Understanding the mobile disability gap in emerging marketsAbilityNet
The document discusses accessibility and inclusive design in emerging markets. It finds that while persons with disabilities value mobile phones for communication, a "mobile disability gap" exists where they are less likely to own or access mobile technologies compared to persons without disabilities. Existing digital solutions are often not suitable or accessible for many persons with disabilities in emerging economies. The document calls for digital products and services to be designed inclusively for all.
This document discusses the current state of mobile payment technologies and services globally and identifies lessons that can inform the development of an ideal cloud wallet. It notes several existing mobile payment platforms like M-PESA in Kenya, Venmo and Square in the US, and SK Planet Wallet in South Korea. While Thailand has interest from banks and mobile providers in mobile payments, the document argues Thailand is not yet ready for a universal cloud wallet due to reliance on physical wallets and cards. It suggests starting with niche markets like gamers, young people, online shoppers, and housewives to gain traction before expanding.
The document provides a history of Betavine and Groovtech from 2001 to present. It outlines that Stephen Wolak started Groovtech in 2001 for demonstrations and trials of mobile projects. Groovtech was rebranded in 2004 and eventually became Betavine, which Vodafone launched in January 2007 as the first mobile operator to have an open innovation website. Over time Betavine evolved its platform and expanded to additional countries.
Inhibitors and catalysts for Successful Mobile Services Growth in Africa: The...Tendai Marengereke
The document discusses mobile service growth in Kenya. It identifies supportive government policies, private sector investment, and technology incubators as key catalysts. Mobile networks also played a role by expanding infrastructure and lowering costs. A key reason for Kenya's success is its regulator allowing innovation to lead over strict regulation. The government created policies supporting competition and infrastructure sharing, which helped services grow and reach more populations.
This document discusses opportunities for investment and startup growth in East Africa, particularly in Kenya and Tanzania. It notes the large population and growing mobile phone and internet user bases in East Africa as promising markets. While there is raw engineering talent, there is a lack of experienced entrepreneurs and angel investment. Mobile money has been transformative in Kenya and is spreading across the region. Tanzania is looking to partner with venture funds and build new incubators and tech parks to support its growing tech sector and entrepreneurship. The document outlines several sectors like mobile apps, ecommerce, education and healthcare as having opportunities to build businesses that can scale across East Africa.
Grass Roots Developer Evangelism by Paul Pajo | DevCon Summit 2015 #GoOpenSou...DEVCON
The document provides information about grassroots developer evangelism and various projects related to connectivity, internet access, and livelihood opportunities. It discusses Internet.org and its goals of expanding internet access. It also describes several hackathon projects submitted to Internet.org, including agricultural information sites, marketplaces connecting farmers and buyers, and price tracking tools.
Mobile Applications in East Africa by Moses KemibaroMoses Kemibaro
The document summarizes the state of mobile applications in East Africa. It notes that over 550 million people in Africa now own mobile phones, with East Africa having over 50 million subscribers. It outlines how mobile applications are being used for services like banking, entertainment, education and more. It also discusses the growing developer community in East Africa and initiatives to support the mobile app sector. The document concludes that while the mobile app industry is still emerging in East Africa, services like M-Pesa demonstrate there is huge potential if applications meet local needs and contexts.
Trends forecast that mobile use will surpass desktop use by 2014. In the next year, Notre Dame proposes priorities to enhance its mobile strategy including making its mobile site more student friendly, extending it with SMS capabilities, developing apps for key devices, and building API services. The impact is estimated at $29,500 plus 0.25 FTE to fund a dedicated texting code and better marketing. This will help Notre Dame keep up with the growing emphasis on mobile access.
Understanding the mobile disability gap in emerging marketsAbilityNet
The document discusses accessibility and inclusive design in emerging markets. It finds that while persons with disabilities value mobile phones for communication, a "mobile disability gap" exists where they are less likely to own or access mobile technologies compared to persons without disabilities. Existing digital solutions are often not suitable or accessible for many persons with disabilities in emerging economies. The document calls for digital products and services to be designed inclusively for all.
