Mobile track

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MercadoLibre is the largest e-commerce and payments platform in Latin America. The document discusses the rise of mobile commerce and how MercadoLibre is adapting its platform to address this trend. It outlines MercadoLibre's approach of developing native apps, a mobile web site, and an open platform to maximize coverage across devices and partnerships. The presentation also explores how social, mobile, and local technologies are converging (SoLoMo) and how this could impact both brick-and-mortar retailers and consumers.

Technology Business

m-‐commerce

Daniel
Rabinovich

@drabinovich

10’’
–
Who
we
are

MercadoLibre is the largest e-commerce & payments
platform in Latin America, and 8thth in the world (ComScore).

•  Went Public in 2007 (NASDAQ: MELI)

•  13 countries / #1 in every market

•  60MM users / 52k professional sellers (Nielsen)

•  USD 4.8BN Gross Volume (2011)

•  USD 1.3BN Payments Volume (2011)

Agenda

•  Something
big
is
happening

•  Pla@orm
war

•  MercadoLibre’s
approach
to
mobile

•  SoLoMo

•  Almost
here

Smartphone
penetraEon

Source: Bussines Insider

iOS
is
where
the
money
is

Source: Bussines Insider

NaEve
vs
The
Web

NaEve

•  BePer
UX

•  Faster

Web

•  Deployment
freq

•  Cost-‐eﬀecEve

Open
Pla@orm
as
a
foundaEon

MELI
Mobile
Desktop
3rd
Party
Back

ProperEes
Apps
Apps
WebApps
Oﬃce

One
common
API

Jay Samit, futurist and best-selling author, joins MBO for our newest webinar to help explain how you can avoid falling behind and find success during this era of disruption. During the discussion, Jay will cover the several essential steps needed to stay afloat, including: - The current and future state of the economy, as well as expert predictions into its growth and expansion over the next five to ten years - Specific insight into the impact that disruptive economic trends will have on employment figures in the next decade - Essential steps needed to personally ensure your role and success in the new economic landscape Find more resources for independent professionals at www2.mbopartners.com/ic-resources

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The list of social, mobile, and now local apps, gadgets, games and networks that have become part of most consumers’ lifestyles is virtually endless. And all of them affect shopping behaviors. Social networks have become legendary for their ability to influence purchasing decisions. Price-hunting on smartphones is standard operating procedure for most shoppers, and location-based services are beginning to attract nearby shoppers – often times right out of one store and into another down the block with a more compelling offer. Caught in the middle of these transformative behaviors is the retail store. Our stores truly are under siege. This presentation looks at how stores can fight back by leveraging these tools to engage, entertain, and transact more business with more shoppers.

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Mobile track

1. m-‐commerce Daniel Rabinovich @drabinovich

2. 10’’ – Who we are MercadoLibre is the largest e-commerce & payments platform in Latin America, and 8thth in the world (ComScore). •  Went Public in 2007 (NASDAQ: MELI) •  13 countries / #1 in every market •  60MM users / 52k professional sellers (Nielsen) •  USD 4.8BN Gross Volume (2011) •  USD 1.3BN Payments Volume (2011)

3. Agenda •  Something big is happening •  Pla@orm war •  MercadoLibre’s approach to mobile •  SoLoMo •  Almost here

4. Mobile > PC Source: Bussines Insider

5. Smartphone penetraEon Source: Bussines Insider

6. Agenda •  Something big is happening •  Pla@orm war •  MercadoLibre’s approach to mobile •  SoLoMo •  Almost here

7. Pla@orm war Source: Bussines Insider

8. iOS is where the money is Source: Bussines Insider

9. HTML5 is geKng close…

10. …but naEve is sEll superior

11. NaEve vs The Web NaEve •  BePer UX •  Faster Web •  Deployment freq •  Cost-‐eﬀecEve

12. Agenda •  Something big is happening •  Pla@orm war •  MercadoLibre’s approach to mobile •  SoLoMo •  Almost here

13. Open Pla@orm as a foundaEon MELI Mobile Desktop 3rd Party Back ProperEes Apps Apps WebApps Oﬃce One common API

14. NaEve app

15. Pla@orm coverage Inhouse Via partners

16. Mobile Web Site

17. Mobile web as a landing

18. Summary NaEve P a y m e n t Web s

19. Agenda •  Something big is happening •  Pla@orm war •  MercadoLibre’s approach to mobile •  SoLoMo •  Almost here

20. Social + Mobile = Local (SoLoMo)

21. Helping brick&mortars…

22. …or hurEng brick&mortars

23. Agenda •  Something big is happening •  Pla@orm war •  MercadoLibre’s approach to mobile •  SoLoMo •  Almost here

24. Device capabiliEes

25. Input mechanisms

26. Augmented reality

27. Thank you! @drabinovich

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