SMX Advanced 2014 Session #SMX #14C - What Advanced SEOs Should Be Doing About Mobile - What Advanced SEOs Should Be Doing About Mobile By Michael Martin @Mobile_Martin Of Covario
Read up on SEO at http://searchengineland.com
The revenue you'll gain from a mobile commerce app can be attributed to the Four Sources of Mobile App ROI:
1) Increased Average Order Value (AOV)
2) Higher Conversion Rate
3) Impact of Push Notifications
4) In-Store and Brand Benefits
GPShopper's exploration of each of these four sources is meant to help retailers and brands project the incremental revenue they should expect with the addition of a mobile app.
To effectively monetize mobile and apps, we need to shift the focus away from installs and acquisition, to engagement and reengagement.
Today it’s not just about getting traffic or acquiring customers or app downloads. It’s all about relevant and targeted communications in order to better accomplish those things.
Though the in-app purchase is the holy grail the ultimate goal is maximise customer lifetime value. So the objective is isn’t the first sale but to generate a a continuous stream of revenue from your best customers.
MAU Vegas 2016 — If Your Messages Are a Snooze, You're Going to Lose — Upping...Grow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 3:10pm - 3:30pm
Join Spencer Burke, VP of Success of Appboy, as he presents a case study on real results from Appboy clients. Hear how these brands successfully keep their audience engaged with creative marketing messages. And let's finally put this age-old question to rest: is it pronounced ‘GIF’ or ‘JIF’?
Andrew Rausch, Sr. Director, Global CRM & Customer Analytics @ Urban Outfitters
Spencer Burke, VP of Success @ Appboy
MAU Vegas 2016 — Digging Into Data — Capitalizing on the Clues Users Give Yo...Grow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 1:50pm - 2:10pm
Everybody talks about "leveraging data" to optimize campaigns. What this mean in reality for app developers — what data should you be collecting? Is all data equal? And how do you turn data silos into actionable audience segments that drive revenue? Discover how Phunware is driving the user acquisition strategies for developers and publishers, leveraging deeper first party data from the 400+ apps Phunware has built to grow engaged and loyal in-app audiences.
John Cathey, Director of Product—Analytics & Big Data @ Phunware
The revenue you'll gain from a mobile commerce app can be attributed to the Four Sources of Mobile App ROI:
1) Increased Average Order Value (AOV)
2) Higher Conversion Rate
3) Impact of Push Notifications
4) In-Store and Brand Benefits
GPShopper's exploration of each of these four sources is meant to help retailers and brands project the incremental revenue they should expect with the addition of a mobile app.
To effectively monetize mobile and apps, we need to shift the focus away from installs and acquisition, to engagement and reengagement.
Today it’s not just about getting traffic or acquiring customers or app downloads. It’s all about relevant and targeted communications in order to better accomplish those things.
Though the in-app purchase is the holy grail the ultimate goal is maximise customer lifetime value. So the objective is isn’t the first sale but to generate a a continuous stream of revenue from your best customers.
MAU Vegas 2016 — If Your Messages Are a Snooze, You're Going to Lose — Upping...Grow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 3:10pm - 3:30pm
Join Spencer Burke, VP of Success of Appboy, as he presents a case study on real results from Appboy clients. Hear how these brands successfully keep their audience engaged with creative marketing messages. And let's finally put this age-old question to rest: is it pronounced ‘GIF’ or ‘JIF’?
Andrew Rausch, Sr. Director, Global CRM & Customer Analytics @ Urban Outfitters
Spencer Burke, VP of Success @ Appboy
MAU Vegas 2016 — Digging Into Data — Capitalizing on the Clues Users Give Yo...Grow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 1:50pm - 2:10pm
Everybody talks about "leveraging data" to optimize campaigns. What this mean in reality for app developers — what data should you be collecting? Is all data equal? And how do you turn data silos into actionable audience segments that drive revenue? Discover how Phunware is driving the user acquisition strategies for developers and publishers, leveraging deeper first party data from the 400+ apps Phunware has built to grow engaged and loyal in-app audiences.
John Cathey, Director of Product—Analytics & Big Data @ Phunware
MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and E...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 2:30pm - 2:50pm
Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions.