This document discusses the current state of mobile payment technologies and services globally and identifies lessons that can inform the development of an ideal cloud wallet. It notes several existing mobile payment platforms like M-PESA in Kenya, Venmo and Square in the US, and SK Planet Wallet in South Korea. While Thailand has interest from banks and mobile providers in mobile payments, the document argues Thailand is not yet ready for a universal cloud wallet due to reliance on physical wallets and cards. It suggests starting with niche markets like gamers, young people, online shoppers, and housewives to gain traction before expanding.
The document provides a history of Betavine and Groovtech from 2001 to present. It outlines that Stephen Wolak started Groovtech in 2001 for demonstrations and trials of mobile projects. Groovtech was rebranded in 2004 and eventually became Betavine, which Vodafone launched in January 2007 as the first mobile operator to have an open innovation website. Over time Betavine evolved its platform and expanded to additional countries.
Inhibitors and catalysts for Successful Mobile Services Growth in Africa: The...Tendai Marengereke
The document discusses mobile service growth in Kenya. It identifies supportive government policies, private sector investment, and technology incubators as key catalysts. Mobile networks also played a role by expanding infrastructure and lowering costs. A key reason for Kenya's success is its regulator allowing innovation to lead over strict regulation. The government created policies supporting competition and infrastructure sharing, which helped services grow and reach more populations.
This document discusses opportunities for investment and startup growth in East Africa, particularly in Kenya and Tanzania. It notes the large population and growing mobile phone and internet user bases in East Africa as promising markets. While there is raw engineering talent, there is a lack of experienced entrepreneurs and angel investment. Mobile money has been transformative in Kenya and is spreading across the region. Tanzania is looking to partner with venture funds and build new incubators and tech parks to support its growing tech sector and entrepreneurship. The document outlines several sectors like mobile apps, ecommerce, education and healthcare as having opportunities to build businesses that can scale across East Africa.
Grass Roots Developer Evangelism by Paul Pajo | DevCon Summit 2015 #GoOpenSou...DEVCON
The document provides information about grassroots developer evangelism and various projects related to connectivity, internet access, and livelihood opportunities. It discusses Internet.org and its goals of expanding internet access. It also describes several hackathon projects submitted to Internet.org, including agricultural information sites, marketplaces connecting farmers and buyers, and price tracking tools.
Mobile Applications in East Africa by Moses KemibaroMoses Kemibaro
The document summarizes the state of mobile applications in East Africa. It notes that over 550 million people in Africa now own mobile phones, with East Africa having over 50 million subscribers. It outlines how mobile applications are being used for services like banking, entertainment, education and more. It also discusses the growing developer community in East Africa and initiatives to support the mobile app sector. The document concludes that while the mobile app industry is still emerging in East Africa, services like M-Pesa demonstrate there is huge potential if applications meet local needs and contexts.
Trends forecast that mobile use will surpass desktop use by 2014. In the next year, Notre Dame proposes priorities to enhance its mobile strategy including making its mobile site more student friendly, extending it with SMS capabilities, developing apps for key devices, and building API services. The impact is estimated at $29,500 plus 0.25 FTE to fund a dedicated texting code and better marketing. This will help Notre Dame keep up with the growing emphasis on mobile access.
mFriday is a group that combines ICT developers and business students from Ghanaian universities. It was formed in 2011 after a mobile web symposium to identify challenges, create projects, and launch companies. Members meet weekly to share ideas and learn from experts. Their goals are to impact Ghanaian society through mobile apps that address problems and improve services. Some achievements include creating award-winning apps, gaining university and corporate clients, and establishing Ghana's first mobile web lab with support from Vodafone and KNUST. Challenges include needing dedicated meeting space and funding for projects, conferences, and operating the new lab.
Mobile and web technologies in Africa: An NGO's expertise and research on "Si...Christoph Hess
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Presentation given by Santanu Sengupta, Board Member, African Centre for Mobile Financial Inclusion on August 1st, 2011 at eWorld Forum (www.eworldforum.net) in the session Telecentres: Effective Approaches and Best Practices
The document discusses the growing importance of mobile websites. It notes that mobile internet usage is increasing rapidly and will soon surpass desktop usage. It also highlights that most desktop websites have poor user experiences on mobile devices. The document argues that businesses need to create dedicated mobile websites to provide good user experiences and capture the growing mobile traffic, in order to not lose customers to competitors. It stresses the importance of making websites fast, easy to use and relevant on mobile.
