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Credentials 2017


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Credentials 2017

  1. 1. Credentials BOUTIQUEBARBRANDS.COM Boutique Bar Brands is a experienced team of brand managers dedicated to launching and managing premium drinks brands in the UK market. Together we have over 50 years combined experience managing drinks brands across the craft beer and premium spirits market. Boutique Bar Brands was founded in 2012 by Philip Harding and Don Parkin to specifically facilitate the strategic expansion and sales growth of our clients. We achieve this by formulating and implementing sales and marketing strategies tailored to each client. Out in the trade we operate as a direct sales function and act as passionate and influential brand ambassadors on behalf of your brand. We have launched over 15 different drinks brands in the UK, including working with some of the UK’s most high profile drinks companies helping them and their brands to achieve global recognition.
  2. 2. Our Services BOUTIQUEBARBRANDS.COM Brand Builders BBB aims to consult and manage premium speciality drinks brands being introduced to the UK market. We are brand managers with over 50 years combined experience in the craft beer industry and premium spirits market. Ancillary Services Our experience shows that drinks brands can significantly benefit from a considered and integrated multi channel marketing approach. We work on behalf of our clients to activate products in accounts and we have key partners with speciality skills in marketing and PR who have years of experience working alongside us in speciality Sales and Marketing Support All aspects of growing sales on behalf of your brand including direct selling, staff training, telesales, and account servicing. UK Agency We represent drinks brands in the UK on behalf of the brand owners. BBB takes care off logistics, account management and sales on behalf of your brand. Product Design and Conception We have built products from scratch into globally recognised brands. We’re can help at every step from liquid development to launch. Spirits BBB has launched brands across multiple spirit categories around the globe. We can help consult on, launch, manage and grow spirits brands. Export and Drinks Consultancy Our comprehensive knowledge of the market means we understand how to grow your brand no matter what stage of growth it is. Events Social Media Public Relations Market Analysis Product Activation
  3. 3. Case Studies BOUTIQUEBARBRANDS.COM Bellerose We are extremely proud of what we have achieved with Bellerose building it from a zero base in the UK to full national distribution. Working closely with the small artisans brewery in Lille, we have slowly built up the brand over 4 years which is now listed in wholesalers such as James Clay, Matthew Clark, Nectar, Amathus, HT White and Hills Prospect. As well as many listings in on trade accounts Bellerose is now listed in 200 Marks and Spencer’s stores nationally. Gotlands Bryggeri We have great experience of working with high quality imported beers from the USA, France, Sweden and Italy. Gotlands Bryggeri produces exceptional quality, English inspired beers including Sleepy Bulldog, Sweden’s best selling craft beer. We found an importer and helped establish the brand in the UK, gaining listings in a number of key Scandinavian-style accounts in London, michelin starred restaurants as well as some of London’s premier craft beer bars. UK Agency
  4. 4. Case Studies BOUTIQUEBARBRANDS.COM Fuller’s Frontier In 2012 we were the first external consultancy to work with Fuller’s Brewery with the specific task of establishing their new kegged craft lager, Frontier. Launched in May 2013 Frontier is now listed in over 500 accounts nationwide and distributed by a variety of wholesalers. We continue to represent Frontier in the on trade. Island Records Session IPA We were brought on board to launch the Island Records Session IPA beer on behalf of the legendary records label in 2015. We launched the beer at Craft Beer Rising in February 2016 and quickly achieved listings in two regional wholesalers in the South as well as numerous listings in accounts from casual dining restaurants to craft beer bottle shops. Recently we achieved further listings in two wholesalers opening up distribution in the Midlands and Northern England. Over 15,000 Litres sold in first 5 months (51% cans, 49% keg sales) Sales and Marketing Support
  5. 5. Case Studies BOUTIQUEBARBRANDS.COM Harry Bromptons BBB is part of the team who developed Harry Brompton’s Ice Tea – the UK’s first alcoholic iced tea. From the initial concept and through the full brand development to trade launch, BBB has contributed to the complete process of bringing a new product to market. Now 30 months since the first trade listing Harry Brompton’s is available through 14 different wholesalers, has an account base of over 250 pubs, bars and restaurants. Harry Brompton’s is also available in 236 Waitrose stores nationwide, 250 Sainsbury’s, Ocado, Harrods, As Nature Intended and Wholefoods. Product Design and Conception
