Since the iPhone's arrival in 2007, mobile's been a frequent topic of discussion is business meetings. Unfortunately for most companies, it's mostly talk for fear of action--for good reason. The fast pace of mobile's evolution has forced most brands, including powerhouses like Starbucks and Walmart, to admit that they can't keep up.
Here's a secret: you don't need to.
How to Sell Your VP on Mobile Market ResearchInstantly
Interested in conducting mobile market research but unsure how to sell your VP on it? These 5 slides offer tips and let you know: you may already be conducing mobile research.
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
How to Sell Your VP on Mobile Market ResearchInstantly
Interested in conducting mobile market research but unsure how to sell your VP on it? These 5 slides offer tips and let you know: you may already be conducing mobile research.
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
Mobile apps are ubiquitous. With more than 1.5 million apps in Apple's App Store alone, there's an app for nearly everything. Consumers’ app usage correlates to their growing availability. In response, marketers must adapt their mobile strategies to
better serve customers’ needs and expectations. 1to1 Media, with its partner SurveyMonkey, polled 578 U.S. consumers about their mobile app usage and preferences to help guide your app strategy.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
Mobile Apps. The Pros The Cons. What's NextColby Graff
A high-level overview of mobile apps. Why a brand should consider doing them and what are the drawbacks. The presentation was used to help educate a large CPG company on Mobile Apps at their offsite.
It is a simple android application that enables the user to maintain his health in a good manner by keeping in touch with the most recently health advices; this is done by aggregating RSS feeds from many sites into one place. Also, it enables the user to calculate his body mass index to compare his value with the ideal...more
LSA Bootcamp Portland: Email Marketing in a Multi-Device EraLocalogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
You have heard that mobile is here. What does that mean for your small to medium sized business? This is the presentation that I have given at the Small Business Expo in Chicago and New York City
The Four Cs of Mobile Advertising: What brands must know about mobile adverti...Phuc Nguyen Huu
Mobile devices are that the center of our connected life, so much so that mobile advertising is now an integral part of major campaigns in Vietnam. However, the reality is while we might know a lot about consumers' mobile usage, we know far less about how individual segments respond to different formats and content types on their mobile devices. Until now…
Download your free report of "The Four Cs of Mobile Advertising" to deep dive into mobile advertising in Vietnam by visiting http://www.decisionlab.co/download-material-4cs-vietnam
Understanding the Mobile data usage among youthRenzil D'cruz
Prepare Survey question are to find insight on how youth use data on there phone.
Prepare Insights report on pattern and usage among youth on mobile internet.
Measures to improve mobile data penetration and usage among youth.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing
Mobile apps are ubiquitous. With more than 1.5 million apps in Apple's App Store alone, there's an app for nearly everything. Consumers’ app usage correlates to their growing availability. In response, marketers must adapt their mobile strategies to
better serve customers’ needs and expectations. 1to1 Media, with its partner SurveyMonkey, polled 578 U.S. consumers about their mobile app usage and preferences to help guide your app strategy.
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
Mobile Apps. The Pros The Cons. What's NextColby Graff
A high-level overview of mobile apps. Why a brand should consider doing them and what are the drawbacks. The presentation was used to help educate a large CPG company on Mobile Apps at their offsite.
It is a simple android application that enables the user to maintain his health in a good manner by keeping in touch with the most recently health advices; this is done by aggregating RSS feeds from many sites into one place. Also, it enables the user to calculate his body mass index to compare his value with the ideal...more
LSA Bootcamp Portland: Email Marketing in a Multi-Device EraLocalogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
You have heard that mobile is here. What does that mean for your small to medium sized business? This is the presentation that I have given at the Small Business Expo in Chicago and New York City
The Four Cs of Mobile Advertising: What brands must know about mobile adverti...Phuc Nguyen Huu
Mobile devices are that the center of our connected life, so much so that mobile advertising is now an integral part of major campaigns in Vietnam. However, the reality is while we might know a lot about consumers' mobile usage, we know far less about how individual segments respond to different formats and content types on their mobile devices. Until now…
Download your free report of "The Four Cs of Mobile Advertising" to deep dive into mobile advertising in Vietnam by visiting http://www.decisionlab.co/download-material-4cs-vietnam
Understanding the Mobile data usage among youthRenzil D'cruz
Prepare Survey question are to find insight on how youth use data on there phone.
Prepare Insights report on pattern and usage among youth on mobile internet.
Measures to improve mobile data penetration and usage among youth.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Mobile has forever changed what we expect of brands. It's fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape our decisions and preferences.
Micromoments guide to winning shift to mobileChad Blenkin
Author - Google
Guide to winning the shift to mobile
This document was created by Google and is being shared for information purposes. Google owns all copyrights.
Google Micromoments Guide to Winning the Shift to MobileBite Sized Media
It’s essential for brands to meet consumers in their moments of need. But how you meet them is equally important. If a brand’s message isn’t useful or relevant, people will simply move on to another brand. Here’s how marketers can create a strategy based on usefulness.