1. Mobile internet usage is growing rapidly and surpassing PC usage, with smartphones driving this growth.
2. This represents an opportunity for businesses to engage with customers through mobile optimized websites, apps, and mobile advertising.
3. Businesses in Northern Ireland have seen success developing apps for media, entertainment, finance, property, tourism and more to engage customers and gain new audiences.
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Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
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This document summarizes an Africa Future Watch event held in Finland on May 27th, 2014. It included presentations on signals and themes related to Africa's future development, including urbanization, construction technology, financial services, and Africa-led innovation. Attendees then participated in group work discussions around 8 opportunities related to these themes. The event provided a forum for discussion of Africa's growth potential and how organizations can respond to emerging trends on the continent.
This document summarizes a presentation on using mobile marketing to drive sales. Key points include: m-commerce is expected to grow significantly by 2016; mobile searches and app downloads are increasing rapidly; and location-based mobile payments and services will reach billions by 2014. The presentation also discusses the increasing crossover between desktop and mobile usage, examples of innovative mobile experiences, considerations for the mobile user journey, and the growth of B2B mobile marketing.
This document discusses factors affecting individuals' adoption of mobile banking. It employs the Unified Theory of Acceptance and Use of Technology (UTAUT) model with age and gender as moderating effects to investigate what influences individuals to adopt mobile banking. The findings from this research can help banks design effective marketing campaigns and customize service options for specific customer segments in the context of electronic banking. While much research has been done on internet banking, relative few studies have explored mobile banking adoption, so more research is needed to understand what drives people to adopt mobile banking.
Mobile analytics,How analytics bring mobile advertisers closer to their audi...Telenet
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VSMC is a leading social media company in Vietnam that provides online solutions such as e-commerce portals, online publishing, and informational gateways. It also develops mobile technology solutions. Specifically, VSMC has developed social networking, location-based services, and mobile applications. It employs 35 full-time and 45 part-time employees and has received awards for its online social network software engine.
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Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
The document discusses trends in mobile technology in Africa over the next decade. Some of the key trends discussed include:
1) Mobile phone adoption in Africa will continue to grow rapidly as prices decline, with smartphones becoming more common across the continent.
2) Mobile internet and data access will also grow exponentially, allowing more Africans to access information and services on their mobile devices.
3) Mobile money and financial services will become increasingly important, integrated into many aspects of life and commerce across Africa.
4) Mobile technologies will be leveraged in sectors like education, healthcare, and agriculture to increase access and drive development.
The document discusses the evolution of mobile end users and Mobile Monday Brussels. It provides an overview of Mobile Monday which started in 2000 as a meeting of mobile professionals in Helsinki. Mobile Monday Brussels brings together mobile enthusiasts to work on the emerging mobile value chain. The audience of Mobile Monday Brussels consists of established business developers, mobile developers, and mobile operators. Upcoming events are also listed.
The document discusses Nokia and social networking sites. It notes that Nokia is a large manufacturer of mobile phones and provides services like applications, games and media through its OVI platform. It also discusses how social networking sites like Facebook are popular applications available on Nokia phones that help connect people and provide a way for Nokia to advertise its products at minimal cost. Potential disadvantages of social networking sites like privacy and security issues are also mentioned.
Smart Cities - Smart(er) cities with geolocative technologiesSmart Cities Project
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Ghana's Fintech Landscape: Trends & Opportunities Paul Damalie
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Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
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mFriday is a group that combines ICT developers and business students from Ghanaian universities. It was formed in 2011 after a mobile web symposium to identify challenges, create projects, and launch companies. Members meet weekly to share ideas and learn from experts. Their goals are to impact Ghanaian society through mobile apps that address problems and improve services. Some achievements include creating award-winning apps, gaining university and corporate clients, and establishing Ghana's first mobile web lab with support from Vodafone and KNUST. Challenges include needing dedicated meeting space and funding for projects, conferences, and operating the new lab.
