Wmg deck

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The deck we shared with the World Media Group in London in October. Focused on GAFA & Vertical stacks as well as reimagination

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  • VC Mary Meeker talks about every industry being reimagining by digitalWe are reimagining our business
  • Wmg deck

    1. 1. EVERYTHING IS MOBILE; REIMAGINING MARKETING Private & Confidential – Copyright Addictive Ltd 2011
    2. 2. Private & Confidential – Copyright Addictive Ltd 2011
    3. 3. “The new rule. Mobile First” Eric Schmidt –Google Private & Confidential – Copyright Addictive Ltd 2011
    4. 4. Private & Confidential – Copyright Addictive Ltd 2011
    5. 5. Private & Confidential – Copyright Addictive Ltd 2011
    6. 6. http://www.flickr.com/photos/rhinman/ Private & Confidential – Copyright Addictive Ltd 2011
    7. 7. “We found out that we were the largest [mobile company] in the world measured by revenue. So yes, you should look at Apple as a mobile device company,” Tim Cook Private & Confidential – Copyright Addictive Ltd 2011
    8. 8. The iPhone changed everything Private & Confidential – Copyright Addictive Ltd 2011
    9. 9. Private & Confidential – Copyright Addictive Ltd 2011
    10. 10. Private & Confidential – Copyright Addictive Ltd 2011
    11. 11. F8 - Mobile & Social merge Private & Confidential – Copyright Addictive Ltd 2011
    12. 12. Private & Confidential – Copyright Addictive Ltd 2011
    13. 13. The 25.6 million Twitter mobile users (excluding usage via third-party apps) had an average engagement of nearly 2 hours during the month. By comparison, people visiting on their computers spent just 20.4 minutes on Twitter.com, highlighting the importance of mobile engagement for mobile-centric brands. Private & Confidential – Copyright Addictive Ltd 2011
    14. 14. Is your Social Fit for Mobile? Private & Confidential – Copyright Addictive Ltd 2011
    15. 15. Private & Confidential – Copyright Addictive Ltd 2011
    16. 16. GAFA - Vertical Stacks Social? Ads Payments Purchase Storage Hardware Software Private & Confidential – Copyright Addictive Ltd 2011
    17. 17. Private & Confidential – Copyright Addictive Ltd 2011
    18. 18. Private & Confidential – Copyright Addictive Ltd 2011
    19. 19. X X ? Private & Confidential – Copyright Addictive Ltd 2011
    20. 20. Private & Confidential – Copyright Addictive Ltd 2011
    21. 21. REIMAGINATION Private & Confidential – Copyright Addictive Ltd 2011
    22. 22. VCs see digital Re-Imagining every business Private & Confidential – Copyright Addictive Ltd 2011
    23. 23. Mobile; Reimagining everything Private & Confidential – Copyright Addictive Ltd 2011
    24. 24. Private & Confidential – Copyright Addictive Ltd 2011
    25. 25. Private & Confidential – Copyright Addictive Ltd 2011
    26. 26. Retail Private & Confidential – Copyright Addictive Ltd 2011
    27. 27. Money Private & Confidential – Copyright Addictive Ltd 2011
    28. 28. Private & Confidential – Copyright Addictive Ltd 2011
    29. 29. Publishing Private & Confidential – Copyright Addictive Ltd 2011
    30. 30. TV Private & Confidential – Copyright Addictive Ltd 2011
    31. 31. Transport Private & Confidential – Copyright Addictive Ltd 2011
    32. 32. Private & Confidential – Copyright Addictive Ltd 2011
    33. 33. Private & Confidential – Copyright Addictive Ltd 2011
    34. 34. Private & Confidential – Copyright Addictive Ltd 2011
    35. 35. $50bn Globally – Threat or Opportunity? Private & Confidential – Copyright Addictive Ltd 2011
    36. 36. MODERN MARKETING; MOBILE FIRST ALWAYS SOCIAL TRULY INTEGRATED OBSESSED WITH ROI Private & Confidential – Copyright Addictive Ltd 2011
    37. 37. stand out We have to from all the noise Private & Confidential – Copyright Addictive Ltd 2011
    38. 38. IT’S TIME TO EXPERIMENT simon@addictivemobile.com Sign up for our weekly Mobile Fix mobilefix@addictivemobile.com Follow us @addictivemobile Private & Confidential – Copyright Addictive Ltd 2011

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