Google mobile and money

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The presentation I shared at the Google Loves Mobile event on Financial Services in London

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  • SMS‐based money transfer system that allows individuals to deposit, send, and withdraw funds using their cell phone.
  • http://www.nearfieldcommunicationsworld.com/2011/02/14/35993/airtel-africa-to-launch-nfc-services-in-fifteen-african-countries/ http://www.sierraexpressmedia.com/archives/19077 http://www.telecompaper.com/news/airtel-mastercard-launch-mobile-payments-card-in-africa
  • http://newsroom.accenture.com/article_display.cfm?article_id=5145
  • Google mobile and money

    1. 1. A look at Mobile & Money around the world
    2. 2. The Holy Grail
    3. 3. New technology doesn’t always deliver on its promises…..
    4. 4. Adoption is driven by web familiarity
    5. 5. “ ..the future is already here. It's just not very evenly distributed”
    6. 6. "Osaifu-Keitai" (mobile phones with wallet functions) Over 35 million users in Japan
    7. 7. 10 million Japanese mobile users made a mobile purchase in December
    8. 8. DOCOMO customers can send 20000 yen by phone
    9. 9. Big in Korea, too <ul><li>10 million users </li></ul><ul><li>$100bn in mobile finance transactions </li></ul><ul><li>200% increase </li></ul>
    10. 10. THIS IS THE MOST SUCCESFUL BANK IN KENYA
    11. 11. M-PESA in Kenya
    12. 12. 35% OF POPULATION 81% of SAFARICOM CUSTOMERS MONTHLY VOLUME = 25% of GDP
    13. 13. Airtel Africa <ul><li>NFC </li></ul><ul><li>Airtel Africa to launch NFC services in fifteen African countries beginning 2011 </li></ul><ul><li>Mobile Wallet </li></ul><ul><li>Airtel Africa, Standard Chartered Bank and MasterCard Worldwide to launch one of the world's first virtual card that operates off a wallet residing on a mobile phone </li></ul><ul><li>“ Airtel 1time Shopping Card”: Subscribers to make payments across the MasterCard network </li></ul><ul><li>Simplified online transaction: Airtel customer shop online and will be able to request a shopping card number. Airtel money services generate a 16-digit number that enables the completion of the transaction. On completion a confirmation message is sent to the handset. </li></ul>
    14. 14. Nokia Money NOW LIVE IN INDIA
    15. 15. Sparkasse (Germany) <ul><li>Mobile website (incl. mobile banking) </li></ul><ul><li>iPhone app: 0,79 EUR, 4 Stars </li></ul><ul><li>iPad Version: 1,59 EUR, 4 Stars </li></ul><ul><li>Apps work not only with Sparkasse but with most (German) banks </li></ul>
    16. 16. Rabobank (Netherlands) <ul><li>Mobile Banking app </li></ul><ul><li>Includes demo to try the app out even without login </li></ul><ul><li>Very detailed view of transactions </li></ul><ul><li>Direct dial for customer service </li></ul><ul><li>“ Pay via SMS” app </li></ul><ul><li>Send money to a mobile number </li></ul>
    17. 17. Rabobank (Netherlands) + mobile website (incl. full mobile banking functions) But no automatic redirection;
    18. 21. 300% ROI
    19. 22. Future, Now
    20. 23. What is a bank in the mobile age? <ul><li>China Mobile paid $5.8 billion for 20% of Shanghai Pudong Development Bank. </li></ul><ul><li>Japan's NTT DoCoMo paid nearly 100 billion yen ($1.1 billion) for stakes in Sumitomo Mitsui Card Co and UC Card Co </li></ul><ul><li>SK Telecom set up a mobile payment JV with Citigroup in 2008, & bought 49% of Hana Financial Group's credit card unit for $343 million. </li></ul><ul><li>South Korea's No. 2 mobile firm and dominant fixed-line operator, KT Corp, is also buying shares in BC Card, a credit card processing company. </li></ul>
    21. 25. Square
    22. 26. Square
    23. 28. Visa Mobile for iCarte
    24. 29. Bling Tag
    25. 30. Bump to transfer via Paypal
    26. 31. VeriFone <ul><li>PAYware, which turns an ordinary iPod Touch into a secure, mobile POS terminal </li></ul><ul><li>NFC-based tap-and-pay solution that lets shoppers pay for goods with their cell phones </li></ul>
    27. 32. NFC http://www.engadget.com/2011/02/15/deutsche-telekom-rolling-out-nfc-payments-with-t-mobile-usa-oth/?utm_source=engadget&utm_medium=twitter
    28. 33. The Operators fight back
    29. 34. The Apple advantage?
    30. 35. Mobile is becoming accepted
    31. 36. Mobile is becoming accepted
    32. 37. TECHNOLOGY IS EMBRACED WHEN IT SOLVES PROBLEMS
    33. 39. WHAT PROBLEMS COULD YOU SOLVE FOR YOUR CUSTOMERS?
    34. 40. Where is the nearest ATM that doesn’t charge me?
    35. 41. How do I keep track of my expenses?
    36. 42. Where does my money go?
    37. 43. How can I pay this cheque in ASAP? * Mobile Remote Deposit Check
    38. 44. How do I avoid card declines when travelling?
    39. 45. Why doesn’t my credit card offer me Groupon type deals?
    40. 46. The good start ups are focused on problem solving
    41. 47. It’s time to experiment Relevant, Measurable, Scaleable & Mobile First
    42. 48. [email_address] @addictivemobile http :/ /www.addictivemobile.com [email_address]

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