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Presentation given by Santanu Sengupta, Board Member, African Centre for Mobile Financial Inclusion on August 1st, 2011 at eWorld Forum (www.eworldforum.net) in the session Telecentres: Effective Approaches and Best Practices
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1. Mobile internet usage is growing rapidly and surpassing PC usage, with smartphones driving this growth.
2. This represents an opportunity for businesses to engage with customers through mobile optimized websites, apps, and mobile advertising.
3. Businesses in Northern Ireland have seen success developing apps for media, entertainment, finance, property, tourism and more to engage customers and gain new audiences.
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Covering both the business and the technology angle on mobile solutions.
This document summarizes an Africa Future Watch event held in Finland on May 27th, 2014. It included presentations on signals and themes related to Africa's future development, including urbanization, construction technology, financial services, and Africa-led innovation. Attendees then participated in group work discussions around 8 opportunities related to these themes. The event provided a forum for discussion of Africa's growth potential and how organizations can respond to emerging trends on the continent.
This document summarizes a presentation on using mobile marketing to drive sales. Key points include: m-commerce is expected to grow significantly by 2016; mobile searches and app downloads are increasing rapidly; and location-based mobile payments and services will reach billions by 2014. The presentation also discusses the increasing crossover between desktop and mobile usage, examples of innovative mobile experiences, considerations for the mobile user journey, and the growth of B2B mobile marketing.
This document discusses factors affecting individuals' adoption of mobile banking. It employs the Unified Theory of Acceptance and Use of Technology (UTAUT) model with age and gender as moderating effects to investigate what influences individuals to adopt mobile banking. The findings from this research can help banks design effective marketing campaigns and customize service options for specific customer segments in the context of electronic banking. While much research has been done on internet banking, relative few studies have explored mobile banking adoption, so more research is needed to understand what drives people to adopt mobile banking.
Mobile analytics,How analytics bring mobile advertisers closer to their audi...Telenet
This presentation was presented on the mobile marketing forum 2010.
The goal of this presentation was to give an overview on how analytic can help marketeers in a mobile centric world
Phunware is a mobile technology company that offers a fully integrated platform called Mobile as a Service (MaaS) that allows brands to engage with users on mobile. It has over 150 employees and is headquartered in Austin, Texas with additional offices in California and Maryland. Phunware's platform processes over 500 billion transactions per year and has launched hundreds of branded mobile applications.
VSMC is a leading social media company in Vietnam that provides online solutions such as e-commerce portals, online publishing, and informational gateways. It also develops mobile technology solutions. Specifically, VSMC has developed social networking, location-based services, and mobile applications. It employs 35 full-time and 45 part-time employees and has received awards for its online social network software engine.
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This document provides insights into the mobile internet landscape in Africa based on available data and information. It discusses the growth of mobile subscribers and internet users globally and in Africa. Operators are increasing undersea cable infrastructure and inland networks to enable more Africans to access the mobile internet. Social media like Facebook has high popularity in Africa and is driving mobile data usage and traffic. Mobile advertising networks provide data on the types of devices and operating systems used for the mobile internet across different African countries. The distribution of affordable WAP-enabled devices will be important for increasing mobile internet access on the continent.
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
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1) Mobile phone adoption in Africa will continue to grow rapidly as prices decline, with smartphones becoming more common across the continent.
2) Mobile internet and data access will also grow exponentially, allowing more Africans to access information and services on their mobile devices.
3) Mobile money and financial services will become increasingly important, integrated into many aspects of life and commerce across Africa.
4) Mobile technologies will be leveraged in sectors like education, healthcare, and agriculture to increase access and drive development.
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The document discusses Nokia and social networking sites. It notes that Nokia is a large manufacturer of mobile phones and provides services like applications, games and media through its OVI platform. It also discusses how social networking sites like Facebook are popular applications available on Nokia phones that help connect people and provide a way for Nokia to advertise its products at minimal cost. Potential disadvantages of social networking sites like privacy and security issues are also mentioned.
