Mobile trends for the next 10 years according to experts:
1. Experts predict increased integration of mobile devices, sensors, and online services to create new applications that represent personal data.
2. Tablet devices are expected to become the primary way to consume content like magazines, books, and live events.
3. Some phone makers may offer free basic phones supported by transaction fees instead of network fees.
4. Content will increasingly be bundled with mobile plans, starting with music and expanding to other media.
5. Experts foresee major growth in mobile advertising, payments, augmented reality, and "Internet of Things" connections between devices and sensors.
Mobile trends for the next 10 years according to contributors to a collaborative outlook:
1. Augmented reality, indoor smartness, and vendor relationship management where customers are in control will be significant trends.
2. Sensors in mobile devices will capture more local data and new business models will analyze sensor data rather than just voice or usage data.
3. Issues of privacy and ownership of personal data will become more prominent as all brands want to own consumer data.
Raimo van der Klein
Co-founder & CEO of Anthropic
@rvdklein
anthropic.com
BY NC ND
17
1. Mobile devices will become the primary computing platform for the
The document discusses ideas that spread widely through social sharing. It introduces the concept of "Ideas You Love to Share" which are ideas that thrive in today's networked age due to people's ability to connect and influence each other through recommendations. The document contains principles for creating ideas that people will want to share widely with others.
The document summarizes how the media ecology has changed from the industrial age to the information age. It notes that information is now abundant, cheap, and personally oriented rather than institutionally oriented. It also discusses how the internet has become ubiquitous and how people now access and store information through wireless devices and cloud-based services. The document then lists 10 ways the media ecosystem has changed, such as the volume, variety, and velocity of information increasing and the emergence of social networks and user-generated content.
This document is the March 2012 issue of CHIP INSIDER magazine. The cover story summarizes that some hackers legally make serious money using their technical skills, such as making computers safer or profiting from security attacks. The editorial section expresses concerns that increased government regulation and censorship threatens the open nature of the Internet. It warns that placing a single global body in control of the Internet could destroy the decentralized system and lead to widespread censorship that limits free speech. The magazine includes sections on technology news, product reviews, and comparisons tests of various devices.
Berit Puggaard from TNS Gallup gave a presentation on demystifying consumers in the digital world. She described how the internet has transformed consumers' lives and the consumer journey. Puggaard showed that there are many online and offline touchpoints for brands to connect with consumers, but reaching digital consumers is challenging as receptiveness depends on the consumer's goals for a given task. She concluded by stressing the importance of understanding consumers, ensuring marketing touchpoints work together, and providing utility to consumers in this changing digital landscape.
A lot has changed in digital media from 1969 to 2006:
- The internet was invented in 1969 and email was created in 1971. The World Wide Web was launched in 1989.
- MP3s and CD burning in the 1990s disrupted the music industry. File sharing services like Napster in the late 1990s and early 2000s had a major impact.
- Social media like MySpace and Facebook launched in the 2000s and changed how people interacted and shared content online. YouTube launched in 2005 and was acquired by Google in 2006.
Impact of user generated content to multi-media publishingAndrew Duck
This document discusses how user-generated content (UGC) improves traffic and reduces costs for multimedia publishers. It defines UGC and provides examples like blogs, reviews, photos and videos. The document outlines how UGC has evolved due to technology allowing for easy sharing. It describes benefits like engaging users and feedback, but also risks like lack of control and distraction. Finally, it explores how UGC is changing publishers and a move towards mobile, trust-based and community-focused models.
Mobile trends for the next 10 years according to contributors to a collaborative outlook:
1. Augmented reality, indoor smartness, and vendor relationship management where customers are in control will be significant trends.
2. Sensors in mobile devices will capture more local data and new business models will analyze sensor data rather than just voice or usage data.
3. Issues of privacy and ownership of personal data will become more prominent as all brands want to own consumer data.
Raimo van der Klein
Co-founder & CEO of Anthropic
@rvdklein
anthropic.com
BY NC ND
17
1. Mobile devices will become the primary computing platform for the
The document discusses ideas that spread widely through social sharing. It introduces the concept of "Ideas You Love to Share" which are ideas that thrive in today's networked age due to people's ability to connect and influence each other through recommendations. The document contains principles for creating ideas that people will want to share widely with others.
The document summarizes how the media ecology has changed from the industrial age to the information age. It notes that information is now abundant, cheap, and personally oriented rather than institutionally oriented. It also discusses how the internet has become ubiquitous and how people now access and store information through wireless devices and cloud-based services. The document then lists 10 ways the media ecosystem has changed, such as the volume, variety, and velocity of information increasing and the emergence of social networks and user-generated content.
This document is the March 2012 issue of CHIP INSIDER magazine. The cover story summarizes that some hackers legally make serious money using their technical skills, such as making computers safer or profiting from security attacks. The editorial section expresses concerns that increased government regulation and censorship threatens the open nature of the Internet. It warns that placing a single global body in control of the Internet could destroy the decentralized system and lead to widespread censorship that limits free speech. The magazine includes sections on technology news, product reviews, and comparisons tests of various devices.
Berit Puggaard from TNS Gallup gave a presentation on demystifying consumers in the digital world. She described how the internet has transformed consumers' lives and the consumer journey. Puggaard showed that there are many online and offline touchpoints for brands to connect with consumers, but reaching digital consumers is challenging as receptiveness depends on the consumer's goals for a given task. She concluded by stressing the importance of understanding consumers, ensuring marketing touchpoints work together, and providing utility to consumers in this changing digital landscape.
A lot has changed in digital media from 1969 to 2006:
- The internet was invented in 1969 and email was created in 1971. The World Wide Web was launched in 1989.
- MP3s and CD burning in the 1990s disrupted the music industry. File sharing services like Napster in the late 1990s and early 2000s had a major impact.
- Social media like MySpace and Facebook launched in the 2000s and changed how people interacted and shared content online. YouTube launched in 2005 and was acquired by Google in 2006.
Impact of user generated content to multi-media publishingAndrew Duck
This document discusses how user-generated content (UGC) improves traffic and reduces costs for multimedia publishers. It defines UGC and provides examples like blogs, reviews, photos and videos. The document outlines how UGC has evolved due to technology allowing for easy sharing. It describes benefits like engaging users and feedback, but also risks like lack of control and distraction. Finally, it explores how UGC is changing publishers and a move towards mobile, trust-based and community-focused models.
The document discusses Isobar's approach to connecting people, brands, and digital experiences. It provides an overview of Isobar's global network and capabilities in creative services, performance marketing, and pioneering new digital solutions. Isobar aims to extend and enrich brand stories through consumer engagement and make experiences shareable, searchable, and measurable across different platforms and screens.
The document summarizes emerging technologies like cloud computing, social media, and mobile and how they are blurring the lines between search, surveillance, and privacy. It notes how these converging technologies are transforming the world while also raising implications for advertising, marketing, and potential consumer confusion. The document also examines some of the key issues and trends around these technologies like privacy and data security, intellectual property, and how everything is currently changing.
This document discusses the concept of embodiment as it relates to interactive systems and phenomenology. It argues that tangible and social computing have a common foundation in embodiment, which phenomenology explores as our experiences as embodied actors interacting in and through the world in an absorbed, unreflective manner. Since phenomenology takes embodiment as central, it seems a good place to turn for help in developing an understanding of embodiment's role in interactive systems. The document examines how embodiment can organize embodied interaction in terms of creating, manipulating, and communicating meaning and establishing practices.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
Succeeding by Connecting Across Boundaries and GenerationsJonathan Reichental
A far-reaching and provocative presentation given by Dr. Jonathan Reichental at the PwC People Forum in Athens, Greece that addresses head-on the opportunities and issues raised by the increasing use of digital communications and collaboration tools by individuals within and between enterprises and in the marketplace. Specifically, it discusses how a workforce that now spans four distinct generations must embrace these opportunities and evolve to navigate and succeed in a complex environment of behavirol and technical-competency differences. This has ramifications not just internally to the organisation but also, for example: in how it goes to market; how it collaborates and engages with customers; and how it competes in a global marketplace.
More? www.reichental.com or www.twitter.com/reichental
Wiley building the knowledge management networkSelf-employed
This book provides guidance on using online conversations to build knowledge networks within organizations. It discusses how knowledge sharing is a natural human drive that organizations can leverage through online tools and a supportive culture. The book is relevant as organizations recognize the need to tap into dynamic knowledge from employees and stakeholders to guide decisions in today's fast-changing markets. While technology is important, the focus is more on cultural factors like trust and motivation that encourage people to openly share what they know. The goal is to bring relevant people together through online discussions to solve real problems. The book aims to teach organizations how to engage in conversations that can make them integral parts of the shifting marketplace.
The document provides an overview of 100 different trends and technologies to watch in 2013. It begins with background on the organization's previous trend reports and track record of predicting trends. The bulk of the document then lists and briefly describes each of the 100 different "things" or trends to watch for in 2013, ranging from 3D bioprinting to wireless charging. Each trend is summarized in a sentence or two.
