The document discusses the critical importance of website uptime for maintaining SEO rankings, revenue, and brand reputation. It offers strategies for avoiding downtime, such as monitoring website status, duplicating server setups, and outsourcing non-core services. The presentation emphasizes proactive measures to mitigate risks and enhance website performance.

1. Hosting Issues and SEO
-Avoiding Downtime -
Presented by:
Ralf Schwoebel, CEO
Tradebit, Inc.

2. When your are down
• Your rankings are in danger
• Your revenue is gone
• Your brand burns
The longer it takes, the worse the impact!
If it happens more often: the impact gets
permanent!

3. Shoestring Budget?
• Monitor your status
• Duplicating yourself
• Divide and conquer
• Outsourcing side-services

4. Monitor your status
Eg.
livewatch.de
(not affiliated
with speaker)

5. Monitor your status
The site is online, but the hackers stuffed their links?
pontifex:~ # lynx -dump "http://www.tradebit.com/" |grep "http:" |grep -v tradebit.com
[45]http://platform.twitter.com/widgets/follow_button.html?screen_name=
9. http://www.tradebit.de/
10. http://www.tradebit.es/
11. http://www.tradebit.it/
14. http://www.secretsites.de/joblog/
45. http://platform.twitter.com/widgets/follow_button.html?screen_name=trabit
46. http://feedproxy.google.com/~r/SoftwareChannels/~3/_wiwrchIi6U/
58. http://www.thefind.com/store/about-tradebit
59. http://www.merchant-safe.com/trusteseal/?i=1097313086408481
64. http://www.tradebit.info/downloads.php
65. http://www.tradebit.info/downloads/wordpress.php
pontifex:~ #

6. Duplicate yourself
• Have your site twice
• Backup = Active
• Makes it faster and
more secure

7. Duplicate yourself
web
Web Server Web Server
Database Database
VPN

8. DNS fun
Server1 VPN Server2

9. Now: this is good!
Dallas, TX Houston, TX
Web Server Web Server
Database Rsync, Database
MySQL Rep.
• Both servers are live
• You can take double the load
• If one fails, let the other jump in
• Add a third, fourth, etc. to scale

10. Ease your life: Outsource
• If your main business is/are website(s)
• Do not host eMail services (gmail,
runbox, sendgrid, etc.)
• Do not host nameservers (have at least 4
external)!
You have enough on your plate already:
Get the traffic up!

11. Thank you!
Ralf Schwoebel, CEO
Tradebit, Inc.
puzzler@tradebit.com
www.tradebit.com
Twitter: trabit
pontifex @ wmw