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1. MKT 571 Week 4 Quiz NEW
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2. 1. Which strategy uses the manufacturer’s advertising, promotion, and other
forms of communication to persuade consumers?
2. Which companies have launched a website without any previous existence
as a firm?
3. When a seller agrees to accept partial payment of products manufactured
with the supplied equipment it is called
4. What takes place when dealers purchase some or all of a product line?
5. What type of marketing channel consists of an independent producer,
wholesaler(s), and retailer(s)?
6. Which strategy is appropriate when there is low brand loyalty in a
category and brand choice is made in the store?
7. What form describes a buyer and seller directly exchanging goods with no
money and no third party involved?
8. When companies estimate the demand and costs associated with alternative
prices, they will choose the price that produces
9. What is a simple way to engage in international marketing?
10. What is an ultimate form of foreign involvement?
11. Which marketing system is another channel development in which two or
more companies put together resources to exploit an emerging market opportunity?
12. Companies are pursuing which objective when they start with prices high
and slowly drop them over time?
13. What type of marketing system includes the producer, wholesaler(s), and
retailer(s) acting as a unified system?
14. What mode of entry is it when local and foreign investors share
ownership and control?
15. What type of system does a firm employ to decide about the most critical
decisions management faces?
16. Which type of distribution relies on some intermediaries willing to
carry a particular product?
17. What is the practice that allows companies to maximize their market
share by believing a higher sales volume will lead to lower unit costs and
higher long-run profit while assuming the market price is sensitive?
18. Which agreements are not necessarily illegal, but they do violate U. S.
law if they tend to lessen competition substantially?
19. What type of deal takes place when the seller receives some percentage
of the payment in cash and the rest in products?
20. What type of distribution places the goods or services in as many
outlets as possible?
21. When the number of intermediaries are severely limited, this means an