The document discusses web design trends for 2013 based on interviews with 28 experts in the field. Some key points:
- Experts predict a move towards simpler, less cluttered designs that prioritize content and usability across both desktop and mobile.
- Mobile will be treated as a full website rather than a "lite" version, with an emphasis on consistent experiences across devices.
- Touch interfaces and gestures will be a major area of experimentation as mobile usage grows. Flexbox may also enable new layout possibilities.
- Content structure and reusability across platforms will be increasingly important as the number of devices proliferates. Designers need to consider content needs.
- Filters, transitions
The document discusses web design trends for 2013 based on interviews with 28 experts in the field. Some key points:
- Experts predict a move towards simpler, less cluttered designs that prioritize content and usability across both desktop and mobile.
- Mobile will be treated as a full website rather than a subset or "lite" version, with an emphasis on consistent experiences.
- Designers will focus more on understanding content needs and structures rather than treating content as separate.
- Technologies like CSS transitions, filters and responsive design will continue to evolve to improve user experiences across devices.
Future Agenda Initial Perspectives Full TextFuture Agenda
The full text of all 16 initial expert perspectives used to kick off the future agenda programme. Covering the future of authenticity, choice, cities, currency, data, energy, food, health, identity, migration, money, transport, waster, water and work, these provide a great perspective which we invite you to build on via the futureagenda.org website
The document discusses how social media has changed marketing, especially for B2B companies. It notes that consumers are now more emotional and social media has allowed them to easily share opinions. It also discusses how businesses must change to focus on conversations with interconnected customers using various social media tools. The key is for companies to listen to customers and learn how social media impacts their industry.
Chris Jansen (www.Ideacreation.org) - "To all the edupreneurs"Chris Jansen
A keynote address co-delivered with Dr Cheryl Doig at AISA (African International Schools Association) Leadership Conference in Johannesburg, South Africa in 2012.
Media Trendy 2012 Bernhard Glock - What Inspires Me Most Today After Having L...Media Trendy
Main issues: The secret to effective communication. Understanding the new consumer media behavior at the start of the media process. Creativity becomes core work of media agencies. Truly integrated communication cuts through all lines. The new emerging media trends and companies become the new players in media. My 8 key learnings how to win in media in the future.
This document discusses emerging trends in media and technology. It notes that paradigms are shifting as broadcast media integrates with social media to create personal media. It also discusses how Moore's Law is driving increases in speed, connectivity, mobility and lowering costs. Finally, it suggests next generation thinkers value technology, expression, peer production and critical thinking over stored knowledge.
The document discusses how the "Internet of Things" will impact consumers and brands as everyday objects become connected to the digital world. Key points include:
- Inanimate objects will become "aware" and interact with each other and people, impacting areas from home automation to health monitoring.
- Devices will not only include those we carry but also those we wear like fitness trackers or Google Glass, and potentially implants.
- Brands will need to build high levels of trust as control shifts from humans to connected devices and machines.
- Views of the Internet of Things range from a dystopian vision of loss of privacy and control, to a more optimistic promise of improved health, safety and productivity.
Location is an important factor that can be used to enhance experiences. It includes elements like physical place, proximity to others, time of day, surrounding context, and digital data about a person's movements. Experiences should celebrate location rather than view it as an obstacle. The most effective experiences consider multiple aspects of location and how they interact. The goal should be to create purposeful experiences that people will want to be a part of.
This document discusses how to connect with "Digital Natives", the generation that has grown up with computers, the internet, and digital technology. It defines Digital Natives as those born in the mid-1990s and after, who process information differently due to constant digital stimulation shaping brain development. Digital Natives are networked, preferring constant online connection; they want instant gratification and access information from anywhere at any time. They are also visual, tactile learners who easily multitask and engage with "gamified" experiences. The document provides insights into how Digital Natives share information, define themselves through online networks and comments, and prefer to learn through interactive experiences over text.
The document discusses theories related to the adoption and diffusion of new communication technologies. It begins by outlining several relevant theories, including Rogers' Diffusion of Innovations theory. It then analyzes each level of the "umbrella" model for understanding technology adoption. The document concludes by predicting how specific technologies may evolve or be replaced by 2022, such as phones becoming hologram-based, computers becoming more portable notebooks, books transitioning to e-readers, and wifi being universally accessible.
Digital Pharma Marketing Trends 2012 document discusses several trends in digital marketing for pharmaceutical companies in 2012. It notes that younger generations are watching less traditional television and using social media like Facebook and Twitter to discuss shows. It also discusses how the rise of mobile technology means that mobile will become an important marketing channel, and companies need to optimize their marketing for mobile. The document advocates developing a digital strategy focused on areas where competitors are weak and customer needs are strong.
The document discusses Isobar's approach to connecting people, brands, and digital experiences. It provides an overview of Isobar's global network and capabilities in creative services, performance marketing, and pioneering new digital solutions. Isobar aims to extend and enrich brand stories through consumer engagement and make experiences shareable, searchable, and measurable across different platforms and screens.
The document summarizes emerging technologies like cloud computing, social media, and mobile and how they are blurring the lines between search, surveillance, and privacy. It notes how these converging technologies are transforming the world while also raising implications for advertising, marketing, and potential consumer confusion. The document also examines some of the key issues and trends around these technologies like privacy and data security, intellectual property, and how everything is currently changing.
This document discusses the concept of embodiment as it relates to interactive systems and phenomenology. It argues that tangible and social computing have a common foundation in embodiment, which phenomenology explores as our experiences as embodied actors interacting in and through the world in an absorbed, unreflective manner. Since phenomenology takes embodiment as central, it seems a good place to turn for help in developing an understanding of embodiment's role in interactive systems. The document examines how embodiment can organize embodied interaction in terms of creating, manipulating, and communicating meaning and establishing practices.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
Succeeding by Connecting Across Boundaries and GenerationsJonathan Reichental
A far-reaching and provocative presentation given by Dr. Jonathan Reichental at the PwC People Forum in Athens, Greece that addresses head-on the opportunities and issues raised by the increasing use of digital communications and collaboration tools by individuals within and between enterprises and in the marketplace. Specifically, it discusses how a workforce that now spans four distinct generations must embrace these opportunities and evolve to navigate and succeed in a complex environment of behavirol and technical-competency differences. This has ramifications not just internally to the organisation but also, for example: in how it goes to market; how it collaborates and engages with customers; and how it competes in a global marketplace.
More? www.reichental.com or www.twitter.com/reichental
Wiley building the knowledge management networkSelf-employed
This book provides guidance on using online conversations to build knowledge networks within organizations. It discusses how knowledge sharing is a natural human drive that organizations can leverage through online tools and a supportive culture. The book is relevant as organizations recognize the need to tap into dynamic knowledge from employees and stakeholders to guide decisions in today's fast-changing markets. While technology is important, the focus is more on cultural factors like trust and motivation that encourage people to openly share what they know. The goal is to bring relevant people together through online discussions to solve real problems. The book aims to teach organizations how to engage in conversations that can make them integral parts of the shifting marketplace.
The document provides an overview of 100 different trends and technologies to watch in 2013. It begins with background on the organization's previous trend reports and track record of predicting trends. The bulk of the document then lists and briefly describes each of the 100 different "things" or trends to watch for in 2013, ranging from 3D bioprinting to wireless charging. Each trend is summarized in a sentence or two.
The document discusses web design trends for 2013 based on interviews with 28 experts in the field. Some key points:
- Experts predict a move towards simpler, less cluttered designs that prioritize content and usability across both desktop and mobile.
- Mobile will be treated as a full website rather than a "lite" version, with an emphasis on consistent experiences across devices.
- Touch interfaces and gestures will be a major area of experimentation as mobile usage grows. Flexbox may also enable new layout possibilities.
- Content structure and reusability across platforms will be increasingly important as the number of devices proliferates. Designers need to consider content needs.
- Filters, transitions
The document discusses web design trends for 2013 based on interviews with 28 experts in the field. Some key points:
- Experts predict a move towards simpler, less cluttered designs that prioritize content and usability across both desktop and mobile.
- Mobile will be treated as a full website rather than a subset or "lite" version, with an emphasis on consistent experiences.
- Designers will focus more on understanding content needs and structures rather than treating content as separate.
- Technologies like CSS transitions, filters and responsive design will continue to evolve to improve user experiences across devices.
Future Agenda Initial Perspectives Full TextFuture Agenda
The full text of all 16 initial expert perspectives used to kick off the future agenda programme. Covering the future of authenticity, choice, cities, currency, data, energy, food, health, identity, migration, money, transport, waster, water and work, these provide a great perspective which we invite you to build on via the futureagenda.org website
The document discusses how social media has changed marketing, especially for B2B companies. It notes that consumers are now more emotional and social media has allowed them to easily share opinions. It also discusses how businesses must change to focus on conversations with interconnected customers using various social media tools. The key is for companies to listen to customers and learn how social media impacts their industry.
