Marriott Hotel is a global hospitality company that operates and franchises hotels and lodging facilities in over 70 countries. It has over 3,500 properties worldwide with over 600,000 rooms. Marriott has a strong brand presence through its multiple hotel brands and timeshare properties. Maintaining a strong online presence through social media platforms like Facebook and Twitter, search engine optimization, and travel blogs allows Marriott to engage with customers and generate brand awareness on a global level. Evaluating customer feedback from these online channels helps Marriott improve its services and marketing strategies.