Micro-Moments: Your Guide to Winning the Shift to Mobile (by Google)George Yfantis
Micro-Moments:
Your Guide to Winning the Shift to Mobile (by Google*)
Learn more about Mobile Solutions, at Hellas Marketing
[www.hellasmarketing.com]
* Source: Google
Digital Marketing Guide: Mobile Marketing for Medical Technology CompaniesGrey Matter Marketing
For most U.S. adults, a mobile device is a constant companion. You use it throughout the day, in multiple physical locations, and you also probably check it one more time before going to sleep at night.
So defining mobile as a channel, strategy or technology doesn’t quite do it justice; mobile is how we behave. It is how we live, research, document, and communicate.
The point is: if you are a marketer and are not considering how to reach your target audience on mobile, you are missing a large portion of their day.
Mobile can no longer be ignored by marketers who want to succeed and thrive in the new healthcare marketing landscape.
As Premier Google Partners, Google representatives visited 1SEO.com Digital Agency for a Partners Connect Event. Speaking on micro-moments, attendees learned about how to effectively market in today's mobile world.
Beyond Mobile: How Connected Devices are the Next Evolution of MobileFluency Mobile
Apps are so 2011, yet too many of us are locked into developing for 1920 x 1080 pixel (and smaller) screens. Recent products like Google Glass, Coin and Nike’s Fuelband are only the beginning of this trend.
Mobile devices have morphed computing platforms driving down development costs and driving up innovation. This also reviews many B2C and B2B examples and tips on where to start exploring.
Think of the last time your mobile phone was more than 20 feet away from you. Having trouble, then you're one of the 91% of Americans who have their phone within reach 24-7, and you also like to be one of the 62% who uses a smartphone. This addiction impacts all aspects of marketing, especially email. This presentation takes a look at industry research & trends, review how mobile impacts email, and what to do about it...including a few examples of mobile email makeovers.
Many marketers mistakenly silo their mobile efforts as they would with email, direct mail and broadcast advertising. Mobile efforts rarely work well on their own.
Unlike other tools in the marketing mix, mobile easily and effectively meshes with any communications efforts. This utility provides marketers with greater opportunities to engage prospects, track efficacy and increase ROI of both traditional and interactive marketing initiatives.
This presentation will provide attendees with insights on mobile marketing integration, real-life examples and tips on use mobile to bind your marketing mix together.
What Obama and Romney can Teach Us About Mobile MarketingFluency Mobile
Presidential campaigns are public proving grounds for business tools. 2012 gave us a $2B presidential campaign and provides us a great lesson for how and how not to apply mobile marketing to our businesses and organizations.
When many start exploring mobile marketing, it’s not uncommon for them to believe they need an app. Curt Prins will walk you through what to consider before you invest in what may turn out only to be a vanity app.
Customer acquisition is a lot like dating. The goal is the same: a rewarding relationship. This seminar will parallel how your customer acquisition process can benefit from good old dating advice.
Whether youre socially awkward or or a regular Don Juan, my step-by-step process should help even the most passive introverted coder close their first customer.
Many consider Facebook as a strictly business-to-consumer opportunity. Bullshit. Facebook offers an number of benefits for B2B companies, marketers and professionals. And we'll discuss them.
1. Where to Begin
in Mobile Marketing
A pragmatic approach to integrating & scaling mobile
efforts into your marketing mix
Curt Prins
Integrated Marketing Summit – Minneapolis
6 June 2014
2. Agenda:
1. About Me
2. Mobile Factoids
3. Where to Begin
4. Mobile Tools to Consider
5. Q&A
3. About Me:
• 1993: Mobile Seed Planted
• 1995: Embedded Computing
• 2004: First Smartphone
• 2009: Mobile in a nonprofit
• 2010: Mobile strategist for
Startups, F100 & NPOs
20. 1. Good app costs $150-250K to
build
2. Spend 1.5x to promote &
update
3. Average user downloads 45
apps, 42 of which are free
4. But uses only 5 of them
5. Pay $1.80-$2.50 per download
6. “Loyal” users uses the app 3x
37. 63% of your mobile
visitors won’t come
back if you give them
a desktop experience.
38. web site:
• Create a mobile-responsive micro-site
• Hold off on your main site unless it’s past due
for an overhaul
• Backbone of all mobile efforts
• Less is more—focus on critical information
first & limit forms to 3-5 questions
• Do ample a/b testing
41. email:
• It’s the most used app on smartphones
• 92% of smartphone/tablet users check email
• The average mobile Internet user spends
42% of her time on email.
• Mobile users are looking for any excuse to
delete email
• Resource: Text MOMAIL to 75309
44. sem:
• 63% of local mobile search ends in a store
visit or other actions
• Geo-targeting offers greater
• Easy via Google AdWords
• Click2Call drives conversions
• Though dropping, CTR are still 4-5x over
desktop search
46. other mobile tools:
• Text messaging open rates exceed 95%--
excellent for broadcast ads, events & print
• Conversion tools like QR codes & NFC
bridge the traditional with the interactive
• Graduate to mobile apps only if needed—
expensive to both build & keep relevant.
• Ignore the “bright shinny things” unless their
direct benefit is obvious
• Test small; scale up with success