This marketing plan summarizes the launch of a new Nepali dance reality show called "Dancer Ko Khoj" by Nayuma Television. The show will be the first of its kind entertainment program for Nepali speaking viewers in Sikkim and surrounding areas. It aims to capture 20% of the entertainment market share in its broadcast region. Nayuma Television currently only operates in Sikkim but plans to partner with local cable operators to broadcast the show in other Nepali-speaking regions like Darjeeling. The target audience is the Nepali speaking population who are looking for local entertainment content. The marketing strategy will include advertising to create awareness and attract talent as well as build the brand and viewership of the new
A presentation on the creative brief for Maggi India by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation talks about a creative brief for the potential next campaign for Maggi India.
Virgin Mobile USA launched in 2002 with a new pricing model aimed at the youth market aged 15-29. It offered prepaid plans without contracts starting at $35 per month, which included unlimited minutes and unique content and entertainment features through partnerships with MTV. This novel approach analyzed customer lifetime value to determine competitive pricing could be profitable while meeting unmet needs of the target demographic.
Netflix launched in India in January 2016. While it initially saw excitement, its launch response was lukewarm as it lacked the content depth of other regions and had pricing not suitable for the Indian context. It also faced challenges of buffering issues and weak broadband infrastructure. Netflix is working to eliminate buffering by enabling streaming at lower speeds and gradually creating more local Indian content. It aims to cater to India which is a fast growing smartphone market but also has some of the world's slowest network speeds.
This document discusses Maggi noodles, which faced a crisis in India in 2015 when several state governments banned it due to excessive lead content.
It first provides background on Maggi's origins and market dominance in India. It then outlines Nestle's proposed IMC plan to revive Maggi's brand image and trust by increasing emotional attachment to the brand through advertising and social media campaigns, while also highlighting new safety and quality standards to reassure consumers.
The plan involves two themes - the first uses video ads and social media to remind people of their past affection for Maggi, while the second partners with Aamir Khan to visit Maggi plants and endorse the new stringent quality procedures. Mobile test vans would also
Colgate-Palmolive was preparing to launch a new toothbrush called the Precision. The product manager was deciding between a niche or mainstream positioning strategy. A niche strategy would target gum health concerns but capture less of the market. A mainstream strategy would position the Precision as the most effective brush overall, allowing it to capture more of the growing retail market through stores like mass merchandisers and clubs. Analysis of pro forma income statements showed the mainstream strategy would lose more money initially but earn greater profits in the long run. Therefore, the document recommends a mainstream strategy to maximize long-term performance and take advantage of expanding retail outlets.
Tata Sky is a DTH satellite television provider in India owned as a joint venture between Tata Group and Star TV. It offers over 160 TV channels to its over 2.3 million subscribers with clear picture quality. Tata Sky provides 24/7 customer support across 11 languages and a 4-day program guide. It aims to meet the entertainment needs of all family members. Tata Sky targets various demographics with interactive content on its Active platform, including children's educational games, programming for housewives, and games for all ages. The company also aims to expand its rural customer base, which accounts for over half of India's television households.
Colgate Palmolive was considering launching a new precision toothbrush. They could position it as either a niche product targeting gum health or a mainstream product. As a niche product it would capture less of the market more slowly but with less risk, while mainstream would capture more of the market faster but with greater risk. They analyzed test marketing and financial projections. In the end, they recommended initially positioning it as a niche product to appeal to consumers concerned with gum health, then potentially expanding it mainstream later.
Britannia Industries Ltd. is an Indian company established in 1892 that manufactures biscuits, bread, and dairy products. It has over 3.3 million distribution outlets and a presence in Dubai, Oman, and New Zealand. The company's vision is to dominate the Indian food and beverage market and be one of the best biscuit companies. Its mission is for every third Indian to be a Britannia consumer. Popular Britannia products include Milk Bikis, Cream Crackers, Bourbon, Treat, and Good Day cookies.
A presentation on the creative brief for Maggi India by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation talks about a creative brief for the potential next campaign for Maggi India.
Virgin Mobile USA launched in 2002 with a new pricing model aimed at the youth market aged 15-29. It offered prepaid plans without contracts starting at $35 per month, which included unlimited minutes and unique content and entertainment features through partnerships with MTV. This novel approach analyzed customer lifetime value to determine competitive pricing could be profitable while meeting unmet needs of the target demographic.
Netflix launched in India in January 2016. While it initially saw excitement, its launch response was lukewarm as it lacked the content depth of other regions and had pricing not suitable for the Indian context. It also faced challenges of buffering issues and weak broadband infrastructure. Netflix is working to eliminate buffering by enabling streaming at lower speeds and gradually creating more local Indian content. It aims to cater to India which is a fast growing smartphone market but also has some of the world's slowest network speeds.
This document discusses Maggi noodles, which faced a crisis in India in 2015 when several state governments banned it due to excessive lead content.
It first provides background on Maggi's origins and market dominance in India. It then outlines Nestle's proposed IMC plan to revive Maggi's brand image and trust by increasing emotional attachment to the brand through advertising and social media campaigns, while also highlighting new safety and quality standards to reassure consumers.
The plan involves two themes - the first uses video ads and social media to remind people of their past affection for Maggi, while the second partners with Aamir Khan to visit Maggi plants and endorse the new stringent quality procedures. Mobile test vans would also
Colgate-Palmolive was preparing to launch a new toothbrush called the Precision. The product manager was deciding between a niche or mainstream positioning strategy. A niche strategy would target gum health concerns but capture less of the market. A mainstream strategy would position the Precision as the most effective brush overall, allowing it to capture more of the growing retail market through stores like mass merchandisers and clubs. Analysis of pro forma income statements showed the mainstream strategy would lose more money initially but earn greater profits in the long run. Therefore, the document recommends a mainstream strategy to maximize long-term performance and take advantage of expanding retail outlets.
Tata Sky is a DTH satellite television provider in India owned as a joint venture between Tata Group and Star TV. It offers over 160 TV channels to its over 2.3 million subscribers with clear picture quality. Tata Sky provides 24/7 customer support across 11 languages and a 4-day program guide. It aims to meet the entertainment needs of all family members. Tata Sky targets various demographics with interactive content on its Active platform, including children's educational games, programming for housewives, and games for all ages. The company also aims to expand its rural customer base, which accounts for over half of India's television households.
Colgate Palmolive was considering launching a new precision toothbrush. They could position it as either a niche product targeting gum health or a mainstream product. As a niche product it would capture less of the market more slowly but with less risk, while mainstream would capture more of the market faster but with greater risk. They analyzed test marketing and financial projections. In the end, they recommended initially positioning it as a niche product to appeal to consumers concerned with gum health, then potentially expanding it mainstream later.
