My old internal presentation for Dio-soft mobile software dept -Mobile market volume and growth -Revenue distribution -Types of products -Mobile platforms -Advantages/Disadvantages of mobile apps comparing to PC

1. Mobile Market & Services overview
by vaddieg
2012

2. Key aspects

3. Product types
• Ringtones & Visual themes
• SMS-based services
• WAP-services
• Mobile WEB-apps
• Standalone apps

4. Monetization
• Premium-rated SMS
• Premium-rated Internet traffic
• Online App Stores
• Sponsor ads

5. Revenue share per Industry
20%
25%
50%
5%
Manufacturers&Platform
Carriers
Distributors
Developers
2007

6. Revenue share per Industry
63%
2%
5%
30%
Manufacturers&Platform
Carriers
Distributors
Developers
2011

7. App market volume
$0b
$10b
$20b
$30b
$40b
$50b
2008 2009 2010 2011
Mobile PC

8. Market growth
0
12.5
25
37.5
50
2009 2010 2011 2012

9. Development platforms
• J2ME
• Android
• iOS
• Blackberry
• Symbian
• Samsung BADA
• Windows Phone 7
• MeeGo

10. Regional features
• North America & Australia
• Europe
• xUSSR
• Others

11. USA smartphones
6%
48%
16%
30%
iPhone
BB
Android
Other
comScore: Dec 2011

12. UK smartphones
6%
44%
16%
34%
iPhone
BB
Android
Other
Kantar Worldpanel ComTech: Dec 2011

13. Russia smartphones
14%
31%
47%
8%
iPhone
Symbian
Android
Other
IDC: 2011

14. Tablets worldwide
39%
2%1%
0.575
iOS
Windows
Other
Android
Statista: 2011

15. Revenue per app
0%
25%
50%
75%
100%
iTunes Amazon Google Play
Flurry: 2012

16. App categories
• Games & Entertainment
• News & Lifestyle
• Multimedia
• Business & Productivity
• Social networking
• Branding and others

17. Mobility advantages
• Ease of camera and mic access
• GPS and Augmented reality
• Accelerometer and Compass
• Notifications

18. Disadvantages & limitations
• Small screen
• Crippled keyboard
• Slow connectivity
• Lack of memory and CPU speed

19. The End