Mobile app localization - markets and opportunities
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Asia and Latin America have turned out to be one of the fastest growing markets offering huge localization potentials for mobile app developers. We've summed up the key figures of these regions and detailed information about various countries.
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Mobile app localization - markets and opportunities
- 1. MARKETS AND OPPORTUNITIES https://lingohub.com MADE WITH BY LINGOHUB MOBILE APP LOCALIZATION
- 2. ASIA AND LATIN AMERICA https://lingohub.com MADE WITH BY LINGOHUB FAST DEVELOPING MARKETS
- 3. ASIA − Mobile internet usage in Asia: − Hong Kong: 96% of smartphone users are using the mobile internet daily − Japan: 94% of smartphone users are using the mobile internet daily − Singapore: 93% of smartphone users are using the mobile internet daily − South Korea: 92% of smartphone users are using the mobile internet daily − Average number of apps per smartphone user: − Hong Kong: 39 apps of which 10 are paid apps − Japan: 36 apps − Singapore: 27 apps − South Korea: 40 apps https://lingohub.com MADE WITH BY LINGOHUB
- 4. CHINA − The county’s impressive growth over the last years has contributed to the rise of a new middle class, impressive advances in technology and living standards, and booming demand for consumer electronicsand web services. − Translatingyour website/software into Chinese opens huge opportunities: − 2013: 618M internet users and 500M mobile users − 2015: 721M internet users and 1.3B mobile users − The value of online sales in China is growing by incredible 64.7%! A point of saturation is yet far off. − 25% of all smartphones on the market are sold in China. − Sales revenue of China’s IT market hit around 2.04 trillion US dollars in 2013, growing by 14% per year. https://lingohub.com MADE WITH BY LINGOHUB
- 5. TAIWAN − Taiwan is the leading high-tech center in Asia and has one of the most advanced telecommunication networks (infrastructure and innovative information technologies). − The total broadband penetration had been lifted to over 100% in 2013. − 75% of the population activelyuse the internet. https://lingohub.com MADE WITH BY LINGOHUB
- 6. LATIN AMERICA − There are about 299 million internet users in Latin America, with a penetration rate of 50%. − Over the past 5 years Latin America has been one of the fastest growing internet population markets: − Brazil: growth by 13% in 2013 − Mexico: growth by 18% in 2013 − Venezuela: growth by 27% in 2013 − By 2017 the number of internet users is expected to rise to 394 million internet users, with a penetration rate of 63%. https://lingohub.com MADE WITH BY LINGOHUB
- 7. LATIN AMERICA − Across Latin America 60% of the population speak Spanish, 34% have Portuguese as mother tongue, and other languages make up another 6% (including various native languages as well as European ones like French, Dutch, Italian and English). − Connecting to the internet by smartphone or tablet (2013): − Costa Rica: increase by 332% − Brazil: 244% − Argentina: 221% − Columbia: 216% − Mexico: 213%, https://lingohub.com MADE WITH BY LINGOHUB
- 8. BRAZIL − Brazil is the largest Portuguese speaking countryin the world, the 7th largest economy and the 5th largest country. − English is not as widespread in Brazil. − If your app is not available in Portuguese, you’re missing out on 55M potential customers and counting. https://lingohub.com MADE WITH BY LINGOHUB
- 9. REGIONS AND MARKETS https://lingohub.com MADE WITH BY LINGOHUB OVERVIEW OF
- 10. INDIA − Official language(s): Hindi, English − Population: 1.326B − Internet users: 354M − Mobile users: 684M − GDP per capita (nominal): $ 1,688 − Currency: Indian rupee (INR) − Apps/mobile market shares: − Android: 64.3% − iOS: 1.8% − Windows: 2.2% − Others: 31.7% https://lingohub.com MADE WITH BY LINGOHUB
- 11. JAPAN − Official language(s): Japanese − Population: 126M − Internet users: 115M − Mobile users: 106M − GDP per capita (nominal): $ 33,223 − Currency: Yen (JPY) − Apps/mobile market shares: − Android: 47.7% − iOS: 50.3% − Windows: 0.4% − Others: 1.6% https://lingohub.com MADE WITH BY LINGOHUB
- 12. RUSSIA − Official language(s): Russian − Population: 144M − Internet users: 102M − Mobile users: − GDP per capita (nominal): $ 8,058 − Currency: Russian ruble (RUB) − Apps/mobile market shares: − Android: 60% − iOS: 36.4% − Windows: 2.9% − Others: 0.7% https://lingohub.com MADE WITH BY LINGOHUB