Chris Jansen (www.Ideacreation.org) - "To all the edupreneurs"Chris Jansen
A keynote address co-delivered with Dr Cheryl Doig at AISA (African International Schools Association) Leadership Conference in Johannesburg, South Africa in 2012.
Media Trendy 2012 Bernhard Glock - What Inspires Me Most Today After Having L...Media Trendy
Main issues: The secret to effective communication. Understanding the new consumer media behavior at the start of the media process. Creativity becomes core work of media agencies. Truly integrated communication cuts through all lines. The new emerging media trends and companies become the new players in media. My 8 key learnings how to win in media in the future.
This document discusses emerging trends in media and technology. It notes that paradigms are shifting as broadcast media integrates with social media to create personal media. It also discusses how Moore's Law is driving increases in speed, connectivity, mobility and lowering costs. Finally, it suggests next generation thinkers value technology, expression, peer production and critical thinking over stored knowledge.
The document discusses how the "Internet of Things" will impact consumers and brands as everyday objects become connected to the digital world. Key points include:
- Inanimate objects will become "aware" and interact with each other and people, impacting areas from home automation to health monitoring.
- Devices will not only include those we carry but also those we wear like fitness trackers or Google Glass, and potentially implants.
- Brands will need to build high levels of trust as control shifts from humans to connected devices and machines.
- Views of the Internet of Things range from a dystopian vision of loss of privacy and control, to a more optimistic promise of improved health, safety and productivity.
Location is an important factor that can be used to enhance experiences. It includes elements like physical place, proximity to others, time of day, surrounding context, and digital data about a person's movements. Experiences should celebrate location rather than view it as an obstacle. The most effective experiences consider multiple aspects of location and how they interact. The goal should be to create purposeful experiences that people will want to be a part of.
This document discusses how to connect with "Digital Natives", the generation that has grown up with computers, the internet, and digital technology. It defines Digital Natives as those born in the mid-1990s and after, who process information differently due to constant digital stimulation shaping brain development. Digital Natives are networked, preferring constant online connection; they want instant gratification and access information from anywhere at any time. They are also visual, tactile learners who easily multitask and engage with "gamified" experiences. The document provides insights into how Digital Natives share information, define themselves through online networks and comments, and prefer to learn through interactive experiences over text.
The document discusses theories related to the adoption and diffusion of new communication technologies. It begins by outlining several relevant theories, including Rogers' Diffusion of Innovations theory. It then analyzes each level of the "umbrella" model for understanding technology adoption. The document concludes by predicting how specific technologies may evolve or be replaced by 2022, such as phones becoming hologram-based, computers becoming more portable notebooks, books transitioning to e-readers, and wifi being universally accessible.
Digital Pharma Marketing Trends 2012 document discusses several trends in digital marketing for pharmaceutical companies in 2012. It notes that younger generations are watching less traditional television and using social media like Facebook and Twitter to discuss shows. It also discusses how the rise of mobile technology means that mobile will become an important marketing channel, and companies need to optimize their marketing for mobile. The document advocates developing a digital strategy focused on areas where competitors are weak and customer needs are strong.
This document discusses how the rise of social media and digital communication has changed how people influence each other. It notes that:
- Nearly anyone can now influence others due to sharing opinions online through blogs, social networks, and reviews.
- Digital communication allows people to meet and stay connected with both existing friends and strangers from around the world.
- Some individuals have risen to "super influencer" status through building large engaged online followings on social platforms.
This document discusses how the rise of social media and digital communication has changed how people interact and influence each other. Some key points:
- Nearly everyone can now influence others through sharing opinions online, as social media allows anyone to publish content and ideas.
- Digital communication through social networks, blogs, and reviews has expanded people's social groups beyond offline connections to include online "friends", even strangers.
- Certain influential individuals have risen above the masses by gaining large online followings through social media, becoming "super influencers".
- Brands and companies must now engage with consumers in more transparent, conversational ways online due to the democratization of influence across various social media platforms and channels.
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
The document summarizes key statistics and trends related to digital marketing and social media usage worldwide and in Thailand. Some of the key points include:
- In 2012, a digital event had over 7 million viewers on social media with many shares and likes.
- Half of worldwide trending topics on Twitter were related to the event.
- Digital offers opportunities but online and offline are now merged, so digital strategy is also brand strategy.
- Worldwide, over 70% of internet users are on social media and mobile accelerates social usage. Consumers connect with a limited number of brands on social media.
Mobile Mastery ebook - Nokia - #SmarterEverydayNokia
Mobile - being connected everywhere to everything and everyone - is the fact of modern life. It defines how we live, how we work, how we communicate and how the world runs. It is the tool we reach for first when we are faced with challenges big and small in our everyday lives.
But despite the rapid pace with which we’ve adopted it, we’re still learning the best and most effective ways to use mobile technology, how to make the most of the opportunities and how to avoid the pitfalls.
That is what mobile mastery is about – gaining the skills and knowledge we need to work with technology in a productive, efficient and beneficial way.
For more #SmarterEveryday content follow us @NokiaAtWork
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
Mick presented to a multi-disciplinary Leadership program (LURE) at the University of Leeds.
It covers the Implications of Big Data and Social Media on individuals and businesses.
We create as much data in a couple of days as the human race created in the centuries up to the year 2000. How do we make sense of it all, and what implications does "big data" have on all professions today?
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Mobile trends 2020
1. mobile trends for the next 10
a collaborative outlook
compliled by Rudy De Waele / m-trends.org
2. contributors
Douglas Rushkoff 4 Kevin C. Tofel 33
Katrin Verclas 5 Jonathan MacDonald 34
Willem Boijens 6 David Wood 36
Timo Arnall 7 Michael Breidenbruecker 37
Gerd Leonhard 9 Henri Moissinac 38
Fabien Girardin 10 Andreas Constantinou 39
Alan Moore 11 C. Enrique Ortiz 40
Martin Duval 12 Raj Singh 42
Tony Fish 13 Marc Davis 43
Ilja Laurs 14 David Harper 44
Yuri van Geest 15 Loic Le Meur 45
Nicolas Nova 17 Ajit Jaokar 47
Raimo van der Klein 18 Inma Martinez 48
Russell Buckley 19 Carlos Domingo 49
Tomi Ahonen 20 Kelly Goto 50
Stefan Constantinescu 21 Felix Petersen 51
Rich Wong 23 Matthaus Krzykowski 53
Marshall Kirkpatrick 24 Tom Hume 54
Andy Abramson 25 Atau Tanaka 55
Marek Pawlowski 26 Robert Rice 56
Russ McGuire 27 You! (if you like) 58
Carlo Longino 28
Howard Rheingold 30
Steve O'Hear 31 enjoy!
Ted Morgan 32
3. At the turn of a decade it's always worthwhile looking back to ones initial dreams.
In my case it was all about being at the forefront of innovation in the mobile space. From viewing my first mobile video in Helsinki to the
first mobile augmented reality demo in Amsterdam. I had the chance to participate in and witness many interesting projects in mobile
from the 1st row: as an entrepreneur, a strategist, a conference organizer, a blogger, a speaker and a networker with a mission to inspire
others, to help them in the process of building new great things.
To this end I have been writing down my predictions in mobile & wireless for a couple of years now. This year I thought it was the time to
move on and do something different, so I asked some of my personal heroes in mobile to write down their five most significant trends for
the coming decade.
All of them have been of great inspiration to me during this decade: for their ideas, visions, talent, the capabilities to adapt and the
perseverance to succeed whatever the situation. While I didn't know any one of these great people 10 years ago, I'm glad to have met
most of them and proud that some I can call them real friends.
I am in awe and grateful when I look at the wisdom and insight that these busy people were so happy to share with the world.
It is exactly in this spirit that I myself want to move on into the next decade. Convinced that more openness, knowledge sharing and
collaboration is key to facing our global challenges, in 2009, I co-founded dotopen.com. A space at the fuzzy edges of innovation,
dotopen.com will hopefully help many entrepreneurs and organizations across all industries to open up, exchange, collaborate, create and
inspire.
I hope to meet you all there!
Rudy De Waele
co-founder dotopen.com, blogger, speaker
@mtrends
m-trends.org
BY NC ND
4. 1. ESP sensors. Probably based on brainwave activity. Not so hard.
2. Driving locks.
3. Implanted bluetooth ear and microphone.
4. Verizon abandons CDMA.
5. Radiation and brain damage documented.
Douglas Rushkoff
Author of Life Inc.
@rushkoff
rushkoff.com
BY NC ND
4
5. Katrin Verclas
Co-founder & editor of MobileActive.org
@KatrinSkaya
mobileactive.org
1. Mobiles in social development will truly become an integral part of development projects
and programmes with aid organizations understanding the potential of mobiles and smartly deploying mobile tech as
part of their programmes. UNICEF and CONCERN will be at the vanguard.