Britannia Industries Ltd. is an Indian company established in 1892 that manufactures biscuits, bread, and dairy products. It has over 3.3 million distribution outlets and a presence in Dubai, Oman, and New Zealand. The company's vision is to dominate the Indian food and beverage market and be one of the best biscuit companies. Its mission is for every third Indian to be a Britannia consumer. Popular Britannia products include Milk Bikis, Cream Crackers, Bourbon, Treat, and Good Day cookies.
Colgate-Palmolive Competitive AnalysisAvalon Jones
Competitive analysis of Colgate-Palmolive, with a focus on Tom's of Maine natural toothpaste. Salient competitors: Jason Natural, Arm & Hammer, Crest. References include the sustainability reports of Hain Celestial, Church & Dwight, Procter & Gamble, and Colgate-Palmolive. Techniques include SWOT analysis and Value Innovation Curves.
Colgate's core values of caring, global teamwork, and continuous improvement guide their practices around corporate social responsibility and managing employees with respect. This includes recognizing individual contributions, maintaining high ethical standards, developing all employees, and creating an inclusive environment that values diversity. Colgate is committed to communities through initiatives like Bright Smiles Bright Futures that provide dental care to children worldwide. They also partner with organizations to award scholarships and support sustainability goals like reducing environmental impact and increasing awareness of conservation issues.
This document provides information about a project on the sales and distribution of Zydus Wellness products. It includes an acknowledgements section, table of contents, and sections on the company overview, product line, objectives, Indian health and wellness industry, SWOT analysis, financial position, competitors, and strategies for growth. The key points are that the document outlines a project on the sales and distribution of Zydus Wellness products, provides background on the company and its product lines, and discusses the Indian health and wellness industry, SWOT analysis, and strategies for growth.
Netflix is an American provider of on-demand internet streaming media available in North and South America, parts of Europe, and Asia. It began as a DVD rental service in 1997 and launched streaming in 2007. Netflix now has over 40 million subscribers worldwide and a large library of movies and TV shows. It collects extensive customer data to personalize recommendations and has strong brand recognition due to its original content like House of Cards. While competitors like Amazon offer lower prices or more content, Netflix remains a leader in online video streaming through its personalized user experience.
Case Analysis:Colgate-PalmolivePrecision ToothbrushVivek Kumar Gupta
Colgate-Palmolive was developing the Precision toothbrush, featuring bristles of varying lengths and orientations designed in laboratories to remove plaque more effectively. It faced a competitive market with many new products. The Precision could be positioned as a niche product for gum disease or mainstream. Research found consumers concerned about gum health. Debate occurred over marketing budget allocation. Promotions would sample the Precision through dentists and offer toothpaste bundles to support launch. Branding as "Precision" alone was favored to limit impact on Colgate Plus sales.
The document provides an analysis of Colgate's global rollout of its new toothpaste brand Colgate Max Fresh (CMF) in China and Mexico. It finds that Mexico better adapted the launch to local consumer needs compared to China, resulting in higher profits for Mexico. Specifically, Mexico's marketing strategies were more aligned with the US strategies with minimal additional advertising costs. This led to substantial operating profits in Mexico. For long term global success, Colgate should standardize adaptations where possible across countries with similar cultures to reduce complexity. Overall, localized adaptations are necessary for success but added complexity can be good or bad depending on how it is managed from a global perspective.
The document discusses various sales promotion techniques used by companies like Nestle, Britannia and Nescafe. It describes common techniques like price discounts, price pack deals, sampling, trial offers and advertising specialties. It provides examples of how Nestle promotes brands like Maggi, Kitkat and Nescafe through campaigns, sponsorships and ground promotions. It also outlines Britannia's sales promotions involving small packs, gifts and sponsoring events. Their distribution network and focus on rural markets is mentioned as well.
Netflix is the largest online movie rental service. It was founded in 1997 in California and went public in 2002. Netflix offers unlimited movies, TV shows, and DVD rentals delivered quickly to customers' homes with no due dates or late fees. The company has experienced successful growth strategies and increasing customer numbers and net income. Netflix aims to provide the best customer experience and satisfaction in the online movie rental industry.
This document presents a marketing report on Patanjali Ayurveda's Dant Kanti toothpaste. It summarizes key information about Dant Kanti, including that it is an herbal toothpaste launched in 2015 that has gained significant market share. The summary also notes that Dant Kanti is positioned as a natural, affordable alternative to competitors' products and has benefited from Patanjali's brand equity. Consumer research indicates that Dant Kanti users perceive it as effective for issues like gum bleeding at a reasonable price.
This report is a semester report for the course Marketing Management. The case company has been chosen collectively in the group. The repor contains Netflix's marketing strategy analysis, target group analysis and its operating market (micro and macro environment) analysis
The document proposes a holistic approach to positioning Gillette's shaving and skincare products, including introducing a premium "King C. Gillette" brand to emphasize Gillette's heritage and relationship between products. A "Winning Team" campaign would then reinforce this message of related products through celebrity endorsements. The goal is to improve customer-based brand equity by clearly showing how the products work together.
The document presents a marketing plan for Gillette products, outlining strategies to maintain market leadership against increasing competition. It analyzes Gillette's market situation, target demographics, and proposes strategies around the 4 P's - product, price, promotion and place. The plan aims to leverage Gillette's brand strength, innovation and quality products while expanding into new markets and segments like women users.
Tata Sky is India's second largest DTH service provider with a 24% market share. It offers over 230 channels along with additional interactive services through various subscription plans. Tata Sky aims to provide viewers with the best quality and maximum number of channels. It has achieved success through features like parental controls, its large channel selection and interactive services that appeal to all family members. Tata Sky promotes its brand through celebrities like Aamir Khan and focuses on connecting with customers through various marketing campaigns and customer retention strategies.
Netflix's marketing plan focuses on continuing to add newer content and movies. A SWOT analysis identifies strengths such as brand recognition worldwide and competitive pricing, weaknesses like declining DVD membership, opportunities like expanding internationally, and threats from competition. The plan targets young to middle-aged adults by offering more newly released movies and TV shows on Friday nights, along with incentives like a free month for referrals. Metrics will evaluate the effectiveness of increasing viewership demographics.
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
The document analyzes an advertisement for KitKat Mini chocolate bars using a crossword puzzle. It critiques flaws in the original ad such as lack of color, small logo, and irrelevance of puzzle words. Three improved advertisements are proposed using word searches instead and addressing the flaws. The best new ad features a bright, colorful word search that is almost complete with the KitKat package imprinted prominently to convey the "mini break" message more clearly and appeal to wider audiences including children.
