The Darjeeling Tea & Tourism Festival will take place from December 20, 2011 to January 5, 2012. The 15-day winter festival will showcase the traditions and culture of Darjeeling through various events, including tea processing demonstrations, films set in Darjeeling, local food stalls, and new adventure activities. The festival aims to draw both national and international tourists to the picturesque Darjeeling region through promotional campaigns targeting families and couples in major cities.

1. DARJEELING
TEA & TOURISM FESTIVAL
2011
Dec 20th
2011 to 5th
Jan 2011
A Winter Tourism Festival
A
Presentation By
Pradhanbros Advertising

2. Background
• Darjeeling, lovingly called ‘the Queen of hill station’
never ceases to beckon those who are enamored of
the Himalayas with its celestial charm.
• The winter carnival will be organized simultaneously in
Darjeeling, Kurseong, Kalimpong and Mirik.
• Tourists would witness on display the tradition and
culture of the region on display. There would be food
stalls serving sumptuous local delicacies.
• "Tourists will be able to see tea processing in
factories. screening of popular old Hindi and Nepali
films which had Darjeeling as their themes.
• The new generation adrenalin pumping, para-gliding
and zorbing balls will also feature at the festival.

3. Some Examples of successful
Tourism Festival in India
 Pushkar Mela (Rajasthan)
 Khala Ghoda festival (Mumbai)
 Surajkund Craft Mela(Haryana)
 Onam Festival (Kerela)

4. The Brief
To develop communication plans for the
branding and promotions of
“ Darjeeling Tea & Tourism Festival 2011”

5. Objective
 To draw national and international tourist to
participate in this mesmerizing 15 days festival

6. Target Audience
 SEC a & B in Metros
 Family specifically
 Looking for a great family outing
 Honeymoon couples
 Age group: 25-50 years

7. SOME OF THE
COMMUNICATION
CONCEPTS WHICH WE CAN
WORK ON IN BUILDING BRAND
DARJEELING TEA AND
TOURISM FESTIVAL.

8. Surrender Your SensesSurrender Your Senses
Vision, hearing, smell, tastes and touches…renew your
senses in Darjeeling. See miles of unspoiled beauty,
hear the chants reverberate through your body, smell
the freshness of fresh tea gardens, taste tea made of
freshly molten snow and touch your inner self…all only
at Darjeeling Tea & Tourism Festival.

9. Something For Everyone
This route tells us that Darjeeling is more than
just mountains and tea. That there is something
for everyone. Be it the adventure sports
enthusiast, or the spiritual at heart or the nature
lover, Tea connoisseur…Darjeeling Tea &
Tourism Festival has something for everyone.

10. Incredibly Beautiful
A take off on the ‘Incredible India’
bringing the focus onto the
picturesque beauty of Darjeeling.

11. Discover The Secrets
This route changes that and focuses on the other, lesser known
aspects of Darjeeling other than tea and rail. Like the wildlife,
flora and fauna…festivals and cultures etc. It tells the unknown
facets of the state and encourages the traveler to discover it
himself.

12. Press ad
 Local Dailies (Hindi, Neplai & English)
 Dainik Jagran, Himali Darpan, Sikkim Express
 One big national daily (TOI, Telegraph
English)
 Bengali Daily (ABP)
 Deccan Herald for Southern Audience

18. Banner Design

21. Darjeeling Tea & Tourism
Festival
Brochure

26. Poster

30. Communication Plans
 The following deliverables will be required:-
 Press ad in major dailies & web sites banners
 TVC 20-30 sec
 Promotional Leaflets and newspapers inserts
 Promotional Banners
 Posters
 Hoardings
 Interactive/Web/Social network/Website creation
 Promotional stalls/ Kiosk in major metros/ Airports
 Gantry /stall designs/stage design
 Tie up with major state tourism boards and promote
through their web site ( You can save a lot of cost in tie-
ups)

31. Promotional inputs
 Tie up with NDTV & BIG FM for a contest: The
Catch will be that we offer NDTV tour
packages coupons. For eg. 50 package (2 n /3
d stay) free of cost to NDTV, in exchange they
run a contest for their viewers and give them
the coupons and also provide us with 10-15
seconders free air time.
 Kiosk at Kolkata, Mumbai ,Bangalore ,Chennai
with promoters
 Tie up with web sites of other state tourism
boards