2. Africa will see the first truly mobile political campaign. It'll be likely in Nigeria in 2010.
3. Mobile payments will be widespread - for social benefit payments by governments, for remittances across
borders, and for tax and other payments by citizens. This will make financial governance every so slightly more
accountable in developing countries, and will begin to make a positive economic impact at the bottom of the
economic pyramid.
4. Health care delivery, especially in developing countries, will see some true breakthroughs with
more telemedicine projects like mobile ultrasound and other diagnostics. New business models involving medical
expertise remotely will emerge so that the divide between healthcare between rich and poor areas will flatten.
5. Elections and other forms of political expression by citizens, government oversight will be radically
different than they are today by way of mobile voting, mobiles for reporting and government accountability.
6. Environmental monitoring in the form of smart sensing devices will be part of everyday life with new forms
of scientific environmental discovery and mitigation possible.
BY NC ND
5
6. 1. We're all value creators: value creation & exchange, collaboration, cocreation in
real-time, the next billion internet users
2. LifeFlow: wellbeing, productivity, efficiency, sustainability
3. Sense: natural interfaces, projection display, Large Quantity Information Display (LQID),
ambient vs single task driven UIs
4. Swarming: dynamic grids, ad-hoc & meshed networks, spatial data, adaptive
architecture, smart mobility & energy services
5. Morph: identities, shapes & materials, wearables, disposables, digestables
Willem Boijens
Marketing innovation & design
executive/ Principal manager at
Vodafone Group Marketing
@willemjhboijens
vodafone.com
BY NC ND
6
7. 1. Things and services: The increasing connection between physical devices and online services will
drive new applications that take personal data and turn it into useful, personal, social, visual and
manipulable representations. With all of these personal activities that can be measured or
'counted' (Nike+, Wattson and Foursquare are prototypical) there is potential for a broad range of
personal and public services.
2. Physical diversification: There will be an enormous physical diversification of connected devices.
In many cases a connected object are no longer just 'mobile' but e-readers, cameras, music players,
and household appliances all the way up to cars, public spaces and buildings (where there is a good
reason to do so).
3. Daily data: As we begin to learn how to create and manipulate our online 'data shadows' that are
created out of this data (cf. Mike Kuniavsky), this will have significant effects on everyday life and on
our sense of value in personal information. The impact of this will be felt through changes in daily life
that try to influence the 'things that can be counted'.
4. Pervasive privacy: Because of the increased visibility of everyday activities, places, relationships,
finances, health, etc. the issues around privacy will really come to a head. Not just the 'big brother'
privacy issues that will be tested through the legal system, but really sticky, complex social and
personal privacy issues that are difficult for technology alone to resolve (cf. Everyware).
5. Always-on backlash: In reaction to increased, pervasive connectivity, there must be an 'always-
on backlash' en masse. There will not just be niche communities choosing to 'opt-out', but it will
become culturally, socially necessary and desirable to be offline. The ability to gracefully disconnect and
go 'dark' must become a USP for many products and services.
Timo Arnall
Design Researcher at Oslo School
of Architecture and Design
@TimoArnall
elasticspace.com
BY NC ND
7
9. 1. Mobile advertising will surpass the decidedly outmoded Web1.0 & computer-centric advertising
- and ads will become content, almost entirely. Advertisers will, within 2-5 years, massively convert to mobile,
location-aware, targeted, opt-ed-in, social and user-distributed 'ads'; from 1% of their their budgets to at least 1/3
of their total advertising budget. Advertising becomes 'ContVertising' - and Google's revenues will be 10x of what
they are today, in 5 years, driven by mobile, and by video.
2. Tablet devices will become the way many of us will 'read' magazines, books, newspapers and even
'attend' live concerts, conferences and events. The much-speculated Apple iPad will kick this off but every major
device maker will copy their new tablet within 18 months. In addition, tablets will kick off the era of mobile
augmented reality. This will be a huge boon to the content industries, worldwide - but only if they can drop their
mad content protection schemes, and slash the prices in return for a much larger user base.
3. Many makers of simple smart phones - probably starting with Nokia- will make their devices available
for free - but will take a small cut (similar to the current credit-cards) from all transactions that are done through the
devices, e.g. banking, small purchases, on-demand content etc. Mobile phones become wallets, banks and ATMs.
4. Quite a few mobile phones will not run on any particular networks, i.e. without SIM cards. The
likes of Google (Nexus), and maybe Skype, LG or Amazon will offer mobile phones that will work only on Wifi /
WiMax, LTE or mashed-access networks, and will offer more or less free calls. This will finally wake up the mobile
network operators, and force them to really move up the food-chain - into content and the provision of 'experiences'
5. Content will be bundled into mobile service contracts, starting with music, i.e. once your mobile
phone / computer is online, much of the use of the content (downloaded or streamed) will be included. Bundles and
flat-rates - many of them Advertising 2.0-supported - will become the primary way of consuming, and interacting
with content. First music, then books, new and magazines, then film & TV.
Gerd Leonhard
Author & Blogger, Keynote
Speaker & Strategist
@gleonhard
mediafuturist.com
BY NC ND
9
10. 1. Web of things: an average networked pet will have a voice, generating more
data traffic than the average human
2. Digital syllogomania: digital garbage collection becomes a (very) lucrative
business
3. Networked urbanism: mobile data warping scandals will make us doubt on the
ability to regulate urban dynamics with data and intelligent algorithms
4. Seamful design: opt-out mechanisms with awareness before experiencing dense
data clouds, their scattered intelligent services and their occasional hail of contextual
information.
5. The messiness and unpredictability of the world continue to seriously
challenge any technophilic dreams and their strategies of bordering
Fabien Girardin
Researcher at Lift lab
@fabiengirardin
liftlab.com/
BY NC ND
10
11. 1. Augmented reality becomes the new band wagon, with much misinformed
digital ink spilt
2. The penny starts to drop with companies that Social Marketing Intelligence is
the black gold of the 21st Century
3. Accessing multiple dynamic data bases that are constantly updated
to deliver better enabling services begins to transform the media industry – for example
creating highly accurate 3D location maps by accessing the Flickr database
4. Convergence enables the blending of reality from online and off so there is
no distinction
5. The communications revolution accelerates destroying businesses that refuse
to think the unthinkable
Alan Moore
Author, blogger, entrepreneur
@alansmlxl
smlxtralarge.com
BY NC ND
11
12. 1. Still to come ‘Easy Back Up & Storage’ of Address Book, mobile content
and now Apps in case phone is lost, stolen or changed
2. Emotions and social network recommendation based mobile search
3. Mobile payment and transfer (in Europe)
4. SMS based Health & Wellness monitoring and coaching
5. ‘Green Tech’ phones and in emerging countries, self-repairable ones
6. Mobile battery performance and charging solutions
Martin Duval
CEO bluenove
@bluenove
bluenove.com
BY NC ND
12
13. 1. Connection managers. They will become critical for
differentiation as devices will be able to handle massive
data speeds for microseconds and limited data speeds for
hours; from any available network.
2. User Interface. Mashup interfaces across voice, touch
and movement will create new experiences for getting data
into and controlling mobile devices. Open (environments)
will change the game.
3. Sensors. Mobile devices will have sensors added which
will enable the capture local data from temperature to noise
and from location to who else is in the room.
4. Business model. Based on game changes 2 and 3,
brands realize that more value is created from the analysis
of sensor data taken off the mobile devices than from user
voice or data usage analysis. Combining the two, sensor
and user data, it will be possible to generate new business
models and shareholder value.
5. Ownership of your data footprint. Every brand
wants to own you and your data. Users will become
discriminating about brands who deliver value to them and
these will be different from those who are in the mobile
retail value chain today. Trust and privacy will be at the
forefront of the user decision. www.mydigitalfootprint.com
Tony Fish
Entrepreneur & strategic thinker AMF Ventures
@TonyFish
tonyfish.com
BY NC ND
13
14. 1. It's all about phones. 50% hardware, 50% software and services (UI, widgets, integrated
services, etc.). Apps and app stores are important (just as platforms are), but the consumer will see a
leapfrog in devices, equivalent to BW (representing today's featurephones) to colour (representing
todays' smartphones) devices shift. 2011, with smartphone being the mainstream device, to the
contrary, will be much less about devices and much more about apps and services, call the "second
wave of apps".
2. iPhone is into linear growth, Android still very slow next year, generally status quo compared
to 2009. 2011 iPhone stabilizing and very fragmented Android rapidly taking off.
3. Strong movement, lead primarily by developers (not consumers), to open
the ecosystem.
