Internet Usage Trend in South Korea (2019) Najung Gim
No business can thrive without understanding their consumers.
The purpose of this slide is to help set up most effective business strategy for Korean market based on the solid understanding about the current status and behaviours of Internet Usage.
As one of the most digitally connected society in the world, diving into Korea’s Internet usage trend will provide essential insights to marketers and business development professionals to build digital strategies in the future.
LSA|14: Gian Fulgoni, Executive Chairman and Co-Founder, comScoreLocalogy
At LSA|14, Gian Fulgoni, Executive Chairman and Co-Founder, comScore, reviewed up-to-the minute statistics showing how consumers are conducting local search today, with a particular focus on the use of mobile devices and the implications for marketers and publishers.
Internet Usage Trend in South Korea (2019) Najung Gim
No business can thrive without understanding their consumers.
The purpose of this slide is to help set up most effective business strategy for Korean market based on the solid understanding about the current status and behaviours of Internet Usage.
As one of the most digitally connected society in the world, diving into Korea’s Internet usage trend will provide essential insights to marketers and business development professionals to build digital strategies in the future.
LSA|14: Gian Fulgoni, Executive Chairman and Co-Founder, comScoreLocalogy
At LSA|14, Gian Fulgoni, Executive Chairman and Co-Founder, comScore, reviewed up-to-the minute statistics showing how consumers are conducting local search today, with a particular focus on the use of mobile devices and the implications for marketers and publishers.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
Session 1: Advertising and the iOS Ecosystem - Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs.
ADSOTA’s Vietnam Mobile Apps Advertising & Monetization Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. This report provides an in-depth look at Vietnam apps advertising market and term of trends during the period from Dec 2016 to Apr 2017. We are very pleased to share it with you and hope that you can get access to this industry situation and knowledge; as well as make use of these information for yourselves and your organization's particular purpose. Take a look at some interesting items presented in Q1 2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
Please feel free to contact us if you need any further information
Email: marketing@adsota.com
White paper: Closing the mobile data revenue gap (2010)Corine Suscens
The demand for mobile data is exploding, presenting operators with a unique opportunity to generate new revenue streams and grow their business. However revenue is not growing fast enough to ensure profitability. Not only is the mobile data traffic growing much faster than revenues, but the revenue growth rate also tends to decline over the years.
Download this whitepaper to find out ways to address this challenge and better capitalize on the mobile data opportunity.
The whitepaper analyses business models and capabilities that will help an operator to optimize its subscriber potential, differentiate itself from the competition, and achieve its mobile data revenue maximization goals.
comScore: Cross-Platform Future in Focus report (2017)Filipp Paster
Idea of this report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our analysis of the digital media landscape is that there are now clear signs that the mobile media era – which has seen an explosion in incremental digital media usage – appears to be at the latter stages of its growth supercycle. Now, of course, mobile will continue to be a massive channel in terms of how consumers spend their media time, but the rate of growth is clearly beginning to taper off as the market reaches maturity.
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
Session 1: Advertising and the iOS Ecosystem - Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs.
ADSOTA’s Vietnam Mobile Apps Advertising & Monetization Report is published quarterly, offering key insights of mobile advertising landscape of Vietnam. This report provides an in-depth look at Vietnam apps advertising market and term of trends during the period from Dec 2016 to Apr 2017. We are very pleased to share it with you and hope that you can get access to this industry situation and knowledge; as well as make use of these information for yourselves and your organization's particular purpose. Take a look at some interesting items presented in Q1 2017 Report:
1. Vietnam & Global Mobile Market Outlook
2. Vietnam Mobile App Advertising Insights
3. Highlights & Trends Q1 2017
Please feel free to contact us if you need any further information
Email: marketing@adsota.com
White paper: Closing the mobile data revenue gap (2010)Corine Suscens
The demand for mobile data is exploding, presenting operators with a unique opportunity to generate new revenue streams and grow their business. However revenue is not growing fast enough to ensure profitability. Not only is the mobile data traffic growing much faster than revenues, but the revenue growth rate also tends to decline over the years.
Download this whitepaper to find out ways to address this challenge and better capitalize on the mobile data opportunity.
The whitepaper analyses business models and capabilities that will help an operator to optimize its subscriber potential, differentiate itself from the competition, and achieve its mobile data revenue maximization goals.