This memorandum recommends positioning Colgate Precision as a niche product targeting therapeutic brushers. This strategy avoids cannibalizing existing brands, fits with Colgate's product line logic, and allows the current production capacity to meet demand. Niche positioning in the super-premium segment grows Colgate's brand equity while generating higher profits than mainstream positioning. The communication strategy should highlight gum disease prevention and promote usage times. An $11.2 million advertising budget is recommended to launch Precision as a niche product.
SHODH- MARKET RESEARCH FOR ECONOMY HOUSINGArushi Verma
a Bengaluru-based market research agency has learnt that his proposal for carrying out a market research study for a new customer has been given assent.
Zenith (HDTV) Case Study by Dhiraj AgarwalDhiraj Agarwal
1) Zenith is considering conducting marketing research to forecast demand for its new HDTV product with a wider 16:9 aspect ratio screen.
2) The group evaluated several research alternatives and recommended qualitative research with early adopters to understand factors influencing early adoption.
3) The plan of action involves designing the research, developing questions, sampling participants, and identifying factors that will determine pricing preferences and inform future marketing strategies.
The document proposes a reality TV show concept called "Entrepreneurs On Board" that would take place aboard a 330-foot luxury ship. Teams of business entrepreneurs would live on the ship and compete to earn the most profit each week through events and functions held on the ship. The ship provides accommodation and facilities to lower production costs. The owner of the ship is seeking a film production company interested in the concept to purchase the ship and produce the show, with the owner being compensated through future broadcast revenue.
Colgate-Palmolive Competitive AnalysisAvalon Jones
Competitive analysis of Colgate-Palmolive, with a focus on Tom's of Maine natural toothpaste. Salient competitors: Jason Natural, Arm & Hammer, Crest. References include the sustainability reports of Hain Celestial, Church & Dwight, Procter & Gamble, and Colgate-Palmolive. Techniques include SWOT analysis and Value Innovation Curves.
Colgate's core values of caring, global teamwork, and continuous improvement guide their practices around corporate social responsibility and managing employees with respect. This includes recognizing individual contributions, maintaining high ethical standards, developing all employees, and creating an inclusive environment that values diversity. Colgate is committed to communities through initiatives like Bright Smiles Bright Futures that provide dental care to children worldwide. They also partner with organizations to award scholarships and support sustainability goals like reducing environmental impact and increasing awareness of conservation issues.
This document provides information about a project on the sales and distribution of Zydus Wellness products. It includes an acknowledgements section, table of contents, and sections on the company overview, product line, objectives, Indian health and wellness industry, SWOT analysis, financial position, competitors, and strategies for growth. The key points are that the document outlines a project on the sales and distribution of Zydus Wellness products, provides background on the company and its product lines, and discusses the Indian health and wellness industry, SWOT analysis, and strategies for growth.
Netflix is an American provider of on-demand internet streaming media available in North and South America, parts of Europe, and Asia. It began as a DVD rental service in 1997 and launched streaming in 2007. Netflix now has over 40 million subscribers worldwide and a large library of movies and TV shows. It collects extensive customer data to personalize recommendations and has strong brand recognition due to its original content like House of Cards. While competitors like Amazon offer lower prices or more content, Netflix remains a leader in online video streaming through its personalized user experience.
Case Analysis:Colgate-PalmolivePrecision ToothbrushVivek Kumar Gupta
Colgate-Palmolive was developing the Precision toothbrush, featuring bristles of varying lengths and orientations designed in laboratories to remove plaque more effectively. It faced a competitive market with many new products. The Precision could be positioned as a niche product for gum disease or mainstream. Research found consumers concerned about gum health. Debate occurred over marketing budget allocation. Promotions would sample the Precision through dentists and offer toothpaste bundles to support launch. Branding as "Precision" alone was favored to limit impact on Colgate Plus sales.
The document provides an analysis of Colgate's global rollout of its new toothpaste brand Colgate Max Fresh (CMF) in China and Mexico. It finds that Mexico better adapted the launch to local consumer needs compared to China, resulting in higher profits for Mexico. Specifically, Mexico's marketing strategies were more aligned with the US strategies with minimal additional advertising costs. This led to substantial operating profits in Mexico. For long term global success, Colgate should standardize adaptations where possible across countries with similar cultures to reduce complexity. Overall, localized adaptations are necessary for success but added complexity can be good or bad depending on how it is managed from a global perspective.
The document discusses various sales promotion techniques used by companies like Nestle, Britannia and Nescafe. It describes common techniques like price discounts, price pack deals, sampling, trial offers and advertising specialties. It provides examples of how Nestle promotes brands like Maggi, Kitkat and Nescafe through campaigns, sponsorships and ground promotions. It also outlines Britannia's sales promotions involving small packs, gifts and sponsoring events. Their distribution network and focus on rural markets is mentioned as well.
Netflix is the largest online movie rental service. It was founded in 1997 in California and went public in 2002. Netflix offers unlimited movies, TV shows, and DVD rentals delivered quickly to customers' homes with no due dates or late fees. The company has experienced successful growth strategies and increasing customer numbers and net income. Netflix aims to provide the best customer experience and satisfaction in the online movie rental industry.
This document presents a marketing report on Patanjali Ayurveda's Dant Kanti toothpaste. It summarizes key information about Dant Kanti, including that it is an herbal toothpaste launched in 2015 that has gained significant market share. The summary also notes that Dant Kanti is positioned as a natural, affordable alternative to competitors' products and has benefited from Patanjali's brand equity. Consumer research indicates that Dant Kanti users perceive it as effective for issues like gum bleeding at a reasonable price.
This report is a semester report for the course Marketing Management. The case company has been chosen collectively in the group. The repor contains Netflix's marketing strategy analysis, target group analysis and its operating market (micro and macro environment) analysis
The document proposes a holistic approach to positioning Gillette's shaving and skincare products, including introducing a premium "King C. Gillette" brand to emphasize Gillette's heritage and relationship between products. A "Winning Team" campaign would then reinforce this message of related products through celebrity endorsements. The goal is to improve customer-based brand equity by clearly showing how the products work together.
The document presents a marketing plan for Gillette products, outlining strategies to maintain market leadership against increasing competition. It analyzes Gillette's market situation, target demographics, and proposes strategies around the 4 P's - product, price, promotion and place. The plan aims to leverage Gillette's brand strength, innovation and quality products while expanding into new markets and segments like women users.
