2. Market Survey
About 35 people participated in the survey.
College going students and the emerging startup's
were targeted
Channels used: web
Response: Diverse but still positive
3. Customer feedback
Out of 35 people who participated in the survey,
only 70% of it were aware about the COrporate
Social Responsibility
CSR is implemented mostly at department level or
Company Managenent. Not much importance is
given to the Individual employee
Approximately 17% of total people were clear
about the implementation of CSR in their
organization
4. Customer feedback
About 42% people were aware about some social
activities that were organized as a part of CSR
Out of these 42%, mere 20% think that it is
beneficial to the social community, 12% were
neutral and the rest gave negative response.
To the utter surprise, it was found that the
effectiveness of the corporate strategy decreases
with the implementation of CSR.
5. Customer feedback
Out of the total people wherein CSR was
implemented effectively, 83% of them responded
positively on the profitably of their firms with
CSR commitments.
More importantly, people do think that CSR
programme gives their firm a competitive
advantage over other firms in their industry by
getting recognition.
6. Role/responsibilities within
organization
Most of the people weren't involved directly in the
implementation of CSR.
The head of the department or the Company
Management handles it directly, wherever
applicable.
Awareness needs to be created about the
importance of CSR.