  6. 6. Case Studies BOUTIQUEBARBRANDS.COM El Dorado Rum & Four Roses Bourbon Achieved 125% of 6 month distribution targets, within 3 months. During first full financial year looking after the brands (Oct 11 – Sep 12) the ledger of accounts grew to increase revenue by 22.8% like for like while the company’s overall performance was tracking c-20% decline. For the financial year (Oct 12 – Sep 13) Profit grew by 94% Copper Head Gin (UK) Launching Copper Head Gin in the UK from a base of zero. Numerous listings in premium London chains such as Barworks, key London bars and hotels including Hinds Head Hotel (Heston Blumenthal). Gaining a listing in Nectar within 2 months of being launched, due to demand from the premium gin venues. Whyte & Mackay Achieved a 350% increase in Whyte and Mackay sales in the Meridian area in 6 monthly sales 2009 (May - Sept) compared to the same 6 monthly period in 2008 when the blended scotch category had a decline of - 17%. In the same time period and area Vladivar Vodka experienced 25% growth compared to a -5% decline in total Vodka sales. (Neilson data) During a 2 month secondment in Spain, with the objective of launching the brand, developing brand awareness and presence along the Costa Del Sol both at account level and with RTM’s. All targets were achieved with a total of 154 accounts being opened in 2 months. Plus clearing 100 cases of obsolete Vodka stock (Data from RTM stocking lists) Spirits
  7. 7. Ancillary Services BOUTIQUEBARBRANDS.COM Events At the forefront of the craft beer movement BBB has established itself as a leading provider of beer focused staff training, events, festivals and additional support to the sales process. We run beer focused events under “The House of Boda” banner and have worked with Aviva, Google, Citi Group, Ernst Young, Hampton International, KLM, Qantas, Royal Sun Alliance, A.I.G, Hogan Lovells & Holeman Fenwick Willan providing top quality craft beer and food matching experiences. Export We are set up to manage the whole process for your brand from pricing to logistics. Working with Harry Brompton’s Alcoholic Iced Tea we have developed export volumes in 12 countries globally and continue to push this area as a key opportunity for our clients. We are currently working on the export strategy over a 3 year period for Island Records and Cranes. Island Records Session IPA is already exporting to Australia only three months since its launch.
  8. 8. Ancillary Services BOUTIQUEBARBRANDS.COM Consultancy Our consultancy services can help make a difference to your brand, helping you better understand the UK market, enabling you to reach profitability quicker and avoiding costly mistakes. We can cover everything from general advice for early stage startups to more focused market research reports for established businesses. We can provide advice on strategy planning, pricing, marketing strategies, feasibility studies, and branding. Social Media and PR Deploying resources to an integrated social media and PR campaign can work wonders for your brand. Our PR campaign for Island Records Session IPA successfully communicated the story behind the brand and generated excitement for the product resulting in direct sales into high profile accounts. PR listings include trade press such as Imbibe, Imbibe, Pub & Bar Magazine, Restaurant Magazine and Casual Dining Mag and consumer press in the likes of Timeout, Metro, The Evening Standard,
  9. 9. Who we work with BOUTIQUEBARBRANDS.COM Wholesale Gaining listings in wholesalers is vital for the growth of a brand. Over the years we have built up strong relationships with some of the UK’s most recognised drinks wholesalers. We have national coverage through a network of partner wholesalers which allows us to supply into key cities around the UK like Manchester, Nottingham, Brighton, Bristol, Edinburgh, Glasgow, Cardiff. We currently have brands listed with the below major wholesalers as well as many smaller regional wholesalers.
  10. 10. Who we work with BOUTIQUEBARBRANDS.COM On Trade We have built a wide and exceptionally strong database of on-trade clients and accounts which we speak to on a regular basis. A typical launch plan involves seeding a brand into a number of targeted premium accounts to gain brand recognition and prestige. Some of the accounts we work closely with are below.
  11. 11. Who we work with BOUTIQUEBARBRANDS.COM Off Trade Our partners in the off trade include some of the UK’s most loved local specialty bottle shops to global retail giants like Whole Foods and Costco. We also work with some of the UK’s largest online retailers to ensure you can capture sales in the key emerging digital e-commerce channels. We work closely with our brands to manage every step of this process.
  12. 12. Where we are BOUTIQUEBARBRANDS.COM Out of Office Battersea, SW11 5EN Out of Office, the home of Boutique Bar Brands, is a new community driven social enterprise and shared work space for freelancers, entrepreneurs and small businesses in South West London. Out of Office is not only an extension of our business and where we work but is also a a showcase for our brands, allowing us to engage with customers, conduct taste tests and training sessions both for you and the public. We run numerous tasting events, popups, private events and product launches in our quirky space!
  13. 13. THANKS BOUTIQUEBARBRANDS.COM To view our full range please visit: Or speak to us directly on: +44 (0)207 717 5560 @BBBrandsUK