Tata Sky is India's second largest DTH service provider with a 24% market share. It offers over 230 channels along with additional interactive services through various subscription plans. Tata Sky aims to provide viewers with the best quality and maximum number of channels. It has achieved success through features like parental controls, its large channel selection and interactive services that appeal to all family members. Tata Sky promotes its brand through celebrities like Aamir Khan and focuses on connecting with customers through various marketing campaigns and customer retention strategies.
Netflix's marketing plan focuses on continuing to add newer content and movies. A SWOT analysis identifies strengths such as brand recognition worldwide and competitive pricing, weaknesses like declining DVD membership, opportunities like expanding internationally, and threats from competition. The plan targets young to middle-aged adults by offering more newly released movies and TV shows on Friday nights, along with incentives like a free month for referrals. Metrics will evaluate the effectiveness of increasing viewership demographics.
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
The document analyzes an advertisement for KitKat Mini chocolate bars using a crossword puzzle. It critiques flaws in the original ad such as lack of color, small logo, and irrelevance of puzzle words. Three improved advertisements are proposed using word searches instead and addressing the flaws. The best new ad features a bright, colorful word search that is almost complete with the KitKat package imprinted prominently to convey the "mini break" message more clearly and appeal to wider audiences including children.
This memorandum recommends positioning Colgate Precision as a niche product targeting therapeutic brushers. This strategy avoids cannibalizing existing brands, fits with Colgate's product line logic, and allows the current production capacity to meet demand. Niche positioning in the super-premium segment grows Colgate's brand equity while generating higher profits than mainstream positioning. The communication strategy should highlight gum disease prevention and promote usage times. An $11.2 million advertising budget is recommended to launch Precision as a niche product.
SHODH- MARKET RESEARCH FOR ECONOMY HOUSINGArushi Verma
a Bengaluru-based market research agency has learnt that his proposal for carrying out a market research study for a new customer has been given assent.
Zenith (HDTV) Case Study by Dhiraj AgarwalDhiraj Agarwal
1) Zenith is considering conducting marketing research to forecast demand for its new HDTV product with a wider 16:9 aspect ratio screen.
2) The group evaluated several research alternatives and recommended qualitative research with early adopters to understand factors influencing early adoption.
3) The plan of action involves designing the research, developing questions, sampling participants, and identifying factors that will determine pricing preferences and inform future marketing strategies.
The document proposes a reality TV show concept called "Entrepreneurs On Board" that would take place aboard a 330-foot luxury ship. Teams of business entrepreneurs would live on the ship and compete to earn the most profit each week through events and functions held on the ship. The ship provides accommodation and facilities to lower production costs. The owner of the ship is seeking a film production company interested in the concept to purchase the ship and produce the show, with the owner being compensated through future broadcast revenue.
New York Real Estate TV, Presentation, April 23, 2013Mike Stoler
New York Real Estate TV, LLC is the producer of The Stoler Report & Building New York-New York Life Stories, television programs which air on CUNY TV in New York City and on the Internet at sites which include Stoler Report,
This document proposes a reality dance show called "Marathwada Dancing Star" to be aired on HATHWAY MCN. It will feature dance competitions across 8 towns in the Marathwada region of Maharashtra, with auditions to select 104 participants for the televised episodes. The episodes will feature various dance styles like freestyle, contemporary, Bollywood, hip-hop, and classical. 24 participants will be selected through eliminations to compete in the final episodes airing from April 27 to August 10, 2013. The proposed budget is Rs. 24.67 lakhs, which includes costs for auditions, production, prizes, and promotion. The goals are to showcase local dance talent, increase viewership
Haryana's Got Talent is a regional television reality show, its unique character of Haryana and never-seen-before and fascinating talent from the state. This show is for and about the people of Haryana, which distinguishes it from other talent hunt shows. The decision will be made on the basis of public opinion and the judges Vote.
It is open to all ages of amateur performers across the state to showcase amazing singers, dancers, comedians, mimicry artists, jugglers and magicians.
The show intends to excite, challenge, entertain and inspire audience.
The document discusses 10 life lessons learned from watching Star Trek, summarized as follows:
1. Avoid dressing in red shirts to prevent being killed like many redshirt crew members.
2. Think independently and don't conform like the Borg to avoid being assimilated.
3. Cute ideas like tribbles can become problems if not properly managed.
4. Focus on what really matters rather than trivial debates.
Contestants are split into teams and must work together to escape a maze-like library by finding clues and completing challenges. They may encounter characters like maids and librarians who can help or hinder them. The teams must set up camp at night to rest. The show will air for an hour or more on ITV, a British channel known for popular reality shows.
The game show tests players' luck and knowledge over 7 questions across categories like sports, books, history, and politics. Players allocate their Rs. 1 crore cash prize among 4 boxes displaying potential answers, keeping whatever amount is in the box with the correct answer. They must allocate all money each round and cannot quit early. Participant selection occurs randomly based on answering daily trivia questions during a 2-week commercial promotion period.
This presentation was presented at SDIMD , Mysore for the Marketing Event in the B School Fest. The challenge given was to conceptualize a TV Reality Show based on list of limited TV Channels to broadcast, limited TV Channels to promote and limited number of available celebrity as hosts. There was complete independence given for designing the marketing strategies . At the end of the event this presentation received the first prize in Marketing Event after defeating 33 B Schools from all over India. Feel free to add your ideas, concepts and opinions.
Marketing management project on hair oil class 12th by faizan khanFaizan Khan
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
- Zee is one of the largest media and entertainment companies in India, founded in 1992 with a mission to provide entertainment and information to viewers and value to advertisers.
- It operates numerous television channels in multiple languages and genres, and has partnerships with companies like Turner International and Ten Sports.
- Zee has a strong position as the market leader in primetime viewership and genres like Hindi movies and music, but faces increasing competition from other players.
Sony has had success in the Indian market, growing faster than India's overall electronics market in fiscal year 2010. Sony captured the top share of India's high-growth LCD television market and was number one in the digital camera and third in the PC markets. Sony has also strengthened its operational structure in India, including establishing warehouses and service centers across the country. It is now targeting middle-income consumers for further growth. Sony Pictures Entertainment also has several successful television channels in India and opened a Media Technology Centre to support the growth of India's entertainment industry. Additionally, Sony's software development center in Bangalore has expanded to over 1,000 engineers contributing to Sony's global software and technology development efforts.
The document describes Gemrock TV Production Corporation, a new television production company. It outlines the company's mission to promote positive Filipino values through entertainment and newscasts. It also details the company's goals of socialization and moral development. Finally, it discusses the company's marketing strategy of providing enjoyable game shows and prizes to attract viewers and gain a market share.