James Peng, Head of Mobile App Acquisition @ Match
Susan Kuo, COO / Co-Founder @ Singular
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
From PG Connects London 2015: Learn how you can leverage TV to build a brand and deliver ROI on ad spend. If you have any questions please contact Michael Puriz via email mp@applift.com
MAU Vegas 2016 — What Makes a Winning Mobile Data StrategyGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:10am - 10:30am
Customer data is powering the rapid growth of the app economy, and powering customer data are at least 100 companies that help app developers, marketers, and publishers make data-driven decisions and drive actions from them. Learn the typical “maturation model” through which businesses typically adapt these app services, the three most common data strategies employed when doing so and how to select the right approach and data strategy for your organization.
Michael Katz, CEO / Co-Founder @ mParticle
MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentatio...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 2:50pm - 3:10pm
The blessing and the curse of retention talks is that we could have the exact same title for every session and still have different content materialize, because while certain things hold true across businesses, every individual company is different. Helping to contribute to your knowledge base is iBotta, sharing how they built their messaging strategy and team to support a fully segmented, cross channel approach.
Cody Ryan, Senior Manager, User Retention @ Ibotta
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.
Mobile app Marketing (based on an eMarketer article)Zeeshan Khan
How to market your app - top tactics used by successful app marketers. How can you optimize your app marketing plan. Great insights which lay down the framework.
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...Adjust
Fraud in the performance sector truly is a game of cat and mouse. In extreme cases, campaigns can consist of up to 90% of fake traffic—thus wasting ad budgets completely. At Online Marketing Rockstars Hamburg 2018, Adjust's CTO and co-founder Paul H. Müller discussed in which sectors fraud is a major nuisance, how to recognize such traffic and how to protect yourself from it.
Appboy’s Spring 2016 Mobile Customer Retention Report examines data from more than 300 apps globally and more than 300 million user profiles. Top findings: 75% of users fail to return the day after first use and Android apps see higher retention through Day 90 in most verticals.
Mobilegeddon: What It Is and How to Survive It Moovweb
On April 21, 2015, sites which do not meet Google’s mobile-friendly criteria will be demoted in mobile search results. Google has warned it will have a “significant impact” on mobile searches worldwide.
What’s equally important to keep in mind, however, is that while ‘mobilegeddon’ is the most significant update to Google’s mobile algorithm thus far, it will by no means be the last.
Will you be prepared? View our webinar: http://www.moovweb.com/webinar/optimizing-mobile-experiences/
MAU Vegas 2016 — Retention is Every App's Game to LoseGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:40am - 11:00am
75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption.
Zac Aghion, Director of Product @ Localytics
Rainer Leeb, Senior Director of Growth @ SoundHound
Ryan Hall & Peter Dolukhanov joint managing directors at mobile specialists Nice Agency talked at the BIMA Evening Briefing on 'Beyond acquisition – how do you retain users on mobile?'
As brands spend more time and money on acquiring mobile users, not enough focus is put on retaining them.
Peter and Ryan looked at mobile engagement and retention, exploring the challenges of creating a compelling mobile experience, outlining why a cross-device user journey is key and the importance of a communications strategy to drive behavioural change for repeat usage.
Google Think Mobile - Accelerating the Mobile WavePraveen Rajan
Presentation on Internet trends seen on the DiGi network with the purpose of reminding marketeers of the power of mobile advertising. Presented at Google Think Mobile on 4 December 2014 in Kuala Lumpur
eMarketer Webinar: The Multiscreen, Multitasking Consumer eMarketer
As digital devices take an increasingly prominent place in the lives of consumers, media use is becoming characterized more by the simultaneous use of multiple devices than the influence of one. Topics in this webinar include: How are marketers addressing these multiscreen usage patterns? How important is mobile in driving simultaneous media use? What is the impact of the proliferation of digital screens on traditional media? What are the demographics of simultaneous media use?
MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and E...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 2:30pm - 2:50pm
Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions.
James Peng, Head of Mobile App Acquisition @ Match
Susan Kuo, COO / Co-Founder @ Singular
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
From PG Connects London 2015: Learn how you can leverage TV to build a brand and deliver ROI on ad spend. If you have any questions please contact Michael Puriz via email mp@applift.com
MAU Vegas 2016 — What Makes a Winning Mobile Data StrategyGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:10am - 10:30am
Customer data is powering the rapid growth of the app economy, and powering customer data are at least 100 companies that help app developers, marketers, and publishers make data-driven decisions and drive actions from them. Learn the typical “maturation model” through which businesses typically adapt these app services, the three most common data strategies employed when doing so and how to select the right approach and data strategy for your organization.