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1. Mobile Entrepreneurs in Africa Vodafone sponsored Web Foundation Project Stephen Wolak Vodafone Group R&D 11 th Sept 2010 Mobile Entrepreneurs in Africa 11 th September 2010 Advance the Web to Empower People
2.
3. Web Foundation - programmes Mobile Entrepreneurs in Ghana 11 th September 2010
4. Web Foundation - projects Mobile Entrepreneurs in Ghana 11 th September 2010 www.webfoundation.org
5. Vodafone donates $1m to Web Foundation Mobile Entrepreneurs in Ghana 11 th September 2010 “ It is clear that the creation of the World Wide Web combined with the growing ubiquity of mobile technology presents us with a unique opportunity to drive positive change,” Vittorio Colao, CEO Vodafone Group “ The work of the Foundation will help us understand how society is adapting to new technologies. We will use the insights to help shape the communications infrastructure of the future in order to give as many people as possible access to the benefits that the Web provides.”
6. Mobile Entrepreneurs in Ghana Mobile Entrepreneurs in Ghana 11 th September 2010 Vodafone sponsored Web Foundation Project
8. Pilot project in Ghana Mobile Entrepreneurs in Ghana 11 th September 2010
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10. Vision Mobile Entrepreneurs in Ghana 11 th September 2010 To create a vibrant local mobile eco-system in Africa.
11. Hypothesis Mobile Entrepreneurs in Ghana 11 th September 2010 Training entrepreneurs in developing countries on relevant mobile technologies and business models, will lead to the creation of new mobile services that result in positive socio-economic impact.
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14. Why? Four assumptions Mobile Entrepreneurs in Ghana 11 th September 2010 Mobile as main device to access content 1 448.1 million mobile phone subscribers in Africa by the end of 2009 Ovum research Smartphones are entering the market four times faster than PCs or laptops Fred Baumhardt - at Tech-Ed Africa 2009 Photo by nchenga - http://flic.kr/p/7xumP6
15. Why? Four assumptions Mobile Entrepreneurs in Ghana 11 th September 2010 Untapped potential 2 Very recent awareness of: potential of mobile phones as an ICT platform, different technologies that are available, opportunities of developing commercially-viable services From June 2009 to June 2010, in the top 12 countries in Africa, mobile web page views increased by 182%, unique users increased by 124%, amount of data transferred increased by 160% Source: Opera http://www.opera.com/smw/2010/06/ However…
16. Why? Four assumptions Mobile Entrepreneurs in Ghana 11 th September 2010 Local development of relevant content 3 One size doesn’t fit all Local needs and forms of expression are better interpreted by local producers
17. Why? Four assumptions Mobile Entrepreneurs in Ghana 11 th September 2010 Small players could disrupt the market 4 Everything big Starts small
18. Support the small players, then Mobile Entrepreneurs in Ghana 11 th September 2010
19. Our first thoughts… Mobile Entrepreneurs in Ghana 11 th September 2010 Training + tutorials Training + on-the-field practice Training + incubator Community creation
20. Yes, but how? Mobile Entrepreneurs in Ghana 11 th September 2010
21. Accra Visit – June 2010 Mobile Entrepreneurs in Ghana 11 th September 2010 Encouraging a local mobile eco-system
Choose a country – suitable for a first pilot Go there and understand what’s the context: gaps, needs, existing initiatives…. In order to plan
Vision This project is based on a vision of what the Web and PCs are enabling in developed economies today, and what the Web and mobile phones could enable in developing economies in the future: A world where any entrepreneur with an idea can acquire the technical and business skills to easily create and deploy new mobile services and receive a stream of revenue. A world where all people — from rural underprivileged communities to rich urban neighborhoods — can make more powerful use of the mobile they have in their pockets to save time, save money, and access services that can improve lives, including services that substitute for a lack of physical facilities (e.g., access educational materials where there is no school, access health services where there is no hospital, etc.).