Social Weekly Review는 이노버즈미디어 내부 스터디 랩을 통해 공유되는 소셜미디어 관련 이슈, 리포트 및 페이스북 마케팅 파트너 관련 자료 중 외부 공유가 가능한 내용을 선별하고 간략히 정리하여 매주 월요일 업데이트 됩니다. 지난 한 주간의 주요 내용을 간략하게나마 리뷰함으로써 담당하고 계시는 업무에 조금이나마 도움이 되시길 바랍니다.
Social Weekly Review는 이노버즈미디어 내부 스터디 랩을 통해 공유되는 소셜미디어 관련 이슈, 리포트 및 페이스북 마케팅 파트너 관련 자료 중 외부 공유가 가능한 내용을 선별하고 간략히 정리하여 매주 월요일 업데이트 됩니다. 지난 한 주간의 주요 내용을 간략하게나마 리뷰함으로써 담당하고 계시는 업무에 조금이나마 도움이 되시길 바랍니다.
2016 Media Keyword
- 2016년 "Mobile Only"의 시대를 경험하다.
2017 Core Trend Keyword
- 2017년 디지털 광고업계 종사자들이 뽑은 트렌드 키워드
2017 Mobile All
- 2017년 "모든 미디어 중심에는 모바일이 있다"
1. 모바일 영상으로 변모하는 미디어 콘텐츠
- TV 프로그램의 모바일화 : TV 방송사들이 모바일 콘텐츠 전용 제작 채널 보유, 서비스 오픈
- 모바일 최적화 광고 : 기존 TV, 온라인 광고가 모바일 환경에 최적화 된 광고 상품으로 진화함
- V커머스 : TV 홈쇼핑과 온라인 커머스가 모바일 영상화 된 ‘V 커머스’ 탄생
2. 모바일 결제와 O2O 서비스 시너지 창출
- 모바일 결제 현황 : 다양한 간편결제 서비스가 출시되고, 업체 간 경쟁적인 마케팅을 진행하면서 간편결제 이용경험의 비중이 높게 나타남
- 오프라인 시너지 창출 : O2O 사업의 지속적인 오프라인 진출 및 확장으로 인해 모바일 결제의 비중이 점차 증대되는 추세. 앞으로의 시너지가 기대됨
3. 데이터 기반 광고 플랫폼 도입 확산
- 애드테크의 본격화 : 모바일 광고의 성장, 매체의 다변화 등 디지털 환경변화에 따른 애드테크의 본격화
- 페이스북, 구글 광고 약진 : 글로벌 플랫폼 사업자인 페이스북, 구글 등이 모바일 기반의 프로그래매틱 광고 시장을 선도함
- 국내 도입 확산 : 모바일 시장의 지속적인 성장과 글로벌 사업자들의 약진으로 데이터에 기반한 광고 플랫폼 시장이 본격 확산될 것으로 전망
4. Live 영상 플랫폼 활용 증가
- 라이브 영상 현황 : 'Live’ 기능을 강화한 영상 플랫폼이 확산되고, 메신저 및 VR 등의 기능들까지 접목되어 더 적극적인 활용이 예상됨
- 다양한 라이브 영상 : 미디어 및 엔터 분야의 셀럽들이 라이브 영상을 활용한 콘텐츠 제작해 소통을 강화함
- 에이전시 및 마케터 대부분이 실시간 스트리밍 동영상 광고에 투자한다는 글로벌 조사
5. 생활플랫폼으로 확대되는 모바일 메신저
- 이미 메신저는 모바일 시대를 대표하는 주요한 의사소통 수단으로 정착함
- 다양한 영역의 서비스로 확장되며 생활 플랫폼으로 진화 중
6. 콘텐츠 중신 마케팅 확산
- Multi Use Multi Platform : 특정 플랫폼에 종속되지 않는 경쟁력 있는 콘텐츠의 제작
- 콘텐츠 마케팅 믹스 : 콘텐츠의 힘을 활용한 마케팅과 타겟팅이 더욱 활성화 될 것으로 전망
7. TV와 경계가 희미해지는 동영상 소비
- 동영상으로 소비되는 TV : 모바일을 통한 TV 콘텐츠의 시청 및 증가
- TV로 보는 모바일 영상 : IPTV 내 콘텐츠 채널 편성, 앱/OTT 활용한 온라인 콘텐츠의 TV 수신 확대 등...
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
Mobile Marketing to the masses in Africa is a presentation by Moses Kemibaro that he delivered at the 2014 edition of East Africa Com Conference in Nairobi, Kenya on the 10th September 2014
Webinar: Reach out to over 1 Billion Internet Users with .ASIA Domains!ResellerClub
A joint webinar by .ASIA Registry and ResellerClub where Edmon Chung, CEO, dotAsia detailed why .ASIA makes sense as the best TLD for your customers looking for a relevant targeted online presence. Marketing tips, interesting statistics on the Asian online market and amazing promotions, Edmon covers it all here. View video here: http://youtu.be/TDDhg5BrJBc
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Интернет-реклама преодолела очередную историческую отметку. По итогам полугодия объем рынка Digital составил 23,1 млрд долларов. Рост в январе–июне составил 15%, во втором квартале — 14%. Доходы от мобильной рекламы достигли 5,3 млрд долларов, что на 76% больше прошлогоднего показателя. На рекламу в мобильном поиске пришлось 2,7 млрд, на медийную — 2,5 млрд, остальные 103 млн — на прочие форматы. Цифровая видеореклама прибавила 13%, до 1,5 млрд долларов, говорится в отчете Interactive Advertising Bureau (IAB) и PricewaterhouseCoopers.
Подробнее об отчёте по ссылке -
Reach out to over 1 Billion Internet Users with a .ASIA Domain!
In partnership with the .ASIA Registry, we at Hostila have been running an exclusive promotion on .ASIA Domains registrations at a fabulous discounted price of Rs. 175 until the 1st of December, 2014. To help you push your marketing efforts into high gear and make the most of this promotion.
Why .ASIA?
By the end of 2014, Asia will have over 1.4 billion Internet users! Reach out to this rapidly growing Internet marketplace with an extension that instantly gives you an Asian-friendly online identity.
.Asia is open to everyone, making it the perfect domain extensions for not just businesses in Asia, but Asian communities all over the world as well.
Boost your local search engine rankings with a seo-friendly domain extension.
If you are still not convinced about whether a .ASIA Domain is the perfect extension for you, take a look at the following success stories of .ASIA domains benefiting businesses.
Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.
Marketing in an Age of Social Mobility
While the consumer’s path to purchase has been disrupted by digital technology, there is still a prominent role for traditional media.
Mobile devices have exploded onto the scene but have not yet been integrated into consumers’ path to purchase in the same manner as traditional and other digital media.
But it’s just a matter of time!
E-Commerce growing 3X faster than all consumer spending and now accounts for $1 in every $10 of consumers’ discretionary spending.
Social networks have become mainstream and offer a myriad ways for marketers to reach consumers.
Mobile devices now account for a substantial portion of the time spent on social networking sites.
Advertising on Facebook has been proven to lift consumer buying
Keep a close eye on Pinterest!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. Feature of Digital Ad market in Korea
Digital Ad Spending
Korean Digital Trend
Top 10 Advertisers and Sites
Ad Networks
Prospect Y2014
INDEX
3. Korean use digital media widely
96.0
84.1 81.0 79.1
42.3
Iceland Korea US Japan China
[Global internet using rate]
* %, iTU 2012
(Only some parts written)
• 84.1% of Koreans use the internet.
• Korea ranks 20th rank among nations, which
is higher than US and the highest in E.Asia.
• Top of the world for the smart phone using
rate.
Android is used highly in Korea
• 90.7% of Korean use Android OS .
(Approximately 31million users have smart phones used Android .)
• Korean Android using rate is more twice than global avg.
38.1
24.2
37.7
Android
iOS
Other
* %, Stat counter 2013
90.7
8.6
0.7
[Smart phone OS using rate : Global vs Korea]
Naver Daum Google
94.5
81.1
33.8
[Korean top3 portal coverage]
* %, Koreanclick 2013
Naver, Kakaotalk are the most
popular platform in Korea.
• The # of Naver user is over 31million and
95% of Smart phone user use Kakaotalk in
Korea.
• Both are domestic and dominant media in
korea
2012 2013
[Korean Top3 SNS users status]
(Online+Mobile)
* %, Koreanclick 2013
1st 20th 26th 31st 98th
[Global smart phone using rate]
67.6
55.0 54.9
44.0
Korea Norway HK US
* %, Strategy Analytics 2013
(Top3 and US)
Feature of Digital Ad market in Korea
4. Korean Digital AD Spend
• DA, SA and mobile AD market continue to show growth.
• The digital spending in 2013 is expected to reach 2,517B KRW(16.3% YOY)
and in 2014 to reach 2,931B KRW(16.5% YOY)
• The Mobile AD spending has shown dramatic increases since 2011 and its
proportion in the digital ad will be expanded gradually.
750 825 1,044 1,244 1,295 1,390 1,480
440 418
503
612 659 707 743
- -
1
60
210
420
710
-
500
1,000
1,500
2,000
2,500
3,000
3,500
2008 2009 2010 2011 2012 2013E 2014E
SA DA Mo Terr.TV CATV NP MG
[Media Ad Spend by Year]
Bill. KRW
Digital AD
60% 55% 50%
30%
28%
25%
10% 17% 24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2012 2013E 2014E
Mo
DA
SA
[Digital Ad Proportion by type]
Source : OnlineAD Association, Cheil Communications
5. Korean Digital Trend
• Now, Internet trend starts to be inclined to the mobile in Korea and opens Mobile era.
• In 2013, wired internet access rate was recorded by 79.8%, fell from 82.1% in 2012,
but access rate via mobile was increased by 91%, from 58.3% in the past year.
• And the using rate of mobile IM has shown a dramatic growth based on the below
chart.
82.1
58.3
79.8
91.0
Wired Internet Mobile Internet
Y2012 Y2013
[Internet Device Usage] [Internet Service Usage]
(%)
84.8
60.160.2
82.7
E-mail Mobile
Massenger
Y2012 Y2013 (%)
Source : Korea Internet & Security Agency 2013
6. Korean Digital Trend ; Mobile
[ The number of Mobile Users Trend ] [ Smart phone users ]
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
Mobile phone users Smart phone users
OS portion of the
mobile users in Korea
Mobile Internet use time
average of 1 week
1 week average
Download app number
APPS.
• Appox. 67% of mobile phone user uses ‘Smart Phone’.
• The smart phone user is increasing, but whole mobile phone user is steady.
• Android OS holds more than 90% of the M/S
• Average Weekly Mobile Web Usage time is 102 Minutes
Source : Ministry of Science, ICT and Future Planning (2013. 7) / 한국 모바일 소비자의 이해 2013
40 11 3
설치한 앱 수(평균)
최근 한 달간
사용한 앱 수
설치 한 유료
앱 수 (평균)
7. Portal and Search Engine
Media
Site Traffic Search Engine M/S (%)
PC Mobile PC Mobile
UV PV UV PV M/S (%) M/S (%)
31,279,248 19,887,393,097 16,595,659 6,385,120,960 77.91 75.99
26,840,989 10,890,894,501 12,643,650 2,553,040,522 16.11 10.18
11,182,981 346,314,366 8,463,028 167,547,054 3.66 7.40
• Naver is the dominant portal in Korea, it ranks the 1st in traffic and search engine M/S.
• M.Naver(mobile) is also 1st in the mobile web traffic
• Google holds low market share and Yahoo! was withdrew from the Korean market in
Dec 2012.
Source : Koreanclick 2013. 11 (The mobile data not included IOS data)
8. Portal
• Main Page : 대부분의 인터넷 유저들이 방문하기 때문에 Branding 효과
1. 타임보드 : 시간 고정
2. 롤링보드 : 주단위 판매
1. 초기배너 : 주단위판매
2. 브랜딩스테이션 : ½일 고정
9. Portal
• 매우 다양한 형태가 존재하며, Creative에 맞는 Type을 결정
(특수형의 경우는 보통 기본단가에 20% 할증)
▶더블앤 DEMO 클릭!
10. Portal
• 매우 다양한 형태가 존재하며, Creative에 맞는 Type을 결정
(특수형의 경우는 보통 기본단가에 20% 할증)
▶크래쉬 DEMO 클릭!
11. Portal
• 브랜드검색 : 브랜드 관련 키워드검색결과 페이지의 최상단에 노출
프리미엄형
라이트형
키워드:
브랜드와 직접적인 관련이 있어야 되며, 소재 내에 내용이 있는
키워드들만 사용가능
단가:
사용하는 키워드들의 쿼리수 합산으로 단가 결정
네이버 최소 400만원 / 다음 500만원
*네이버 라이트형은 최소 50만원
12. SNS status
[ Monthly duration (min.) in Mobile app. ] [ Monthly Mobile app. UV ]
16,928
8,964 8,843
2,375 1,775
-
4,000
8,000
12,000
16,000
20,000
KakaoStory Band Favebook Cyworld Twitter
467.05
221.90
184.40 169.54
49.62
0
100
200
300
400
500
FaceBook Kakao Story Twitter Band Cyworld
Source : Koreanclick 2013. 11 (The mobile data not included IOS data)
• Big SNS(micro blog) sites in Korea are Facebook, Kakao story and Band based on the
below chart.
• The highest *UV is Kakao story and the most usage time is Facebook in SNS.
• SNS is being used as a online marketing and communication tool between Brand and
Customers in Korea.
(Kakao Story and Band can be used through only mobile App.)* UV is based on only mobile App. data
13. Top 10 Advertisers in DA
[ Ad Spending Top 10 by Category in 2013YTD ] [ Ad Spending Top 10 by Advertiser in 2013YTD ]
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
* Mil. KRW
-
5,000
10,000
15,000
20,000
25,000
* Mil. KRW
• Ad spending(for only DA) top 3 categories are IT, Commerce and Service.
• Many commerce advertisers like Gmarket&Auction are ranked in the top 10,
and 3 Samsung are ranked in the top 10.
Source : Research AD (2013. 1~ 11)
14. Top 10 SITEs in PC
• Naver and Daum are the dominant portals in Korea, rank the 1st and 2nd on UV & PV.
• Another sites of top 10 are commerce, video and news sites.
• 3 portal sites(Naver, Daum, Nate) take more than 90% of top 10 sites Ad spending for
DA.
Source : Kotreanlclick 2013, 11 and Research AD (2013. 1~ 11),
[Top 10 Site in PC - UV & PV] [Top 10 Site – Spending in 2013YTD]
-
5,000
10,000
15,000
20,000
25,000
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
UV PV
-
50
100
150
200
250
Thousand Million * Mil. KRW
take more than 90%
15. Top 10 SITEs in Mobile
• Traffic rank of Mobile Web is similar to PC and most of Top 10 site are the portal,
commerce and social media site.
• The App using the most time is Kakaotalk, also the most of the installation excluded Apps
set basically by provider like Android market, Address list.
Source : Koreanclick 2013. 11 (The mobile data not included IOS data)
[Mobile Web UV & PV] [Mobile App Time Spent & Installation]
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
UV PV
Thousand Million
Rank Application
Total Time Spent
(Min / *1000)
Unique
Installer
1 Kakaotalk 378,761 23,755,894
2 Naver 171,252 16,292,104
3 Android address List 56,188 24,020,382
4 Kakao Story 52,844 18,206,768
5 YouTube 40,057 24,066,311
6 Samsung Alarm/Clock 17,946 15,068,977
7 Android Market 13,769 24,186,825
8 Samsung Camera 6,700 15,270,474
9 Calendar 5,475 23,560,822
10 Google Search 2,109 23,713,082
16. 94%
11%
2%
-
50
100
150
200
250
300
350
400
450
0%
20%
40%
60%
80%
100%
Kakaotalk Line Whatsapp
Korean % Global Users
Mobile IM Status
• Kakaotalk is the best popular IM and using rate is over 90% of the smart phone users in
Korea and Kakaotalk PC version was launched in Mar 2013, it opens mobile-PC united
IM era.
• Line from Naver and Mypeople from Daum have only lower number of users.
*Whatsapp has not released Korean users data, but its proportion is only 2% in Korea.
[Mobile IM Global User & Korean User(%)]
Million
35,000
7,000
27,000
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
Kakaotalk Line Mypeople
[The user number of IM in Korea (2013.11)]
Thousand
Source : Onavo 2013. 08, The combination of articles.
18. Ad Network Trend ; PC
• Each Ad Network has their own unique feature and is selected and executed by type of
targeting tactics and level.
• Ad network Ad spending is increasing in 2013, and expect to increase continuously in
2014, based on below the chart, GDN and Ntree spending.
Network Targeting Tactics Networked Sites
Re-Targeting
Portal, News, etc
Approx. 100
GDN(Google Display AD)
Context/Sites/Interest
Re-marketing
Blog, News, etc
Approx. 50,000
Contextual Targeting
News sites
Approx. 30
RT(Re-targeting)
RT plus, A.RT
Nate, Joins, imbc, etc
Approx. 15
and DC adx, FBX
Other video
network
FIVA, CSA News Sites, Etc.