4. We will see several app successes ($10m/yr businesses built on apps) in 2010, but massive
app successes will come in 2011/12, the industry will see $100m/yr businesses built on apps
5. Certainly 2010 is the year of app stores "opening". Unfortunately there's no definition
of what is "open" (every app store calls itself open, still some reject voice/navigation, etc. apps based
on their competing business model and not on the user experience, quality or other objective
measures. But even taking to quality and other objective measures, open for GJ means that it is the
consumer decides what quality is acceptable). 2010 will certainly see all appstores being more open
than in 2009, still in general there will still be a lot of questions.
Ilja Laurs
Founder and CEO of GetJar
@getjar
getjar.com
BY NC ND
14
15. 1. Mobile DNA: anonymous DNA profiles for 10 euro on mobile devices will be used for hyper
targeted DNA-based services (dating, finance, education, medicine, food, sports)
2. Mobile Neurotech: using mobile devices to directly regulate and stimulate senses, thoughts,
emotions and behavior as spinoff of cosmetic neurology
3. mHealth: using mobile sensors, bodily sensors and fungible/internal sensors to boost mobile
health lifelogging and disease prevention/correction and boost scientific health research
4. Internet of Things: multimedia sensors in animals, objects, buildings and places that allow
being present of everything if needed, filtering will be biggest theme in this respect
5. Mobile Learning and Science: mobile devices will drive permanent and highly personalized
learning (a.o. DNA based) and discovery of important changes in the environment
Yuri van Geest
Co-Founder Mobile Monday Amsterdam,
Co-Organizer TEDx Amsterdam, Futurist
@vangeest
mobilemonday.nl
BY NC ND
15
17. 1. VoIP on cell-phones+less expensive data transfer
2. The return of curious LBS+AR applications after few years in the
“through of disillusionment”
3. Some (rich) people will pay to be disconnected
4. Non-humans (objects, animals, places) will generate more data
than humans
5. Data Structure Service: services that allow to maintain/sort/
structure all these data will gain even more weight
Nicolas Nova
researcher
@nicolasnova
liftlab.com
BY NC ND
17
18. 1. Augmented Reality: placing digital content literally in physical context.
2. Indoor Smartness: indoor positioning, smart environments.
3. Vendor Relationship Management: customers in control, people send out RFQ's,
includes barcode scanning, couponing, etc.
4. Contextual Information Provision: Provision of information based on LIVE
information gathered through sensory input from all elements in your context.
Don’t 5. Personal Area Networks: many hardware mutants and spinoffs.
order
eggs!
Raimo van der Klein
CEO Layar
Jean
Paul @rhymo
Sartre layar.com
sat here
reserved
buy
tickets
now!
BY NC ND
18
19. 1. All urban areas offer free (or funded by
tax payer) Wimax connectivity, meaning that most
people don’t bother with an operator relationship any
more. Landlines are gone.
2. Mobile overtakes the PC as the largest
marketing channel, offering the best results and
tracking in the history of marketing.
3. Current handheld form factors disappear,
with interfaces being via glasses or contact lenses, a
microscopic ear piece and a device which we can
envision as a ring for the finger. Three options of
viewing will be available, Real World, Digital World and a
combination of the two ie Augmented Reality. In this
Post PC Era, laptops will be quaintly old-fashioned and
unsupported commercially.
4. Mobile product and service innovation will
be greatly influenced in the next 10 years by emerging
markets, who already live in the Post PC Era today.
Education is the first vertical to be hugely impacted.
5. People still won’t pay for Digital Content.
Russell Buckley
VP Global Alliances AdMob & Chairman
Emeritus Mobile Marketing Association
@russellbuckley
mobhappy.com
BY NC ND
19
20. 1. Shrinking superphone reaches 10 dollar cost; better than iPhone of today. Moore's
Law brings us ever cheaper phones so cheap 'Africa' phones and kids' phones in 2020 are better than
modern top end phones of 2010, like Nokia N900, Google Nexus and Apple iPhone 3GS. Better
phones will be used at work and play, top end 'smartphones' will be embedded within humans
enhancing our vision, hearing, memory etc.
2. Mobile advertising becomes biggest ad platform. Mobile advertising grows to
become biggest ad platform exceeding TV and internet by reach and by ad revenues. Mobile ads
mature beyond banner ads and SMS spam, become ever more compelling and 'engaging'. Will not kill
off other older media like TV, print and internet, as each will adjust to the newest medium.
3. Half of total economy in many countries transits mobile phone payments.
The rapid growth of mobile banking and credit will change the payments systems of all countries.
Combined with interactive ads, mobile money will shift phone to mobile wallet with our keys and
loyalty points and identity cards. In all countries normal to get paycheck paid to phone, in many
leading m-banking countries, where traditional banking institutions are weak like in Africa, more than
half of total economy will pass through mobile phones.
4. "Star Trek Universal Translator' is commonplace. The early translator utilities of
today will evolve and by end of decade, all standard phone feature near-real time 'accurate'
translators in voice-to-voice and text-to-text (and across voice/text/voice). You point the phone at
speaker in foreign language, your earpiece hears the simultaneous translation as if UN professional
translator stood next to you.
5. Our phone becomes magical servant as concierge. The early mobile concierge
services like from Japan today evolve. As our payments and media and calendar info is integrated,
the concierge avatar on the phone adds 'secretary', 'butler', 'accountant' and 'lawyer' functions to
assist us, like Amazon today anticipates and 'reads our minds' of what book to recommend, the
phone servant avatar in 2020 will run our lives, answer our calls, send messages on behalf of us,
order goods and services, and give us reminders.
Tomi Ahonen
Author
@tomiahonen
tomiahonen.com
BY NC ND
20
21. 1. A device as powerful as the iPhone 3GS is
today will cost less than 100 EUR by 2016 thereby
enabling a whole new economic strata rich mobile access to
the internet.
2. NFC will drastically take off and similar to how today
it's impossible to buy a mobile phone without a camera, that
point will be reached with NFC by the tail end of the next
decade.
3. Rich nations will start seeing the number of
hours people spend in front of screens decline for the
first time and the masses will limit or stop use a certain
technology or service to reconnect with the joys of
overcoming an obstacle.
4. People will pay for content again, especially
mobile content since mobile advertising takes up valuable
screen real estate, because operator billing will finally replace
the piece of plastic in your wallet.
5. Thanks to Bluetooth and wireless display
technology the mobile phone will literally be the only
computer people own.
Stefan Constantinescu
Editor, Intomobile
@GJCAG
intomobile.com
BY NC ND
21
23. 1. Over 50% of the world’s households carry a mobile device – 3B+
(think about that, how cool is that, what will it mean for societal integration)
2. Mobile internet surpasses the wireline internet in global REACH
(more people with IP connections in mobile than PCs)
3. Mobile advertising becomes mainstream (imagine a Brand Manager
without a URL today)
4. Augmented reality and advanced LBS services become
broadscale (finally)
5. Smart Agents 2.0 (Thank you Patty Maes) become real; the
ability to deduce/impute context from blend of usage and
location data (privacy issues need to be handled of course)
Rich Wong
Partner at Accel Partners
@rich_wong
facebook.com/accel
BY NC ND
23
24. 1. Mobile content recommendation
2. Lifestream integration with mobile contacts lists
3. Mobile data portability and data portability via mobile
4. Mobile commerce
5. Location-based social networking
Marshall Kirkpatrick
VP of Content Development & Lead Blogger
ReadWriteWeb
@marshallK
readwriteweb.com
BY NC ND
24
25. 1. Cheaper Data plans, more Pay As You Go Data with Global Roaming-
with LTE and WiMax bundles and buckets become like minutes. Watch the
rates start to fall as the operators need more customers to support new capex
spending and as they begin to leverage already established networks.
2. The Network Becomes Paramount as Devices all become
Smarter – With WiMax, Mobile WiMax and WiFi-this means faster, better
and cheaper data, video and voice. Newer smart devices both diverged and
converged all proliferate, and will all compliment the 3G expansion plans and
4G (LTE) roll outs. Connectivity becomes ubiquitous and the idea of always
on, becomes commonplace. Without a well run network, none of this grows.
3. Mobile PBX/Nomadic Mobile Enterprise Offerings-the
largest customer market is the enterprise for mobile, yet we can’t
transfer a call after almost 30 years of calling. A mobile PBX will change all
that
4. The rise of new device brands-Nokia, Ericsson and others
had a cozy ride for years with the mobile operators. Now the rising tigers from
Asia (Asus, Garmin/Acer, Huawei, ZTE will start to encroach with better priced,
more feature rich handsets, mostly built on Android and with data at the core.
Motorola rises like a Phoenix, INQ becomes an emerging force and HTC
becomes a bigger part of the game with more operators. Unlocked handsets
become a bigger part of mix in countries where it never was a factor.
5. Google will be a trend changer doing for mobile what
Yahoo never could achieve.
Andy Abramson
CEO, Comunicano, blog author of VoIPWatch & Working Anywhere
@andyabramson
andyabramson.blogs.com/voipwatch
BY NC ND
25
26. Keyboard dimensions and screen size cease to be the primary limiting factors in
handset design as new input and display technologies free designers to radically change the
form factor of personal communication devices.
