The 2015 Deloitte Global Mobile Consumer Survey indicates that smartphone ownership is at 70% and consumer interest in IoT technology, including autonomous cars, is growing significantly. Users are increasingly reliant on mobile devices for various activities and are willing to compromise privacy for convenience, although concerns about security remain high. The rise in mobile payments has also been notable, with usage in areas such as public parking and gas stations increasing dramatically.

1. The evidence is out and the Deloitte 2015 Global Mobile Consumer Survey
reveals that consumers are more connected than ever.
70%
own smartphones5%
18%
51%
own tablets
50%
9% own all three devices
68% Car
53% Home
59%
Personal
14% own wearables
Users aged 18-24
50%
Consumers are willing to
compromise privacy compared
to security. Top reasons against smart home
technology are security-related.
All ages
Talking to
family/friends
Watching TV
Dining out
look at their phone within
3 hours of waking up
number of times they
check phones a day
97%
74
48% 53%
of people are concerned
about being recorded
or tracked
youngest and oldest
generations have similar
‘security profiles,’ both
are worried about hacks
Consumers are using their mobile devices more
and more while engaging in other activities.
Mobile devices are most
used while:
In-store payment rose
almost 4x from last year.
Mobile device ownership and
usage is growing and spreading
across generations.
As reliance on mobile devices
continues to grow, so does
consumer interest in IoT (Internet of Things) technology.
Reasons for appeal:
Consumer interest in autonomous cars is far
greater than typical interest in new products.
20% of consumers under 44
consider owning one.
Top mPayments usage:
public parking
gas station
coffee shops, fast food
public transport
19%
18%
17%
16%
For additional insights from the 2015 Global Mobile Consumer Survey,
U.S. edition, visit www.deloitte.com/us/mobileconsumer
@DeloitteTMT #GMCS2015
eliminates stress of driving
relieves worry about
directions/getting lost
enables multitasking
Spending
leisure time
Shopping
check their phones one last time about
15 minutes before going to sleep
32%
30%
26%
Security
Privacy
2014 2015
most worry that
home system
can be hacked
31%
INVESTIGATING
MOBILE
CONNECTIVITY
name ‘security’ as the main reason
not to use mPayments