2009 Information Innovation Conference

1. International Information Innovation Conference 2009 Day 1 30th September 2009 James Glasspool - Volt Delta

2. Claudia Poepperl - Adaffix “ Beyond Calling”

6. And the worst performers are… in not answering the phone Source: adaffix

7. What consumers want “ Imagine you are trying to call a business but nobody answers and the phone keeps ringing. Let's assume there was a service that could connect you to an alternative business at the touch of a button on your phone. There is no premium charge for this service. Would you use the service?” Source: ICM Research (UK)

8. Caller ID for unknown numbers while the phone is ringing Missed call notification Alternative suggestions to the caller if a business does not answer a call Caller ID & alternatives 3 1 2 Found in Yellow Found in Yellow Found in Yellow

9. Facebook content on incoming call while the phone is ringing Missed call notification with Facebook content My Top 5 Callers on Facebook YELLIX with Facebook 1 3 2

10. YELLIX on Facebook sign up

11. YELLIX on Facebook connecting friends

12. YELLIX on Facebook inviting friends

13. YELLIX on Facebook Call log & Top 5 Callers

14. YELLIX on Facebook Publish Top 5 Callers to Profile page

15. YELLIX on Facebook Call log & Top 5 Callers Top 5 Callers can be published on the profile page Call log

16. Download channels m.yellix.com www.yellix.com

20. YELLIX users by Mobile OS 81% 6% 11% 2%

21. Contact Claudia Poepperl CEO & Founder cpoepperl@adaffix.com twitter.com/yellix