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/ COVARIO
By: Michael Martin PMP, SEO Manager
MOBILE SEO THE 2013 DIFFERENCE
@mobile__martin (2 underscores) @covario
MOBILE SEARCH IS IT HAPPENING?
@mobile__martin (2 underscores) @covario
THE MOBILE SEARCH EXPANSION
Percentage of Internet Use Worldwide Percentage of Search
2013 Mobile Internet Use Should Approach 20% and Mobile Search 33%
1/3 of all Search Will be Mobile
@mobile__martin (2 underscores) @covario
Localized Terms
(pizza, gas, store, police, zoo, hospital, phone, etc.)
THE MOBILE SEARCH RESULT DIFFERENCE
41.7% of results are the same on a desktop vs. mobile
Generic Terms
(laptop, servers, desktop, google, apple, windows, etc.)
26.5% of results are the same on a desktop vs. mobile
58.3%Variance in Results
from Desktop vs. Mobile
73.5%Variance in Results
from Desktop vs. Mobile
@mobile__martin (2 underscores) @covario
WHAT IS MOBILE TO SEARCH
Feature Phones Smartphones Tablets
• Internet Enabled Non-WebKit
Browser - WAP
• Scroll Interface
• 2 to 4 inch screen
• Mobile Feature phone Bots Crawl
• Includes Motorola RAZR and Pre
BlackBerry OS6 Phones
• Internet Enabled WebKit Browser
• Touch Interface
• 2 to 6 inch screen
• Mobile Smartphone Bots Crawl
• Includes Android Phones, iPhones,
Windows Phones, and BlackBerry
OS6+ Phones
• Internet Enabled WebKit Browser
• Touch Interface
• 7 inch + screen
• Standard Search Bots Crawl…for now
• Includes iPads, BlackBerry
PlayBook, Windows 8, and Android
Tablets
@mobile__martin (2 underscores) @covario
MOBILE SEARCH DIFFERENTIATORS
Desktops TabletsSmartphonesFeature Phones
• Title Tag
• Linking
• Content
• URL Structure
• Page Load Time
• Location Data
• Microdata
• User Agent Detection
• Mobile/Tablet CSS
Rendering
• Touch Friendly
• Review Microdata
• “Click” Touch to Call
• Improved Location Data
• Reduce Page Load ~ 30Kb
• Mobile DocType
• Mobile XML Sitemap
• Location Microdata
• Rel Alternate on Desktop
• Scroll Friendly
• Simple Text
• Further Reduce Page Load
~10Kb
• Phone Number Microdata
• Rel Alternate on Desktop
@mobile__martin (2 underscores) @covario
MOBILE STRATEGY EVOLUTION
@mobile__martin (2 underscores) @covario
8 / © 2013 Covario, Inc. All rights reserved.
@mobile__martin (2 underscores) @covario

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Mobile SEO in 2013

  • 1. / COVARIO By: Michael Martin PMP, SEO Manager MOBILE SEO THE 2013 DIFFERENCE @mobile__martin (2 underscores) @covario
  • 2. MOBILE SEARCH IS IT HAPPENING? @mobile__martin (2 underscores) @covario
  • 3. THE MOBILE SEARCH EXPANSION Percentage of Internet Use Worldwide Percentage of Search 2013 Mobile Internet Use Should Approach 20% and Mobile Search 33% 1/3 of all Search Will be Mobile @mobile__martin (2 underscores) @covario
  • 4. Localized Terms (pizza, gas, store, police, zoo, hospital, phone, etc.) THE MOBILE SEARCH RESULT DIFFERENCE 41.7% of results are the same on a desktop vs. mobile Generic Terms (laptop, servers, desktop, google, apple, windows, etc.) 26.5% of results are the same on a desktop vs. mobile 58.3%Variance in Results from Desktop vs. Mobile 73.5%Variance in Results from Desktop vs. Mobile @mobile__martin (2 underscores) @covario
  • 5. WHAT IS MOBILE TO SEARCH Feature Phones Smartphones Tablets • Internet Enabled Non-WebKit Browser - WAP • Scroll Interface • 2 to 4 inch screen • Mobile Feature phone Bots Crawl • Includes Motorola RAZR and Pre BlackBerry OS6 Phones • Internet Enabled WebKit Browser • Touch Interface • 2 to 6 inch screen • Mobile Smartphone Bots Crawl • Includes Android Phones, iPhones, Windows Phones, and BlackBerry OS6+ Phones • Internet Enabled WebKit Browser • Touch Interface • 7 inch + screen • Standard Search Bots Crawl…for now • Includes iPads, BlackBerry PlayBook, Windows 8, and Android Tablets @mobile__martin (2 underscores) @covario
  • 6. MOBILE SEARCH DIFFERENTIATORS Desktops TabletsSmartphonesFeature Phones • Title Tag • Linking • Content • URL Structure • Page Load Time • Location Data • Microdata • User Agent Detection • Mobile/Tablet CSS Rendering • Touch Friendly • Review Microdata • “Click” Touch to Call • Improved Location Data • Reduce Page Load ~ 30Kb • Mobile DocType • Mobile XML Sitemap • Location Microdata • Rel Alternate on Desktop • Scroll Friendly • Simple Text • Further Reduce Page Load ~10Kb • Phone Number Microdata • Rel Alternate on Desktop @mobile__martin (2 underscores) @covario
  • 7. MOBILE STRATEGY EVOLUTION @mobile__martin (2 underscores) @covario
  • 8. 8 / © 2013 Covario, Inc. All rights reserved. @mobile__martin (2 underscores) @covario