The Gemrock T.V. Production Corporation is a new production company that aims to promote good values through entertaining TV shows. Their flagship show, "Here Comes the Money", will provide games and prizes to contestants while also entertaining viewers. The company hopes to establish itself in the industry through high quality programming at a competitive price. Their location in Sta. Ana, Manila was chosen for its access to resources needed to produce the show.
The document discusses the Gemrock TV Production Corporation, a new production company that aims to promote good values through entertaining TV shows. It will produce a new noontime show called "Here Comes the Money" to provide jobs and prizes to contestants. The company overview includes its mission to encourage culture and values through media, vision of an honest society, and goals of strategic planning. It also outlines the organizational structure, marketing strategy of quality shows and cash prizes, and competitors in the TV production industry.
Balaji Telefilms Ltd is a leading television content production company in India established in 1994. It produces programming in multiple languages for various TV channels. Balaji has a large library of over 1,303 hours of television content across genres like daily soaps, sitcoms, and children's programming. It has a professional management team across production, creative, finance, and marketing functions to support its work.
Balaji Telefilms Ltd is a leading television content production company in India established in 1994. It produces programming in multiple languages for various TV channels. Balaji has a large library of over 1,303 hours of television content across genres like daily soaps, sitcoms, and children's programming. It has a professional management team across production, creative, finance, and marketing divisions to manage its operations.
The document describes Gemrock TV Production Corporation, a new Filipino television production company. It outlines the company's mission to promote positive Filipino values through entertainment and newscasting. The company will produce a new game show called "Here Comes the Money" to provide viewers with entertainment and opportunities to win money. It also discusses the company's marketing strategy, competitors, and an initial production budget.
The document describes Gemrock TV Production Corporation, a new Filipino television production company. It outlines the company's mission to promote positive Filipino values through entertainment and newscasting. The company will produce a new game show called "Here Comes the Money" to provide viewers with entertainment and opportunities to win money. It also discusses the company's marketing strategy, competitors, and an initial production budget.
Spark Studios Advertising And Branding AgencySpark Studios
Spark Studios provides branding and creative services such as logo design, branding, web design, digital marketing, and more. Their portfolio includes work for clients in various industries like restaurants, software companies, tourism companies, and more. They aim to understand client needs and use trending designs to help clients achieve success and recognition. The document provides examples of work done for clients in areas like logo design, brochures, ads, and illustrations/animations. It also shares client testimonials praising Spark Studios' creative and on-time work.
This document discusses product placement in Indian reality television shows. It provides background on the growth of the Indian television industry and the rise of reality television shows. Product placement has become an important way for brands to advertise in these popular shows. The author conducted research on product placements in three Indian reality shows - Big Boss season 4, Kaun Banega Crorepati season 4, and MTV Roadies. The paper analyzes the effectiveness of these placements in enhancing brand recall and influencing purchase decisions of audiences.
This document provides an IMC plan for Colors, an Indian entertainment television channel. It discusses Colors' introduction, competitors, opportunities, objectives, and budget. Key points include:
Colors launched in 2008 and quickly gained popularity, reaching the #2 spot among Hindi channels. It features successful shows like Balika Vadhu.
The objectives are to tap untapped markets, increase brand awareness, enhance purchases, and maintain high market share. The budget was initially 50 crores and revenue is around 6000mn annually.
Future strategies proposed launching in South India, other countries, and merchandise. Tactics include promotions in small towns and with local shopkeepers. The positioning is as a general entertainment channel "with a difference"
Hypothetical Service Product & Aspect
Service Product Name
Core Product & Supplementary Services
Brand Equity
Service Product Logo & Tag Line
Flow Model Of Distribution
Distribution Of Core Services & Supplementary Services
Distribution Options for Serving Customers
Places of Service Delivery
Positioning Classification
Strategy Adopted
Re – Positioning & Copy Positioning
Slogan Positioning
Physical Evidence
Promotion
Pricing
Level of Customer Satisfaction
Jay customers disrupting the service process
People
Gap Analysis
Venkat has been involved in media production in Kannada since 1991, producing TV shows and films. In 2000, he started Rainbow Media Pvt Ltd to provide 3D animation, visual effects and content development. Recently, he formed a new company called Maiden Movies to create and distribute mobile, online and IPTV content globally using advertising-supported models.
The document provides details about the Indian media industry and the history and growth of Star Plus television channel in India. It discusses how Star Plus was launched in 1992 as an English language channel but later converted to Hindi. It gained success in 2000 with the launch of shows like Kaun Banega Crorepati. The document summarizes Star Plus' branding strategies around its new logo and tagline launched in 2010 focusing on relationships but new thinking. It outlines Star Plus' pricing model for advertisers and describes its advertising and promotion strategies to establish itself as India's leading entertainment channel.
The document summarizes the rebranding of Royal News TV channel to PAK4 News. The key points are:
1. Royal News TV channel changed its name to PAK4 News to give it a more patriotic look, as the previous name and logo were seen as foreign.
2. PAK4 News stands for Pakistan and its four provinces. The new logo features the green color to symbolize patriotism.
3. The rebranding aims to attract more local, rural audiences and give them access to up-to-date provincial and national news coverage.
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- Expanding internationally by producing local content in the UK, Middle East, and Southeast Asia to better connect with audiences in those regions.
- Refocusing US programming around animated shows that teach lessons to children, similar to classic 1990s shows, and developing new creator-driven content.
This document provides information about an event management and promotion company located in Aurangabad, India. The company has over 10 years of experience organizing and completing over 150 successful promotion and marketing events. They offer a wide range of services including events, promotions, branding, sound and lighting systems, and wedding planning. They have experience working with many large clients across various industries. The company aims to provide professional and customized services to meet clients' needs and goals. They work closely with clients throughout the entire event planning and execution process.
DAMS Management Services is an event management company with skilled professionals and resources to plan and execute small to large events. Their vision is to be a complete event solution provider that achieves the highest client satisfaction. They aim to turn client visions into well-developed results above expectations. DAMS is promoting an event called "Yamma Yamma 2012" to be held on December 31, 2011 in Bhopal, India with live performances, dancing, prizes and food. Sponsorship opportunities are available starting at Rs. 50,000 with various branding and ticket benefits.
Similar to Mkt plan for nepali dance reality show 1 (20)
This document contains information about 4 organizations - Pradhanbros Pvt. Ltd., an advertising and website design agency; BookYourHoarding, an outdoor and hoardings company; Himalayan Organic Life, which aggregates and supplies organic food and vegetables as an organic FPO; and HIMAL Social Venture. It provides the activity, contact details in terms of phone numbers, and websites for each organization.
