHRESEARCH
China
Brazil
USA
UK
France
India
Germany 20 %
23 %
26 %
30 %
30 %
33 %
51 %
SOURCE:ASIA TECH RESEARCH BASED ON DALIA RESEARCH DATA 2017
26. Invests US$2.9 bn in massive tech-fuelled supermarket chain
#asiamatters
AliBaba Drives Innovation
ASIATECHRESEARCH
There are chefs in-store ready to cook up what you buy, which you can then eat in the canteen
27. % Annual Retail Sales Growth 2015-2018 by Regio
#asiamatters
Asia Drives Global Retail Sales
ASIATECHRESEARCH
APAC LATAM MENA NAM EUR WORLD
3.4%
0.9%
2.6%
4.3%
3.8%
4.9%
3.3%
1%
2.5%
4.6%
3.4%
4.8%
3.2%
0.9%
2.4%
3.9%
3.4%
4.8%
+2.9%
+0.8%
+2.5%
+2.9%
+2.4%
+4.6%
2015 2016
2017 2018
SOURCE: ECONOMIST INTELLIGENCE UNIT 2015
28. 7Fresh stores feature these self-steering carts that follow you around
#asiamatters
JD Retail Innovation
ASIATECHRESEARCH
30. #asiamatters ASIATECHRESEARCH
To really understand the impact of Asia
on the digital world. we must first look
at the main driver of change:Asia’s
growing Middle Classes…
31. #asiamatters ASIATECHRESEARCH
If China pursues the structural
reforms and technological
upgrading needed to maintain
rapid economic growth, its middle
class should exceed one billion
people in 2030, up from 157
million in 2009.
- Lee Jong-Wha, Huffington Post
32. #asiamatters
China will have 5x as many Middle Class
Households as the US by 2020
ASIATECHRESEARCH
MiddleClassHouseholds(millions)
0
100
200
300
2012 2020
5252.5
249.5
135.5
SOURCE:ASIA TECH RESEARCH & OXFORD ECONOMICS
36. % compound annual growth rate (CAGR) 2001-2016
#asiamatters
Annual Retail Sales Growth
ASIATECHRESEARCH
China
Vietnam
Malaysia
India
Thailand
Philippines
Hong Kong
Indonesia
Taiwan
USA
South Korea +1.9%
+2.7%
+2.9%
+4.7%
+4.8%
+5.9%
+6.3%
+7.1%
+7.5%
+9.3%
+12.3%
SOURCE: OXFORD ECONOMICS, DELOITTE SERVICES
37. #asiamatters ASIATECHRESEARCH
In my grandfather’s day, setting
up a business is about survival,
and today it is about improving
standards of living, like buying
properties, taking a holiday, the
next generation of iPad, Ferrari
and Porsche. People are creating
better lives for themselves
- Kennedy Cheng, CEO of
Lxpert
38. 2018 revenues more than USA and Europe combined
#asiamatters
China leads online fashion sales
ASIATECHRESEARCH
FashionSales$USBillions
0
50
100
150
200
250
300
2016 2017 2018 2019 2020 2021
285.3
260.5
228
193.9
159
125.8
140.5
130.8
119.2
107.7
96.7
86.8
96.490.383.876.869.863.3
USA Europe China
39. Source: China Daily 2016
#asiamatters
China has 100 million registered pets
ASIATECHRESEARCH
40. Market doubles in 5 years
#asiamatters
Digital Travel Sales in APAC
ASIATECHRESEARCH
2014 2015 2016 2017 2018 2019
$242.6bn
$214.9bn
$189.7bn
$163.9bn
$139.1bn
$116.1bn
SOURCE: ASIA TECH RESEARCH,
EMARKETER, SKIFT
Market value of online & digital travel sales in
Asia Pacific 2014-2019 (forecast)
41. A major beneficiary of the growing Asian middle classes
#asiamatters
Online Travel Southeast Asia
ASIATECHRESEARCH
MarketValue
Ground transport
Hotels
Airlines
SOURCE:ASIA TECH RESEARCH , SOJERN
MARKET VALUE OF ONLINE TRAVEL CATEGORY IN SOUTH EAST ASIA 2015 - 2025 (FORECAST)
2015 2025E
$13.1bn
$36.4bn
$40.1bn
$12.5bn
$6.6bn
$2.5bn
42. Asians are increasingly seeking travel experiences within Asia
#asiamatters
Middle Class + Sector Competition
ASIATECHRESEARCH
“Asia Pacific is a region that is seeing
tremendous growth and experiencing a
travel boom with the rise of a more
affluent middle class, and lower cost of
travel.”
- Bart Bellers
43. Total compound annual growth 2016-2021 %
#asiamatters
FMCG Market Growth
ASIATECHRESEARCH
Myanmar
Vietnam
Indonesia
China
Philippines
Thailand
Hong Kong
Malaysia
Singapore
Japan 1.9 %
4.1 %
6 %
6.3 %
6.7 %
8.1 %
8.4 %
10.1 %
10.9 %
12.5 %
SOURCE:ASIA TECH RESEARCH BASED ON EUROMONITOR, IMF AND ROLAND
BERGER DATA 2018
44. #asiamatters ASIATECHRESEARCH
Graham D Brown
Report Author
Thanks for reading my #asiamatters Report
“The Digital Frontier”.To learn more about
what I do, and get regular updates and
insights from my Asian research, connect
with me on Linkedin.
Connect with me on Linkedin
45. download them free from www.AsiaTechResearch.com
#asiamatters
Get All 4 Reports in this Series
ASIATECHRESEARCH