Michael Katz, CEO / Co-Founder @ mParticle
MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentatio...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 2:50pm - 3:10pm
The blessing and the curse of retention talks is that we could have the exact same title for every session and still have different content materialize, because while certain things hold true across businesses, every individual company is different. Helping to contribute to your knowledge base is iBotta, sharing how they built their messaging strategy and team to support a fully segmented, cross channel approach.
Cody Ryan, Senior Manager, User Retention @ Ibotta
App Retention Strategies for 2020 by Evgeny Kruglov & Mike BarclayMoEngage Inc.
You probably know that driving new users to install your app is not enough! You need to ensure they stay back and derive value from your app.
As you begin 2020, we wanted to help you plug the critical leaks and grow your marketing LTV. Here's the presentation from a webcast with AppFollow, It discusses the reasons why users do not return to your app and how you can plug those leaks using a simple engagement strategy.
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.
Mobile app Marketing (based on an eMarketer article)Zeeshan Khan
How to market your app - top tactics used by successful app marketers. How can you optimize your app marketing plan. Great insights which lay down the framework.
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...Adjust
Fraud in the performance sector truly is a game of cat and mouse. In extreme cases, campaigns can consist of up to 90% of fake traffic—thus wasting ad budgets completely. At Online Marketing Rockstars Hamburg 2018, Adjust's CTO and co-founder Paul H. Müller discussed in which sectors fraud is a major nuisance, how to recognize such traffic and how to protect yourself from it.
Appboy’s Spring 2016 Mobile Customer Retention Report examines data from more than 300 apps globally and more than 300 million user profiles. Top findings: 75% of users fail to return the day after first use and Android apps see higher retention through Day 90 in most verticals.
Mobilegeddon: What It Is and How to Survive It Moovweb
On April 21, 2015, sites which do not meet Google’s mobile-friendly criteria will be demoted in mobile search results. Google has warned it will have a “significant impact” on mobile searches worldwide.
What’s equally important to keep in mind, however, is that while ‘mobilegeddon’ is the most significant update to Google’s mobile algorithm thus far, it will by no means be the last.
Will you be prepared? View our webinar: http://www.moovweb.com/webinar/optimizing-mobile-experiences/
MAU Vegas 2016 — Retention is Every App's Game to LoseGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:40am - 11:00am
75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption.
Zac Aghion, Director of Product @ Localytics
Rainer Leeb, Senior Director of Growth @ SoundHound
Ryan Hall & Peter Dolukhanov joint managing directors at mobile specialists Nice Agency talked at the BIMA Evening Briefing on 'Beyond acquisition – how do you retain users on mobile?'
As brands spend more time and money on acquiring mobile users, not enough focus is put on retaining them.
Peter and Ryan looked at mobile engagement and retention, exploring the challenges of creating a compelling mobile experience, outlining why a cross-device user journey is key and the importance of a communications strategy to drive behavioural change for repeat usage.
Google Think Mobile - Accelerating the Mobile WavePraveen Rajan
Presentation on Internet trends seen on the DiGi network with the purpose of reminding marketeers of the power of mobile advertising. Presented at Google Think Mobile on 4 December 2014 in Kuala Lumpur
eMarketer Webinar: The Multiscreen, Multitasking Consumer eMarketer
As digital devices take an increasingly prominent place in the lives of consumers, media use is becoming characterized more by the simultaneous use of multiple devices than the influence of one. Topics in this webinar include: How are marketers addressing these multiscreen usage patterns? How important is mobile in driving simultaneous media use? What is the impact of the proliferation of digital screens on traditional media? What are the demographics of simultaneous media use?
Top trends mobile location baseda dvertising - e-marketerAlejandro Quetzeri
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Adobe Digital Index’s 2014 U.S. Mobile Benchmark Report shows that the nature and use of mobile devices is changing in some unexpected ways. The main trend: ADI sees strong user movement toward larger screen devices—that is, greater than four inches in size. At the same time, Web browsing by smaller screen phones (four inches or less) is down year-over-year. And, tablet growth is flattening, as well, in the wake of these larger phones coming to the market. Will the future of mobile browsing be ruled by “phablet” devices?
Increasing effectiveness, efficiency & mobility of field employees with wirel...JTOX
The development of mobile wireless devices provide great potential to support work processes of field employees and has an enormous impact on the development of other strategic applications for businesses. This presentation will investigate how both the mobile worker and stationary offices can benefit from using wireless applications to increase effectiveness and efficiency of the overall organization. Simultaneously contemporary conceptual frameworks will be presented
The Mobile Shift: How Mobile is Changing Consumer BehaviorJames Burnes
The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
60% of Internet Access Is Mostly Mobile
90% of adults in the U.S. have a cell phone
Of that 90% of cell phone owners, 58% have a smartphone
32% of adults in the U.S. own an e-reader
42% of adults in the U.S. own a tablet computer
Smartphone users check their devices 150 times a day.