Pradhanbros Pvt. Ltd is an IT company providing advertising, website design, development and digital marketing solutions. It has expertise in outdoor advertising, film production, printing and IVR systems. The company has worked with brands like Idea Cellular, Pantaloons and AMUL. It is based in Gangtok and Siliguri with a vision to provide competitive advantage through creativity and innovation.
Pradhanbros Pvt. Ltd. is a digital advertising agency specializing in advertising, creative communication, website design and development, film production, and outdoor advertising. It provides these services across Gangtok, Sikkim, Siliguri, Darjeeling, Kalimpong, Jaigaon, Guwahati, North Bengal, and Delhi. The company's vision is to transform creativity and technology into measurable competitive advantages through innovation and excellence. Pradhanbros has created branding for companies like IDEA Cellular, Big Bazaar, and Airtel in Sikkim and Darjeeling, and outdoor branding for Amul Tropicals in Darjeeling and Gangtok.
Pradhanbros Pvt Ltd offers to design and develop a basic website for small businesses or organizations within 5 working days. They understand the importance of time to market and being agile. Their process involves initial discussions to understand requirements, providing 2 design templates on day 1, coding and development from days 2-4, and testing and launch on day 5 upon final payment and approval. They note that cooperation between client and agency is needed to ensure the project is completed successfully.
Pradhanbros is an Advertising, Website Designing & Development, Outdoor Advertising and Digital Marketing Company, offering solution across Gangtok, Sikkim, Siliguri, Darjeeling, Kalimpong, Jaigaon, Bhutan , North Bengal & Delhi.
IHCAE (Indian Himalayan Center for Adventure and eco-tourism) in sikkim, conducts training course in mountaineering and other adventure related activity in sikkim.Adventure in Sikkim, Mountaineering in sikkim, ecotourism sikkim, disaster management course in sikkim.
This document outlines the functions of a database management system including adding, modifying, and deleting users as well as searching for and printing student details and checking seat availability. The system allows for user management and lookups of student information.
website designer siliguri,website designing company in siliguri, digital agen...Pradhanbros Pvt Ltd
Pradhanbros web development, web designing, software development responsive web site design, domain and hosting,in siliguri, sikkim, west bengal, north bengal, north east of india. www.pradhanbros.com
This document provides information about website design and development. It defines what a website is, including that it is a collection of web pages hosted on a server and accessible online. It discusses the key elements that make up a website, including the domain, hosting, structure, content, and layout. It also describes different types of websites and considerations for website promotion and design processes. The overall summary is that this document outlines the basic components and considerations for designing, developing, and promoting an effective website.
Pradhanbros has an outdoor division with experienced individuals specialized in creating maximum brand visibility through retail space branding, highway signage, and other outdoor activities. The outdoor division has supervisors and executives to effectively manage branding projects. Some of Pradhanbros' projects include GSb and non-lit branding across Sikkim, in-shop promoter activities in Sikkim, and retail branding of Big Bazaar in Sikkim and Darjeeling, in addition to hoardings and branding of landmark sites.
At Pradhanbros web division we spend more time in understanding the customer’s brief there by reducing the changes in deign and function.
The secret lies in knowing the customer first , understanding the client feeling and his expectation from the product output.
The document outlines plans for a 3-day event called "AdvanTECH Gangtok" to promote the opening of a new showroom in Gangtok by Digitech, a major distributor of computers and gadgets. The event aims to create hype and showcase Digitech's latest tech offerings at reasonable prices. It will take place at the Hotel Rendezvous and include exhibitions, entertainment like dance shows and DJ performances, promotions through radio, TV, newspapers, and banners to celebrate the advantages of technology. The flow of events details the venue, promotions, exhibition setup, and 2-3 hours of entertainment each day.
Pradhanbros Pvt. Ltd. is an advertising and web solutions company based in Sikkim, India that was started in 2009. It aims to be the most valued provider in these areas to maximize business outcomes for clients. The company provides services like advertising, branding, web design and development, event management, and outdoor advertising. It has worked with clients from various industries in Sikkim and North Bengal. Pradhanbros is led by experienced professionals and uses a creative process to develop effective solutions that address clients' needs and gaps in their branding.
This document provides information about web development and internet marketing services offered by Pradhanbros Pvt. Ltd., including domain name registration, web hosting, e-commerce solutions, web design, search engine optimization, and other services like brochure design and corporate identity development. It also includes contact information for Pradhanbros.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved 100 participants aged 65-80 who were given either the drug or a placebo daily for 6 months. Researchers found that those who received the drug performed significantly better on memory and problem-solving tests at the end of the study compared to those who received the placebo.
The Darjeeling Tea & Tourism Festival will take place from December 20, 2011 to January 5, 2012. The 15-day winter festival will showcase the traditions and culture of Darjeeling through various events, including tea processing demonstrations, films set in Darjeeling, local food stalls, and new adventure activities. The festival aims to draw both national and international tourists to the picturesque Darjeeling region through promotional campaigns targeting families and couples in major cities.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
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Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
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[To download this presentation, visit:
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This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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2. Marketing Plan Dancer Ko Khoj
EXECUTIVE SUMMARY
The following Marketing plan is about introducing the new Nepali Dance
Reality Show for Nepali audience in Sikkim & outside Sikkim by Nayuma
Television which is named as “DANCER KO KHOJ”. This will be a one of the
kind entertainment program for Nepali speaking and understanding customers
and will also give the best and the first entertainment program for viewers.
The main characteristics of this dance reality show will be the Nepali content
involving the viewers to select the best dancer amongst the people of the
Nepali speaking region i.e. the program content will be versatile and will
involve all form of dance but the interactions will be in Nepali & English. The
program intends to capture 20% market viewership in the category of
entertainment in the telecasted region.
Nayuma Television has its operations only in Sikkim, but in regions like
Darjeeling, Kalimpong, Mirik, Kerseong & Siligiri, we intend to make a tie up
with regional cable operators for telecasting the show. The Market is still
unnerved for Nepali entertainment content and company will be going to
introduce a new market trend in Nepali entertainment and also will generate
the impetus for more Nepali entertainment content and will thereby challenge
national channels for the primetime.
This Dancer Ko Khoj program will lead the company to establish its presence
among the nepali speaking viewers. The target market for the channel will be
Nepali speaking population in Sikkim and all across India.
Pradhanbros Pvt Ltd
3. Marketing Plan Dancer Ko Khoj
Our program will broadly describe the benefits and give the pleasure of
having a regional and local flavour of entertainment. In the first year of
operation Nayuma Television with the help of Dancer KO Khoj will be
introduced in India because there are more potential and enthusiastic
customers and we can get result faster resulting in the success of Channel.
