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Trends To Watch:
Mobile Convergence
Presented by:
Ralf Schwoebel, CEO
Twitter: @trabit
www.tradebit.com
About Ralf
CEO – Tradebit, Inc
1989: Games Development
1995: First Online Shopping Mall in Germany
2002: SEO-Agency Network (from black to white hat)
avama, maxasale, travini, etc.: Webmasterworld
2005: Tradebit.com – Downloads
Today: Tradebit AG in Frankfurt/M.,
Tradebit, Inc. in Delaware
20.000+ Merchants,
4.000+ Affiliates,
> 70 terabytes online
Author, developer and member of the advisory board to the
German Secretary of Economics and Technology: “Young
Digital Economy”, trekkie!
Mobile is there - so not a trend?
Yes and No:
•Some sites drive more mobile traffic than desktop already!
•The utilization of this traffic is not (yet) taking place
Conversion?
Conversion?
It is basically Apple!
More Numbers!
Mobile is different!
Convergence:
•In-App Traffic
•Second Screen
•Local traffic
•Payments
•Internet of things
Business as usual:
Click, Sale, Lead
Unchartered Territory
Calls, timed ads during
events on second screen,
local activity mapping,
mobile as a hub for the
Internet of things
Mobile is not (just) a smaller browser!
http://online.wsj.com/news/article_email/SB1000142405270230473280457942
5302808391142-lMyQjAxMTA0MDAwNDEwNDQyWj
Convergence: In-App
Facebook PaperRSS Reader
Conversion goal:
Get added to the favorite
Apps of your mobile users!
SEO => mSEO!
• eg: Revival of RSS
• Social impact = yes!
Convergence: In-App
Convergence: Second Screen & beyond
They surf along TV:
• Does your product have
any connections to TV
shows? If not, make one!
• eg: Tweet before the
show the meme relates to!
• A personal form of online
advertising!
Convergence: Local
Convergence: Local, 2
...and consider, what is on the way: NFC, RFID
Convergence: Payments
http://www.mobilepaymentstoday.com/article/229247/Mobile-spenders-spend-
more-but-m-commerce-held-back-by-security-fears?rc_id=312
Convergence: Payments
Target right, target straight
http://www.searchenginejournal.com/mobile-paid-search-keys-to-optimization/51831/
IMHO:
•Users are already tired of installing new apps: Get them to
your web-apps – utilize those better!
•Users are getting used to do complex stuff on mobiles
•Local traffic and connectivity: we will see much more here!
•Payments: the mobile will be the wallet, even @Walmart and
new payment services will be established AND used!
•Keyword-Advertising will become much better with mobile
Thank You: Contact me directlyThank You: Contact me directly
on puzzler@tradebit.comon puzzler@tradebit.com
Make it so!

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Mobile Convergence: Trends for Online Marketeers

  • 1. Trends To Watch: Mobile Convergence Presented by: Ralf Schwoebel, CEO Twitter: @trabit www.tradebit.com
  • 2. About Ralf CEO – Tradebit, Inc 1989: Games Development 1995: First Online Shopping Mall in Germany 2002: SEO-Agency Network (from black to white hat) avama, maxasale, travini, etc.: Webmasterworld 2005: Tradebit.com – Downloads Today: Tradebit AG in Frankfurt/M., Tradebit, Inc. in Delaware 20.000+ Merchants, 4.000+ Affiliates, > 70 terabytes online Author, developer and member of the advisory board to the German Secretary of Economics and Technology: “Young Digital Economy”, trekkie!
  • 3. Mobile is there - so not a trend? Yes and No: •Some sites drive more mobile traffic than desktop already! •The utilization of this traffic is not (yet) taking place
  • 5. Conversion? It is basically Apple! More Numbers!
  • 6. Mobile is different! Convergence: •In-App Traffic •Second Screen •Local traffic •Payments •Internet of things Business as usual: Click, Sale, Lead Unchartered Territory Calls, timed ads during events on second screen, local activity mapping, mobile as a hub for the Internet of things
  • 7. Mobile is not (just) a smaller browser! http://online.wsj.com/news/article_email/SB1000142405270230473280457942 5302808391142-lMyQjAxMTA0MDAwNDEwNDQyWj
  • 8. Convergence: In-App Facebook PaperRSS Reader Conversion goal: Get added to the favorite Apps of your mobile users! SEO => mSEO! • eg: Revival of RSS • Social impact = yes!
  • 10. Convergence: Second Screen & beyond They surf along TV: • Does your product have any connections to TV shows? If not, make one! • eg: Tweet before the show the meme relates to! • A personal form of online advertising!
  • 12. Convergence: Local, 2 ...and consider, what is on the way: NFC, RFID
  • 15. Target right, target straight http://www.searchenginejournal.com/mobile-paid-search-keys-to-optimization/51831/ IMHO: •Users are already tired of installing new apps: Get them to your web-apps – utilize those better! •Users are getting used to do complex stuff on mobiles •Local traffic and connectivity: we will see much more here! •Payments: the mobile will be the wallet, even @Walmart and new payment services will be established AND used! •Keyword-Advertising will become much better with mobile
  • 16. Thank You: Contact me directlyThank You: Contact me directly on puzzler@tradebit.comon puzzler@tradebit.com Make it so!