67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert.
44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping.
29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.”
34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device.
People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015.
People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015.
More than 20 percent of Google searches are now being performed on some sort of mobile device.
25 percent of Internet users only access the internet via a mobile device in the United States.
Mobile Internet usage has overtaken desktop usage.
Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website.
44% of people surveyed claim that navigation was difficult on smaller devices.
Mobility In Retail Today: Connect With Customers To Drive More RevenueG3 Communications
Growing retail sales depends on your ability to create captivating shopping experiences. Join Cisco for this session where you’ll get insights on customer behavior and how to use mobility to transform store operations and increase profits. You’ll hear the latest research from the Cisco Consulting Services’ annual shopper survey about what moves the retail revenue needle and why. Plus Bob Friday, CTO of Cisco’s Wireless Networking Group, will discuss new ways to capture that revenue and deliver a superior customer experience with groundbreaking Wi-Fi and mobile technologies.
Your Challenge:
The days of offering baseline mobile capabilities such as email, enterprise storage, and collaboration are behind us. Today, businesses are looking at mobile as a means of offering improved and innovative business services and capabilities to remain competitive.
The mobile landscape is continually evolving. It is hard to predict which trends will make a significant impact and difficult to prepare for them.
Our Advice:
Critical Insight
Mobile innovation has its risks. Exposure to sensitive enterprise systems, the rise of new attack surfaces, and the relative nascence of some mobile development frameworks adds to the complexity.
Tomorrow’s trends can be a complete shift from what they are today. Without a strong mobile dev foundation, apps are developed with broken functionality which results in low user satisfaction and adoption.
Enable today’s mobile trends in your existing apps to remain competitive. Offer value to the business in the form of new or enhanced services. You run the risk of losing out on significant opportunities if not examined.
Prepare for tomorrow’s trends with emphasis on security, performance, and API dev competencies. Misaligned dev may limit the scalability and availability of your platform for future dev.
Impact and Result
Learn about trending mobile technologies that will give you a competitive advantage: Select the trends that are aligned and support your overall business strategy and value creation objectives.
Strengthen your mobile dev components and competencies to ease your trend enablement: Assess the integration, dependencies, and data of your mobile stack, and identify the necessary components and skills that will enable development of today’s trending mobile capabilities.
Look beyond today’s trends and prepare: Stay informed with the evolution of mobile technologies and prepare your teams and stack for future mobile enhancements with tomorrow’s mobile trends.
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
DevOps for Mobile: Delivering a 5-Star App Experience to Your Mobile UsersCA Technologies
In today’s mobile app economy, providing the best user experience is critical to building customer loyalty. We have one chance to provide a great user experience and deliver value. How can we ensure a great mobile app experience that elevates our offering above the thousands of other choices our customers have?
Discover how DevOps for Mobile from CA Technologies provides your business analysts, developers, IT operations and support teams with accelerated speed-to-market, complete visibility and the insights needed to achieve user loyalty and maximize potential value to customers.
For more information on DevOps solutions from CA Technologies, please visit: http://bit.ly/1wbjjqX
Agile IT: Modern Architecture for Rapid Mobile App DevelopmentAnyPresence
Chris Marsh, Principal Analyst at 451 Research and Rich Mendis, Chief Product and Marketing Officer at AnyPresence, share current trends and best practices to build a progressive mobile architecture and enable your business to compete in today’s mobile world.
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From the #SMX East Conference in New York City October 23-25, 2018, we give you your #SMXInsights! Check out some of the best tidbits of SEO and SEM knowledge from this week!
Speaking at one of our SMX shows? Use these guidelines to help you as you go while creating your presentation. Thank you, and we look forward to having you at SMX!
Check out the results from our 2017 audience survey conducted during SMX East 2017's "AMP: Do or Die" session on October 23, 2017. Interested in joining us at the next SMX event? See what's coming up next by visiting https://marketinglandevents.com.
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: Advanced Audience Testing Strategies & Tactics. PRESENTATION: Create for Someone, Not Just Anyone: Adobe's Audience Audit - Given by Maria Corcoran, @mariacorcoran - Adobe Systems, Search Marketing Program Manager. #SMX #21C3
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