Mastering On-Site Search / Custom Site Search
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In this presentation about on-site search solutions, Todd Keup from magnifisites and I dig into the technologies behind the input field. Today, search technology behind your site is much more important than it looks at the first glance. Retargeting, dynamic pages, etc. are an important aspect for converting visitors to buyers and followers.
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Mastering On-Site Search / Custom Site Search
- 1. @trabit@toddkeup Mastering On-Site Search Ralf Schwoebel, CEO www.tradebit.com Picture (c): Warner Bros. Hangover II
- 2. @trabit@toddkeup Meet the geeks Ralf Schwoebel www.tradebit.com Todd Keup www.magnifisites.com
- 3. @trabit@toddkeup Thanks Todd Thanks to Todd, you should have a solid overview of “on-site search” by now. Let me enhance it with my perspective…
- 4. @trabit@toddkeup At the end, caching only gets you so far… • Speed is a ranking matter (and ultimately traffic) • Speeds major friend is caching • Caching is the main enemy of fully dynamic pages! • Dynamic pages are the key to conversion!
- 5. @trabit@toddkeup Beyond the input field
- 6. @trabit@toddkeup Beyond the input field • For corrected search terms (“did you mean…”) we show an affiliate tracking link (internally) • Ca. 4% of revenue results from typo corrections!
- 7. @trabit@toddkeup Beyond the input field • Related products • Geo-targeting • Retargeting
- 8. @trabit@toddkeup Related Products Only tricky, when you grow, but then REALLY tricky!
- 9. @trabit@toddkeup Related Products SphinxPlus::prepareSearchStr[591]: business SphinxQL::execute[118]: started SphinxQL::execute[121]: Connecting to Sphinx Server SphinxQL::connectQL[84]: started SphinxQL::connectQL[101]: SphinxQL connection on:sp2 SphinxQL::execute[123]: result: Resource id #64 SphinxQL::buildQuery[167]: started business SphinxQL::buildQuery[187]: business SphinxQL::buildQuery[206]: business SphinxQL::execute[129]: limit: 1000, start: 0 dbQuery: select id from idxColEn… dbQuery: found 1000 db rec in 32.12ms
- 12. @trabit@toddkeup Mutating Landing Pages Landing Page Good texts, pitching texts, Informative texts, video, pictures, etc. Call to action Rotator 1 Tweet for a discount Like us on FB to win Limited time offer Channel Link Bait Add us on G+ Funny Video! Local Events SEM
- 13. @trabit@toddkeup Why is on-site search the key? Every page should be dynamic, but with a solid static perspective for Google, Bing & Co. PAGE http://yoursite.tld/x.php Related Products Buyers, who bought this also bought… You recently searched for these... OS specific Geo Stuff
- 15. @trabit@toddkeup Sphinx 3 Sphinx 2 Sphinx 1 MySQL Master/Slave • Cron based updates • Different servers for different tasks • Several indices for several tasks • As a MySQL Service
- 16. @trabit@toddkeup Sphinx: all in the mix! • Sphinx can mix sources • It can be used as a navigation center • It works just like MySQL • It is easy to learn and Open Source!
- 17. @trabit@toddkeup Other technologies • Search helpers (related/like Sphinx): – Lucene (written in Java) – MnogoSearch (complete search engine, C++) • NoSQL solutions, eg.: – MongoDB – CouchDB – Hadoop world (with Hive)
- 18. @trabit@toddkeup Other technologies/Trends • Are document based DBs faster? • What is MapReduce? • Does the cloud help?
- 19. @trabit@toddkeup Actual Trends Big Data The broad definition: Large databases Relevant for us: Searching in Big Data for the right data, quickly!
- 20. @trabit@toddkeup Actual Trends 2 Retargeting The broad definition: track & grab the customer Relevant for us: Searching in the right data quickly!
- 21. @trabit@toddkeup What you need … depends on what you want to achieve! Scalability Manageability Speed Transparency Total Cost of Ownership
- 22. @trabit@toddkeup Thank you! Ralf Schwoebel puzzler@tradebit.com Twitter: @trabit www.tradebit.com > Todd Keup todd@magnifisites.com Twitter: @toddkeup www.magnifisites.com
Editor's Notes
- Good Morning! We want to thank Brett Tabke and his organization for all their hard work in putting a conference like this together. Each time we attend we find ourselves beneficiaries of the knowledge shared at this gathering. Thanks Brett, for the opportunity to not only be here, but to be here once again as speakers. We would also like to thank Ben Cook of Direct Match Media for volunteering to facilitate this session. But most of all thank you for being here today. We are honored by your presence and the privilege to share what we are able regarding on-site search. For those of you that are familiar with the WebmasterWorld web site and the forums at WebmasterWorld, Ralf is an active member there and goes by the nickname “pontifex”. Todd is also an active member and one of the moderators of the PHP Server Side Scripting Forum. He goes by the nickname “coopster”. We want you to know that we would absolutely love the opportunity to make your personal acquaintance today. We are approachable and friendly. Please don't hesitate to introduce yourself.
- Todd: Let me introduce ourselves. Before I expose you to the German accent of my friend Ralf, who is founder and CEO of Tradebit.com – a huge affiliate powered download marketplace - I will present you some Wisconsin accent flavored on-site-search tidbits… We are both running small and large sites ourselves and have to implement search solutions for our own sites or for our customers.
- Taking questions