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Mix promotion pp
- 1. Marketing mix: promotion To sell more products, a business has to change customers’ behaviour through information and persuasion. Promotion: the methods used by a business to inform, persuade and remind customers about its products.
- 2. Elements of thepromotional mix The promotion mix is that part of the marketing mix that seeks to generate interest in and awareness of a particular product or brand. Various elements of the promotional mix include: - Personal selling - Sales promotion - Publicity - Advertising - Relationship marketing
- 3. Personal selling... Personal selling: A sales assistant outlines the features of the good or service to the customer. ADVANTAGES DISADVANTAGES Develop a targeted message that is relevant to that particular client Time consuming Builds rapport between the potential client and the salesperson Can be expensive Allows salesperson to inform customer in detail Have to train sales staff. If staff are not effective they can have negative effect on sales.
- 4. Sales promotion... Sales promotion: activities and materials are used to attract interest and encourage sales of product. Examples include: discounts, free samples, coupons with cash refunds, loyalty programs such as fly buys ADVANTAGES DISADVANTAGES Can encourage consumers to try a product Boost in sales may only last during promotion Can be effective at achieving a boost in sales Can negatively affect profit Can increase profit if successful Can damage brand image
- 5. Publicity... Publicity:When information about a business is dispersed through the media. Publicity is not paid for by a business, unlike advertising. ADVANTAGES DISADVANTAGES It is free Can be negative Can increase knowledge of the business or product Not much control over it Credible- because the business didn’t pay for it consumers are more likely to believe its true. Many news stories only appear once
- 6. Advertising... Advertising:the activity of attracting public attention to a business or product through paid announcements in print, broadcast or electronic form. ADVANTAGES DISADVANTAGES Can reach large amounts of people Mass produced- not a personal message Can increase sales and or profit Can be expensive No guarantee it will work
- 7. Advertising.... Manymarketers use the ADIA formula as a guide when trying to create successful advertisements: A- Attention D- Desire I- Interest A- Action Where are advertisements commonly placed? What do you need to consider when choosing where to place your advertisements?
- 8. Where would youplace advertisements for these products... Bunnings Gym membership Makeup
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