The document compares the mobile apps and sites of Choice Hotels and Marriott International. The Choice Hotels app allows users to search and book hotels using GPS, view maps and amenities, access their loyalty account, and call hotels directly. Choice Hotels also has a mobile site for those without smartphones. Both the Marriott app and mobile site allow booking hotels, accessing rewards accounts, finding hotels with GPS, and viewing reservations. However, the Marriott app and site are more similar than the separate Choice Hotels app and site.

1. RATE MOBILE EFFORTS

2. CHOICE HOTELS APP
Choice Hotels Locator App Highlights:
• Searching and booking capabilities to
find the closest hotel to any given
location using GPS technology
• Find hotels on a map (in relation to
current position)
• Locate hotels by city, address, zip
code, airport code or popular attraction
• Get door-to-door directions, both to
and from hotels
• See street view hotel images
• Get hotel details and amenities
• Choice Privileges account access
• Call hotels directly or call 800.4CHOICE
• Mapping Functionality
• Search Messaging

3. CHOICE HOTELS GROUP MOBILE SITE
The website provides app and also the
possibility to go on the hotel mobile site for
people who don’t have any iPhone or Android
mobile

4. MARRIOTT INTERNATIONAL APP
• With the free Marriott Mobile app,
you can:
- Make hotel reservations at 3,600+
hotels and resorts in 70 countries,
24/7 from anywhere
- Access your Marriott Rewards
account or enroll in the Rewards
program
- Find hotels near your current
position with GPS functionality
- Browse hotel photos, maps, and
amenities
- View upcoming reservations
- Browse city guides with helpful tips
about your destinations
- Call a hotel or get help immediately
with Marriott reservations via phone
(if supported by your device)
- Cancel upcoming reservations
- Do all this securely just like you
would on Marriott.com.

5. MARRIOTT INTERNATIONAL MOBILE
SITE
• The website provides app and also
the possibility to go on the hotel
mobile site for people who don’t
have any iPhone or Android mobile.
• Contrary to Choice Hotels mobile
site and application, for marriott
international both app and mobile
site are similar.

6. RATE MOBILE EFFORTS
Quality
Basic Innovative