32. Costing for advertising
(Designing)
 Designing fee: Rs. 60,000/- (50 % payment on initiation and remaining on
completion)
 Which will include:
 Press ad – 4 nos.
 Leaflet – 4 pager
 Brochure – 16 pager
 Poster, Banners & Hoarding Designs
 Standees
 Kiosk Design for promotions in metros
 Merchandise design ( T shirt design, cap design )

33. Costing forWebsite, SEO(Search Engine
Optimisation), SMO(Social Media Optimisation)
 Cost for Development of Website – Rs.10,000/-
 Cost for SEO & SMO – Rs.50,000/- (This activity will be
for a period of one month)

34. Details of the Cost

35. Sr.No. Items Particulars Qty No of Malls Total Req/DaysRs. Cost/Element
I FABRICATION
1
Kiosk Canopy or Table 1 2 3 15000
II MANPOWER
1 Female Promoter Presentable 2 2 Each City 3 6000
2 Supervisor 1 3 1500
3 Transporatation etc Local Travel / Comunication / Refereshments 3 3 750
III Venue
Del Ambience 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 90000
The Great india Palace 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 65000
Mum Phoenix 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000
InOrbit 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000
Chen Spencer 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000
VGP 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000
Kolka Forum Shopping Mall 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 45000
The Metro 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 55000
B'glore Garuda 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 80000
The Forum 8 x 8 Space for 1 Weekend (Fri,Sat,Sun) 3 2 3 68000
VI ACTIVATION TEAM
1 Mics for (Activation) Team Local Travel / Comunication / Refereshments 2 3 250
VII BRANDING
1 Pull out Standee 6'' X 3'' 2 5 1600
VIII VARIABLE
1 Attire Customized Tarditional Costume 1 2000
For Events promotions in metros:- (A simple kiosk will be put up in a
crowded areas (e.g. malls) with 2-3 promoters and they will showcase and
explain about the event)

36. THANK YOU
Your feedback

37. Contact
 Pradhanbros Pvt. Ltd.
 Bishist Pradhan:-08447321151,9647871467
 Bishal Pradhan- 09734100193

38. Details:-
For Darj. Tea & Tourism
Festival.
 Martial art, Taekwondo, Body Building, Beauty
Contest, Children Art Competition, Skating
,Badminton, Lawn Tennis Tournament,
Snooker, Catapult Tournament, Chungi
Tournament, High Adventure, Paragliding,
Zorbing, Hot Air Balloon, Mountain Bike
Racing, Cross Country Marathon, Citizen Run,
Land Rover Rally, Rafting, Cannoning,
Fishing, Beach Volleyball, Momo Eating
Competition, Cuisine Competition, Ethnic food
festival, Art &Cultural Shows,

39. Adventure sports
 High Adventure, Paragliding, Zorbing, Hot Air
Balloon, Mountain Bike Racing, Cross Country
Marathon, Citizen Run, Land Rover Rally,
Rafting, Cannoning, Fishing

41. Entertainment
 Beauty Contest, Children Art Competition,
Momo Eating Competition, Cuisine
Competition, Ethnic food festival, Art &Cultural
Shows,

43. Sports
 Martial art, Taekwondo, Body Building,
Badminton, Lawn Tennis Tournament,
Snooker, Catapult Tournament, Chungi
Tournament, Beach Volleyball

44. Darjeeling Tea & tourism Festival
Offers Unlimited Sporting action.
Witness, participate and see your
vacation unfold into everlasting
Memories.
Come, Surrender your Senses.
Organised by: Organising Commette,Darjeeling Tea & Tourism festival
IN association with:

45. Tourist Attraction
 Flower Show, Boating in Mirik, Toy train ride ,
Tea processing, Cinchona processing

47. Objective: To prepare a collage of these specific events categorised as:
Headline:
Darjeeling Tea & tourism Festival offers
-Unlimited Sporting action
-Entertainment to its max
-Adrenalin pumping high adventure
- Incredible Beauty
Witness, participate and see your vacation unfold into everlasting
Memories. Come, Surrender your Senses.
Organised by:
Organising Commette
Darjeeling Tea & Tourism festival
IN association with: