The document outlines the evolution and competition in mobile app development, highlighting challenges such as customer opt-out and the need for quality testing. It emphasizes the importance of mobile app testing and suggests automation as a solution to enhance efficiency and reduce costs. Key considerations for implementing test automation include assessing feasibility, creating proof-of-concepts, and selecting appropriate tools and frameworks.

1. A 5-Minute Guide
to Delivering Flawless
Mobile Apps

2. A 5-Minute Guide
to Delivering Flawless
Mobile Apps
Specially for Mobile Testers

3. Evolution of Mobile Phone Usage
Feature Phone – a simple communication device

4. Evolution of Mobile Phone Usage
Smart Phone – a multi-purpose gadget

5. Reason???
Increasing development of Mobile Applications for
Android, iOS, Windows and Blackberry platforms

6. Some Statistics About Mobile Apps

7. Total Number of Apps in App Stores
130,000
220,000
850,000
905,000
iPhone Android Windows Blackberry

8. Total App Downloads
27,000,000,000
4,100,000,000
29,000,000,000
2,400,000,000
iPhone Android Windows Blackberry

9. Interesting Facts about Mobile
Apps…

10. U 86% of time on Native Apps
Flurry
Research, April 2014

11. There are over 450,000 mobile apps installed
in over 1.3 billion devices worldwide - Flurry
Research, April 2014

12. By 2015, 80% of application development will
be for smartphones & tablets – Gartner
Research

13. The number of mobile app users will reach to
4.4 billion by 2017 and will generate revenue
of $63.5 billion – Portio Research, 2012

14. Increasing Mobile Apps = More
Competition
The increasing adoption and popularity of
mobile apps compel more companies to
develop mobile apps. This means more
competition.

15. Time to Deliver Quality Apps
Increasing competition triggers the need to stay
ahead of the curve with quality deliverables.
Explosion of
Mobile Apps
Increased
Competition to
Serve Market
Need to
Deliver
Quality
Apps

16. Challenges in Developing Quality
Mobile Apps
 Variety Of Handsets
 Myriads Of Screen Sizes
 Different Screen Resolutions
 Orientation Dynamics
 Different Operating Systems

17. This increases Customer Opt-out

18. What is Customer Opt-out?

19. What is Customer Opt-out?
Apps used once and eventually deleted
by users.

20. According to a survey conducted by Compuware
and Mobilewalla, 80%-90% of apps are used
once and eventually deleted by users.

21. The same survey by Mobilewalla also
revealed reasons for Customer Opt-outs

22. Reasons for Customer Opt-outs
Applications crash or display errors after
download – 62% of users reported

23. Reasons for Customer Opt-outs
The downloaded applications run slow
- 47% of users reported

24. Reasons for Customer Opt-outs
Applications do not launch after download
– 40% of users reported

25. Reasons for Customer Opt-outs
Applications do not function as expected
- 37% users reported

26. If your application falls into any of the above
four spaces, then it is tough to survive in the
market and meet the desired business goals.

27. How to ensure flawless mobile apps

28. Answer
Mobile App Testing

29. Why Mobile App Testing
Mobile app testing ensures usability, scalability, quality,
performance and security of mobile apps which is the
key to let your apps soar high in the marketplace with
excellent ratings.

30. But, it is difficult to conduct mobile
app testing because…

31. There are frequent feature enhancements,
version, and OS upgrades requiring continuous
regression testing cycles
Maintenance
Test Upgrade

32. Common challenges of performing mobile
app testing

33. Common challenges of performing mobile
app testing
Different Operating Systems

34. Common challenges of performing mobile
app testing
Variety of Devices

35. Common challenges of performing mobile
app testing
Network Incompatibility

36. Common challenges of performing mobile
app testing
Differences in UI & Navigation

37. Results?

38. Results?
Increased Time, Cost & Effort for testing a single app
against different Operating Systems, Screen Sizes,
Navigations & Networks

39. Then how to ensure great mobile
apps?

40. Then how to ensure great mobile
apps?
The answer lies in…
Test Automation

41. What is Test Automation?
Test automation is the key to ensuring quality
and performance of apps in rapid roll-outs and
agile market.
Automation testing promises to test
applications quickly and efficiently reducing
the overall time-to-market.

42. Reasons to prefer Automation
Testing for Mobile Apps over
Traditional Testing

43. Reduces effort, time and cost of regression
testing for mobile apps after every version
upgrade

44. Increases efficiency, resulting in accomplishing
the release cycles ahead of schedule

45. Accelerates the process of identifying and
reporting defects in the program and
functioning of the given app

46. Delivers consistent, repeatable and improved
testing processes

47. Provides better test coverage and resource
utilization

48. Saves human resources to focus on advanced
testing

49. What are the Key Points to be kept in mind
before implementing Test Automation for
Mobile Apps

50. Conduct Feasibility Study
Conduct feasibility study to identify whether automation
testing of the app is really feasible and whether it will really
provide the expected results and benefits.

51. Create Proof-of-Concepts
It is necessary to have proof-of-concepts ready before
actually implementing test automation for mobile apps.

52. Select Framework
Select a framework that gives the suitable methodology of
testing a specific mobile application which will also serve as
a foundation of the entire test automation project.

53. Select the right mix of Simulators & Emulators
Create combinations of simulators (software systems) and
emulators (physical devices) with different memories and
processors to understand different mechanisms and working of
the application. This will help maximize test coverage

54. Select the Test Automation Tool
Having a right test automation tool in place is also necessary to
attain the desired level of testing and reduce the cost of
regression testing. This will be beneficial for apps that require
repetitive testing due to frequent upgrades.

55. Consider Network Environment
It is also important to consider the primary network
environment to base the testing project. Besides, one must also
deploy tools to stimulate the different network connectivity and
response of the application under test.

56. Analyze Type of Testing
Tester must also analyze the different types of testing
(functional, performance, security, and compliance) to check
the different aspects of the given application.

57. Want to know more?
Read on the complete guide here: http://www.cygnet-infotech.
com/sure-fire-ways-to-power-up-your-mobile-applications

58. A Case in Point
A telecommunication giant based in the USA implemented test
automation using MonkeyTalk to test its mobile VOIP application
developed for iPhone and Android devices.
The company achieved the desired regression cycles and increased
the test coverage which, ultimately saved 70% of human efforts,
time and cost.

59. Lasting Words
It is important to learn all these nuances of mobile testing to scale
up your application in the market. Keep in mind, a well-orchestrated
testing strategy for implementing automation testing
will enable you to achieve the desired testing purpose with
reduced efforts and accelerate your time-to-market.
Take help of a dedicated test automation consultant who can guide
to adopt the right mobile test automation process, tool and
framework.

60. Happy Testing

61. Want to know more about testing?
Get in touch with us at
Cygnet Infotech Pvt. Ltd
Web: www.cygnet-infotech.com
Email: inquiry@cygnet-infotech.com
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