Foursquare is a mobile platform that allows users to check-in to locations and share experiences with friends. It has over 2.5 billion check-ins to 40 million places by 25 million users including 1 million local businesses. Foursquare recently redesigned its app to make sharing experiences easier and discovering new places nearby more personalized. It offers tools for local businesses to engage with customers, gain insights from customer check-in data, run promotional offers and campaigns. Case studies showed how brands like American Express, Turkcell and Lufthansa have successfully used the Foursquare platform and API to drive customer engagement and loyalty.

1. Foursquare
platform overview
Charles Birnbaum
Director of Mobile Business Development

2. Growth
2,500,000,000+ check-ins
40,000,000+ places
25,000,000+ people
1,000,000+ local businesses
50%+ international

3. The Redesign: foursquare 5.0

4. Make the most of where you are

5. Share and save your experiences
Friends tab: All new, all social
• Huge, swipeable photos
• Easy tap to ‘like’ and comment on
friends’ activity
• New Tips & Lists
• See places your friends have saved

6. Discover what’s nearby
Explore: Re-imagined
• Discover what’s around you,
without even searching
• See what friends, deals and
suggested places are nearby
• Personalized recommendations
on where to go and try

7. Checking in, now faster than ever
Profile: Re-organized
• Full History
• Find Favorites
• Fast Navigation
• Brand new Check-In button

8. Partnership Opportunities

9. foursquare: mobile first
Users Accessing via Mobile
• Born mobile, foursquare
100%
naturally generates high
levels of mobile traffic
60%
50%
• Promoting foursquare
drives mobile data usage
• Cutting edge app that will
keep growing and driving *
*
mobile activity
* Includes feature phone and 3G usage

10. foursquare as a marketing platform
+ Claim Multiple Venues
+ Collect Venue Analytics
+ Deliver Branded Tips
+ Run Attractive Specials
+ Use the foursquare API
+ Engage with Badges

11. Benefit from real-world data

12. Location adds relevance

13. Innovative merchant tools
Local
update
in
friend
stream
Local
update
in
post
check-­‐in
screen

14. Monetization initiatives
Promoted
local
update
Promoted
load-­‐to-­‐card
Special

15. Case Study: Turkcell
• Specials at flagship stores
• Android exclusive for Turkish
language launch
• Pre-installs on multiple platforms
• Promotion on branded Android
market

16. Foursquare as a platform

17. foursquare as a platform
• About the API
• Ways to use the API
- Check-in functionality
- Data visualization
- Loyalty card integration
- Local marketing call-to-action
- Tech platform customization

18. Integrate check-in functionality
Add a “check-in” feature, tie back to the foursquare social graph and/or
utilize our constantly updated database of 40M+ venues

19. American Express // Integrated redemption solutions
Delivery of frictionless Specials exclusive to Amex cardmembers,
providing merchant partners with measurable ROI and spend data.

20. Foursquare Connected Apps
• Connect with foursquare users
in the post check-in view with
your brand’s content
• Interact with foursquare users
in the moment when that
content is most relevant
• Foursquare users will tap
through to your brand’s mobile
web view or directly to your
mobile app
• Drive traffic to your content

21. Case Study: Lufthansa (Blue Legends)
Bring loyalty programs to life
• Notifies users instantly when
they earn bonuses for
checking into airports,
Lufthansa gates and lounges
• In app discovery of benefits for
loyal Lufthansa customers
• Encourage user behavior
through rewards & offers within
foursquare

22. teşekkür ederim! "
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twitter: @cbirn"
foursquare.com/business