According to a report by Ovum Research by the end of 2009 there were some 448.1 million mobile phone subscribers in Africa, up from just 373.0 million at the end of 2008 – a stunning 20 percent increase representing 75 million new subscribers in just one year. Last year, at Microsoft SA’s Tech-Ed Africa 2009 conference in Durban, Executive Fred Baumhardt revealed that mobile devices such as smartphones are entering the market four times faster than PCs or laptops. New phones (e.g. Android-based IDEOS, Vodafone 845 / another Android-based phone) are smart and cheap
The potential offered by mobile phones is largely untapped, and mobile services and content offers for users are very limited, while lots of simple services could dramatically improve the lives of those living in underprivileged communities There is a lack of global awareness of the potential of mobile phones as an open ICT platform, of the different technologies that are available, and of the opportunities of developing sustainable or commercially-viable services Opera mini: From June 2009 to June 2010, page views in the top 12 countries in Africa increased by 182%, unique users increased by 124%, and the amount of data transferred increased by 160% (http://www.opera.com/smw/2010/06/)
Content produced should be relevant to the local population. And while there are going to be lots of big players producing tool and content from different markets, there are key needs and particular contextual factors that make the development of relevant content more difficult to interpret and justify – if the producers are not local While the primary beneficiaries of a large offer of mobile services would be end-users who could improve their lives or their businesses, all actors of the domain will also take advantage of the expansion of the market: content and service providers will have new business opportunities, NGOs and development actors will have new tools to improve their work and their impact, young people will have more employment opportunities, and mobile phone operators will have more traffic and value-added services (VAS), moving from voice+sms to data service revenue.
Everything big start small. Also, revenues may not justify the business case and the flexibility of big companies to take bold initiatives. But big companies can support and facilitate it. It is possible to create a virtuous circle where success stories and demonstrations of the potential will create excitement and further investment/development, leading to more success stories and so on. It is likely that the first success stories will come from small stakeholders, individual entrepreneurs and SMEs, that have the dynamism and energy to investigate a new and promising domain. Those hypotheses are the basis for this project. Our experience with developed markets shows that one key element of the creation of a local vibrant mobile ecosystem is a strong community, gathering all concerned actors (user communities, operators, IT companies, entrepreneurs, universities, professional training institution, NGOs and development agencies). Such a community will enable a dialog between the different actors, and will bring an understanding of the potential and challenges, which each actor can contribute to, or benefit from.
Community Building It is clear that that the emergence of a dynamic ecosystem based on mobile content and services, and the ability to unlock the market require a joint effort from all parties. Each type of actor has challenges and opportunities that are not necessarily understood by other actors, which might otherwise provide appropriate services. On the other end, a strong community is a great asset for young entrepreneurs to find help, support and advices. The social capital is a critical part of the success. Therefore, part of the objectives of this visit was to identify the most appropriate mechanism to build such a community. Targets Based on our different meetings, we believe that the following sectors could contribute and benefit from the community Software/IT companies Operators NGOs/Development sector User communities: (association of) fishermen, teachers, etc. that would provide use-cases, and interesting areas for the use of mobile and ICT in socio-economic development Universities and polytechnics (technology focused, but also potentially business schools) Staff/Management Heads of student associations Individual entrepreneurs Communication For the community to function well, there is a need for both face-to-face events and online tools to share information, convene, collaborate etc. Facebook was mentioned multiple times as the major hub for online communications and exchanges. At least creating a dedicated Facebook group to send announcements and put material online is clearly a useful thing to do. It is also important to keep in mind that more traditional way of e-communication, such as mailing-list, are still heavily used by many people, particularly in the academic and business sector. Therefore, email connection through mailing-list should also be considered. Events The best way to create momentum is through face-to-face events that will make the different parties meet, and exchange ideas together. A few existing events were mentioned: Busyinternet used to organize regular events on ICTD but the series stopped (TBC) ISOC Ghana is meeting regularly Ghana Google Technology User Group meets few times a year Ghana Linux User Group also meets regularly and organizes various training sessions. Ginks ICT4D Series BarCamps: The Meltwater Entrepreneurial School of Technology hosted a BarCamp Ghana in 2009 , which was the second one after the 2008 edition hosted by Kofi Anan Center of Excellence in ICT . While each event has its own purpose, those different networks and events are a good way to outreach to many different communities that have a role to play in the take-off of the mobile content and service market. A few people mentioned that while public events are useful they might be inefficient for real collaboration, and it would be better to consider different types of events: public ones