Social Media Marketing for the Wine Industry - Silicon Valley Business JournalEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
Social Media Marketing for the Wine Industry - Silicon Valley Business JournalEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
The world’s most international brewer
No 1 in Europe and No 2 in the world by revenue
Operations in over 70 countries globally
Brewing great beers, building great brands
Committed to surprising and exciting
consumers everywhere
Long and proud history and heritage
No longer niche, the craft beer market is growing at a remarkable rate. Brands of all sizes can not only coexist, but prosper, by strategically tapping into an influential audience ready to purchase, drink,
and spread the word.
China digital marketing & social media summit, oct 24, sydney 2013 Marketing ...Konrad Markham
How to leverage the power of digital marketing and Chinese social media to market your wines in China.
from www.konradmarkham.com. Case study based analyses of Digital Marketing campaigns.
Follow me on Twitter @kardy1
or find me on LinkedIn - Konrad Markham, Freelance Digital Marketer
“Don’t try to reach everyone. Pick a focused audience,” Carroll encouraged. Fáilte Ireland, with the help of locals, planned small-scale events to appeal to a variety of specifically targeted audiences under the umbrella theme of The Gathering. Lighthouse keepers, rugby players and Tolkien enthusiasts all had their own events to attend, and Fáilte Ireland invested marketing resources into connecting potential visitors with their appropriate niches.
Highlights of the presentation are highlighted here in our blog:
http://www.sometourism.com/somet14eu-using-niches-market-70-million/
The world’s most international brewer
No 1 in Europe and No 2 in the world by revenue
Operations in over 70 countries globally
Brewing great beers, building great brands
Committed to surprising and exciting
consumers everywhere
Long and proud history and heritage
No longer niche, the craft beer market is growing at a remarkable rate. Brands of all sizes can not only coexist, but prosper, by strategically tapping into an influential audience ready to purchase, drink,
and spread the word.
China digital marketing & social media summit, oct 24, sydney 2013 Marketing ...Konrad Markham
How to leverage the power of digital marketing and Chinese social media to market your wines in China.
from www.konradmarkham.com. Case study based analyses of Digital Marketing campaigns.
Follow me on Twitter @kardy1
or find me on LinkedIn - Konrad Markham, Freelance Digital Marketer
“Don’t try to reach everyone. Pick a focused audience,” Carroll encouraged. Fáilte Ireland, with the help of locals, planned small-scale events to appeal to a variety of specifically targeted audiences under the umbrella theme of The Gathering. Lighthouse keepers, rugby players and Tolkien enthusiasts all had their own events to attend, and Fáilte Ireland invested marketing resources into connecting potential visitors with their appropriate niches.
Highlights of the presentation are highlighted here in our blog:
http://www.sometourism.com/somet14eu-using-niches-market-70-million/
Aileen O' Toole presentation to Good Food IrelandAMAS
Aileen O'Toole's presentation to Good Food Ireland conference. Specifically covering the 2010 Irish Tourism Industry Confederation (ITIC) research into changing trousim distribution patterns and the role of internet in tourism distribution
This presentation will take you through a brand audit of the Johnnie Walker brand. Looking at its current market, trends and news surrounding the brand. Introducing information regarding the brand and company, looking at their current brand position their competitors. Also paying attention to Johnnie Walkers brand equity, brand awareness and brand associations. We will conclude with recommendations to Johnnie Walker on how they can build and manage their brand equity.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
MN319 Digital Market Review on the Alcohol Sector (Beer and Cider)
1. MN319 E-Marketing
Market & Digital Review of the Alcohol Sector in Ireland
(Beer & Cider)
Group Members:
Adam Leon
Orla Finglas
Emma Slevin
Adam Wheatley
Aisling McEvoy O’Connor
2. Introduction
We researched the alcohol market sector in Ireland,
focusing on the following beer and cider companies.
•Heineken
•Bulmer's Ireland
•Guinness
•Carlsberg
•Budweiser
3. Market Background
• The Irish alcohol industry is a multi-billion euro industry, in 2012
the market was worth €6.390 billion.
• The main alcohol producers in Ireland are Diageo, C&C Group,
Heineken Ireland and Irish Distillers Pernod Ricard who produce
various alcohol beverages such as Guinness, Budweiser, Carlsberg,
Heineken and Bulmers Ireland.
• The on-license alcohol sector in Ireland continued to decline in
2012 with growth in off-licence sales. Alcohol brands must be more
competitive due to increased supermarket alcohol brand sales.