Nayuma Television can increase its market share through targeted advertising
to increase the number customers who want convenience and are looking to
view quality Nepali entertainment shows, which will give them a sense of
belongings and will bring them, closer to the culture.
Pradhanbros Pvt Ltd
4. Marketing Plan Dancer Ko Khoj
COMPANY DEESCRIPTION
Nayuma Entertainment is formed by enthusiastic and dedicated
Sikkimese – possessing a determined and clear intention of providing the
best of services to herald forth a new-novel trend to the Television-
Screen-World of Sikkim.
Nayuma, the only Television Network in the capital city of Sikkim having
three Local Channels:
Nayuma Television , Nayuma Movies and Nayuma Music through which
Local News, Programs , movies and Music are presented regularly.
We are serving lakhs of families and several corporate houses by
providing High Digital Quality Cable Connections. We have OFC (Optic
Fiber Cable) back bone through-out the city of Gangtok and suburbs.
We are also providing platforms for many personnel and corporate
houses to spring board unto the zenith of success. Also many
opportunities for promoting and marketing various products and
services through our advertising department shall enhance possibilities
to reach out to numerous individual customers and industrial houses.
Many retail and corporate houses are getting considerable benefits and
substantial response by advertisements through our channel.
At Nayuma Television, we promote Sikkimese talents and culture to
progress towards a new dimension. We are committed to Tele-viewing
growth, as it is a proven fact that virtually every household has a TV
Set through which messages of manifold nature are conveyed. Our
vision encompasses the need to reach out to every nook and corner of
the state and bring awareness to everyone. In so doing our channels
serves as a medium to take the people of Sikkim as well as the state of
Sikkim towards further growth. channels
towards further growth.
Pradhanbros Pvt Ltd
5. Marketing Plan Dancer Ko Khoj
Situation Analysis
Lifestyle and work habits in Sikkim & Darjeeling District have made
convenience a necessity. So is the need for local Nepali entertainment content
programmes. Thus, any Nepali content that can fill the consumers' need for
convenience and entertainment are almost automatically embraced into the
region life style. Nayuma television will help fill the gap and the necessity for
Nepali entertainment content to its consumers.
Market Summary
For Local entertainment programs there is no value for it, with some of the
nepali entertainment comes through stage shows, drama, Nepali movies.
There still is a consideration that Nepali content are not up to the mark in-
spite of Nepal channels. It will be a challenge for Nayuma television to
generate the need and create a pull factor for Nepali speaking population to
view its programs.
Trends
For the few years the only source of real mass local entertainment was with
Prashant Tamang participating in the Indian Idol and the nepali speaking
population voting outrageously to make him the Indian Idol winner. Similar
was the case with Bhaichung Bhutia at Nach Baleya where similar viewing and
voting trends were witnessed.
This provides us an opportunity to supply these viewers with Nepali content
and help build Nayuma Television as the foremost Chanel in Nepali
entertainment.
Pradhanbros Pvt Ltd
6. Marketing Plan Dancer Ko Khoj
Profitability & future growth potential
Require current balance sheet on the revenue flow: will help predict the next
5 years financial projections.
Competition
Nayuma Television closest competition for Nepali / Regional content
Direct Competition
1. Nepal 1 channel
2. Krantipur channel
3. NE channel
4. Local cable operators
Indirect competition:
National channels
TARGET MARKET
There are two major target markets for Dancer ko Khoj.
One group is the consumers on the go.
o These are the employees, students, and other consumers .Men
and women of age group 25-50 years
o housewife’s ,Parents having an aspiration to see their kids on TV
o Are keen on the local talents development
The other group is made up of Nepali literate who is keen to make the nepali
language and culture global and can voice their opinion.
Pradhanbros Pvt Ltd
7. Marketing Plan Dancer Ko Khoj
Distribution
The current market for Nepali Entertainment programmes is scattered with
local cable operators and producing some programmes.
The way forward is to tie up with such operators and also in a later phase to
make the channel a satellite channel.
Tie up:
Darjeeling TV
Kalimpong TV
Positioning
“Dancer Ko Khoj” will be a quality reality shows involving contestants form
Sikkim and Darjeeling district; will be the first among its kind in Nepali
entertainment. It will present itself as a funky and unusual alternative to
national channel programs providing the greater level of personal involvement
and belongings.
Advertising
Informative Advertising
There will be Informative Advertising during market of Dancer Ko Khoj and that
will help Nayuma Television:
Pradhanbros Pvt Ltd
8. Marketing Plan Dancer Ko Khoj
1. Informing the market about the need of Nepali entertainment content
2. Describing available services
3. Correcting the false impression (Sikkim Vs Darjeeling)
4. Building a brand and company image
5. Communicating the rules of the show
6. Telling market about a new product
7. Explaining how the reality show works
8. Suggesting for making the show better
9. Creating awareness and attracting talent
Persuasive Advertising
It will help marketers to:
1. Building brand preferences
2. Encouraging switching to your brand
3. Changing customer's perception of product attribute
4. Persuading customers to purchase now
5. Convincing customers to tell others about product
Pradhanbros Pvt Ltd
9. Marketing Plan Dancer Ko Khoj
SWOT Analysis
STRENGTHS WEAKNESSES
Nayuma TV has better • Nayuma lacking its network outside
infrastructure and is among the Sikkim.
most watched Nepali channel in
Sikkim. • Lack in marketing and sales
Has the capital to produce and
promote shows. Lack of capital Lack of proper studios
constraints (availability of large
free cash flow). • Technological upgradation required
Strong distribution in Sikkim and
innovative capabilities
Number one TV channel in Sikkim.
Has a vision to produce
more Nepali entertainment
programs.
OPPORTUNITIES THREATS
• NE TV increasing the base in North
Green pastures for nepali east India.
entertainment programs
Competition lacks the coverage Nepal TV channels have experience on
and programs to be the top of their side to produce and distribute
mind channel entertainment shows
Untapped Nepali speaking
population desires for quality Regional politics may hamper its plans
nepali television for expansion
Can supply programs to national
National channels are capable of
and international nepali
overshadowing the channel
population
Pradhanbros Pvt Ltd
10. Marketing Plan Dancer Ko Khoj
Objectives and Goals
Company is centered on these objectives:
With the existing need for local & regional entertainment contents Nayuma TV
wants to use this Platform of “Dancer Ko Khoj” to establish itself as the only
Nepali TV channel in India.
Short Term Goals:
Improve market presence by 20% in the region.
Short-Term Objectives
With Aggressive Marketing Strategy and programs Nayuma TV can take
advantage of the positive mind set for local talent and local involvement.
Improve Packaging the talent show should be focused in such a way so as to
keep the audience wanting for more.