Services and content are purchased once and accessible across all devices (PC,
mobile, TV etc...) as business models start to reflect the reality of consumer value perception.
The mobile browser becomes the main applications platform.
Smarter middleware becomes essential to mediate between rapid growth in cloud-
based media storage, inherently unreliable wireless networks and a proliferation in access
devices employed by the user.
The most successful network operators will narrow their focus to the '3 Cs':
customer service, coverage and capacity, stepping away from large-scale portal, application and
media development efforts.
Marek Pawlowski
Founder, MEX Mobile User
Experience Conference
@marekpawlowski
pmn.co.uk/mex/
BY NC ND
26
27. 1. Just as microprocessors have been built into virtually every product that has a power
source, over the next ten years, it will become expected that wireless connectivity will be built into virtually
every product that has a microprocessor.
2. Businesses will redefine virtually every internal process and virtually every service they
offer customers to leverage wireless access to information and contextual data to create new value for
customers, to grow their addressable markets, and to reduce their operating costs.
3. Fixed line broadband will overshoot the performance needs of the market, resulting
in increasing data cord cutting as individuals, families, and businesses appreciate the value of mobility more
than the value of excess bandwidth.
4. By the end of the decade, mobile devices will be thought of first for the applications
they run rather than for their ability to make voice calls.
5. In the U.S., the Obama administration will stimulate significant expansion of the
mobile market through regulatory policies (e.g. reduced backhaul costs) and direct and indirect stimulus
investments (e.g. wireless broadband, smart grid).
Russ McGuire
VP, Strategy, Sprint Nextel
@mcguireslaw
mcguireslaw.com/
BY NC ND
27
28. 1. The #1 trend for me for the next decade will be ubiquity: everybody will
have mobile data access. People in developing nations will get online on mobiles before
they do on PCs; and in developed nations, mobile data use will become the norm for all
users.
2. Tools that help people manage their constant connectivity will be in
great demand.
3. The mobile phone will evolve into an enabler device, carrying users'
digital identities, preferences and possessions around with them.
4. Advanced mobile phone technology will become a commodity, and
form will take precedence over function.
5. Privacy and protection of identity will create huge conflicts in many
societies.
Carlo Longino
Blogger at Mobhappy
@caaarlo
mobhappy.com
BY NC ND
28
30. 1. Distribution of sms-equipped and then increasingly smart phones in
the developing world.
2. The use of environmental and biomedical sensors in conjunction
with mobile communication media.
3. Augmented reality.
4. Mobile Social Software.
Howard Rheingold
Author of Smart Mobs
@hrheingold
rheingold.com
BY NC ND
30
31. 1. As phones get smarter, pipes get dumber. In the era of app stores and handset makers launching
their own Software-as-a-Service (SaaS) offerings, mobile carriers will continue to struggle with the issue of who
'owns' the customer. Terrified of becoming a dumb pipe reduced to selling commodity voice and data services,
some will try to innovate with their own SaaS products, most of which will fail, while the smartest players will
partner and invest in innovate startups. That said, as the pipes get increasingly clogged up carrying all of this data,
and with the advent of 4G, networks will start to focus on and highlight their competitiveness based on
infrastructure and capacity alone.
2. Your phone will become your doctor. Mobile phones are already the ubiquitous mobile device and,
increasingly, provide a ubiquitous Internet connection. Just like the best camera is the one that you have with you,
more and more hardware functionality, such as innovative input devices and sensors, combined with software and
a data connection will piggyback the mobile phone, rather than try to compete as a separate device. Health care
will be a major benefactor.
3. Money transfer beyond mobile banking. The mobile phone will replace your wallet. Not only will you
be able to manage your money via your mobile phone and use it to pay for products in authorized retail outlets
both online and offline, but mobile money transfer will extend to peer-to-peer. Everyone will become a walking
'cash' register.
4. Battery technology will finally catch up. The combination of new types of battery technology and less
power hungry chips will lead to mobile phones, even under the strain of all of this new hardware, software and
data functionality, being able to stay powered up for more than a day. Perhaps days. Evidenced by the recent
Netbook phenomenon, with 7+ hours becoming the norm for a low cost 10inch laptop.
5. People will share more and more personal information. Both explicit e.g. photo and video
uploads or status updates, and implicit data. Location sharing via GPS (in the background) is one current example
of implicit information that can be shared, but others include various sensory data captured automatically via the
mobile phone e.g. weather, traffic and air quality conditions, health and fitness-related data, spending habits etc.
Some of this information will be shared privately and one-to-one, some anonymously and in aggregate, and some
increasingly made public or shared with a user's wider social graph. Companies will provide incentives, both at the
service level or financially, in exchange for users sharing various personal data.
Steve O'Hear
Editor, last100 / Contributing Editor, TechCrunch Europe | @sohear | last100.com BY NC ND
31
32. 1. Device makers will continue to drive the
mobile industry and operators will become more
traditional service providers competing on cost and
network quality.
2. Brands will use apps to drive hundreds of
millions of dollars in sales. Apps will become a
core revenue generator for businesses.
3. Location will become THE core technology
to mobile devices. It will become more ubiquitous
on the device than any other feature. nearly every user
interaction with mobile devices will become location
aware.
4. Location based advertising will explode. The
classic starbucks example will be forgotten. That starbucks
example is driven by a mindset stuck in the web - pop-up
ads, banner ads. Apps and the mobile web will be location
aware, and most mobile advertising will be informed and
targeted by location.
5. Venture capitalists will begin to make major
strategic investments in mobile app companies in
2010 (like the 2009 investments in Shazam, Smule, etc).
Big brands will acquire small apps that enhance their
product offering (eg Amazon & SnapTell)
Ted Morgan
CEO Skyhook Wireless
@tedmorgan
skyhookwireless.com
BY NC ND
32
33. 1. Cellular voice dies -- it truly becomes another form of data on next generation data networks
2. Location awareness -- devices truly leverage location and tie together our tasks with our current
location
3. Voice recognition -- moves from niche usage to a mainstream input option
4. Connectivity lines blur -- devices and apps will seamlessly function offline nearly as well as online
5. Handhelds -- fewer laptops will be carried as more capable handheld devices will mature
Kevin C. Tofel
Managing Editor at jkOnTheRun, a GigaOM
network site covering mobile technology
@KevinCTofel
jkOnTheRun.com
BY NC ND
33
34. 1. Convergence of virtual and physical payments: mobile payments will significantly replace
physical currency. Within this trend I predict the replication of financial services from the past, onto cloud-
based systems that can be managed by mobile devices, be they loans, savings, payments and transfers.
2. Convergence of mobile network and data services: IP technology will replace the need
for cell towers. Within this trend I predict that ISP and web based services (including Google) will inherit
the current subscribers of many mobile networks of today.
3. Convergence of utility payment: our payment for services will move away from separate
contracts from service providers, to combined solutions placing data alongside gas, electricity and water. I
predict single subscriptions to data services from commodity suppliers, supplemented with personalisation
tools that suit our precise requirements at any given moment.
4. Convergence of mobile and online platforms: the emergence of personal, unified cloud-
based platforms that are accessible from any machine and screen.
5. Convergence of physical, augmented and virtual reality: augmented and virtual reality
will become an increasingly standard method for search, discovery, gaming, eyesight, healthcare, retail,
entertainment and most other experiences in life. Location and other contextual functions will grow so
our 2D mobile experiences become 3D and 'real'. To such an extent that the prefixes 'augmented' and
'virtual' will eventually become redundant.
Jonathan MacDonald
Founder, JME
@jmacdonald
jme.net
BY NC ND
34
36. 1. Mobiles manifesting AI - fulfilling, at last, the vision of "personal digital
assistants"
2. Powerful, easily wearable head-mounted accessories: audio, visual, and more
3. Mobiles as gateways into vivid virtual reality - present-day AR is just the
beginning
4. Mobiles monitoring personal health - the second brains of our personal
networks
5. Mobiles as universal remote controls for life - a conductor's baton as much as
a viewing portal
David Wood
Principal at Delta Wisdom
@dw2
dw2blog.com/
BY NC ND
36
37. 01:23:51
finish line 01:23:49
Mobile Networks: Imagine mobile networks without voice services. The switch
from 3g standards into all IP network infrastructure (4g) will turn mobile operators to broadband
providers, decrease the revenues of cable companies, increase profits of voip services and spawn a new
range of mobile services, mobile apps and even mobile devices.
Mobile Internet: Internet usage through mobile devices will overtake desktop/pc usage
based on massive adaptation of mobile internet in the developing world.
Mobile Payment: the mobile is the credit card.
Mobile Entertainment: Games, Music and Movies will find new formats on mobile
devices especially through the rise of augmented reality technology. A handful of startups in this sector
will manage to attract significant audiences.
