This document contains two quizzes for an MKT 312 class with 30 multiple choice questions each about marketing, advertising, public relations, ethics, and law. It directs students to a website for more classes and subjects covered include sponsorship, social responsibility, greenwashing, stakeholders, crisis communication, public relations functions, cause-related marketing, and forms of regulation.

1. MKT 312 Quiz 6
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• Question 1
When a company pays money to sponsor someone or some group that
participates in an activity, it is called:
• Question 2
Social responsibility is:
• Question 3
Public relations functions include the following, except:

2. • Question 4
Green marketing is:
• Question 5
The following are internal stakeholders,聽 except:
• Question 6
The danger with greenwashing is that it:
• Question 7

3. The public relations department is the unit in the company that:
• Question 8
Public relations functions include the following,聽 except:
• Question 9
Cause-related marketing is:
• Question 10
Reacting to negative events caused by a company error, consumer
grievances, or exaggerated negative press is called:

4. • Question 11
The unit in the company that manages publicity and other
communications with all groups that contact the firm is the:
• Question 12
The conscious or unconscious attempt to control images in social
situations is:
• Question 13
The attempt to increase the desirable outcome of an event in the eyes of
the public is called:

5. • Question 14
When a dentist provides free services to women living in a shelter, it is:
• Question 15
A stakeholder is:
• Question 16
0 out of 4 points
In an FTC case, if at the end of an administrative hearing the judge feels
a violation of the law has taken place, the judge will issue a(n):

6. • Question 17
The Food and Drug Administration regulates and oversees:
• Question 18
Direct ambush marketing occurs when:
• Question 19
Puffery is:
• Question 20

7. When a company must pay for ads that refute false claims it had made in
previous ads, it is called a(n):
• Question 21
In terms of a foundation and framework for ethical guidelines, the law:
• Question 22
Ethics are:
• Question 23
The agency with the greatest degree of jurisdiction over marketing and
advertising is the:

8. • Question 24
If the National Advertising Review Board rules against an advertiser, it
will:
• Question 25
The United States and many Western countries use the form of law
known as:
• Question 26
The practice of purchasing Internet domains that are valuable to other
people, companies, or organizations is:

9. • Question 27
A form of law based on religious teachings is:
• Question 28
An administrative complaint is:
• Question 29
In terms of foundations and frameworks for ethical guidelines, the
philosophy of life that believes in maximizing pleasure and minimizing
pain is:
• Question 30

10. Incidental ambush marketing occurs when:
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MKT 312 Quiz 8
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www.snaptutorial.com
Question 1
When a company pays money to sponsor someone or some group that
participates in an activity, it is called:
• Question 2
Social responsibility is:
• Question 3
Public relations functions include the following, except:

11. • Question 4
Green marketing is:
• Question 5
The following are internal stakeholders,聽 except:
• Question 6
The danger with greenwashing is that it:

12. • Question 7
The public relations department is the unit in the company that:
• Question 8
Public relations functions include the following,聽 except:
• Question 9
Cause-related marketing is:
• Question 10

13. Reacting to negative events caused by a company error, consumer
grievances, or exaggerated negative press is called:
• Question 11
The unit in the company that manages publicity and other
communications with all groups that contact the firm is the:
• Question 12
The conscious or unconscious attempt to control images in social
situations is:
• Question 13
The attempt to increase the desirable outcome of an event in the eyes of
the public is called:

14. • Question 14
When a dentist provides free services to women living in a shelter, it is:
• Question 15
A stakeholder is:
• Question 16
0 out of 4 points
In an FTC case, if at the end of an administrative hearing the judge feels
a violation of the law has taken place, the judge will issue a(n):

15. • Question 17
The Food and Drug Administration regulates and oversees:
• Question 18
Direct ambush marketing occurs when:
• Question 19
Puffery is:
• Question 20

16. When a company must pay for ads that refute false claims it had made in
previous ads, it is called a(n):
• Question 21
In terms of a foundation and framework for ethical guidelines, the law:
• Question 22
Ethics are:
• Question 23
The agency with the greatest degree of jurisdiction over marketing and
advertising is the:

17. • Question 24
If the National Advertising Review Board rules against an advertiser, it
will:
• Question 25
The United States and many Western countries use the form of law
known as:
• Question 26
The practice of purchasing Internet domains that are valuable to other
people, companies, or organizations is:

18. • Question 27
A form of law based on religious teachings is:
• Question 28
An administrative complaint is:
• Question 29
In terms of foundations and frameworks for ethical guidelines, the
philosophy of life that believes in maximizing pleasure and minimizing
pain is:
• Question 30

19. Incidental ambush marketing occurs when:
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