• The market was also hit with an increase in the level of VAT from
21% to 23% in January 2012
• Early indicators for 2013 for bar sales from the Retail Sales Index
are disappointing. In January 2013 bar sales volume dropped by 6.9
% compared to January 2012.
4. The 5 Brands Reviewed
• Budweiser was established in 1876, by Anheuser-Busch in Saint Louis, Missouri,
and is part of the Diageo Group. It is America’s most popular beer along with
international popularity.
• Bulmers Ireland was founded by William Magner in Clonmel, Co. Tipperary in
the 1930’s and is now part of the C&C Group. It is the leading Cider brand in Ireland.
• Carlsberg was founded in Copenhagen, Denmark in 1847 by J.C Jacobson, and is
now part of the Diageo Group. It is a successful beer in the Irish market.
• Guinness was established in 1759 by Arthur Guinness, at St James’s Gate
Brewery, Dublin, and is now part of the Diageo Group. Guinness has a strong Irish
heritage and has become the highest selling beer in the Irish market.
• Heineken was established in 1873 by Gerard Adrian Heineken. The brand
orginates in The Netherands, and is brewed in Co. Cork ,Ireland. It is a popular beer
in Ireland.
5. Website Review
• Each website has an “age gateway” for the purpose of confirming the
visitor is the legal drinking age.
• All of the websites convey their brand’s distinctive colours making the
sites attractive. They all too have information about their products and
the background of their brand.
• The Guinness, Heineken, Carlsberg and Bulmers Ireland websites are user
friendly and easy to navigate through. However the Budweiser site is
cluttered with many images and dark colouring, making viewing and
navigating difficult.
• Guinness, Bulmers Ireland and Carlsberg links their website to their
Facebook and Twitter pages. Heineken and Budweiser only link their
Facebook page to their websites.
6. Social Media Review
Twitter: Guinness Ireland has the highest number of followers on Twitter
with Bulmers Ireland having the lowest. Budweiser started their page in
January 2013 and have 13,758 followers, they have increased their
followers by promoting their involvement in the Super Bowl and their
competition to help name the baby Clydesdale. The best company for
tweeting and interacting is Guinness Ireland with over 2,400 tweets.
Facebook: In terms of the number of fans, Heineken is the superior page,
followed by Budweiser, then Carlsberg, Guinness and lastly, Bulmers
Ireland. While Heineken has the greatest fan base and reach Budweiser is
more engaging with their fan base with the highest PTAT rating.
YouTube: Heineken has the largest number of subscribed users, while
Bulmers Ireland has the lowest. Carlsberg, Guinness, Heineken and
Budweiser all have links to their other social media sites or their websites.
Bulmers Ireland fails to link social media accounts to the channel.
7. Mobile Review
• Bulmers Ireland, Budweiser and Heinekens’ mobile websites have the
same content as on a computer with a responsive design. Having a
responsive design with a clear layout makes the sites easier to navigate
through the mobile site.
• The Guinness mobile website has the same content as on a computer but
does not have a responsive design and requires you to zoom in.
• The Carlsberg mobile website is different to that on a computer; the
homepage directs you to either their Facebook page or YouTube page.
• Heineken, Carlsberg, Budweiser and Guinness all have links to their social
media sites on their mobile site but Bulmers Ireland does not.
8. Mobile App Review
• Bulmers Ireland’s App provides the user with event listings along with updates on
competitions once you’ve scanned a bottle of Bulmer's Original or Light.
• Carlsberg’s most popular App was for the Euro 2012, and allowed fans access to
fixtures, highlights, news and interviews during this competition.
• Budweiser’s App enabled fans to contribute to the FA cup man of the match, and also
displayed fixtures, results and starting times of these matches.
• Guinness’s App informed fans of the simple 6 steps to “make the perfect pint.”
• Heineken’s App which runs with UEFA Cup, allows interaction with others worldwide
to anticipate the outcomes in matches such as goals, penalties and corners.
13. Report Promotion
We promoted our report on various social media sites:
•Personal Blogs via Word Press
•Twitter accounts
•Facebook
•YouTube
•LinkedIn
14. Conclusion
• A strong online presence is important in today’s highly competitive
markets, in particular social media.
• A strong digital media strategy increases brand awareness.
• All 5 brands have a presence online with areas of strength and
weakness.
• Overall Bulmers Ireland is the weakest across all online media
platforms.
• Heineken have the strongest presence online, with the highest
number of fans across combined social media platforms.
• Budweiser also has a strong presence as they have high levels of
engagement as per their number of fans. However presentation can
let them down, e.g. their website is cluttered and not user friendly.
• Guinness appear to target the Irish market best, through
sponsorship and promotion and they have the most Irish social
media accounts.