Get professional solution for assignment help,homework help,easy writing help,and This is Writing for all Universities in USA,UK,and Australia.

1. UNIVERSITY OF PHOENNIX MKT 571
WEEK 6 QUIZ
Get help for UNIVERSITY-OF-PHOENNIX MKT571 WEEK 6 QUIZ. We provide assignment, homework,
discussions and case studies help for all subject UNIVERSITY-OF-PHOENNIX for Session 2015-2016.
MKT 571 WEEK 6 QUIZ
• The purpose of profitability control is to
o
examine whether the company is pursuing its best opportunities with respect to markets, products,
and channels
o
evaluate and improve the spending efficiency and impact of marketing expenditures
o
understand the efficiency of the sales force, advertising, sales promotion, and distribution
o
examine where the company is making and losing money
• Correct answerquestion2
Which of the following refers to the ability to meet humanity's needs without harming future
generations?
o
Greenwashing
o

2. Scalability
o
Ecological footprinting
o
Sustainability
• Correct answerquestion3
Which of the following is an example of a communication metric used for measuring the performance
of marketing plans?
o
Trial rate
o
Sales growth
o
New customer gains
o
Response rate
• Correct answerquestion4
A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs
of distributing the product in the two countries. This phenomenon is called a(n)
o
market pricing problem
o
tactical pricing problem
o
price escalation problem
o
opportunity cost problem
• Correct answerquestion5

3. Which of the following is likely to be an important trend in marketing in the future?
o
Marketing science
o
Mass marketing
o
Manual marketing
o
Marketing intuition
• Correct answerquestion6
Which of the following is true regarding a marketing audit?
o
It identifies the most-needed improvements and incorporates them into a corrective-action plan with
short- and long-run steps.
o
It focuses on a firm’s macromarketing environment.
o
It relies on feedback from company managers for data and opinions.
o
It focuses on analysis of those marketing activities that have failed to produce adequate results.
• Correct answerquestion7
______ is an obligation to act in a way expected of a reasonable person.
o
Duty
o
Reliance
o
Liability

4. o
Litigation
• Correct answerquestion8
A ________ is a comprehensive, systematic, independent, and periodic examination of a company's
or business unit's marketing environment, objectives, strategies, and activities, with a view to
determining problem areas and opportunities and recommending a plan of action to improve the
company's marketing performance.
o
marketing plan
o
market-based scorecard analysis
o
marketing audit
o
marketing metric
• Correct answerquestion9
Your firm has decided to enter the international market with your product called Trema, a
combination of a pocket organizer and cell phone. Even though the product has been a huge
success in the home country, market research suggests some changes may be required before it
can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra
features and the product will also have to be marketed differently. Your CMO is advocating
o
product standardization
o
straight extension
o
forward adaptation
o
dual adaptation
• Correct answerquestion10

5. A PR practitioner may be subject to conspiracy in these situations: when the practitioner participates
in illegal action, counsels or guides the illegal policy, takes part in it, or
o
unknowingly works with a corrupt agency
o
uncovers illegal action
o
cooperates to further illegal action
o
imagines illegal policy may occur
• Correct answerquestion11
________ is the process by which firms assess the effects of their marketing activities and programs
and make necessary changes and adjustments.
o
Market watch
o
Marketing control
o
Marketing implementation
o
Test marketing
• Correct answerquestion12
Rising customer expectations, evolving employee goals and ambitions, and tighter government
legislation and pressure are driving companies to
o
practice a higher level of corporate social responsibility
o
manage shorter supply chains

6. o
operate leaner manufacturing facilities
o
operate flatter organizations
• Correct answerquestion13
Which characteristic of a marketing audit is described by the methodical evaluation of the macro-
and micromarketing environments, objectives and strategies, system, and activities?
o
Independent
o
Comprehensive
o
Systematic
o
Periodic
• Correct answerquestion14
Straight extension of the product means
o
introducing a customized product to the foreign market with existing marketing strategy
o
introducing a customized product to the foreign market with a new marketing strategy
o
introducing the product to the foreign market without any changes to the product
o
introducing the product to the foreign market with major changes to the product
• Correct answerquestion15

7. The marketing audit reviews six components of the overall marketing arena including the marketing
environment, marketing strategy, marketing organization, marketing systems, marketing productivity
and
o
marketing control
o
marketing function
o
marketing mix
o
marketing development
• Correct answerquestion16
To protect a creative work from being published in any other manner, a company or author would
____________ the material.
o
trademark
o
copyright
o
patent
o
freelance
• Correct answerquestion17
A marketing audit is typically best conducted by a(n)
o
internal marketing executive
o
internal department

8. o
outside consultant
o
a. self-audit
• Correct answerquestion18
The purpose of strategic control is to
o
examine whether the company is pursuing its best opportunities with respect to markets, products,
and channels
o
evaluate and improve the spending efficiency and impact of marketing expenditures
o
understand the efficiency of the sales force, advertising, sales promotion, and distribution
o
examine where the company is making and losing money
• Correct answerquestion19
Which of the following is an example of a distribution metric used for measuring the performance of
marketing plans?
o
Effective reach
o
Customer acquisition
o
Stock cover in days
o
Market share
• Correct answerquestion20
Marketing effectiveness rating instruments and marketing audits are approaches to

9. o
efficiency control
o
strategic control
o
profitability control
o
annual-plan control
• Correct answerquestion21
Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in
exchange for vouchers. The problem was that the public and media saw a perverse incentive for
children to eat more chocolate, a product associated with obesity. Which of the following best
summarizes Cadbury's problem?
o
Customers felt that the cause was not in sync with the company’s brand image.
o
Consumers did not value the cause Cadbury was promoting.
o
Consumers resented being sold an inferior product on the back of a cause-marketing program.
o
Customers questioned the link between the product and the cause and saw the firm as self-serving
and exploitive.
http://www.justquestionanswer.com/viewanswer_detail/MKT-571-WEEK-6-The-purpose-of-
profitability-control-is-19973