[Ad Network Feature] [Monthly GDN/Ntree spending in Nasmedia]
Source : Nasmedia Internal data
-
50
100
150
200
250
300
350
400
-
200
400
600
800
1,000
1,200
1,400
1,600
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
14-Jan
14-Feb
14-Mar
GDN ntree
*Mill.
(KRW)
*Mill.
(KRW)
19. Ad Network Trend ; Mobile
Ad Network for Banner CPI Lock Screen
Ad@m Cauly Admob Inmobi Adlatte TNK Adpopcorn Cashslide Cashup
Number of Apps
Networked
8,000+
M. Daum web
10,000 50,000 12,000 Independent 1,000 90 Independent Independent
Monthly PV 15B 12B 9B 8B 350,000
(DAU)
600,000
(DAU)
3,000,000
(DAU)
2,000,000
(DAU)
500,000
(DAU)
App vs Web
Ratio
45% : 55% 90% : 10% 99% : 1% 80% : 20% Only App Only App Only App Only App Only App
OS Ratio
(iOS : android)
15% : 85% 10% : 90% 30% : 70% 10% : 90% unknown 10% : 90% 10% : 90% Only Android Only Android
[ Mobile Ad network & media Feature ]
• Mobile Ads are classified as Banner, CPI and Lock screen by execution type.
• If the marketing goal is maximizing the traffic or event participation, will use Ad networks
for Banner.
And CPI and Lock screen are executed in order to maximize App installation.
(only top tiers written)
DAU; Daily Active User
20. Ad Network / Ad Exchange
Source : baekdal.com 2009 | http://www.baekdal.com/analysis/market-of-information/
• Where is Everyone?
21. • AD Network의 발전
Inventory Level Revenue
Premium Inventory
Intermediate
Level
Inventory
Remnant Inventory
unsold
60%
30%
10%
가치를 부여해서
수익을 확장
Ad Network / Ad Exchange
25. Ad Network / Ad Exchange
• RTB(Real-Time Bidding) / Second Price; 차 순위를 이길 수 있는 최소단위로 Pay
26. • Ad Exchange / DSP 역사
Ad Network / Ad Exchange
In Korea
27. Ad Network / Ad Exchange
• 국내 Ad Network (Ad Exchange를 통한)
Re-targeting
Dynamic Creative
Context/Sites/Interest
Re-targeting
RT plus,
A.RT (Re-targeting)
29. • Increase sponsorship Ad products due to big sports events in 2014.
; Sochi winter Olympics, Brazil Worldcup and popularity of Korean baseball and MLB.
• Various sites open the pages related to sports events and
expect that big advertisers will launch the sponsorship ad to secure high traffic.
• Their brand awareness and preference will be increased by natural exposure of brand
during the period of sports events.
1. Increase of Sports sponsorship Ad
[Cases using Sponsorship Page]
Case of special page
for World cup
Case of special page
for Winter Olympic game
Case of special page
for Baseball game season
30. 2. Enlargement of Video Ad market
• Expect that the video ad spending and number will incline continuously in 2014.
• Recently, due to the Youtube growth, video ad achieved a rebound from the recent
decline.
• The mobile video service showed a growth, because of real time accessibility which is
an advantage of the smart phone.
0
200
400
600
800
1,000
1,200
1,400
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Ad Spending(x000) Number of ad
-
5
10
15
20
-
100
200
300
400
500
Mobile Video - Average Duration time (m)
PC Video - Average Play time (m)
Source : : Research AD, Koreanclick, Nasmedia internal data
[Monthly Video Ad Spending Trend] [Monthly Video Media Avg. Duration Time Trend ]
31. 3. Narrowcast in Mobile Ad market
• The Mobile ad is catching up with the Online ad.
Early on, focused on delivering lots of ads to all users, but now important is to find
proper target users.
• Expect that mobile publishers or data analysis agencies research and develop the
various targeting tactics based on their tracking solutions since 2014.
[Mobile Ad Targeting] [Mobile App. Tracking solution]
AS is
To be
Only basic tactics
App category, Device, OS
Time, Day, Frequency
- Interest and similar user
- Re-targeting
For users who visited a website(or App.)
For users who not visited a website(or App.)
For users who visited a website via PC
etc..
Ad Tracker
T-MAT
Party Track
Ad-x Tracking
HasOffers (partnership)
launched in 2012.5
launched in 2013.7
launched in 2013.10
launched in 2013.4
launched in 2013.11
(merged)