- 13. FRANCE − Official language(s): French − Population: 66M − Internet users: 55M − Mobile users: − GDP per capita (nominal): $ 44,331 − Currency: Euro (EUR), CFP franc (XPF) − Apps/mobile market shares: − Android: 42.6% − iOS: 51.9% − Windows: 3.8% − Others: 1.7% https://lingohub.com MADE WITH BY LINGOHUB
- 14. SOUTH KOREA − Official language(s): Korean − Population: 51M − Internet users: 41M − Mobile users: 84.8% (of total population) − GDP per capita (nominal): $ 27,513 − Currency: South Korean won (KRW) − Apps/mobile market shares: − Android: 82.3% − iOS: 17.5% − Windows: - − Others: 0.2% https://lingohub.com MADE WITH BY LINGOHUB
- 15. INDONESIA − Official language(s): Indonesian − Population: 255M − Internet users: 53M − Mobile users: 125M − GDP per capita (nominal): $ 3,511 − Currency: Indonesian rupiah (IDR) − Apps/mobile market shares: − Android: 45% − iOS: 3% − Windows: - − Others: 52% https://lingohub.com MADE WITH BY LINGOHUB
- 16. VIETNAM − Official language(s): Vietnamese − Population: 91M − Internet users: 44.4M − Mobile users: − GDP per capita (nominal): $ 2,321 − Currency: đồng (VND) − Apps/mobile market shares: − Android: 82.2% − iOS: 1.6% − Windows: 15.3% − Others: 0.9% https://lingohub.com MADE WITH BY LINGOHUB
- 17. ITALY − Official language(s): Italian − Population: 61M − Internet users: 39M − Mobile users: 28M − GDP per capita (nominal): $ 29,847 − Currency: Euro (EUR) − Apps/mobile market shares: − Android: 64% − iOS: 30.1% − Windows: - − Others: 5.9% https://lingohub.com MADE WITH BY LINGOHUB
- 18. SPAIN − Official language(s): Spanish − Recognized regional languages: Aragonese, Asturian, Basque, Catalan, Glician, Occitan − Population: 46M − Internet users: 37M − Mobile users: 55% (of total population) − GDP per capita (nominal): $ 26,326 − Currency: Euro (EUR) − Apps/mobile market shares: − Android: 74.7% − iOS: 22.7% − Windows: - − Others: 2.6% https://lingohub.com MADE WITH BY LINGOHUB
- 19. POLAND − Official language(s): Polish − Population: 38M − Internet users: 28M − Mobile users: 16M − GDP per capita (nominal): $ 13,390 − Currency: Złoty (PLN) − Apps/mobile market shares: − Android: 74.4% − iOS: 19.8% − Windows: 4.4% − Others: 1.4% https://lingohub.com MADE WITH BY LINGOHUB
- 20. BRAZIL − Official language(s): Portuguese − Population: 205M − Internet users: 139M − Mobile users: 73M − GDP per capita (nominal): $ 29,847 − Currency: Real (BRL) − Apps/mobile market shares: − Android: 64% − iOS: 30.1% − Windows: - − Others: 5.9% https://lingohub.com MADE WITH BY LINGOHUB
- 21. CHINA − Official language(s): Standard Chinese − Recognized regional languages: Mongolian, Tibetan, Uyghur, Zhuang and others − Population: 1,381M − Internet users: 721M − Mobile users: 1.3B − GDP per capita (nominal): $ 8,280 − Currency: Renminbi (yuan) (CNY) − Apps/mobile market shares: − Android: 64% − iOS: 30.1% − Windows: - − Others: 5.9% https://lingohub.com MADE WITH BY LINGOHUB
- 22. USA − Official language(s): English − Population: 322M − Internet users: 287M − Mobile users: 64% (of total population) − GDP per capita (nominal): $ 54,629 − Currency: United States dollar (USD) − Apps/mobile market shares: − Android: 39% − iOS: 52% − Windows: 2% − Others: 7% https://lingohub.com MADE WITH BY LINGOHUB
- 23. UK − Official language(s): English − Recognized regional languages: Scots, Ulster Scots, Welsh, Cornish, Scottish Gaelic, Irish − Population: 65M − Internet users: 60M − Mobile users: 76% (of total population) − GDP per capita (nominal): $ 45,729 − Currency: Pound sterling (GBP) − Apps/mobile market shares: − Android: 29% − iOS: 42% − Windows: - − Others: 29% https://lingohub.com MADE WITH BY LINGOHUB
- 24. GERMANY − Official language(s): German − Population: 81M − Internet users: 71M − Mobile users: 54% (of total population) − GDP per capita (nominal): $ 41,267 − Currency: Euro (EUR) − Apps/mobile market shares: − Android: 63% − iOS: 32% − Windows: 2% − Others: 3% https://lingohub.com MADE WITH BY LINGOHUB
- 25. BROUGHT TO YOU BY LINGOHUB ANJA OBERMÜLLER BUSINESS DEVELOPMENT& MARKETING AT LINGOHUB anja.obermueller@lingohub.com @LingoHub @anjaobermueller Read more in our free ebook. https://lingohub.com MADE WITH BY LINGOHUB