Improve Presence Nayuma television should be the foremost one to break the
dilemma of Nepali Vs Gorkha and position itself as the” first Nepali television in
India”
Long-Term Goals:
To be the “first Nepali TV channel in India”
Long-Term Objectives:
Product Innovation Improve the content of the program, either produce itself
or associate with the producers for developing programmers. It also intends to
hire talent and generate endorsement through the medium of advertising.
Pradhanbros Pvt Ltd
11. Marketing Plan Dancer Ko Khoj
MARKETING STRETEGY
SEGMENTATION
Segmentation variables for consumer market
of Dancer Ko Khoj
TYPE VARIABLES PARTICULARS
Sikkim & Nepali speaking population in the
Darjeeling region
District
City size 1-2 lakhs, 20-40 thousands
Density Urban, suburban, village
Climate Northeastern Himalayan
Age 12-19,20-34,35-49,50-64,65+
Gender Male , Female
Family size 1-2, 3-4,5+
Family Life Marriage at the age of 25, nuclear
Cycle family, mostly
Income Under 10,000 and over 100,000
Occupation Professional ,proprietors, clerical
sales persons, housewives
Education Grade school or less high school
,graduate and above
Race Nepali speaking population
Generation
Social class Working class, middle class, upper
middle class, lower uppers ,upper
uppers
Life style Achievers and strivers
Personality Compulsive ,authoritarian,
contented
Pradhanbros Pvt Ltd
12. Marketing Plan Dancer Ko Khoj
Occasions Regular occasion and Special
occasion
Benefits Delight and involved
User Status Non viewers, & viewers
Usage rate Regularly and not heard of
Loyalty status None , medium , strong
Readiness Un aware , aware ,interested ,
stage intended to view
Attitude Positive, enthusiastic , indifferent
towards and skeptical
product
Pradhanbros Pvt Ltd
13. Marketing Plan Dancer Ko Khoj
TARGETING
Segment identification:
“Dancer Ko Khoj” to be in the next happening thing in reality show
entertainment category
Segment needs:
The Show will have both psychological need (I can do it) and social needs
(perception of a social, family entertainment)
Segment trends:
The current trends include a shift away from national entertainment shows to
regional entertainment shows with a local flavor, language and taste.
Segment growth potential:
No data available. (Need to conduct a research)
POSITIONNING
Positioning strategy
Dancer Ko Khoj to be the first Nepali Entertainment reality show to be
telecasted in India. The youths of the hills are full of potential but with the
lacking of opportunity. The People of the hills are also lacking local
entertainment; we fill the gap by involving and inspiring local youths catering
to local viewers.
Pradhanbros Pvt Ltd
14. Marketing Plan Dancer Ko Khoj
POSITIONING STATEMENT
Dancer ko Khoj: Making dreams into reality
PRODUCT STRATEGY
The core
o Dancer Ko Khoj: - A nepali reality dance competition.
The actual product
Reality show
o Emotional connect:
“ I can do it”
A chance to seek fame and recognition
An unforgettable memory of THOUSANDS OF people chanting your name
Because when we think of Nayuma TV, we think of its Nepali dance
entertainment programs
o Branding:
Challenge the limits of your potential
o Brand personality:
Youthful, full of all emotions and sky is the limit & support your own talent.
Make your own star.
Pradhanbros Pvt Ltd
15. Marketing Plan Dancer Ko Khoj
PROMOTION STRATEGY
Objective: To make Nayuma television the ultimate channel for Nepali
content in entertainment
Issue: Nayuma television is only accessible within Sikkim. All Nepali
viewers are either watching Nepal channels or other Hindi and
international channels.
Insight: Make Nepali program interesting and engaging
Challenge: To make this dance show provide a platform to increase
the telecast across regions outside Sikkim. (For the Nepali speaking
population)
Concepts:
Be Bold, Be Original, Be Different, Be Yourself.
Dancer ko Khoj - Making dreams into reality
“For the out-of-the-ordinary individuals who like to challenge
themselves.
Dancer ko Khoj- Making dreams into reality
Media selection:
Before choosing the appropriate Medias, it is important to note that
consumers only give partial attention to media. However, they can be reached
through integrated programs. They are typically using more than one
communication media at a time; a behaviour that is often called
“multitasking”. This group of consumers doesn’t give its full attention to one
single message, but rather uses continuous partial attention to scan the
media. Marketers can still communicate with target audience by using a
variety of targeted promotional tools.
Pradhanbros Pvt Ltd
16. Marketing Plan Dancer Ko Khoj
Another important tactic to reach our target market is through Dancer Ko
Khoj marketing, which Nayuma TV will heavily use in this campaign
(Campus, contests).
Advertising:
Output Examples
Television Nayuma TV, Local Cable Operators
Radio Misty, 91.9 fm
Magazines Sikkim Express, Himali darpan,
Internet Banners on selected websites (Most viewed in the
targated areas)
Outdoors Billboards and prints in select areas including:
Campuses, transportation (bus, taxi)
Kiosk, Newspapers inserts and hand delivery
Personal Direct contact with retailers, sales kit strategies to be
selling explained later in the text.
Public Stands or special displays and events in schools, malls,
relations
Publicity Conferences, press releases (print and online),
marketing through TV coverage
Pradhanbros Pvt Ltd
17. Marketing Plan Dancer Ko Khoj
ACTION PLAN
Step Output Period of time Arguments
2 Radio spots
3 Magazines ads
4 Television spots
6 Outdoors
7 Public Relations
8 Contest
9 Publicity All the time
Pradhanbros Pvt Ltd
18. Marketing Plan Dancer Ko Khoj
BUDGET
The estimated cost that will incurred while marketing of Dancer ko Khoj is
about 10 lakhs.
The details are as follows:
Media Explanation of estimated cost that will incurred for 1 year
T.V NAyuma TV & associated cable on revenue sharing modality
NEWS All leading regional daily.
PAPER
RADIO
BILL
BOARDS
Kiosk
INternet
Measuring and Managing return on Marketing Investments
After six months of operation we have to measure that whether our
investment is being spent well or not? Are we getting targeted Return on
Investment or not?
Pradhanbros Pvt Ltd
19. Marketing Plan Dancer Ko Khoj
Return on Investment
The net return from a marketing investment divided by the costs of the
marketing investment. It measures the profits generated by investments in
marketing activities. (Source principles of marketing)
The Audience purchase decision process
Psychological Social Purchase
variables influences situation
Need motivation
Routine problem
Extensive solving
problem solving
Economic Needs
Search for information
Evaluate alternatives and
decide on solution
Postpone Purchase product
decision
Post-purchase evaluation
Pradhanbros Pvt Ltd