Mobile Hub: Laptop schlepping will be over cause your phone will fulfill your computing
needs. Smartphones will become as powerful as laptops and take over the laptop and notebook market.
With an increasing number of peripherals from keyboards to displays to 3d glasses the mobile will
become the power processor of your life. Don't loose it!
Michael Breidenbruecker
ceo RjDj
@byzo
BY NC ND
rjdj.me 37
38. 1. Use cases: Phones are the primary computer and tool for connecting and sharing with
friends (= more email or messages initiated from mobile phones to friends (not work) than from
computer or netbooks)
2. Network: Wifi deployed widely (everywhere: at home, in restaurants, in the street, etc.)
3. Platforms: consolidation of platforms, may be only 2 or 3 gather 80% of
units shipped
4. Hardware: significant advance in batteries
Henri Moissinac
head of mobile, Facebook
@moissinac
facebook.com
BY NC ND
38
39. 1. The Operator Dichotomy: Mobile operators will clearly
separate into service companies (service pipes) and access
companies (bit pipes). Very few multi-nationals will control assets to
both services and access.
2. OEMs as the service inventory brokers: Handset OEMs
will move to exploit one of their few unique strengths; service
distribution inventory on-device and therefore monetise from retailing
and managing services at point-of-purchase and during in-life use.
3. Application Mega-retailing: Retailing and merchandising of
mobile apps will evolve in terms of segmentation, regionalisation and
sophistication, and far more so than mobile phone retailing. A large
chunk of the money in apps will go towards distribution and retailing,
much like the book business is today.
4. Service Analytics: The Most Underhyped opportunity.
Comprehensive analytics on devices, services, networks and users
will create major new revenue streams; from monetising competitive
intelligence to spawning new revenue models such as OEMs being
paid based on device performance.
5. Open Source Economics Mastered: Multi-billion firms will
realise that 'influence is power' in the world of open source and will
either acquire the small 10-strong professional services firms or re-
orient their business culture towards upstream tribes, rather than
downstream troops.
Andreas Constantinou
Ph.D., Research Director, VisionMobile
@andreascon
visionmobile.com/blog
BY NC ND
39
40. 1. The mobile lifestyle truly goes beyond "carrying a mobile handset all the time". The next decade will see
the first true always-on/connected generation - "99% messaging, media and entertainment, 1% voice"-kind of mobile users. Mobile
usage drivers are as follows: 1) (people-to-people) messaging, very media and social in nature including text, MMS, real-time web and
social networks, 2) media – photos, video and music, gaming, 3) info/search or queries, 4) voice. Voice usage will be very minimal
when compared to messaging, and messaging and media go hand-in-hand with media usage driven by personal messaging.
2. Control totally shifts from the MNO and into the ecosystem. MNOs become a positive member of and contributor
to the ecosystem and the developer community. The MNO extends and offers their mobile/wireless infrastructure as services on the
Internet (Infrastructure as a Services).
3. Wireless networks reaches sufficient speeds and efficiencies that minimizes and almost eliminate most of the
connection latencies that currently degrades the mobile web usage experience, resulting in an increased positive perception of mobile
web and allowing for mobile web applications that complement and/or rival local/native mobile apps. HSPA+ becomes the predominant
type of wireless network during the first half of the decade with LTE on the later part. Data plans go from unlimited pricing, to handset-
specific (attempt to maximize revenue) pricing and tiered-pricing (to force users to use less data), back to unlimited (once networks
become more efficient).
4. Distribution is 80% Smart-phones and 20% Feature-phones, worldwide. Feature-phones have 80% of
Smart-phone characteristics. Even in emerging regions such as Africa the business models is figured out to allow for "data" to take off;
but it will take to the end of the decade for this. Most device manufacturers trying to copy Apple introduce their own OSes only to fail
and instead go with Android due to economics - by leveraging Google's R&D and BOM, are able to deliver a complete platform from OS,
developer and ecosystem support in the most cost-effective way. Fragmentation problem continues from apps to web but reduced to a
small number of platforms. Java ME focuses on Feature-phones. HTML and scripting with the browser/web-runtimes and handset APIs
evolve and get standardized allowing for web applications that when combined with fast networks truly rival and/or complement local/
native applications. App Stores offer both local/native and mobile web apps. There are many App Stores which are easily discovered
and selected by users – which app store to use becomes a user-preference/choice.
5. Messaging becomes the top application. Search/queries and apps in general benefit from the digital and physical worlds
merging together, thanks to the mobile handset; awareness of our surroundings via proximity and other sensors such as geo-location
allows for high-definition user-context. Super-imposition of information on top of real word imagery (Augmented Reality) and
interactions with physical objects via the handset (to learn more about such objects) becomes a common tool and exercise. AR
becomes standardized and absorbed into the web browser as a View, similar to today's "street vs. map view". We start to see the initial
phase of the 5th screen, "visors" that work together with the mobile handset extending digital augmentation from the handset screen
(the 4th screen) onto "eye-glasses" (the 5th screen). The handset is the personal gateway, between personal sensors and services and
applications and to the Internet. The hybrid application (80% local driving richness and experience and 20% generic/related web-based
information) becomes the standard mobile app design pattern.
C. Enrique Ortiz
Mobile Technologist, blogger | @eortiz | cenriqueortiz.com
BY NC ND
40
42. 1. 5x more sensors in everyday life;
combination of wearable sensors, remote
sensors and sensors in your phone
2. Operators build and market their own
mobile devices competing with OEMs
3. Wireless charging becomes the standard
and is available everywhere
4. Your super-modular mobile phone will be
powered by a cloud based OS
5. You will travel to go to a no-airwaves
National Park; the first cellular reserve
Raj Singh
Mobile Enthusiast
@raazzzin
rajansingh.com
BY NC ND
42
43. 1. Web4 Metadata for All Data: Mobile transforms the Web into Web4: billions of mobile devices as sensors in a sensor
network connect the Web to real people (Who), places (Where), objects (What), and times (When), analyzable into vectors of
attention, interests, activities, and events. The masses of global data are no longer abstract bits in databases, but are made intelligible
with real world metadata about the contexts in which they are produced, shared, consumed, and transformed.
2. MyWorld/OurWorld/TheirWorld: Web4 transforms our relationship to the world, each other, and ourselves. As every
physical entity (person, place, object) becomes connected and programmable, and every digital entity is contextualized and can
communicate with the real world, the now visible and permanent accretions of human attention and activity transform how we
communicate with each other and understand the world around us. We see the datasphere mapped onto the world, and the world as
it exists in the Web, from our own personalized point of view, from that of our friends and those we follow, and from the vantage
point of others we do not know, and at scales from personal, to social, to global. The mobile phone is a prosthetic connecting us to
our collective embodied intelligence in real time and across time and space: large scale information filtering, summarization, discovery,
and recommendation become basic modes of engagement with ourselves, each other, and the world.
3. Mobile Transforms Global Business: Commerce is transformed as every place, object, person, and process is embedded
in Web4. Mobile commerce becomes long tail, real time, and real world on a global scale. Location-awareness, mobile social networks,
mobile transactions, and the Internet of Things bring about a new industrial revolution. Business processes are reengineered as mobile
sensing, communication, and processing make supply and the organization of labor and markets real time, contextual, and adaptive.
Human, computational, and physical resources can be assembled and integrated in real time to solve problems and create value:
context-aware mobile sensors/effectors, crowdsourcing, smart mobs, and chains social networks are seen as the new drivers of value
production.
4. The World Sees and Hears Itself: The Web and we get eyes and ears at global scale: billions of mobile phones with
sensors and HD and 3D imaging, audio, and video combined with large scale real time filtering, communication, and recommendation
technology transform news, entertainment, communication, education, work, and play. We create and use collective maps of human
attention, interest, and activity in real time mapped to an ever-evolving 4 dimensional model of the world: “the Web of the World”.
Billions of mobile media datastreams indexed and correlated with Web4 metadata show us and connect us to what is happening, has
happened, and may happen all over the world.
5. User Data Banking: If user data is the currency of the information economy, then where are the banks? By 2020, mobile data
and transactions connected to Web4 metadata create massive new value by radically transforming our ability to understand where and
when who is interested in what. Given regulatory and societal pressures, the ownership and control of user data is placed in our
hands. We gain control of what we make and do online and in the world. New legal and technical structures change the terms of
service for the mobile ecosystem bringing about a range of new value creation and services based on the ownership, control,
aggregation, and exchange of personal data (e.g., searches, interests, location, communications, social media, transactions, health
data, etc.) by users and trusted intermediaries.
Marc Davis
Chief Scientist and Co-Founder, Invention Arts | @marcedavis | inventionarts.com
BY NC ND
43
44. 1. Unofficial currencies gain power.
2. Login will replace SIM cards.
3. Some nations will grant its people
the right to a cellphone.
4. Appearance of a massively
destructive synchronized mobile
virus.