for general awareness, and some that would just gather major stakeholders and focus on exchange, understanding and collaboration. It is also important to note that Ashesi university is currently working towards setting up a Mobile Monday chapter in Accra. As this was one of the ideas we had, we will collaborate with the organizer to see how we can help them with starting. A Mobile Monday Accra chapter could be the community's regular public event we mention above. One of the major roles of such events is to serve as a vector of dissemination of the future training sessions and, following the sessions, as a forum for trained entrepreneurs to discuss and continue building their ideas. Structure One way to meet the need for two levels of interactions (public and community members) is to create a formal structure for the community, in the form of a non-profit association that will gather all the members. The association would have a set of activities including at least: Organizing training Organizing regular events for its members Organizing awareness-raising events (at specific places or for the public) Providing support to its members and the public at large in the domain of mobile content and services. Support might be in the form of a repository of knowledge and information, online collaboration tools and fora, etc. The financial sustainability of the association will come from the organization of training sessions, the patronage of sponsors and other sources of funding to be determined (eg, public funding). It will be part of the first steps to build a business plan for the association, to have at least one fulltime staff. The Web Foundation will fund the initial period to bootstrap the process and help to reach the sustainability point. Training session Profile of targeted participants The question about the profile of the targeted participants in the future training sessions is a critical one that impacts the whole structure of the session. Clearly, in order to build innovative mobile content and services, programming and software development is essential. Even if some tools exist to make simple SMS applications, or to develop mobile content without any knowledge of programming, most interactive services requires some degree of software development and programming. The objective of the project is not to build such capacities, but to focus on the mobile platform. Moreover, it seems that universities are providing hundreds of students with such skills. Therefore setting up such entry barriers/prerequisites should not lead to recruitment difficulties. Nevertheless, the objective of the project is to train entrepreneurs . Many people pointed out the fact that most computer science students don't have any kind of business skills or experience to start and run a company. These skills are essential for a successful entrepreneur. Therefore, in order to have any success and impact with such training, it is essential to ensure that selected participants have both skills, either individually or, more likely, as a team. It might be that different people from an existing company attend different parts of the course (see content below), or have two people pairing, one with business education and one with computer science education, for the training course with the objectives to build a joint company together. Content The content of the training will be split in two parts: Technical side of mobile services The technologies that are in scope for the project are SMS, Mobile Web, Voice applications, and mobile applications (eg, iPhone or Android apps). The training course should at least present an introduction to each of those technologies, and demonstrate it. However, based on services and opportunities operators offer (or will offer) for deployment, some technologies will present more opportunities than others. Therefore the training will focus on them. It is fair to say that that SMS applications seem to be the most promising lead in the short term. We will develop a document to make explicit the type of support operators can offer to ease the deployment and business implementation of mobile services. The course should contain details about how to work with operators and their platforms, as well as how to work without operators. It is also critical to have a large part of the training dedicated to hands-on work, coding, and development. Business side of mobile services A substantial part of the course will focus on business aspects of mobile services. This will include ways to attract revenue from end users, the costs associated with the delivery of services in the different technologies, means of outreach to potential customers, existing business models, etc. This section will not contain basic business information such as book keeping or registration of new companies, but might point to relevant information available online. That said, it might also integrate some elements of finance that will help with effective monitoring of financial progress to ensure sustainability and growth pattern monitoring specific to mobile applications and services. For each part, it is important to compile examples and success stories from other countries or regions. This will not only provide inspiration for individuals, but also illustrate some of the concepts. The Web Foundation will develop the content of the first training session, and will educate people who will be trainers for future sessions. NB : In terms of existing similar initiatives, we found only a course at Ashesi University based on EPROM content, which is focusing mostly on mobile phone programming.
Use the potential offered by existing communities and associations in order to get better understanding of what are the potential needs and services to be developed.
Entrepreneurs skills and expertise is not just about sales and market and finance. It’s the ability to stick to a vision for creating a series of ‘economically sustainable’ products, and develop it to the far end.
Generally, the more “complex” the technology, the fewer users it will reach. But that can be ok, depending on your community