The document summarizes a software residency program developed by Instituto de Inovação com TIC to train widget designers for Samsung. The residency used problem-based learning and user-centered design approaches. It involved collaboration between company sponsors, academic coordinators, and resident participants. The residency program was successful in developing talented widget designers for Samsung, boosting widget downloads by 300%, and gaining positive reviews. Samsung is now considering expanding the residency model to other markets and platforms based on these results.

1. Instituto de Inovação com TIC
Delivering
solutions on
different formats
Flávia Fernandes / Setembro/ 2010

2. The challenge

3. “At first: to produce
85 widgets to
populate the
Samsung store –
widgets for the
local market”

4. We delivered:
Accelerated hands on
training... In addition to
addressing the at hand
demand, we´ve also
delivered first class
widgets designers to
continue developing
widgets...

5. Additionally,
it also met Samsung´s
Basic Philosophy:
Harmony between
Business Vision and
Vision for Society...

6. Approach....

7. Software Residency
Design of a Software Residency Model to develop
talented people - Widget Designers
(Pós- Graduation Program)
An innovative approach to human training
that also plays as an experience catalyst once the
residents, in addition to receiving mentoring, also have
the opportunity to be immerse in a professional
environment.

8. Methodology

9. PBL + UCD
Problem-based learning (PBL) is a student-centered instructional strategy in which
students collaboratively solve problems and reflect on their experiences. Learning is
driven by challenging, open-ended, ill-defined and ill-structured problems.
Students generally work in collaborative groups. Teachers take on the role
as "facilitators" of learning.
http://en.wikipedia.org/wiki/Problem-based_learning
User-centered design (UCD) is a design
philosophy and a process in which the
needs, wants, and limitations of end 1 2
users of a product (interface) are given Research Ideation
extensive attention at each stage of the Evaluation Prototipation
design process.
User-centered design can be characterized
as a multi-stage problem solving process
4 3
http://en.wikipedia.org/wiki/User-centered_design

10. Actors in constant collaboration
Company/Client
Project Residency Academic
Coordinator Coordinator Coordinator
Tutors / Mentors Residents Experienced Professional
acting as Instructors

11. Residency Process
Planning Execution Control Wrap up
Goals Content Tracking: Results
Projects Presentation
Teaching Projects
Infrastructure Methodology Certification
Instructors Body Residents (Residents)
Applications Instructors Publications
Management
Team Client Methodology Hiring
Recruiting Validation
(residents)

12. Residency Cycle
Recruiting Training
Hiring Deliverables
Evaluation

13. Tangible
Deliverables

14. Brazil Widgets Statistics
In less than 2 months, we
124K represent 18% of ALL
Samsung downloads.
~620 downloads/ day
18%

15. 4W
win-win-win-win

16. Client(1W)
– Corby consolidation
– Significant Widgets downloads increase ~300%
– Social Networks reviews
– Free advertising
– Viral dissemination
– 34/35 residents capable of developing
good quality widgets
– Local content to more Widgets
– Positive user experience in Corby

17. Residents (2w)
- Professional qualification
- More attractive to market place
- Assets to become entrepreneurs
- Satisfaction/Self-Realization

18. Faculty(3W)
- Better positioning
- More value to customers (students)
- Added Value to offerings
- Better placement rates

19. CESAR (4W)
- Client satisfaction
- Support to try different approaches
- Professional satisfaction of engaged people
- Financial return

20. Intangible
Deliverables
“I am thrilled, without words by what I am witnessing here.
Widgets are (were) known as simple applications, those presented
today are far from simple. Much on the contrary, the applications
developed during this residency are complex, and we can sense
they were built with emotion (hart and soul). Congratulations to
ALL involved” Miguel Lizarraga, Samsung

21. From Brazil to the
world…

22. Do it differently and the
world shall copy you...
Due to results obtained,
Samsung is considering
applying the concept in
other markets and to other
platforms...

23. It was only
possible due to
sponsor´s
open mind
play video

24. Obrigada
Flavia Fernandes Nascimento
Gerente de Negócios
flavia.nascimento@cesar.org.br
81-3425-6756