5. North Korea will join the Web.
David Harper
Co-founder & CEO, PercentMobile
@davidharper
percentmobile.com
BY NC ND
44
45. 1. mobile web traffic surpasses desktop
web traffic
2. mobile apps revenue surpasses desktop
apps revenue
3. augmented reality becomes standard
4. no more mobile screen it becomes
contact lenses, embedded in reading/
sunglasses or projected on walls and
objects
5. we finally solve the battery life issue
and mobiles can stay up for a week of
intense use
Loic Le Meur
Founder & CEO of Seesmic / Founder of
LeWeb.net conference / blogger
@loic
seesmic.com
BY NC ND
45
47. 1. Smart grids
2. Tradeoff of mobile information vs privacy vs services
3. Innovation from emerging markets
4. 3D content driven by movies like avatar
5. 'open' including net neutrality
Ajit Jaokar
founder futuretext
@AjitJaokar
futuretext.com
BY NC ND
47
48. 1. Mobiles and Netbooks begin their world domination path as browser-
driven apparatuses
2. Home apps like tv programming and other wired appliances are operated
from mobiles in big scale
3. Android takes over iPhone as its cloud features embrace social web better
than apple
4. Mobile advertising revenues dent internet ad revenues by end of year. It
is a business very much rolling out.
5. U.S. mobile startups attempt conquering mother mobile homeland,
europe.
Inma Martinez
entrepreneur, investor, strategist
@inma_martinez
stradbrokeadvisors.com
BY NC ND
48
49. 1. Ubiquity of mobile broadband will lead
to an explosion of connected devices (à la
Kindle, not just phones) and M2M services (machines
to machine services, without a human behind the
device). In 10 year, more devices/machines
connected to the mobile network than humans
2. Truly context aware mobile computing,
where the context is far richer than just location and
personalization and recommendations are ubiquitous
3. Convergence of desktop and mobile
web into one web, everything moving to the
cloud and the end of native mobile applications and
applications stores
4. Explosion of mobile video applications
including mobile video communications
5. Augmented reality and mixed reality
services/applications: pervasive services that
seamlessly combine the physical and digital World
Carlos Domingo
Director of Internet and Multimedia & Director
of the Barcelona R&D center at Telefonica
@carlosdomingo
unpocodetodo.com
BY NC ND
49
50. Micro Manage. Micro-payments and proximity-based bartering replace traditional revenue streams.
Beyond Barcoding. RFID and embedded personal tagging bring big brother home.
Observe, Conserve. Devices track and manage energy and consumption using home automation and
personal tracking.
A Mass-ing Data: Personal devices sense and report real-time services from emotion to temperature, shopping
and more.
i Synch, therefore I am: Human synching to self allows any device within proximity to automatically
personalize.
Objective: Object-oriented "personal packets" of data become the norm as identity and privacy are the #1
focus.
Kelly Goto
Principal Gotomedia
@go2girl
gotomedia.com
BY NC ND
50
51. 1. A Web OS based hackable phone will give you access to everything using Web Tech - The
Palm Pre has been the Grandfather. Look for the release of the OVI Apps SDK to be released this year.
2. 3D Displays - It´s SciFi, it´s happening and you won´t look like an idiot wearing your 3D
glasses watching Avatar.
3. The Cloud moves to the edge. Not every media item that is produced on the phone can and
will be pushed back to the cloud but instead stays on your or somebody else's phone´s Terabyte HDD.
4. Mobile Payment. It´s coming and it´s coming hard. Think mobile2mobile payment.
Paypal for your mobile phone.
5. Connected phones packed with sensors and crunching power will disrupt all kinds of
sensor-based business models - Think Weather Prediction, Traffic probing, Pollution sensing, etc. pp.
Felix Petersen
Head of Social Activities PM at Nokia / Founder at Plazes.com
@fiahless
plazes.com
BY NC ND
51
53. 1. App Stores will start to support
applications for Embedded Devices -
In 2010 we will see the emergence of
applications for set-top boxes, netbooks,
refrigerators, car navigation systems etc.
Selected app stores will support these
applications.
2. Decline of Native App Store
Development - By 2011 native application
development for app stores will start losing
importance.
3. Carriers & Data - By 2013 the market of
consumers willing to pay "more" for mobile
internet data plans will reach saturation.
4. Mobile & Gaming - By 2014 browser-based
gaming on embedded devices - including mobile -
will have displaced much of the current console
market in the Western World.
5. Mobile & TV/Home Entertainment -
By 2016 browser-based entertainment/TV
devices - relying on search - will have displaced
television as the focal living room device in most
of the Western World.
Matthaus Krzykowski
Editor, VentureBeat
@matthausk
BY NC ND
venturebeat.com 53
54. More fluid use of input mechanisms beyond the keyboard. We're seeing this right
now with Google Goggles, Voice Search, AR (which is about location+bearing+camera), but what about
proximity, use of ambient sound, time-of-day, etc?
Mobile as prime means of access online. Mind you I said this 10 years ago.
Improved power distribution: boring but necessary, battery technology needs to get much
better to support more capable devices, or we'll start to see new ways to power handsets.
Bandwidth gets higher; who knows what we'll do with it, but it'll happen.
Lots of second-order effects of mobile on society. No-one predicted the loosening of
time and space that Mimi Ito has noted. Similarly, what happens to our social arrangements when every
photo can be face-recognised, geolocated and individuals tracked? What happens to shops when every
price can be compared? What happens to conversation when it's all recorded, or any fact is a 5-second
voice-search away from being checked?
Tom Hume
Managing Director of Future Platforms
@twhume
tomhume.org/
BY NC ND
54
55. 1. Visual search - point your mobile
phone camera and retrieve contextual
information anywhere of anything
2. New sonic experiences -
Augmented reality, 3D sound, will create
new mobile audio formats and end user
experiences
3. Mobile social networks - social
media designed specifically for mobile use
4. Mobile reception in airplanes will
allow not just voice but will be the in-flight
Internet access solution
5. Convergence and integration -
ISP's, fixed line providers, and mobile
operators offering convergence packages,
integrated pricing structures, and reformed
roaming fee regimes
Atau Tanaka
Director of Culture Lab
@atautanaka
ataut.net
BY NC ND
55
56. 1. Mobile Augmented Reality (via wearable displays)
2. Ubiquitous Computing (everything wired)
3. Artificial Life + Intelligent Agents (holographic personalities)
4. Personal Biometric Sensors (cyborg 101)
5. Patent, Privacy, and Property Wars (system breakdown)
Robert Rice
CEO Neogence Enterprises
@robertrice
curiousraven.com
BY NC ND
56
57. Wow - time to take a deep breath -
and get involved!
58. Take a look at some of the
concepts we found striking...
...is this where we
want to go?
join the conversation: #m2020
BY NC ND
58
59. take a look yourself!
3D connected objects health monitoring mobile social development real-time cocreation
3D content connection managers HSPA+ / LTE mobile social networks rise of new device brands
context aware mobile computing indoor smartness mobile social software
3D displays sense networks
contextual information provision in-flight internet access
3D sound mobile wallet service analytics
contvertising (content infrastructure a as Services
advanced batteries advertising) more mobile IP than PC service bundling
innovation in developing
all IP network infrastructure convergence of mobile network morph service pipes
countries
and data services
ambient intelligence multiple dynamic data smart agents 2.0
convergence of utility payment intelligent agents
android rules nano smart grids
cross-platform services internet of things
app convergence networked urbanism smart phones everywhere
data footprint ownership lifeflow
application mega-retailing location based advertising new business models smart pipes
data shadows
data structure services location-aware objects new input & display technologies
apps smarter middleware
Decline of Native App Store location-awareness tasks next 3 billion
apps & services social marketing intelligence
Development location-based social networking nomadic enterprises
apps everywhere software-as-a-service (SaaS)
digital syllogomania mainstream mobile advertising non-human data
apps for embedded devices swarm
disconnectivity mashup interfaces
oneweb
artificial intelligence documented radiation & brain messaging rules tablet devices
damage open ecosystem
artificial life mixed reality terabyte HDD
driving locks open source business models
augmented reality mobile advertising goes truely connected users
embedded devices (TV/gaming patent, privacy, and property
mainstream
back-up & storage consoles) wars (system breakdown) tv apps (remote control)
bluetooth implants emotional recommendations mobile browser rules ubiquitous connectivity
personal area networks
enabling new economy mobile commerce
browser-based entertainment personal biometric sensors universal remote control
browser-based gaming environmental monitoring mobile contacts lifestream vendor relationship management
pervasive computing
integration
explosion of mobile video apps
business disruption pervasive privacy visual search
free devices mobile content recommendation
bye bye CDMA platform consolidation voice recognition
free networks mobile data portability
challenging technophilic dreams premium content voip
google mobile elections
cheaper data green phones mobile information tradeoff primary computer wifi deployment
complex data sharing hackable devices mobile political campaign privacy & protection conflicts